Childrenswear in Austria

Abstract
Childrenswear saw strong growth in current value terms in 2022. Nonetheless, the category’s average unit price increased as manufacturers and retailers faced higher expenses, with this limiting stronger growth in retail volume terms. Higher energy prices, alongside increased transport and manufacturing costs (higher material prices) were the key reasons behind the price rises in childrenswear. Although these price increases were lower than the average inflation rate in Austria sales still suffer...

Euromonitor International's Childrenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Childrenswear in Austria
January 2023

List Of Contents And Tables

CHILDRENSWEAR IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Childrenswear sees a strong recovery despite price rises
Licensed products remain popular while girls’ apparel comes out on top
Fussl Modestraße Mayr extends its lead despite its lack of online sales
PROSPECTS AND OPPORTUNITIES
Low birth rate expected to undermine the recovery of childrenswear
Economic pressures likely to push consumers towards low-cost alternatives
E-commerce set to win further share as consumers show appreciation for the added convenience of online shopping
CATEGORY DATA
Table 1 Sales of Childrenswear by Category: Volume 2017-2022
Table 2 Sales of Childrenswear by Category: Value 2017-2022
Table 3 Sales of Childrenswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Childrenswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Childrenswear: % Value 2018-2022
Table 6 LBN Brand Shares of Childrenswear: % Value 2019-2022
Table 7 Forecast Sales of Childrenswear by Category: Volume 2022-2027
Table 8 Forecast Sales of Childrenswear by Category: Value 2022-2027
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2022-2027
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN AUSTRIA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 11 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 12 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 17 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources