Home Video in China

Abstract
The on-and-off pandemic situation in China in 2022 has cast a shadow on the home video category, with bad news from both the supply and the demand sides. On the one hand, the prices of LCD panels soared in 2021, consequently contributing to a significant all-encompassing surge in the average unit price of LCD TVs, which negatively affected volume sales in 2021. On the other hand, uncertainties stemming from the government’s strict implementation of the zero-COVID strategy as the pandemic entered...

Euromonitor International's Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Video market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Home Video in China
January 2023

List Of Contents And Tables

HOME VIDEO IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Falling unit prices unable to drive retail volume sales of LCD TVs
Great leap forward for OLED TVs as more affordable options emerge
Xiaomi and HiSense gain share amidst downturn
PROSPECTS AND OPPORTUNITIES
Intensified competition between mini LED and OLED models as premiumisation deepens
Booming e-commerce sales will be lead to a harsh environment
Innovation in internet smart TVs at a crossroads
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2017-2022
Table 2 Sales of Home Video by Category: Value 2017-2022
Table 3 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 4 Sales of Home Video by Category: % Value Growth 2017-2022
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 6 NBO Company Shares of Home Video: % Volume 2018-2022
Table 7 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 8 Distribution of Home Video by Channel: % Volume 2017-2022
Table 9 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 10 Forecast Sales of Home Video by Category: Value 2022-2027
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What is next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 15 Sales of Consumer Electronics by Category: Value 2017-2022
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources