Hot Drinks in Vietnam

Abstract
Sales of hot drinks in Vietnam registered a downturn in demand during the height of the COVID-19 crisis in 2020 and 2021. This was mainly due to a significant declines in foodservice sales, as pandemic-related restrictions forced the closure of all on-trade channels. Another major factor placing pressure on the on-trade channel, even after its reopening, was a dramatic decline in inbound tourism flows. This was due to Vietnam’s borders being closed to foreign visitors for an extended period, as...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Hot Drinks in Vietnam
January 2023

List Of Contents And Tables

HOT DRINKS IN VIETNAM
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 3 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 4 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
COFFEE IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising price of raw ingredients, combined with inflationary pressures, impacts unit prices
Partial recovery for foodservice in 2022, while e-commerce continues to reap the benefits of recent pandemic-related restrictions
Nestlé maintains its top place thanks to ongoing innovation
PROSPECTS AND OPPORTUNITIES
Robust recovery expected, especially in the on-trade channel
Foodservice operators to concentrate on developing their coffee brands,
Product innovation will continue to stimulate consumer demand
CATEGORY DATA
Table 45 Retail Sales of Coffee by Category: Volume 2017-2022
Table 46 Retail Sales of Coffee by Category: Value 2017-2022
Table 47 Retail Sales of Coffee by Category: % Volume Growth 2017-2022
Table 48 Retail Sales of Coffee by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Coffee: % Retail Value 2018-2022
Table 50 LBN Brand Shares of Coffee: % Retail Value 2019-2022
Table 51 Forecast Retail Sales of Coffee by Category: Volume 2022-2027
Table 52 Forecast Retail Sales of Coffee by Category: Value 2022-2027
Table 53 Forecast Retail Sales of Coffee by Category: % Volume Growth 2022-2027
Table 54 Forecast Retail Sales of Coffee by Category: % Value Growth 2022-2027
OTHER HOT DRINKS IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Other hot drinks recorded slower growth post Covid-19
Malt-based drinks see drop in demand, as consumer revert back to more convenient RTD formats
Multinational players continue to dominate sales with little innovation in 2022
PROSPECTS AND OPPORTUNITIES
Other hot drinks to reach maturity
Consumers will once again seek the convenience of RTD formats in a post-pandemic landscape
Competition between international and local players will intensify over the forecast period
CATEGORY DATA
Table 25 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 26 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 27 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 28 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 30 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 31 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 32 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 33 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 34 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027
TEA IN VIETNAM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved performance in 2022, having bucked the general trend in hot drinks to see positive growth during the pandemic
Local players focus on developing speciality teas with health-giving properties, creating a niche within which to avoid competition from global giants
Key players expand their e-commerce presence
PROSPECTS AND OPPORTUNITIES
Stronger performance for tea, in line with rising levels of consumer confidence
Health and wellness trends to continue to drive growth
Players to focus on premium, speciality products in order to boost profit margins
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2017-2022
Table 36 Retail Sales of Tea by Category: Value 2017-2022
Table 37 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 38 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 40 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 41 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 42 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027