Menswear in China

Abstract
Menswear experienced the same severe category-wide current value declines as womenswear in 2022, due to COVID-19 lockdown restrictions and supply chain disruptions, but showed a stronger rebound trend in some categories in the second half of the year. On the one hand, menswear is often considered more of a necessity than womenswear, with more consumer demand coming from replacement than from fashion demand. Therefore, menswear consumption is often more sustainable during periods of economic down...

Euromonitor International's Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Menswear in China
January 2023

List Of Contents And Tables

MENSWEAR IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Although experiencing declines across the board, menswear is more stable in some categories than womenswear
A more casual style for menswear
Triggered by the pandemic, menswear players put more emphasis on online platforms
PROSPECTS AND OPPORTUNITIES
The pricing polarisation of menswear will continue
Colours of menswear are expected to become more vibrant
CATEGORY DATA
Table 1 Sales of Menswear by Category: Volume 2017-2022
Table 2 Sales of Menswear by Category: Value 2017-2022
Table 3 Sales of Menswear by Category: % Volume Growth 2017-2022
Table 4 Sales of Menswear by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Menswear: % Value 2018-2022
Table 6 LBN Brand Shares of Menswear: % Value 2019-2022
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2018-2022
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2019-2022
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2018-2022
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2019-2022
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2018-2022
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2019-2022
Table 13 NBO Company Shares of Men’s Underwear: % Value 2018-2022
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2019-2022
Table 15 Forecast Sales of Menswear by Category: Volume 2022-2027
Table 16 Forecast Sales of Menswear by Category: Value 2022-2027
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2022-2027
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2022-2027
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 19 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 20 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 25 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources