Other Hot Drinks in Nigeria

Abstract
Nestlé Nigeria Plc remained the dominant player in other hot drinks in terms of off-trade value sales in 2022. The company supports its Milo brand through significant investment in marketing and advertising campaigns. The use of billboards, radio, social and print media and television to market its brand is very evident in the Nigerian market. Moreover, Nestlé’s effective and extensive distribution network has helped it to develop a strong route to market for its Milo brand. The brand is also us...

Euromonitor International's Other Hot Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Other Hot Drinks in Nigeria
January 2023

List Of Contents And Tables

OTHER HOT DRINKS IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Nestlé supports Milo with strong marketing
Multinationals continue to dominate
Unilever sees strong growth
PROSPECTS AND OPPORTUNITIES
Potential for further growth in chocolate-based flavoured powder drinks
Improved performance expected
Infrastructure remains an issue
CATEGORY DATA
Table 1 Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
Table 2 Retail Sales of Other Hot Drinks by Category: Value 2017-2022
Table 3 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
Table 4 Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Other Hot Drinks: % Retail Value 2018-2022
Table 6 LBN Brand Shares of Other Hot Drinks: % Retail Value 2019-2022
Table 7 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2022-2027
Table 8 Forecast Retail Sales of Other Hot Drinks by Category: Value 2022-2027
Table 9 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2022-2027
Table 10 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2022-2027
HOT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 13 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 14 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources