RTD Tea in Nigeria

Abstract
RTD tea is a developing category in Nigeria with strong potential for future growth as its offer of a refreshing and energising product appeals to busy professionals, especially as it is often fruit flavoured. The gradual rise of RTD tea comes as manufacturers position such products as a healthy alternative to carbonates. Moreover, they are often flavoured with fruit to benefit from the rising popularity of fruit flavours among Nigerians. With the successes recorded by Lipton Iced Tea in recent...

Euromonitor International's RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
RTD Tea in Nigeria
January 2023

List Of Contents And Tables

RTD TEA IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
RTD tea grows from a small base
CHI Ltd dominates category sales
Lipton Iced Tea makes strong headway
PROSPECTS AND OPPORTUNITIES
Rising consumption of RTD tea driven by hot weather and health positioning
Lower incomes and imported brands are potential sales threat
Product differentiation expected as competitive landscape expands
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 2 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
SOFT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
APPENDIX
Fountain sales in Nigeria
DISCLAIMER
SOURCES
Summary 1 Research Sources