Sports Nutrition in Australia

Abstract
Health-conscious Australians continue to follow fitness regimes, thus supporting the further growth of sports nutrition in 2022. Convenience is key in sports nutrition and protein/energy bars and other fortified snacks are capitalising on this trend. For example, leading category player Vitaco Health continues to extend into healthy snacks under its brand Aussie Bodies, with the launch of products such as Lo Sugar Protein Clusters in 2022. Similarly, local player Muscle Nation has added to its p...

Euromonitor International's Sports Nutrition in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Sports Nutrition in Australia
January 2023

List Of Contents And Tables

SPORTS NUTRITION IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expansion further blurs the line between sports nutrition and functional foods
Intensifying competition in fragmented landscape with private label looking to expand its presence
E-commerce continues to gain share within sports nutrition with wide product offer and competitive prices
PROSPECTS AND OPPORTUNITIES
Lines to continue blurring between sports nutrition and functional foods
Rising prices and supply chain disruption could slow growth, but overall demand will continue to rise
Sports nutrition to increasingly push boundaries
CATEGORY DATA
Table 1 Sales of Sports Nutrition by Category: Value 2017-2022
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sports Nutrition: % Value 2018-2022
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources