Tea in Nigeria

Abstract
In 2022, Unilever Nigeria Plc remained the largest player in tea in retail value terms. The company’s Lipton brand has established itself as the brand of choice for many consumers. Moreover, Unilever is taking advantage of the ongoing expansion of the retailing infrastructure in Nigeria and has managed to remain relevant in tea through being innovative and ensuring the ubiquity of its Lipton brand across several types of retail outlet. It has also sustained its lead in tea through the marketing...

Euromonitor International's Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tea in Nigeria
January 2023

List Of Contents And Tables

TEA IN NIGERIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Unilever remains the largest player
Lipton targets demand for stronger tea
Local players beginning to emerge in green and fruit/herbal teas
PROSPECTS AND OPPORTUNITIES
Positive outlook
Health trend to support growth across categories
Economic improvement expected as forecast period progresses
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2017-2022
Table 2 Retail Sales of Tea by Category: Value 2017-2022
Table 3 Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 4 Retail Sales of Tea by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Tea: % Retail Value 2018-2022
Table 6 LBN Brand Shares of Tea: % Retail Value 2019-2022
Table 7 Forecast Retail Sales of Tea by Category: Volume 2022-2027
Table 8 Forecast Retail Sales of Tea by Category: Value 2022-2027
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2022-2027
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2022-2027
HOT DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Hot drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 13 Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 14 Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2018-2022
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2019-2022
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2017-2022
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2022
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2022-2027
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2022-2027
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2022-2027
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2022-2027
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2022-2027
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2022-2027
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2022-2027
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources