Wound Care in Australia

Abstract
Demand for wound care continues to grow in 2022, due to the lifting of COVID-19 restrictions in place over 2021, which has motivated many Australians to resume organised group sports. Australians are engaging in popular group sports, such as football, rugby, cricket and basketball in 2022. Sprains, cuts and abrasions are common occurrences as part of greater physical activity, thereby supporting growth of wound care.

Euromonitor International's Wound Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Wound Care in Australia
January 2023

List Of Contents And Tables

WOUND CARE IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth underpinned by consumers returning to organised group sports and outdoor activities
Product innovation biggest driver of category growth in 2022
Johnson & Johnson Pacific and Beiersdorf Australia retain strength with new line extensions
PROSPECTS AND OPPORTUNITIES
Ageing population and ongoing participation in sports will contribute to further demand for wound care
Innovation expected to be limited due to highly mature and competitive category
Embracing social media to reach a broader target audience and gain relevance over the forecast period
CATEGORY DATA
Table 1 Sales of Wound Care by Category: Value 2017-2022
Table 2 Sales of Wound Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Wound Care: % Value 2018-2022
Table 4 LBN Brand Shares of Wound Care: % Value 2019-2022
Table 5 Forecast Sales of Wound Care by Category: Value 2022-2027
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2021-2022
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources