China Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Toys & Games Retail in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The Chinese toys & games retail market had total sales of $26,113.2 million in 2021, representing a compound annual growth rate (CAGR) of 8.5% between 2017 and 2021.
- Other specialist retailers account for the largest proportion of sales in the Chinese toys & games retail market in 2021. Sales through this channel generated $14,809.8 million, equivalent to 56.7% of the market's overall value.
- Rising incomes and a move toward higher-priced toys have been contributing to healthy growth in the Chinese market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the toys & games retail market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in China
- Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games retail market with five year forecasts

Reasons to Buy

- What was the size of the China toys & games retail market by value in 2021?
- What will be the size of the China toys & games retail market in 2026?
- What factors are affecting the strength of competition in the China toys & games retail market?
- How has the market performed over the last five years?
- What are the main segments that make up China's toys & games retail market?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Are there challengers to the leading players?
7.4. What is the rationale for the recent M&A activity?
7.5. What impact is COVID-19 having on the leading players?
8 Company Profiles
8.1. Toys R Us Asia Ltd
8.2. Alibaba Group Holding Limited
8.3. JD.com Inc
8.4. Walmart Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: China toys & games retail market value: $ million, 2016–21
Table 2: China toys & games retail market geography segmentation: $ million, 2021
Table 3: China toys & games retail market distribution: % share, by value, 2021
Table 4: China toys & games retail market value forecast: $ million, 2021–26
Table 5: Toys R Us Asia Ltd: key facts
Table 6: Toys R Us Asia Ltd: Key Employees
Table 7: Alibaba Group Holding Limited: key facts
Table 8: Alibaba Group Holding Limited: Annual Financial Ratios
Table 9: Alibaba Group Holding Limited: Key Employees
Table 10: Alibaba Group Holding Limited: Key Employees Continued
Table 11: JD.com Inc: key facts
Table 12: JD.com Inc: Annual Financial Ratios
Table 13: JD.com Inc: Key Employees
Table 14: Walmart Inc: key facts
Table 15: Walmart Inc: Annual Financial Ratios
Table 16: Walmart Inc: Key Employees
Table 17: Walmart Inc: Key Employees Continued
Table 18: Walmart Inc: Key Employees Continued
Table 19: Walmart Inc: Key Employees Continued
Table 20: China size of population (million), 2017–21
Table 21: China gdp (constant 2005 prices, $ billion), 2017–21
Table 22: China gdp (current prices, $ billion), 2017–21
Table 23: China inflation, 2017–21
Table 24: China consumer price index (absolute), 2017–21
Table 25: China exchange rate, 2017–21

List of Figures
Figure 1: China toys & games retail market value: $ million, 2016–21
Figure 2: China toys & games retail market geography segmentation: % share, by value, 2021
Figure 3: China toys & games retail market distribution: % share, by value, 2021
Figure 4: China toys & games retail market value forecast: $ million, 2021–26
Figure 5: Forces driving competition in the toys & games retail market in China, 2021
Figure 6: Drivers of buyer power in the toys & games retail market in China, 2021
Figure 7: Drivers of supplier power in the toys & games retail market in China, 2021
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in China, 2021
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in China, 2021
Figure 10: Drivers of degree of rivalry in the toys & games retail market in China, 2021