Germany Toys and Games Retail Market Summary, Competitive Analysis and Forecast, 2017-2026

Abstract

Summary

Toys & Games Retail in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. All market data and forecasts are represented as consumer expenditure in retailers which includes sales taxes (e.g. VAT) and figures presented are in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The German toys & games retail market had total sales of $4,473.4 million in 2021, representing a compound annual growth rate (CAGR) of 4.4% between 2017 and 2021.
- Online specialists account for the largest proportion of sales in the German toys & games retail market in 2021. Sales through this channel generated $1,488.8 million, equivalent to 33.3% of the market's overall value.
- The growth of the German toys and games market is set to remain steady during the forecast period, mainly due to the growing prevalence of digital alternatives to toys and games among individuals across the region.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Germany
- Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games retail market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the Germany toys & games retail market by value in 2021?
- What will be the size of the Germany toys & games retail market in 2026?
- What factors are affecting the strength of competition in the Germany toys & games retail market?
- How has the market performed over the last five years?
- How large is Germany’s toys & games retail market in relation to its regional counterparts?

Content

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Geography segmentation
1.4. Market rivalry
1.5. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Geography segmentation
4.2. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What is the rationale for the recent M&A activity?
7.4. What impact is COVID-19 having on the leading players?
8 Company Profiles
8.1. Smyths Toys Ltd
8.2. Otto GmbH & Co KG
8.3. Amazon.com, Inc.
8.4. Lego AS
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Germany toys & games retail market value: $ million, 2016–21
Table 2: Germany toys & games retail market geography segmentation: $ million, 2021
Table 3: Germany toys & games retail market distribution: % share, by value, 2021
Table 4: Germany toys & games retail market value forecast: $ million, 2021–26
Table 5: Smyths Toys Ltd: key facts
Table 6: Smyths Toys Ltd: Key Employees
Table 7: Otto GmbH & Co KG: key facts
Table 8: Otto GmbH & Co KG: Key Employees
Table 9: Amazon.com, Inc.: key facts
Table 10: Amazon.com, Inc.: Annual Financial Ratios
Table 11: Amazon.com, Inc.: Key Employees
Table 12: Amazon.com, Inc.: Key Employees Continued
Table 13: Lego AS: key facts
Table 14: Lego AS: Key Employees
Table 15: Germany size of population (million), 2017–21
Table 16: Germany gdp (constant 2005 prices, $ billion), 2017–21
Table 17: Germany gdp (current prices, $ billion), 2017–21
Table 18: Germany inflation, 2017–21
Table 19: Germany consumer price index (absolute), 2017–21
Table 20: Germany exchange rate, 2017–21

List of Figures
Figure 1: Germany toys & games retail market value: $ million, 2016–21
Figure 2: Germany toys & games retail market geography segmentation: % share, by value, 2021
Figure 3: Germany toys & games retail market distribution: % share, by value, 2021
Figure 4: Germany toys & games retail market value forecast: $ million, 2021–26
Figure 5: Forces driving competition in the toys & games retail market in Germany, 2021
Figure 6: Drivers of buyer power in the toys & games retail market in Germany, 2021
Figure 7: Drivers of supplier power in the toys & games retail market in Germany, 2021
Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Germany, 2021
Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Germany, 2021
Figure 10: Drivers of degree of rivalry in the toys & games retail market in Germany, 2021