Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application, Deployment Mode (On-Premises, Cloud), Organization Size, Industry Vertical and Region - Global Forecast to 2027
Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application, Deployment Mode (On-Premises, Cloud), Organization Size, Industry Vertical and Region - Global Forecast to 2027
Abstract
The location analytics market size is projected to grow from USD 18.0 billion in 2022 to USD 33.2 billion in 2027 at a compound annual growth rate (CAGR) of 13.1% during the forecast period. The growing access of smart devices and network services, as it enables smarter applications and better connectivity.
Based on component, services to grow at higher CAGR during forecast period
The services segment of the location analytics market is further segmented into professional services and managed services. Professional services are further segmented into consulting, support and maintenance, and system integration and implementation services. The services play an important part in the overall location analytics implementation process, especially for tracking and navigation.
Cloud deployment to account for larger market size during forecast period
By deployment type, the cloud-based location analytics segment is estimated to account for a larger market size during the forecast period. Cloud-based location solutions enable access to high-definition imagery and street-based maps on the go, driving the growth of the cloud segment in the location analytics market.
Sales and marketing optimization applications to grow at highest CAGR during forecast period
The sales and marketing optimization segment is expected to grow rapidly during the forecast period. Location intelligence tools reduce the complexity of the sales & marketing processes by gathering adequate relevant data for marketing campaigns and predicting outcomes. Sales professionals use geospatial analytics and data to analyze customer behavior, improve on-field conversions, and find new leads.
Indoor location segment to grow at higher CAGR during forecast period
The location analytics market by location type has been segmented into outdoor and indoor locations. Indoor location technologies streamline the use of smartphones by incorporating GPS and other positioning technologies with style mapping, which provides navigation services.
Asia Pacific to grow at highest CAGR during forecast period
Asia Pacific has continually presented lucrative market opportunities for location analytics Solutions providers with an increase in location analytics across its developed and emerging countries. Japan, China, and India have displayed growth opportunities in the location analytics market. Asia Pacific is expected to appear as the fastest-growing region in location analytics solution demands during the forecast period.
Given below is the breakup of the primary respondents:
•By Company Type: Tier 1 - 34%, Tier 2 - 43%, and Tier 3 - 23%
•By Designation: C-level - 50%, Directors - 30%, and Others - 20%
•By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Middle East & Africa - 10%, Latin America - 5%
Some prominent players profiled in the study include IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), CISCO (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), Geomoby (Australia), Quppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (Georgia), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US).
Research Coverage
The market study covers location analytics across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application, Deployment Mode, Organization Size, Industry Vertical, and Region. The regional analysis of the location analytics covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing information on the closest approximations of the revenue numbers for the overall location analytics and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
Content
Table of Contents
1INTRODUCTION45
1.1STUDY OBJECTIVES45
1.2MARKET DEFINITION45
1.2.1INCLUSIONS AND EXCLUSIONS46
1.3MARKET SCOPE47
1.3.1MARKET SEGMENTATION47
1.3.2REGIONS COVERED48
1.3.3YEARS CONSIDERED48
1.4CURRENCY CONSIDERED49
TABLE 1USD EXCHANGE RATES, 2019–202149
1.5STAKEHOLDERS49
1.6SUMMARY OF CHANGES50
2RESEARCH METHODOLOGY51
2.1RESEARCH DATA51
FIGURE 1MARKET RESEARCH DESIGN51
2.1.1SECONDARY DATA52
2.1.2PRIMARY DATA52
TABLE 2PRIMARY SOURCES53
2.1.2.1Breakup of primary profiles53
2.1.2.2Key industry insights53
2.2DATA TRIANGULATION54
FIGURE 2DATA TRIANGULATION54
2.3MARKET SIZE ESTIMATION55
FIGURE 3TOP-DOWN AND BOTTOM-UP APPROACHES55
2.3.1TOP-DOWN APPROACH55
2.3.2BOTTOM-UP APPROACH56
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF LOCATION ANALYTICS56
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY:-APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL LOCATION ANALYTICS SOLUTIONS/SERVICES57
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL LOCATION ANALYTICS SOFTWARE/SERVICES57
FIGURE 7SIZE ESTIMATION METHODOLOGY: APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF LOCATION ANALYTICS THROUGH OVERALL LOCATION ANALYTICS SPENDING58
2.4MARKET FORECAST59
TABLE 3FACTOR ANALYSIS59
2.5KEY COMPANY EVALUATION MATRIX59
FIGURE 8COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE60
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY60
FIGURE 9STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE61
2.7ASSUMPTIONS61
2.8LIMITATIONS63
3EXECUTIVE SUMMARY64
TABLE 4LOCATION ANALYTICS MARKET AND GROWTH RATE, 2016–2021 (USD MILLION AND Y-O-Y GROWTH)66
TABLE 5LOCATION ANALYTICS MARKET AND GROWTH RATE, 2022–2027 (USD MILLION AND Y-O-Y GROWTH)66
3.1OVERVIEW OF RECESSION66
FIGURE 10LOCATION ANALYTICS MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 202267
FIGURE 11SOLUTIONS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE IN 202267
FIGURE 12GEOCODING & REVERSE GEOCODING SOLUTIONS TO ACCOUNT FOR LARGEST MARKET SIZE IN 202268
FIGURE 13PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 202268
FIGURE 14CONSULTING SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 202268
FIGURE 15CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 202269
FIGURE 16OUTDOOR LOCATION TO ACCOUNT FOR LARGER MARKET SIZE IN 202269
FIGURE 17REMOTE MONITORING APPLICATION TO ACCOUNT FOR LARGEST MARKET SHARE IN 202269
FIGURE 18LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SHARE IN 202270
FIGURE 19HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL TO ACCOUNT FOR LARGEST MARKET IN 202270
FIGURE 20NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET IN 202271
4PREMIUM INSIGHTS72
4.1ATTRACTIVE OPPORTUNITIES FOR LOCATION ANALYTICS MARKET PLAYERS72
FIGURE 21NEED TO ANALYZE OPTIMUM ROUTES TO DESTINATION LOGISTICS COMPANY WITH EFFICIENT ALTERNATE ROUTES TO DRIVE MARKET72
4.2LOCATION ANALYTICS MARKET: TOP THREE VERTICALS72
FIGURE 22RETAIL SEGMENT TO BE LARGEST VERTICAL DURING FORECAST PERIOD72
4.3LOCATION ANALYTICS MARKET, BY REGION73
FIGURE 23NORTH AMERICA TO ACCOUNT FOR LARGEST REGIONAL MARKET IN 202273
4.4NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION AND VERTICAL73
FIGURE 24RISK MANAGEMENT APPLICATION AND RETAIL VERTICAL TO ACCOUNT FOR LARGEST RESPECTIVE SHARES IN NORTH AMERICA IN 202273
5MARKET OVERVIEW AND INDUSTRY TRENDS74
5.1INTRODUCTION74
5.2MARKET DYNAMICS75
FIGURE 25LOCATION ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES75
5.2.1DRIVERS75
5.2.1.1Growth in adoption of spatial data and analytical tools across several verticals75
5.2.1.2Rise in use of location-based applications among consumers76
5.2.1.3Greater organizational need to gain competitive advantage across verticals76
5.2.2RESTRAINTS76
5.2.2.1Legal concerns associated with geoprivacy and confidential data76
5.2.2.2High initial cost of deployment76
5.2.3OPPORTUNITIES77
5.2.3.1Increase in adoption in small and medium-sized enterprises77
5.2.3.2Growth in penetration of advanced technologies77
5.2.4CHALLENGES77
5.2.4.1Lack of uniform regulatory norms77
5.2.4.2Lack of skilled workforce78
5.3CASE STUDY ANALYSIS78
5.3.1BANKING & FINANCIAL SERVICES78
5.3.1.1Use case 1: CARTO helped Mastercard with data monetization78
5.3.1.2Use case 2: Esri helped retail bank improve business performance79
5.3.1.3Use case 3: Quadrant helped optimize ATM locations79
5.3.1.4Use case 4: Quadrant improved targeted advertising80
5.3.2INSURANCE USE CASES80
5.3.2.1Use case 1: CARTO modeled platforms to detect fraud80
5.3.2.2Use case 2: Gravy Analytics worked with insurance companies to predict risks81
5.3.2.3Use case 3: Esri helped risk managers build profitable portfolios81
5.3.3RETAIL82
5.3.3.1Use case 1: CARTO used location analytics to select sites for brick-and-mortar workspaces82
5.3.3.2Use case 2: Xtract.io assisted companies in expanding into new markets82
5.3.3.3Use case 3: Cisco DNA Spaces’ location-based services were used by retailers to acquire new customers and increase loyalty83
5.3.4HEALTHCARE83
5.3.4.1Use case 1: Quuppa Intelligent Locating System solution was used to ensure reduced hospital infections83
5.3.4.2Use case 2: Spatial modeling was useful for identifying root causes of health issues84
5.3.5REAL ESTATE84
5.3.5.1Use case 1: Jones Lang LaSalle used CARTO-designed platform for site planning84
5.3.5.2Use case 2: Tinsa Digital used CARTO’s platform for managing real estate portfolio85
5.3.5.3Use case 3: CARTO-powered platform enabled OneMap’s customers to leverage location data85
5.3.6ENERGY & UTILITY86
5.3.6.1Use case 1: MapLarge Platform assisted oil & gas companies in fulfilling growing resource demand86
5.3.6.2Use case 2: MapLarge Platform helped manage outages86
5.3.7HOSPITALITY87
5.3.7.1Use case 1: Skyhook LI has been implemented for loyalty management87
5.3.7.2Use case 2: Skyhook’s solutions helped gain competitive insights87
5.3.8MEDIA & ENTERTAINMENT88
5.3.8.1Use case 1: CARTO Platform analyzed ad campaigns for geomarketing88
5.3.9TRANSPORTATION & LOGISTICS88
5.3.9.1Use case 1: CARTO’s logistics analytics helped in supply chain optimization88
5.3.10GOVERNMENT89
5.3.10.1Use case 1: Quuppa Intelligent Locating System enhanced access control89
5.3.10.2Use case 2: Quuppa Intelligent Locating System helped law enforcement and corrections89
5.4PATENT ANALYSIS89
5.4.1METHODOLOGY89
5.4.2DOCUMENT TYPE90
TABLE 6PATENTS FILED, 2019–202290
5.4.3INNOVATION AND PATENT APPLICATIONS90
FIGURE 26ANNUAL NUMBER OF PATENTS GRANTED, 2019–202290
5.4.3.1Top applicants91
FIGURE 27TOP TEN PATENT APPLICANT COMPANIES, 2019–202291
5.5MARKET ECOSYSTEM91
TABLE 7ECOSYSTEM MAPPING91
5.6SUPPLY CHAIN ANALYSIS93
FIGURE 28SUPPLY CHAIN ANALYSIS93
5.7PRICING MODEL ANALYSIS94
TABLE 8AVERAGE SELLING PRICING ANALYSIS, 202294
5.8TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS95
FIGURE 29TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS95
5.9PORTER’S FIVE FORCES ANALYSIS96
FIGURE 30PORTER’S FIVE FORCES ANALYSIS96
TABLE 9PORTER’S FIVE FORCES ANALYSIS96
5.9.1THREAT OF NEW ENTRANTS97
5.9.2THREAT OF SUBSTITUTES97
5.9.3BARGAINING POWER OF SUPPLIERS97
5.9.4BARGAINING POWER OF BUYERS97
5.9.5INTENSITY OF COMPETITIVE RIVALRY98
5.10REGULATORY IMPLICATIONS98
5.10.1GENERAL DATA PROTECTION REGULATION98
5.10.2PERSONAL DATA PROTECTION ACT98
5.10.3CALIFORNIA CONSUMER PRIVACY ACT99
5.11TECHNOLOGIES IN LOCATION ANALYTICS99
5.11.1BLUETOOTH99
5.11.2GLOBAL POSITIONING SYSTEM99
5.11.3RADIO-FREQUENCY IDENTIFICATION100
5.11.4WI-FI100
5.11.5NEAR-FIELD COMMUNICATION100
5.11.6BEACON100
6LOCATION ANALYTICS MARKET, BY COMPONENT101
6.1INTRODUCTION102
FIGURE 31LOCATION ANALYTICS SERVICES TO GROW AT A HIGHER CAGR THAN SOLUTIONS DURING FORECAST PERIOD102
TABLE 10LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)102
TABLE 11LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)102
6.1.1COMPONENT: MARKET DRIVERS103
6.2SOLUTIONS103
6.2.1COMPANIES INVEST IN GEOSPATIAL ANALYTICS SOLUTIONS TO UNDERSTAND BUSINESS TRENDS AND INCREASE PRODUCTIVITY103
TABLE 12LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)103
TABLE 13LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)104
TABLE 14LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)104
TABLE 15LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)104
6.2.2GEOCODING & REVERSE GEOCODING105
6.2.2.1ADOPTION OF GEOCODING & REVERSE GEOCODING SOLUTIONS TO HELP TRANSFORM LOCATION DATA105
TABLE 16GEOCODING & REVERSE GEOCODING SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)105
TABLE 17GEOCODING & REVERSE GEOCODING SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)106
6.2.3DATA INTEGRATION & ETL106
6.2.3.1ABILITY TO EXTRACT GEOGRAPHIC DATA FROM ANY SOURCE SYSTEM TO INCREASE ADOPTION OF LOCATION ANALYTICS106
TABLE 18DATA INTEGRATION & ETL SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)106
TABLE 19DATA INTEGRATION & ETL SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)107
6.2.4REPORTING & VISUALIZATION107
6.2.4.1REPORTING & VISUALIZATION SOLUTIONS TO OFFER DETAILED SIMPLIFIED ANALYSIS OF COMPLEX DATA FOR CUSTOMERS107
TABLE 20REPORTING & VISUALIZATION SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)107
TABLE 21REPORTING & VISUALIZATION SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)108
6.2.5THEMATIC MAPPING & SPATIAL ANALYSIS108
6.2.5.1THEMATIC MAPPING & SPATIAL ANALYTICS TO PROVIDE RAPID VISUAL REPRESENTATIONS OF GEOGRAPHICAL DATA108
TABLE 22THEMATIC MAPPING & SPATIAL ANALYSIS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)109
TABLE 23THEMATIC MAPPING & SPATIAL ANALYSIS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)109
6.2.6OTHER SOLUTIONS109
TABLE 24OTHER LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)110
TABLE 25OTHER LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)110
6.3SERVICES110
6.3.1DEMAND FOR SERVICES TO GROW WITH INCREASE IN SOLUTION ADOPTION AMONG ORGANIZATIONS110
FIGURE 32MANAGED SERVICES TO GROW AT A HIGHER CAGR DURING FORECAST PERIOD111
TABLE 26LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)111
TABLE 27LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)111
TABLE 28LOCATION ANALYTICS SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)112
TABLE 29LOCATION ANALYTICS SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)112
6.3.2MANAGED SERVICES112
6.3.2.1Pre- and post-deployment questions across technology domains to support adoption112
TABLE 30MANAGED SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)113
TABLE 31MANAGED SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)113
6.3.3PROFESSIONAL SERVICES113
6.3.3.1Professional services to help organizations implement, integrate, and optimize location analytics solutions113
TABLE 32PROFESSIONAL SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)114
TABLE 33PROFESSIONAL SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)114
FIGURE 33SUPPORT & MAINTENANCE SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD114
TABLE 34PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)115
TABLE 35PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)115
6.3.3.2Consulting115
TABLE 36CONSULTING SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)116
TABLE 37CONSULTING SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)116
6.3.3.3Support & maintenance116
TABLE 38SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)117
TABLE 39SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)117
6.3.3.4Deployment & integration117
TABLE 40DEPLOYMENT & INTEGRATION SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)118
TABLE 41DEPLOYMENT & INTEGRATION SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)118
7LOCATION ANALYTICS MARKET, BY LOCATION TYPE119
7.1INTRODUCTION120
FIGURE 34OUTDOOR LOCATION ANALYTICS TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD120
TABLE 42LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)120
TABLE 43LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)120
7.1.1LOCATION TYPE: MARKET DRIVERS121
7.2INDOOR LOCATION121
7.2.1ADVANCED TECHNOLOGIES TO BE USED FOR INDOOR LOCATION TRACKING121
TABLE 44INDOOR LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)121
TABLE 45INDOOR LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)122
7.3OUTDOOR LOCATION122
7.3.1OUTDOOR LOCATION ANALYTICS TO MONITOR IMMOVABLE ASSETS TO REDUCE COSTS122
TABLE 46OUTDOOR LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)122
TABLE 47OUTDOOR LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)123
8LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE124
8.1INTRODUCTION125
8.1.1DEPLOYMENT MODE: MARKET DRIVERS125
FIGURE 35ON-PREMISE DEPLOYMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD125
TABLE 48LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)126
TABLE 49LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)126
8.2ON-PREMISES126
8.2.1RAPID ACCEPTANCE OF CLOUD COMPUTING SOLUTIONS TO AFFECT GROWTH OF ON-PREMISES DEPLOYMENT126
TABLE 50ON-PREMISES LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)126
TABLE 51ON-PREMISES LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)127
8.3CLOUD127
8.3.1ADOPTION OF CLOUD-BASED SOLUTIONS TO DRIVE MARKET GROWTH127
TABLE 52CLOUD-BASED LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)127
TABLE 53CLOUD-BASED LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)128
9LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE129
9.1INTRODUCTION130
9.1.1ORGANIZATION SIZE: MARKET DRIVERS130
FIGURE 36SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD130
TABLE 54LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)130
TABLE 55LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)131
9.2SMALL & MEDIUM-SIZED ENTERPRISES131
9.2.1ADOPTION OF NEW TECHNOLOGIES TO ENHANCE BUSINESS PROCESSES TO BOOST MARKET131
TABLE 56SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2016–2021 (USD MILLION)131
TABLE 57SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2022–2027 (USD MILLION)132
9.3LARGE ENTERPRISES132
9.3.1GROWTH IN ADOPTION OF LOCATION ANALYTICS AMONG LARGE ENTERPRISES TO PROVIDE BETTER NAVIGATION AND TRACKING ABILITY132
TABLE 58LARGE ENTERPRISES MARKET, BY REGION, 2016–2021 (USD MILLION)132
TABLE 59LARGE ENTERPRISES MARKET, BY REGION, 2022–2027 (USD MILLION)133
10LOCATION ANALYTICS MARKET, BY APPLICATION134
10.1INTRODUCTION135
10.1.1APPLICATION: MARKET DRIVERS135
FIGURE 37SALES & MARKETING OPTIMIZATION APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD135
TABLE 60LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)136
TABLE 61LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)136
10.2RISK MANAGEMENT137
10.2.1LOCATION ANALYTICS TO IMPROVE DATA QUALITY AND STREAMLINE BUSINESS PROCESSES137
TABLE 62RISK MANAGEMENT ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)137
TABLE 63RISK MANAGEMENT ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)137
10.3EMERGENCY RESPONSE MANAGEMENT138
10.3.1LOCATION ANALYTICS SIGNIFICANT IN COORDINATING CRISIS RESPONSE BETWEEN SERVICES AND EMERGENCY DEPARTMENTS138
TABLE 64EMERGENCY RESPONSE MANAGEMENT MARKET, BY REGION, 2016–2021 (USD MILLION)138
TABLE 65EMERGENCY RESPONSE MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)139
10.4CUSTOMER EXPERIENCE MANAGEMENT139
10.4.1LOCATION ANALYTICS TO PROVIDE USER INFORMATION AND USER EXPERIENCE DATA139
TABLE 66CUSTOMER EXPERIENCE MANAGEMENT ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)139
TABLE 67CUSTOMER EXPERIENCE MANAGEMENT ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)140
10.5REMOTE MONITORING140
10.5.1REMOTE MONITORING BY LOCATION ANALYTICS TO IMPROVE SYSTEM PERFORMANCE140
TABLE 68REMOTE MONITORING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)140
TABLE 69REMOTE MONITORING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)141
10.6SUPPLY CHAIN PLANNING141
10.6.1LOCATION ANALYTICS TO IMPROVE PERFORMANCE OF ORDER-PICKING AND STOCK-TAKING PROCESS141
TABLE 70SUPPLY CHAIN PLANNING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)141
TABLE 71SUPPLY CHAIN PLANNING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)142
10.7SALES & MARKETING142
10.7.1LOCATION ANALYTICS TO PROVIDE USER INFORMATION AND EXPERIENCE DATA TO UNDERSTAND CUSTOMER BEHAVIOR142
TABLE 72SALES & MARKETING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)143
TABLE 73SALES & MARKETING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)143
10.8LOCATION SELECTION & OPTIMIZATION143
10.8.1LOCATION ANALYTICS TO AID IN UNDERSTANDING BUSINESS GROWTH143
TABLE 74LOCATION SELECTION & OPTIMIZATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)144
TABLE 75LOCATION SELECTION & OPTIMIZATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)144
10.9OTHER APPLICATIONS144
TABLE 76OTHER APPLICATIONS MARKET, BY REGION, 2016–2021 (USD MILLION)145
TABLE 77OTHER APPLICATIONS MARKET, BY REGION, 2022–2027 (USD MILLION)145
11LOCATION ANALYTICS MARKET, BY VERTICAL146
11.1INTRODUCTION147
FIGURE 38HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD147
TABLE 78LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)148
TABLE 79LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)148
11.1.1VERTICAL: MARKET DRIVERS149
11.2RETAIL149
11.2.1LOCATION ANALYTICS SOLUTIONS TO AID CUSTOMER EXPERIENCE149
TABLE 80RETAIL VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)150
TABLE 81RETAIL VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)150
11.3MANUFACTURING150
11.3.1LOCATION ANALYTICS SOLUTIONS TO SUPPORT INCREASING PRODUCTIVITY150
TABLE 82MANUFACTURING VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)151
TABLE 83MANUFACTURING VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)151
11.4GOVERNMENT & DEFENSE151
11.4.1DATA SECURITY AND SAFETY TO BE KEY FACTOR FOR MARKET GROWTH151
TABLE 84GOVERNMENT & DEFENSE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)152
TABLE 85GOVERNMENT & DEFENSE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)152
11.5MEDIA & ENTERTAINMENT152
11.5.1ADOPTION OF TECHNOLOGIES TO HELP VENDORS GROW OPERATIONAL PROFITABILITY152
TABLE 86MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)153
TABLE 87MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)153
11.6TRANSPORTATION & LOGISTICS154
11.6.1DEMAND FOR AUTOMOTIVE VEHICLES TO DRIVE MARKET GROWTH154
TABLE 88TRANSPORTATION & LOGISTICS VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)154
TABLE 89TRANSPORTATION & LOGISTICS VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)155
11.7ENERGY & UTILITY155
11.7.1GIS TO AID ELECTRIC UTILITY COMPANIES IN DATA MANAGEMENT, PLANNING AND ANALYSIS, AND SITUATIONAL AWARENESS155
TABLE 90ENERGY & UTILITY VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)155
TABLE 91ENERGY & UTILITY VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)156
11.8TELECOM & IT156
11.8.1RAPID ADOPTION OF DIGITAL TECHNOLOGY TO BOOST MARKET GROWTH156
TABLE 92TELECOM & IT VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)156
TABLE 93TELECOM & IT VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)157
11.9BANKING & FINANCIAL SERVICES157
11.9.1LOCATION ANALYTICS TO FACILITATE DIGITAL PORTFOLIO MANAGEMENT FROM DATA REPOSITORY157
TABLE 94BANKING & FINANCIAL SERVICES VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)157
TABLE 95BANKING & FINANCIAL SERVICES VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)158
11.10INSURANCE158
11.10.1LOCATION ANALYTICS TO PROVIDE ACCURATE INSIGHTS TO CUSTOMERS158
TABLE 96INSURANCE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)158
TABLE 97INSURANCE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)159
11.11HEALTHCARE, PHARMA, AND LIFE SCIENCES159
11.11.1LOCATION ANALYTICS TO AID HEALTHCARE PROFESSIONALS IN CLASSIFYING HEALTH TRENDS159
TABLE 98HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)159
TABLE 99HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)160
11.12TOURISM & HOSPITALITY160
11.12.1LOCATION ANALYTICS SOLUTIONS TO PROVIDE REAL-TIME DATA FOR GUESTS160
TABLE 100TOURISM & HOSPITALITY VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)160
TABLE 101TOURISM & HOSPITALITY VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)161
11.13REAL ESTATE161
11.13.1GEOFENCING-ENABLED LOCATION ANALYTICS TO HELP VISUALIZE CUSTOMER BEHAVIOR161
TABLE 102REAL ESTATE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)161
TABLE 103REAL ESTATE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)162
11.14EDUCATION162
11.14.1LOCATION ANALYTICS SOLUTIONS TO SUPPORT CAMPUS SAFETY AND SECURITY PURPOSES162
TABLE 104EDUCATION VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)162
TABLE 105EDUCATION VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)163
12LOCATION ANALYTICS MARKET, BY REGION164
12.1INTRODUCTION165
FIGURE 39ASIA PACIFIC TO ACHIEVE HIGHEST GROWTH IN LOCATION ANALYTICS MARKET DURING FORECAST PERIOD165
FIGURE 40ASIA PACIFIC TO ACHIEVE HIGHEST CAGR IN LOCATION ANALYTICS MARKET DURING FORECAST PERIOD165
TABLE 106LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)166
TABLE 107LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)166
12.2NORTH AMERICA166
12.2.1NORTH AMERICA: MARKET DRIVERS167
12.2.2NORTH AMERICA: RECESSION IMPACT167
12.2.3NORTH AMERICA: REGULATIONS167
12.2.3.1Health Insurance Portability and Accountability Act of 1996167
12.2.3.2California Consumer Privacy Act168
12.2.3.3Health Information Technology for Economic and Clinical Health Act168
12.2.3.4Sarbanes Oxley Act168
12.2.3.5The United States Securities and Exchange Commission168
12.2.3.6International Organization for Standardization 27001169
12.2.3.7California Consumer Privacy Act169
12.2.3.8Federal Information Security Management Act169
12.2.3.9Payment Card Industry Data Security Standard169
12.2.3.10Federal Information Processing Standards170
FIGURE 41NORTH AMERICA: MARKET SNAPSHOT171
TABLE 108NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)171
TABLE 109NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)172
TABLE 110NORTH AMERICA: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)172
TABLE 111NORTH AMERICA: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)172
TABLE 112NORTH AMERICA: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)172
TABLE 113NORTH AMERICA: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)173
TABLE 114NORTH AMERICA: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)173
TABLE 115NORTH AMERICA: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)173
TABLE 116NORTH AMERICA: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)174
TABLE 117NORTH AMERICA: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)174
TABLE 118NORTH AMERICA: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)174
TABLE 119NORTH AMERICA: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)174
TABLE 120NORTH AMERICA: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)175
TABLE 121NORTH AMERICA: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)175
TABLE 122NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)175
TABLE 123NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)176
TABLE 124NORTH AMERICA: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)176
TABLE 125NORTH AMERICA: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)177
TABLE 126NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)177
TABLE 127NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)177
12.2.4US178
12.2.4.1Increase in adoption of geospatial analytics technologies to drive market growth178
TABLE 128US: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)178
TABLE 129US: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)178
TABLE 130US: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)179
TABLE 131US: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)179
12.2.5CANADA180
12.2.5.1Adoption of cloud-based solutions to help enterprises easily run solutions180
TABLE 132CANADA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)180
TABLE 133CANADA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)180
TABLE 134CANADA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)181
TABLE 135CANADA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)181
12.3EUROPE182
12.3.1EUROPE: MARKET DRIVERS182
12.3.2EUROPE: RECESSION IMPACT182
12.3.3EUROPE: REGULATIONS183
12.3.3.1General Data Protection Regulation183
12.3.3.2European Committee for Standardization183
12.3.3.3European Technical Standards Institute183
TABLE 136EUROPE: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)184
TABLE 137EUROPE: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)184
TABLE 138EUROPE: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)184
TABLE 139EUROPE: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)184
TABLE 140EUROPE: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)185
TABLE 141EUROPE: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)185
TABLE 142EUROPE: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)185
TABLE 143EUROPE: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)186
TABLE 144EUROPE: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)186
TABLE 145EUROPE: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)186
TABLE 146EUROPE: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)186
TABLE 147EUROPE: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)187
TABLE 148EUROPE: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)187
TABLE 149EUROPE: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)187
TABLE 150EUROPE: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)188
TABLE 151EUROPE: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)188
TABLE 152EUROPE: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)189
TABLE 153EUROPE: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)189
TABLE 154EUROPE: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)190
TABLE 155EUROPE: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)190
12.3.4UK190
12.3.4.1Government investments in innovation for smart infrastructure to boost tracking and navigation solutions190
TABLE 156UK: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)191
TABLE 157UK: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)191
TABLE 158UK: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)191
TABLE 159UK: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)192
12.3.5GERMANY192
12.3.5.1Adoption of location intelligence in smart grid development to contribute to market growth192
TABLE 160GERMANY: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)192
TABLE 161GERMANY: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)193
TABLE 162GERMANY: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)193
TABLE 163GERMANY: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)193
12.3.6FRANCE194
12.3.6.1Government investment in intelligent location technologies to augment market growth194
12.3.7REST OF EUROPE194
12.4ASIA PACIFIC194
12.4.1ASIA PACIFIC: MARKET DRIVERS195
12.4.2ASIA PACIFIC: RECESSION IMPACT195
12.4.3ASIA PACIFIC: REGULATIONS195
12.4.3.1Privacy Commissioner for Personal Data195
12.4.3.2Act on the Protection of Personal Information196
12.4.3.3Critical Information Infrastructure196
12.4.3.4International Organization for Standardization 27001196
12.4.3.5Personal Data Protection Act196
FIGURE 42ASIA PACIFIC: MARKET SNAPSHOT197
TABLE 164ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)198
TABLE 165ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)198
TABLE 166ASIA PACIFIC: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)198
TABLE 167ASIA PACIFIC: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)198
TABLE 168ASIA PACIFIC: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)199
TABLE 169ASIA PACIFIC: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)199
TABLE 170ASIA PACIFIC: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)199
TABLE 171ASIA PACIFIC: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)200
TABLE 172ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)200
TABLE 173ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)200
TABLE 174ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)200
TABLE 175ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)201
TABLE 176ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)201
TABLE 177ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)201
TABLE 178ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)202
TABLE 179ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)202
TABLE 180ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)203
TABLE 181ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)203
TABLE 182ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)204
TABLE 183ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)204
12.4.4CHINA204
12.4.4.1Government initiatives for R&D and investments by global players to drive market204
TABLE 184CHINA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)205
TABLE 185CHINA: LOCATION ANALYTICS MARKET, BY COMPONENT,
Based on component, services to grow at higher CAGR during forecast period
The services segment of the location analytics market is further segmented into professional services and managed services. Professional services are further segmented into consulting, support and maintenance, and system integration and implementation services. The services play an important part in the overall location analytics implementation process, especially for tracking and navigation.
Cloud deployment to account for larger market size during forecast period
By deployment type, the cloud-based location analytics segment is estimated to account for a larger market size during the forecast period. Cloud-based location solutions enable access to high-definition imagery and street-based maps on the go, driving the growth of the cloud segment in the location analytics market.
Sales and marketing optimization applications to grow at highest CAGR during forecast period
The sales and marketing optimization segment is expected to grow rapidly during the forecast period. Location intelligence tools reduce the complexity of the sales & marketing processes by gathering adequate relevant data for marketing campaigns and predicting outcomes. Sales professionals use geospatial analytics and data to analyze customer behavior, improve on-field conversions, and find new leads.
Indoor location segment to grow at higher CAGR during forecast period
The location analytics market by location type has been segmented into outdoor and indoor locations. Indoor location technologies streamline the use of smartphones by incorporating GPS and other positioning technologies with style mapping, which provides navigation services.
Asia Pacific to grow at highest CAGR during forecast period
Asia Pacific has continually presented lucrative market opportunities for location analytics Solutions providers with an increase in location analytics across its developed and emerging countries. Japan, China, and India have displayed growth opportunities in the location analytics market. Asia Pacific is expected to appear as the fastest-growing region in location analytics solution demands during the forecast period.
Given below is the breakup of the primary respondents:
•By Company Type: Tier 1 - 34%, Tier 2 - 43%, and Tier 3 - 23%
•By Designation: C-level - 50%, Directors - 30%, and Others - 20%
•By Region: North America - 30%, Europe - 30%, Asia Pacific - 25%, Middle East & Africa - 10%, Latin America - 5%
Some prominent players profiled in the study include IBM (US), Google (US), Oracle (US), Microsoft (US), Esri (US), SAS (US), Precisely (US), SAP (Germany), CISCO (US), TomTom (Netherlands), Hexagon (Sweden), Zebra Technologies (US), Alteryx (US), HERE (US), Purple (UK), Galigeo (France), Geomoby (Australia), Quppa (Finland), CleverMaps (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), CARTO (US), TIBCO (US), Sparkgeo (Canada), Ascent Cloud (US), Foursquare (US), MapLarge (Georgia), SedimentIQ (US), Ariadne Maps (Germany), Locale.ai (India), Geoblink (Spain), Nrby (US), Mapidea (Portugal), GapMaps (Australia), and LocationsCloud (US).
Research Coverage
The market study covers location analytics across different segments. It aims at estimating the market size and the growth potential of this market across different segments, such as Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application, Deployment Mode, Organization Size, Industry Vertical, and Region. The regional analysis of the location analytics covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing information on the closest approximations of the revenue numbers for the overall location analytics and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
1INTRODUCTION45
1.1STUDY OBJECTIVES45
1.2MARKET DEFINITION45
1.2.1INCLUSIONS AND EXCLUSIONS46
1.3MARKET SCOPE47
1.3.1MARKET SEGMENTATION47
1.3.2REGIONS COVERED48
1.3.3YEARS CONSIDERED48
1.4CURRENCY CONSIDERED49
TABLE 1USD EXCHANGE RATES, 2019–202149
1.5STAKEHOLDERS49
1.6SUMMARY OF CHANGES50
2RESEARCH METHODOLOGY51
2.1RESEARCH DATA51
FIGURE 1MARKET RESEARCH DESIGN51
2.1.1SECONDARY DATA52
2.1.2PRIMARY DATA52
TABLE 2PRIMARY SOURCES53
2.1.2.1Breakup of primary profiles53
2.1.2.2Key industry insights53
2.2DATA TRIANGULATION54
FIGURE 2DATA TRIANGULATION54
2.3MARKET SIZE ESTIMATION55
FIGURE 3TOP-DOWN AND BOTTOM-UP APPROACHES55
2.3.1TOP-DOWN APPROACH55
2.3.2BOTTOM-UP APPROACH56
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES OF LOCATION ANALYTICS56
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY:-APPROACH 2 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL LOCATION ANALYTICS SOLUTIONS/SERVICES57
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 3 - BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL LOCATION ANALYTICS SOFTWARE/SERVICES57
FIGURE 7SIZE ESTIMATION METHODOLOGY: APPROACH 4 - BOTTOM-UP (DEMAND-SIDE): SHARE OF LOCATION ANALYTICS THROUGH OVERALL LOCATION ANALYTICS SPENDING58
2.4MARKET FORECAST59
TABLE 3FACTOR ANALYSIS59
2.5KEY COMPANY EVALUATION MATRIX59
FIGURE 8COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE60
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY60
FIGURE 9STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE61
2.7ASSUMPTIONS61
2.8LIMITATIONS63
3EXECUTIVE SUMMARY64
TABLE 4LOCATION ANALYTICS MARKET AND GROWTH RATE, 2016–2021 (USD MILLION AND Y-O-Y GROWTH)66
TABLE 5LOCATION ANALYTICS MARKET AND GROWTH RATE, 2022–2027 (USD MILLION AND Y-O-Y GROWTH)66
3.1OVERVIEW OF RECESSION66
FIGURE 10LOCATION ANALYTICS MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 202267
FIGURE 11SOLUTIONS SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE IN 202267
FIGURE 12GEOCODING & REVERSE GEOCODING SOLUTIONS TO ACCOUNT FOR LARGEST MARKET SIZE IN 202268
FIGURE 13PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 202268
FIGURE 14CONSULTING SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 202268
FIGURE 15CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 202269
FIGURE 16OUTDOOR LOCATION TO ACCOUNT FOR LARGER MARKET SIZE IN 202269
FIGURE 17REMOTE MONITORING APPLICATION TO ACCOUNT FOR LARGEST MARKET SHARE IN 202269
FIGURE 18LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SHARE IN 202270
FIGURE 19HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL TO ACCOUNT FOR LARGEST MARKET IN 202270
FIGURE 20NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET IN 202271
4PREMIUM INSIGHTS72
4.1ATTRACTIVE OPPORTUNITIES FOR LOCATION ANALYTICS MARKET PLAYERS72
FIGURE 21NEED TO ANALYZE OPTIMUM ROUTES TO DESTINATION LOGISTICS COMPANY WITH EFFICIENT ALTERNATE ROUTES TO DRIVE MARKET72
4.2LOCATION ANALYTICS MARKET: TOP THREE VERTICALS72
FIGURE 22RETAIL SEGMENT TO BE LARGEST VERTICAL DURING FORECAST PERIOD72
4.3LOCATION ANALYTICS MARKET, BY REGION73
FIGURE 23NORTH AMERICA TO ACCOUNT FOR LARGEST REGIONAL MARKET IN 202273
4.4NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION AND VERTICAL73
FIGURE 24RISK MANAGEMENT APPLICATION AND RETAIL VERTICAL TO ACCOUNT FOR LARGEST RESPECTIVE SHARES IN NORTH AMERICA IN 202273
5MARKET OVERVIEW AND INDUSTRY TRENDS74
5.1INTRODUCTION74
5.2MARKET DYNAMICS75
FIGURE 25LOCATION ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES75
5.2.1DRIVERS75
5.2.1.1Growth in adoption of spatial data and analytical tools across several verticals75
5.2.1.2Rise in use of location-based applications among consumers76
5.2.1.3Greater organizational need to gain competitive advantage across verticals76
5.2.2RESTRAINTS76
5.2.2.1Legal concerns associated with geoprivacy and confidential data76
5.2.2.2High initial cost of deployment76
5.2.3OPPORTUNITIES77
5.2.3.1Increase in adoption in small and medium-sized enterprises77
5.2.3.2Growth in penetration of advanced technologies77
5.2.4CHALLENGES77
5.2.4.1Lack of uniform regulatory norms77
5.2.4.2Lack of skilled workforce78
5.3CASE STUDY ANALYSIS78
5.3.1BANKING & FINANCIAL SERVICES78
5.3.1.1Use case 1: CARTO helped Mastercard with data monetization78
5.3.1.2Use case 2: Esri helped retail bank improve business performance79
5.3.1.3Use case 3: Quadrant helped optimize ATM locations79
5.3.1.4Use case 4: Quadrant improved targeted advertising80
5.3.2INSURANCE USE CASES80
5.3.2.1Use case 1: CARTO modeled platforms to detect fraud80
5.3.2.2Use case 2: Gravy Analytics worked with insurance companies to predict risks81
5.3.2.3Use case 3: Esri helped risk managers build profitable portfolios81
5.3.3RETAIL82
5.3.3.1Use case 1: CARTO used location analytics to select sites for brick-and-mortar workspaces82
5.3.3.2Use case 2: Xtract.io assisted companies in expanding into new markets82
5.3.3.3Use case 3: Cisco DNA Spaces’ location-based services were used by retailers to acquire new customers and increase loyalty83
5.3.4HEALTHCARE83
5.3.4.1Use case 1: Quuppa Intelligent Locating System solution was used to ensure reduced hospital infections83
5.3.4.2Use case 2: Spatial modeling was useful for identifying root causes of health issues84
5.3.5REAL ESTATE84
5.3.5.1Use case 1: Jones Lang LaSalle used CARTO-designed platform for site planning84
5.3.5.2Use case 2: Tinsa Digital used CARTO’s platform for managing real estate portfolio85
5.3.5.3Use case 3: CARTO-powered platform enabled OneMap’s customers to leverage location data85
5.3.6ENERGY & UTILITY86
5.3.6.1Use case 1: MapLarge Platform assisted oil & gas companies in fulfilling growing resource demand86
5.3.6.2Use case 2: MapLarge Platform helped manage outages86
5.3.7HOSPITALITY87
5.3.7.1Use case 1: Skyhook LI has been implemented for loyalty management87
5.3.7.2Use case 2: Skyhook’s solutions helped gain competitive insights87
5.3.8MEDIA & ENTERTAINMENT88
5.3.8.1Use case 1: CARTO Platform analyzed ad campaigns for geomarketing88
5.3.9TRANSPORTATION & LOGISTICS88
5.3.9.1Use case 1: CARTO’s logistics analytics helped in supply chain optimization88
5.3.10GOVERNMENT89
5.3.10.1Use case 1: Quuppa Intelligent Locating System enhanced access control89
5.3.10.2Use case 2: Quuppa Intelligent Locating System helped law enforcement and corrections89
5.4PATENT ANALYSIS89
5.4.1METHODOLOGY89
5.4.2DOCUMENT TYPE90
TABLE 6PATENTS FILED, 2019–202290
5.4.3INNOVATION AND PATENT APPLICATIONS90
FIGURE 26ANNUAL NUMBER OF PATENTS GRANTED, 2019–202290
5.4.3.1Top applicants91
FIGURE 27TOP TEN PATENT APPLICANT COMPANIES, 2019–202291
5.5MARKET ECOSYSTEM91
TABLE 7ECOSYSTEM MAPPING91
5.6SUPPLY CHAIN ANALYSIS93
FIGURE 28SUPPLY CHAIN ANALYSIS93
5.7PRICING MODEL ANALYSIS94
TABLE 8AVERAGE SELLING PRICING ANALYSIS, 202294
5.8TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS95
FIGURE 29TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS95
5.9PORTER’S FIVE FORCES ANALYSIS96
FIGURE 30PORTER’S FIVE FORCES ANALYSIS96
TABLE 9PORTER’S FIVE FORCES ANALYSIS96
5.9.1THREAT OF NEW ENTRANTS97
5.9.2THREAT OF SUBSTITUTES97
5.9.3BARGAINING POWER OF SUPPLIERS97
5.9.4BARGAINING POWER OF BUYERS97
5.9.5INTENSITY OF COMPETITIVE RIVALRY98
5.10REGULATORY IMPLICATIONS98
5.10.1GENERAL DATA PROTECTION REGULATION98
5.10.2PERSONAL DATA PROTECTION ACT98
5.10.3CALIFORNIA CONSUMER PRIVACY ACT99
5.11TECHNOLOGIES IN LOCATION ANALYTICS99
5.11.1BLUETOOTH99
5.11.2GLOBAL POSITIONING SYSTEM99
5.11.3RADIO-FREQUENCY IDENTIFICATION100
5.11.4WI-FI100
5.11.5NEAR-FIELD COMMUNICATION100
5.11.6BEACON100
6LOCATION ANALYTICS MARKET, BY COMPONENT101
6.1INTRODUCTION102
FIGURE 31LOCATION ANALYTICS SERVICES TO GROW AT A HIGHER CAGR THAN SOLUTIONS DURING FORECAST PERIOD102
TABLE 10LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)102
TABLE 11LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)102
6.1.1COMPONENT: MARKET DRIVERS103
6.2SOLUTIONS103
6.2.1COMPANIES INVEST IN GEOSPATIAL ANALYTICS SOLUTIONS TO UNDERSTAND BUSINESS TRENDS AND INCREASE PRODUCTIVITY103
TABLE 12LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)103
TABLE 13LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)104
TABLE 14LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)104
TABLE 15LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)104
6.2.2GEOCODING & REVERSE GEOCODING105
6.2.2.1ADOPTION OF GEOCODING & REVERSE GEOCODING SOLUTIONS TO HELP TRANSFORM LOCATION DATA105
TABLE 16GEOCODING & REVERSE GEOCODING SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)105
TABLE 17GEOCODING & REVERSE GEOCODING SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)106
6.2.3DATA INTEGRATION & ETL106
6.2.3.1ABILITY TO EXTRACT GEOGRAPHIC DATA FROM ANY SOURCE SYSTEM TO INCREASE ADOPTION OF LOCATION ANALYTICS106
TABLE 18DATA INTEGRATION & ETL SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)106
TABLE 19DATA INTEGRATION & ETL SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)107
6.2.4REPORTING & VISUALIZATION107
6.2.4.1REPORTING & VISUALIZATION SOLUTIONS TO OFFER DETAILED SIMPLIFIED ANALYSIS OF COMPLEX DATA FOR CUSTOMERS107
TABLE 20REPORTING & VISUALIZATION SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)107
TABLE 21REPORTING & VISUALIZATION SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)108
6.2.5THEMATIC MAPPING & SPATIAL ANALYSIS108
6.2.5.1THEMATIC MAPPING & SPATIAL ANALYTICS TO PROVIDE RAPID VISUAL REPRESENTATIONS OF GEOGRAPHICAL DATA108
TABLE 22THEMATIC MAPPING & SPATIAL ANALYSIS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)109
TABLE 23THEMATIC MAPPING & SPATIAL ANALYSIS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)109
6.2.6OTHER SOLUTIONS109
TABLE 24OTHER LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2016–2021 (USD MILLION)110
TABLE 25OTHER LOCATION ANALYTICS SOLUTIONS MARKET, BY REGION, 2022–2027 (USD MILLION)110
6.3SERVICES110
6.3.1DEMAND FOR SERVICES TO GROW WITH INCREASE IN SOLUTION ADOPTION AMONG ORGANIZATIONS110
FIGURE 32MANAGED SERVICES TO GROW AT A HIGHER CAGR DURING FORECAST PERIOD111
TABLE 26LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)111
TABLE 27LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)111
TABLE 28LOCATION ANALYTICS SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)112
TABLE 29LOCATION ANALYTICS SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)112
6.3.2MANAGED SERVICES112
6.3.2.1Pre- and post-deployment questions across technology domains to support adoption112
TABLE 30MANAGED SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)113
TABLE 31MANAGED SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)113
6.3.3PROFESSIONAL SERVICES113
6.3.3.1Professional services to help organizations implement, integrate, and optimize location analytics solutions113
TABLE 32PROFESSIONAL SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)114
TABLE 33PROFESSIONAL SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)114
FIGURE 33SUPPORT & MAINTENANCE SERVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD114
TABLE 34PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)115
TABLE 35PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)115
6.3.3.2Consulting115
TABLE 36CONSULTING SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)116
TABLE 37CONSULTING SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)116
6.3.3.3Support & maintenance116
TABLE 38SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)117
TABLE 39SUPPORT & MAINTENANCE SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)117
6.3.3.4Deployment & integration117
TABLE 40DEPLOYMENT & INTEGRATION SERVICES MARKET, BY REGION, 2016–2021 (USD MILLION)118
TABLE 41DEPLOYMENT & INTEGRATION SERVICES MARKET, BY REGION, 2022–2027 (USD MILLION)118
7LOCATION ANALYTICS MARKET, BY LOCATION TYPE119
7.1INTRODUCTION120
FIGURE 34OUTDOOR LOCATION ANALYTICS TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD120
TABLE 42LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)120
TABLE 43LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)120
7.1.1LOCATION TYPE: MARKET DRIVERS121
7.2INDOOR LOCATION121
7.2.1ADVANCED TECHNOLOGIES TO BE USED FOR INDOOR LOCATION TRACKING121
TABLE 44INDOOR LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)121
TABLE 45INDOOR LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)122
7.3OUTDOOR LOCATION122
7.3.1OUTDOOR LOCATION ANALYTICS TO MONITOR IMMOVABLE ASSETS TO REDUCE COSTS122
TABLE 46OUTDOOR LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)122
TABLE 47OUTDOOR LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)123
8LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE124
8.1INTRODUCTION125
8.1.1DEPLOYMENT MODE: MARKET DRIVERS125
FIGURE 35ON-PREMISE DEPLOYMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD125
TABLE 48LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)126
TABLE 49LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)126
8.2ON-PREMISES126
8.2.1RAPID ACCEPTANCE OF CLOUD COMPUTING SOLUTIONS TO AFFECT GROWTH OF ON-PREMISES DEPLOYMENT126
TABLE 50ON-PREMISES LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)126
TABLE 51ON-PREMISES LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)127
8.3CLOUD127
8.3.1ADOPTION OF CLOUD-BASED SOLUTIONS TO DRIVE MARKET GROWTH127
TABLE 52CLOUD-BASED LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)127
TABLE 53CLOUD-BASED LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)128
9LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE129
9.1INTRODUCTION130
9.1.1ORGANIZATION SIZE: MARKET DRIVERS130
FIGURE 36SMALL & MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD130
TABLE 54LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)130
TABLE 55LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)131
9.2SMALL & MEDIUM-SIZED ENTERPRISES131
9.2.1ADOPTION OF NEW TECHNOLOGIES TO ENHANCE BUSINESS PROCESSES TO BOOST MARKET131
TABLE 56SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2016–2021 (USD MILLION)131
TABLE 57SMALL & MEDIUM-SIZED ENTERPRISES MARKET, BY REGION, 2022–2027 (USD MILLION)132
9.3LARGE ENTERPRISES132
9.3.1GROWTH IN ADOPTION OF LOCATION ANALYTICS AMONG LARGE ENTERPRISES TO PROVIDE BETTER NAVIGATION AND TRACKING ABILITY132
TABLE 58LARGE ENTERPRISES MARKET, BY REGION, 2016–2021 (USD MILLION)132
TABLE 59LARGE ENTERPRISES MARKET, BY REGION, 2022–2027 (USD MILLION)133
10LOCATION ANALYTICS MARKET, BY APPLICATION134
10.1INTRODUCTION135
10.1.1APPLICATION: MARKET DRIVERS135
FIGURE 37SALES & MARKETING OPTIMIZATION APPLICATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD135
TABLE 60LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)136
TABLE 61LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)136
10.2RISK MANAGEMENT137
10.2.1LOCATION ANALYTICS TO IMPROVE DATA QUALITY AND STREAMLINE BUSINESS PROCESSES137
TABLE 62RISK MANAGEMENT ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)137
TABLE 63RISK MANAGEMENT ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)137
10.3EMERGENCY RESPONSE MANAGEMENT138
10.3.1LOCATION ANALYTICS SIGNIFICANT IN COORDINATING CRISIS RESPONSE BETWEEN SERVICES AND EMERGENCY DEPARTMENTS138
TABLE 64EMERGENCY RESPONSE MANAGEMENT MARKET, BY REGION, 2016–2021 (USD MILLION)138
TABLE 65EMERGENCY RESPONSE MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)139
10.4CUSTOMER EXPERIENCE MANAGEMENT139
10.4.1LOCATION ANALYTICS TO PROVIDE USER INFORMATION AND USER EXPERIENCE DATA139
TABLE 66CUSTOMER EXPERIENCE MANAGEMENT ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)139
TABLE 67CUSTOMER EXPERIENCE MANAGEMENT ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)140
10.5REMOTE MONITORING140
10.5.1REMOTE MONITORING BY LOCATION ANALYTICS TO IMPROVE SYSTEM PERFORMANCE140
TABLE 68REMOTE MONITORING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)140
TABLE 69REMOTE MONITORING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)141
10.6SUPPLY CHAIN PLANNING141
10.6.1LOCATION ANALYTICS TO IMPROVE PERFORMANCE OF ORDER-PICKING AND STOCK-TAKING PROCESS141
TABLE 70SUPPLY CHAIN PLANNING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)141
TABLE 71SUPPLY CHAIN PLANNING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)142
10.7SALES & MARKETING142
10.7.1LOCATION ANALYTICS TO PROVIDE USER INFORMATION AND EXPERIENCE DATA TO UNDERSTAND CUSTOMER BEHAVIOR142
TABLE 72SALES & MARKETING ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)143
TABLE 73SALES & MARKETING ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)143
10.8LOCATION SELECTION & OPTIMIZATION143
10.8.1LOCATION ANALYTICS TO AID IN UNDERSTANDING BUSINESS GROWTH143
TABLE 74LOCATION SELECTION & OPTIMIZATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)144
TABLE 75LOCATION SELECTION & OPTIMIZATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)144
10.9OTHER APPLICATIONS144
TABLE 76OTHER APPLICATIONS MARKET, BY REGION, 2016–2021 (USD MILLION)145
TABLE 77OTHER APPLICATIONS MARKET, BY REGION, 2022–2027 (USD MILLION)145
11LOCATION ANALYTICS MARKET, BY VERTICAL146
11.1INTRODUCTION147
FIGURE 38HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD147
TABLE 78LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)148
TABLE 79LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)148
11.1.1VERTICAL: MARKET DRIVERS149
11.2RETAIL149
11.2.1LOCATION ANALYTICS SOLUTIONS TO AID CUSTOMER EXPERIENCE149
TABLE 80RETAIL VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)150
TABLE 81RETAIL VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)150
11.3MANUFACTURING150
11.3.1LOCATION ANALYTICS SOLUTIONS TO SUPPORT INCREASING PRODUCTIVITY150
TABLE 82MANUFACTURING VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)151
TABLE 83MANUFACTURING VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)151
11.4GOVERNMENT & DEFENSE151
11.4.1DATA SECURITY AND SAFETY TO BE KEY FACTOR FOR MARKET GROWTH151
TABLE 84GOVERNMENT & DEFENSE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)152
TABLE 85GOVERNMENT & DEFENSE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)152
11.5MEDIA & ENTERTAINMENT152
11.5.1ADOPTION OF TECHNOLOGIES TO HELP VENDORS GROW OPERATIONAL PROFITABILITY152
TABLE 86MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)153
TABLE 87MEDIA & ENTERTAINMENT VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)153
11.6TRANSPORTATION & LOGISTICS154
11.6.1DEMAND FOR AUTOMOTIVE VEHICLES TO DRIVE MARKET GROWTH154
TABLE 88TRANSPORTATION & LOGISTICS VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)154
TABLE 89TRANSPORTATION & LOGISTICS VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)155
11.7ENERGY & UTILITY155
11.7.1GIS TO AID ELECTRIC UTILITY COMPANIES IN DATA MANAGEMENT, PLANNING AND ANALYSIS, AND SITUATIONAL AWARENESS155
TABLE 90ENERGY & UTILITY VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)155
TABLE 91ENERGY & UTILITY VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)156
11.8TELECOM & IT156
11.8.1RAPID ADOPTION OF DIGITAL TECHNOLOGY TO BOOST MARKET GROWTH156
TABLE 92TELECOM & IT VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)156
TABLE 93TELECOM & IT VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)157
11.9BANKING & FINANCIAL SERVICES157
11.9.1LOCATION ANALYTICS TO FACILITATE DIGITAL PORTFOLIO MANAGEMENT FROM DATA REPOSITORY157
TABLE 94BANKING & FINANCIAL SERVICES VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)157
TABLE 95BANKING & FINANCIAL SERVICES VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)158
11.10INSURANCE158
11.10.1LOCATION ANALYTICS TO PROVIDE ACCURATE INSIGHTS TO CUSTOMERS158
TABLE 96INSURANCE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)158
TABLE 97INSURANCE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)159
11.11HEALTHCARE, PHARMA, AND LIFE SCIENCES159
11.11.1LOCATION ANALYTICS TO AID HEALTHCARE PROFESSIONALS IN CLASSIFYING HEALTH TRENDS159
TABLE 98HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)159
TABLE 99HEALTHCARE, PHARMA, AND LIFE SCIENCES VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)160
11.12TOURISM & HOSPITALITY160
11.12.1LOCATION ANALYTICS SOLUTIONS TO PROVIDE REAL-TIME DATA FOR GUESTS160
TABLE 100TOURISM & HOSPITALITY VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)160
TABLE 101TOURISM & HOSPITALITY VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)161
11.13REAL ESTATE161
11.13.1GEOFENCING-ENABLED LOCATION ANALYTICS TO HELP VISUALIZE CUSTOMER BEHAVIOR161
TABLE 102REAL ESTATE VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)161
TABLE 103REAL ESTATE VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)162
11.14EDUCATION162
11.14.1LOCATION ANALYTICS SOLUTIONS TO SUPPORT CAMPUS SAFETY AND SECURITY PURPOSES162
TABLE 104EDUCATION VERTICAL MARKET, BY REGION, 2016–2021 (USD MILLION)162
TABLE 105EDUCATION VERTICAL MARKET, BY REGION, 2022–2027 (USD MILLION)163
12LOCATION ANALYTICS MARKET, BY REGION164
12.1INTRODUCTION165
FIGURE 39ASIA PACIFIC TO ACHIEVE HIGHEST GROWTH IN LOCATION ANALYTICS MARKET DURING FORECAST PERIOD165
FIGURE 40ASIA PACIFIC TO ACHIEVE HIGHEST CAGR IN LOCATION ANALYTICS MARKET DURING FORECAST PERIOD165
TABLE 106LOCATION ANALYTICS MARKET, BY REGION, 2016–2021 (USD MILLION)166
TABLE 107LOCATION ANALYTICS MARKET, BY REGION, 2022–2027 (USD MILLION)166
12.2NORTH AMERICA166
12.2.1NORTH AMERICA: MARKET DRIVERS167
12.2.2NORTH AMERICA: RECESSION IMPACT167
12.2.3NORTH AMERICA: REGULATIONS167
12.2.3.1Health Insurance Portability and Accountability Act of 1996167
12.2.3.2California Consumer Privacy Act168
12.2.3.3Health Information Technology for Economic and Clinical Health Act168
12.2.3.4Sarbanes Oxley Act168
12.2.3.5The United States Securities and Exchange Commission168
12.2.3.6International Organization for Standardization 27001169
12.2.3.7California Consumer Privacy Act169
12.2.3.8Federal Information Security Management Act169
12.2.3.9Payment Card Industry Data Security Standard169
12.2.3.10Federal Information Processing Standards170
FIGURE 41NORTH AMERICA: MARKET SNAPSHOT171
TABLE 108NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)171
TABLE 109NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)172
TABLE 110NORTH AMERICA: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)172
TABLE 111NORTH AMERICA: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)172
TABLE 112NORTH AMERICA: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)172
TABLE 113NORTH AMERICA: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)173
TABLE 114NORTH AMERICA: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)173
TABLE 115NORTH AMERICA: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)173
TABLE 116NORTH AMERICA: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)174
TABLE 117NORTH AMERICA: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)174
TABLE 118NORTH AMERICA: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)174
TABLE 119NORTH AMERICA: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)174
TABLE 120NORTH AMERICA: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)175
TABLE 121NORTH AMERICA: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)175
TABLE 122NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)175
TABLE 123NORTH AMERICA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)176
TABLE 124NORTH AMERICA: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)176
TABLE 125NORTH AMERICA: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)177
TABLE 126NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)177
TABLE 127NORTH AMERICA: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)177
12.2.4US178
12.2.4.1Increase in adoption of geospatial analytics technologies to drive market growth178
TABLE 128US: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)178
TABLE 129US: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)178
TABLE 130US: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)179
TABLE 131US: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)179
12.2.5CANADA180
12.2.5.1Adoption of cloud-based solutions to help enterprises easily run solutions180
TABLE 132CANADA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)180
TABLE 133CANADA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)180
TABLE 134CANADA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)181
TABLE 135CANADA: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)181
12.3EUROPE182
12.3.1EUROPE: MARKET DRIVERS182
12.3.2EUROPE: RECESSION IMPACT182
12.3.3EUROPE: REGULATIONS183
12.3.3.1General Data Protection Regulation183
12.3.3.2European Committee for Standardization183
12.3.3.3European Technical Standards Institute183
TABLE 136EUROPE: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)184
TABLE 137EUROPE: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)184
TABLE 138EUROPE: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)184
TABLE 139EUROPE: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)184
TABLE 140EUROPE: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)185
TABLE 141EUROPE: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)185
TABLE 142EUROPE: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)185
TABLE 143EUROPE: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)186
TABLE 144EUROPE: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)186
TABLE 145EUROPE: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)186
TABLE 146EUROPE: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)186
TABLE 147EUROPE: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)187
TABLE 148EUROPE: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)187
TABLE 149EUROPE: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)187
TABLE 150EUROPE: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)188
TABLE 151EUROPE: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)188
TABLE 152EUROPE: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)189
TABLE 153EUROPE: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)189
TABLE 154EUROPE: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)190
TABLE 155EUROPE: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)190
12.3.4UK190
12.3.4.1Government investments in innovation for smart infrastructure to boost tracking and navigation solutions190
TABLE 156UK: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)191
TABLE 157UK: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)191
TABLE 158UK: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)191
TABLE 159UK: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)192
12.3.5GERMANY192
12.3.5.1Adoption of location intelligence in smart grid development to contribute to market growth192
TABLE 160GERMANY: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)192
TABLE 161GERMANY: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)193
TABLE 162GERMANY: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)193
TABLE 163GERMANY: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)193
12.3.6FRANCE194
12.3.6.1Government investment in intelligent location technologies to augment market growth194
12.3.7REST OF EUROPE194
12.4ASIA PACIFIC194
12.4.1ASIA PACIFIC: MARKET DRIVERS195
12.4.2ASIA PACIFIC: RECESSION IMPACT195
12.4.3ASIA PACIFIC: REGULATIONS195
12.4.3.1Privacy Commissioner for Personal Data195
12.4.3.2Act on the Protection of Personal Information196
12.4.3.3Critical Information Infrastructure196
12.4.3.4International Organization for Standardization 27001196
12.4.3.5Personal Data Protection Act196
FIGURE 42ASIA PACIFIC: MARKET SNAPSHOT197
TABLE 164ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)198
TABLE 165ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COMPONENT, 2022–2027 (USD MILLION)198
TABLE 166ASIA PACIFIC: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)198
TABLE 167ASIA PACIFIC: LOCATION ANALYTICS SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)198
TABLE 168ASIA PACIFIC: PROFESSIONAL SERVICES MARKET, BY TYPE, 2016–2021 (USD MILLION)199
TABLE 169ASIA PACIFIC: PROFESSIONAL SERVICES MARKET, BY TYPE, 2022–2027 (USD MILLION)199
TABLE 170ASIA PACIFIC: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2016–2021 (USD MILLION)199
TABLE 171ASIA PACIFIC: LOCATION ANALYTICS SOLUTIONS MARKET, BY TYPE, 2022–2027 (USD MILLION)200
TABLE 172ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2016–2021 (USD MILLION)200
TABLE 173ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY LOCATION TYPE, 2022–2027 (USD MILLION)200
TABLE 174ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016–2021 (USD MILLION)200
TABLE 175ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)201
TABLE 176ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2021 (USD MILLION)201
TABLE 177ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)201
TABLE 178ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY APPLICATION, 2016–2021 (USD MILLION)202
TABLE 179ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY APPLICATION, 2022–2027 (USD MILLION)202
TABLE 180ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY VERTICAL, 2016–2021 (USD MILLION)203
TABLE 181ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY VERTICAL, 2022–2027 (USD MILLION)203
TABLE 182ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COUNTRY, 2016–2021 (USD MILLION)204
TABLE 183ASIA PACIFIC: LOCATION ANALYTICS MARKET, BY COUNTRY, 2022–2027 (USD MILLION)204
12.4.4CHINA204
12.4.4.1Government initiatives for R&D and investments by global players to drive market204
TABLE 184CHINA: LOCATION ANALYTICS MARKET, BY COMPONENT, 2016–2021 (USD MILLION)205
TABLE 185CHINA: LOCATION ANALYTICS MARKET, BY COMPONENT,
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