Air Care in Estonia

Abstract
During 2020, consumers were forced to spend more time at home in light of the Coronavirus (COVID-19) pandemic. In addition to lockdown and general home seclusion, more people had to work and study from home. This increased awareness of the home environment and led to faster retail volume growth in air care overall, compared with the early review period. This trend continued in 2021 and 2022, even as consumers slowly returned to pre-pandemic lifestyles, including the resumption of out-of-home wor...

Euromonitor International's Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Estonia
February 2023

List Of Contents And Tables

AIR CARE IN ESTONIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Robust appreciation of clean, hygienic and pleasant ambiences sustains healthy retail volume growth
Revived premiumisation trend spurs liquid air fresheners
Reckitt Benckiser leverages high brand awareness to lead air care
PROSPECTS AND OPPORTUNITIES
Variety and premiumisation to spur growth in the liquid and gel formats
New arrivals to widen the presence and appeal of “other” air care
More natural, less artificial product offer to expand in line with the health and wellness trend
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Air Care: % Value 2018-2022
Table 4 LBN Brand Shares of Air Care: % Value 2019-2022
Table 5 Forecast Sales of Air Care by Category: Value 2022-2027
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources