Air Care in Kenya

Abstract
Air care registered modest sales growth in 2022 as demand continued to rise despite the impact of high inflation on unit prices in the category during the year. However, it should be noted that overall sales of air care remain low in Kenya, with spray/aerosol fresheners accounting for the bulk of category sales. The category’s performance continues to be driven largely by the robust marketing activity of the leading brands, with broadcast media campaigns accompanied by regular in-store promotion...

Euromonitor International's Air Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Kenya
January 2023

List Of Contents And Tables

AIR CARE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Another positive performance for air care as the consumer base continues to expand
Competitive Landscape
Air care continues to develop as demand for car air fresheners begins to take off
PROSPECTS AND OPPORTUNITIES
Further sales growth slated for air care as rising income levels underpin higher demand
Consumers set to demand a wider range of air care products
Supermarkets and hypermarkets to continue dominating retail distribution of air care
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Air Care: % Value 2018-2022
Table 4 LBN Brand Shares of Air Care: % Value 2019-2022
Table 5 Forecast Sales of Air Care by Category: Value 2022-2027
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources