Bleach in Kenya

Abstract
Bleach registered positive volume and value sales growth over the course of 2022 despite the prevailing background trends being unfavourable for the category generally. While many consumers become more interested in bleach in response to the threat of contagion at the peak of the COVID-19 pandemic, this increased interested not last into 2022 as more moderate growth was recorded in the category. Many consumers have become more interested in surface care than in bleach, which has traditionally be...

Euromonitor International's Bleach in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Bleach in Kenya
January 2023

List Of Contents And Tables

BLEACH IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Positive growth continues despite rising prices and whining consumer interest
Leading brand Jik remains well out in front of a small group of leading brands
Bleach continues to be defined by a general lack of sophistication
PROSPECTS AND OPPORTUNITIES
Positive growth ahead for bleach as the consumer base for these products widens
More affluent and sophisticated consumers expected to shift away from bleach
Lack of product differentiation ensures strong legacy brands maintain key advantages
CATEGORY DATA
Table 1 Sales of Bleach: Value 2017-2022
Table 2 Sales of Bleach: % Value Growth 2017-2022
Table 3 NBO Company Shares of Bleach: % Value 2018-2022
Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
Table 5 Forecast Sales of Bleach: Value 2022-2027
Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Distribution of Home Care by Format: % Value 2017-2022
Table 13 Distribution of Home Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Home Care by Category: Value 2022-2027
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources