Dishwashing in Kenya

Abstract
Dishwashing recorded a moderate positive sales performance in 2022 as the status of hand dishwashing in the majority of Kenyan homes the category in good stead and insulated it against the impact of high inflation. Indeed, the average unit price of dishwashing rose substantially over the course of the year, driven by increased production and distribution costs as the cost of doing business rose substantially on the back of rising global fuel prices connected with the Ukraine conflict. However, i...

Euromonitor International's Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dishwashing in Kenya
January 2023

List Of Contents And Tables

DISHWASHING IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
A positive performance as the category’s essential status insulates it against inflation
Few changes in the competitive landscape as the four leading names see rising sales
Hand dishwashing remains the norm despite rising penetration of dishwashers
PROSPECTS AND OPPORTUNITIES
Further positive growth ahead due to changing lifestyles and consumption patterns
Hand dishwashing to continue dominating sales as dishwashers set to remain rare
Offering products that can be used for various home care tasks presents opportunities
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources