Laundry Care in Mexico

Abstract
Laundry care saw an improved performance in volume terms in 2022. Growth was boosted by a return of pre-pandemic lifestyles, following the easing of COVID-19 related restrictions, which saw many Mexicans returning to their physical offices and educational establishments. This led to an increase in the frequency of clothes washing, as consumers paid more attention to their appearance and overall personal hygiene. In addition, socialising outside the home also increased, which not only boosted dem...

Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Laundry Care in Mexico
January 2023

List Of Contents And Tables

LAUNDRY CARE IN MEXICO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved performance for laundry care in 2022, following a return to pre-pandemic lifestyle patterns
Inflationary pressures have negative impact on washing machine usage, as well as facilitating switch towards cheaper brands
Local player Fábrica de Jabón la Corona continues to lead sales, while cost-effective bar detergents still playing an important role
PROSPECTS AND OPPORTUNITIES
Steady growth expected, in line with growing washing machine penetration and rise of convenience trends
Products with antibacterial properties will remain in demand
Green alternatives will continue to gain traction
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
Table 9 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 10 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 11 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 12 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 13 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 15 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN MEXICO
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 17 Households 2017-2022
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2017-2022
Table 19 Sales of Home Care by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Home Care: % Value 2018-2022
Table 21 LBN Brand Shares of Home Care: % Value 2019-2022
Table 22 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 23 Distribution of Home Care by Format: % Value 2017-2022
Table 24 Distribution of Home Care by Format and Category: % Value 2022
Table 25 Forecast Sales of Home Care by Category: Value 2022-2027
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources