Plant-Based Dairy in Kenya

Abstract
Plant-based dairy remains a niche category Kenya. While some sales have been registered in recent years, the category has yet to enter the mainstream and the vast majority of local consumers are yet to embrace these products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. In addition, there is very low consumer awareness of these...

Euromonitor International's Plant-based Dairy in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2017-2021, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2026, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Plant-based Dairy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Plant-Based Dairy in Kenya
October 2022

List Of Contents And Tables

PLANT-BASED DAIRY IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for plant-based dairy is heavily skewed towards middle-class urbanites
Rising demand for organic products reflects positively on plant-based dairy
Bio Food Products’ introduction of non-dairy yoghurt represents a breakthrough
PROSPECTS AND OPPORTUNITIES
Health-conscious consumers set to remain the target for plant-based milk brands
Strong latent demand for plant-based milk set to attract major global brands
A very positive outlook for plant-based yoghurt as new products gain ground
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2017-2022
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2017-2022
Table 3 Distribution of Plant-Based Dairy by Format: % Value 2017-2022
Table 4 Forecast Sales of Plant-Based Dairy by Category: Value 2022-2027
Table 5 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2022-2027
DAIRY PRODUCTS AND ALTERNATIVES IN KENYA
EXECUTIVE SUMMARY
Dairy products and alternatives in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 6 Sales of Dairy Products and Alternatives by Category: Value 2017-2022
Table 7 Sales of Dairy Products and Alternatives by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Dairy Products and Alternatives: % Value 2018-2022
Table 9 LBN Brand Shares of Dairy Products and Alternatives: % Value 2019-2022
Table 10 Distribution of Dairy Products and Alternatives by Format: % Value 2017-2022
Table 11 Forecast Sales of Dairy Products and Alternatives by Category: Value 2022-2027
Table 12 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources