Surface Care in Egypt

Abstract
Surface care products in Egypt witnessed strong average unit price increases in 2022. Despite elevated prices, demand rose overall, if moderately. However, higher retail volume sales and an inflationary environment fostered a double-digit increase in retail current value sales in surface care at the end of the review period. Increased prices of these products were driven by currency devaluation, the high inflation rate and higher costs of raw materials. There were, however, disparities in the pe...

Euromonitor International's Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in Egypt
January 2023

List Of Contents And Tables

SURFACE CARE IN EGYPT
KEY DATA FINDINGS
2022 DEVELOPMENTS
Surface care sees retail volume sales growth despite elevated prices
Kitchen cleaners benefits from multi-use potential, while other categories grow more organically
E-commerce gains momentum as an alternative channel for local brands and consumers
PROSPECTS AND OPPORTUNITIES
Upward retail sales trajectory anticipated
Multi-purpose cleaners to benefit from practical, flexible, economy and affordability perceptions
Heightened health and hygiene awareness to push a demand for more natural, less toxic options
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN EGYPT
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2017-2022
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 17 Distribution of Home Care by Format: % Value 2017-2022
Table 18 Distribution of Home Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources