Public Cloud Market by Service Model (Infrastructure as a Service, Platform as a Service, Software as a Service, Organization Size (Large enterprises, Small and Medium Enterprises (SMEs)), Vertical and Region - Global Forecast to 2027

Abstract
The public cloud market size is expected to grow from USD 444.7 billion in 2022 to USD 987.7 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 17.3% during the forecast period. In public cloud deployment model, a CSP hosts scalable, on-demand IT resources and delivers them to users over a Internet. However, due to security concerns, businesses avoid sharing critical information over the public cloud. The consumer can choose to pay for cloud services on a pay-per-use basis or receive them for free at all times.

The public cloud is automatically managed by numerous customers and contains a large number of virtual resources. The resources available here make it simple to handle swings in demand.

As per service model, IaaS segment to hold the highest CAGR during the forecast period

The service model of the public cloud market is segmented into Infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS). IaaS is estimated to hold the highest CAGR of 21.9% during the forecasted period of the public cloud market. Infrastructure as a Service (laaS) is a model that defines how vendors deliver cloud-based virtualized resources over the Internet. In addition to enabling the scalability and composability that cutting-edge technologies and applications demand, the cloud helps enterprises to meet new needs such as sovereignty, data integration, and improved consumer experiences.

laaS has an extremely simple concept, users can rent cloud infrastructure, such as servers, storage, and networking, as needed using a pay-per-use business model. Utilizing laas, it is possible to access online virtualized computer resources that are hosted by organizations such as Amazon Web Services (AWS), Microsoft Azure, or Google. Some providers may additionally charge fees based on the virtual machine space a customer utilizes. Most public cloud service providers use this method to deploy their systems. The ability to alter the scope of their IT resources as needed is provided by laaS solutions to customers. The cloud vendors, who also increase the dependability of their infrastructure, make it easier for users to access new applications.

As per vertical, BFSI vertical holds the largest market size during the forecast period

The vertical segment is further sub-segmented into BFSI, telecommunications, IT and ITeS, government and public sector, retail and consumer goods, manufacturing, energy and utilities, media and entertainment, healthcare and life sciences, and other verticals. As per vertical, the BFSI industry is expected to hold the largest market share during the forecast period.

Public cloud service providers offer organizations and people on-demand access to computing services such as compute and storage, develop-and-deploy environments, and apps via the public internet. Cloud computing has long been a popular choice for banks looking to reduce expenses, increase flexibility, and foster digital growth. Utilizing the cloud has typically meant using it privately or with restrictions due to security and regulatory considerations.

Furthermore, the utilization of public cloud platforms has recently become more popular. This is due to the fact that banks have innovated more swiftly, continue to see their margins squeezed, and reduce costs—all of which can be aided by the public cloud in the BFSI sector. The public cloud, which provides services such as laaS and PaaS, is increasingly being used by many financial organizations.

The utilization of the public cloud enables scalability, prompt end-user service delivery, and uniformity of the construction and management of associated integrations. The public cloud can help manage mobile payment applications, give individualized financial advice, or do speedy insurance checks via chat. These services call for a sizable quantity of computing power and security. In a traditional data center, it is difficult to achieve such scalability and security. This can be challenging, even for banks and businesses with internal IT professionals.

As per region, North America holds the largest market share during the forecast period
The public cloud market is segmented into five regions, including North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. In terms of global public cloud market share, North America is anticipated to hold the largest market share in 2022, and this trend is anticipated to last throughout the forecast period. Top contributors to the market for public clouds in North America include the US and Canada.

The region's market is mature due to the significant presence of various companies supplying public clouds. An increase in digital business practices and business migration to cloud services are two variables that are expected to accelerate the use of public cloud products in North America. The region is predicted to support market expansion as large corporations and small and medium-sized enterprises (SMEs) focus on developing cutting-edge public clouds integrated with cutting-edge technologies, such as loT and predictive maintenance.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the public cloud market.

By Company: Tier I: 20%, Tier II: 34%, and Tier III: 46%
By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
By Region: Asia Pacific: 18%, Europe: 25%, North America: 42%, Rest of World: 15%

Some of the major public cloud market vendors are AWS (US), Microsoft (US), Google (US), Salesforce (US), Alibaba Cloud (China), Oracle (US), IBM (US), SAP (Germany), Tencent (China), Workday (US), Fujitsu (Japan), VMWare (US), Rackspace (US), HPE (US), Adobe (US), NEC (Japan), Cisco (US), Dell Technologies (US), ServiceNow (US), OVH (France), Huawei (China), Verizon (US), OrangeGroup (France), NetApp (US), dinCloud (US), Vultr (US), Megaport (Australia), AppScale (US), Zymr (US), Genesis Cloud (Germany), Ekco (Ireland), Tudip Technologies (India), ORock Technologies (US), and CloudFlex (Nigeria).

Research coverage
The market study covers the public cloud market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as service model, organization size, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall public cloud market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides them with information on key market drivers, restraints, challenges, and opportunities.

Content
Table of Contents

1INTRODUCTION32
1.1STUDY OBJECTIVES32
1.2MARKET DEFINITION32
1.2.1INCLUSIONS AND EXCLUSIONS32
1.3MARKET SCOPE33
1.3.1MARKET SEGMENTATION33
1.3.2REGIONS COVERED34
1.3.3YEARS CONSIDERED34
1.4CURRENCY CONSIDERED35
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2019–202135
1.5STAKEHOLDERS35
2RESEARCH METHODOLOGY36
2.1RESEARCH DATA36
FIGURE 1PUBLIC CLOUD MARKET: RESEARCH DESIGN36
2.1.1SECONDARY DATA37
2.1.2PRIMARY DATA37
2.1.2.1Breakup of primaries38
FIGURE 2BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION38
2.1.2.2Key industry insights38
2.2MARKET BREAKUP AND DATA TRIANGULATION39
FIGURE 3DATA TRIANGULATION39
2.3MARKET SIZE ESTIMATION40
FIGURE 4PUBLIC CLOUD MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES40
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SERVICES FROM PUBLIC CLOUD VENDORS41
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF PUBLIC CLOUD VENDORS42
FIGURE 7PUBLIC CLOUD MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH: SUPPLY-SIDE ANALYSIS (1/2)43
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): PUBLIC CLOUD MARKET43
2.4MARKET FORECAST44
TABLE 2FACTOR ANALYSIS44
2.5ASSUMPTIONS45
2.6LIMITATIONS46
3EXECUTIVE SUMMARY47
FIGURE 9PUBLIC CLOUD MARKET SNAPSHOT, 2022–202748
FIGURE 10TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE49
FIGURE 11SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET BY 202749
FIGURE 12LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE BY 202750
FIGURE 13BANKING, FINANCIAL SERVICES, AND INSURANCE TO BE DOMINANT VERTICAL BY 202751
FIGURE 14NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD52
4PREMIUM INSIGHTS53
4.1ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN PUBLIC CLOUD MARKET53
FIGURE 15DRASTIC GEOGRAPHIC CHANGE AND TECHNOLOGICAL EVOLUTION TO DRIVE GROWTH53
4.2PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022 VS. 202754
FIGURE 16SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 202254
4.3PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022 VS. 202754
FIGURE 17LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 202254
4.4PUBLIC CLOUD MARKET, BY VERTICAL, 2022 VS. 202755
FIGURE 18BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR LARGEST MARKET SHARE IN 202255
4.5PUBLIC CLOUD MARKET, BY REGION, 2022 VS. 202755
FIGURE 19ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS55
5MARKET OVERVIEW AND INDUSTRY TRENDS56
5.1INTRODUCTION56
5.2MARKET DYNAMICS56
FIGURE 20DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PUBLIC CLOUD MARKET57
5.2.1DRIVERS57
5.2.1.1Increasing cloud spending driving demand for public cloud services57
5.2.1.2Big data, AI, and ML integration with cloud58
5.2.1.3Increased return on investments with lower infrastructure and storage costs58
5.2.2RESTRAINTS58
5.2.2.1Growing security concerns58
5.2.2.2Businesses in developing regions limit level of technical expertise59
5.2.3OPPORTUNITIES59
5.2.3.1Improved effectiveness for hosting applications in public cloud59
5.2.3.2Collaboration in market to grow for serverless applications59
5.2.3.3Increased use of internet and expansion of digital content60
5.2.4CHALLENGES60
5.2.4.1Higher costs associated with cloud data storage60
5.2.4.2Fear of vendor lock-in60
5.3CASE STUDY ANALYSIS60
5.3.1CNS TREASURY TO LOWER EXPENSES AND IMPROVE PERFORMANCE OF ITS TREASURY RISK MANAGEMENT APPLICATION WITH HELP OF RACKSPACE TECHNOLOGY61
5.3.2EKCO HELPED HARNEY WESTWOOD & RIEGELS LLP TO TRANSITION FROM MSP TO GLOBAL OR PUBLIC CLOUD62
5.3.3VMWARE CLOUD ON AWS OFFERS CLOUD AGILITY WITHOUT CHALLENGES OF FULL MIGRATION63
5.3.4CITRIX ENABLES AUTODESK TO ADVANCE ITS DIGITIZATION64
5.3.5ANKABUT ESTABLISHED BEST EDUCATION CLOUD WITH HUAWEI FULL CLOUD STACK SERVICES65
5.4ECOSYSTEM66
FIGURE 21PUBLIC CLOUD MARKET ECOSYSTEM66
5.5VALUE CHAIN ANALYSIS67
FIGURE 22PUBLIC CLOUD MARKET: VALUE CHAIN ANALYSIS67
5.6PATENT ANALYSIS68
FIGURE 23NUMBER OF PATENTS PUBLISHED, 2011–202168
FIGURE 24TOP TEN PATENT APPLICANTS (GLOBAL) IN 202168
TABLE 3TOP PATENT OWNERS69
5.7PRICING ANALYSIS69
5.7.1AVERAGE SELLING PRICES OF KEY PLAYERS, BY SERVICE70
TABLE 4PUBLIC CLOUD MARKET: PRICING LEVELS70
5.7.2AVERAGE SELLING PRICE TRENDS71
TABLE 5PUBLIC CLOUD MARKET: AVERAGE PRICING LEVELS (USD)71
5.8TECHNOLOGY ANALYSIS71
5.8.1ARTIFICIAL INTELLIGENCE71
5.8.2BIG DATA72
5.8.3INTERNET OF THINGS72
5.8.4DATA ANALYTICS72
5.8.5MACHINE LEARNING73
5.9PORTER’S FIVE FORCES ANALYSIS73
FIGURE 25PORTER’S FIVE FORCES ANALYSIS: PUBLIC CLOUD MARKET73
TABLE 6PORTER’S FIVE FORCES ANALYSIS: PUBLIC CLOUD MARKET74
5.9.1THREAT FROM NEW ENTRANTS74
5.9.2THREAT FROM SUBSTITUTES74
5.9.3BARGAINING POWER OF SUPPLIERS74
5.9.4BARGAINING POWER OF BUYERS74
5.9.5DEGREE OF COMPETITION75
5.10REGULATORY LANDSCAPE75
5.10.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS75
TABLE 7NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS75
TABLE 8EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS76
TABLE 9ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS77
TABLE 10ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
5.10.2REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS80
5.10.3GENERAL DATA PROTECTION REGULATION80
5.10.4SEC RULE 17A-480
5.10.5ISO/IEC 2700180
5.10.6SYSTEM AND ORGANIZATION CONTROLS 2 TYPE II COMPLIANCE80
5.10.7FINANCIAL INDUSTRY REGULATORY AUTHORITY80
5.10.8FREEDOM OF INFORMATION ACT81
5.10.9HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT81
5.11KEY CONFERENCES AND EVENTS, 2022–202381
TABLE 11PUBLIC CLOUD MARKET: KEY CONFERENCES AND EVENTS81
5.12KEY STAKEHOLDERS AND BUYING CRITERIA82
5.12.1KEY STAKEHOLDERS IN BUYING PROCESS82
FIGURE 26INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS82
TABLE 12INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP VERTICALS82
5.12.2BUYING CRITERIA82
FIGURE 27KEY BUYING CRITERIA FOR TOP THREE VERTICALS83
TABLE 13KEY BUYING CRITERIA FOR TOP THREE VERTICALS83
5.13TRENDS/DISRUPTIONS IMPACTING BUYERS84
FIGURE 28PUBLIC CLOUD MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS84
6PUBLIC CLOUD MARKET, BY SERVICE MODEL85
6.1INTRODUCTION86
FIGURE 29SAAS SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202286
6.1.1SERVICE MODELS: PUBLIC CLOUD MARKET DRIVERS86
TABLE 14PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)87
TABLE 15PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)87
6.2INFRASTRUCTURE AS A SERVICE87
6.2.1NEED TO ENHANCE INFRASTRUCTURE SCALABILITY AND PERFORMANCE87
TABLE 16INFRASTRUCTURE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)88
TABLE 17INFRASTRUCTURE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)88
6.3PLATFORM AS A SERVICE88
6.3.1NEED TO FIX PUBLIC PAAS ISSUES DUE TO LEGAL CONSTRAINTS ON CONTROL, SECURITY, AND COMPLIANCE88
TABLE 18PLATFORM AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)89
TABLE 19PLATFORM AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)89
6.4SOFTWARE AS A SERVICE89
6.4.1GROWING NEED TO STRING TOGETHER DISPARATE DATA OBJECTS, EVENTS, AND AUTOMATION89
TABLE 20SOFTWARE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)90
TABLE 21SOFTWARE AS A SERVICE: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)90
7PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE91
7.1INTRODUCTION92
FIGURE 30LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE IN 202292
7.1.1ORGANIZATION SIZE: PUBLIC CLOUD MARKET DRIVERS92
TABLE 22PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)93
TABLE 23PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)93
7.2LARGE ENTERPRISES93
7.2.1NEED TO INCREASE PENETRATION IN PUBLIC CLOUD LANDSCAPE TO SERVE BETTER SERVICE QUALITY93
TABLE 24LARGE ENTERPRISES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)94
TABLE 25LARGE ENTERPRISES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)94
TABLE 26LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2017–2021 (USD BILLION)94
TABLE 27LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2022–2027 (USD BILLION)95
TABLE 28LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2017–2021 (USD BILLION)95
TABLE 29LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2022–2027 (USD BILLION)95
TABLE 30LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2017–2021 (USD BILLION)96
TABLE 31LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2022–2027 (USD BILLION)96
TABLE 32LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2017–2021 (USD BILLION)96
TABLE 33LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2022–2027 (USD BILLION)97
TABLE 34LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2017–2021 (USD BILLION)97
TABLE 35LARGE ENTERPRISES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2022–2027 (USD BILLION)97
7.3SMALL AND MEDIUM-SIZED ENTERPRISES98
7.3.1CLOUD SERVICES TO EMPOWER SMES TO HOST THEIR APPLICATIONS98
TABLE 36SMES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)98
TABLE 37SMES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)98
TABLE 38SMES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2017–2021 (USD BILLION)99
TABLE 39SMES: PUBLIC CLOUD MARKET FOR NORTH AMERICA, BY COUNTRY, 2022–2027 (USD BILLION)99
TABLE 40SMES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2017–2021 (USD BILLION)99
TABLE 41SMES: PUBLIC CLOUD MARKET FOR EUROPE, BY COUNTRY, 2022–2027 (USD BILLION)100
TABLE 42SMES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2017–2021 (USD BILLION)100
TABLE 43SMES: PUBLIC CLOUD MARKET FOR ASIA PACIFIC, BY COUNTRY, 2022–2027 (USD BILLION)101
TABLE 44SMES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2017–2021 (USD BILLION)101
TABLE 45SMES: PUBLIC CLOUD MARKET FOR MIDDLE EAST AND AFRICA, BY COUNTRY, 2022–2027 (USD BILLION)101
TABLE 46SMES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2017–2021 (USD BILLION)102
TABLE 47SMES: PUBLIC CLOUD MARKET FOR LATIN AMERICA, BY COUNTRY, 2022–2027 (USD BILLION)102
8PUBLIC CLOUD MARKET, BY VERTICAL103
8.1INTRODUCTION104
FIGURE 31BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL TO ACCOUNT FOR LARGEST MARKET SIZE IN 2022104
8.1.1VERTICALS: PUBLIC CLOUD MARKET DRIVERS105
TABLE 48PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)105
TABLE 49PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)106
8.2BANKING, FINANCIAL SERVICES, AND INSURANCE106
8.2.1PUBLIC CLOUD DECREASES EXPENSES, ENCOURAGES INNOVATION, AND INCREASES FLEXIBILITY106
TABLE 50BFSI: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)107
TABLE 51BFSI: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)107
8.3ENERGY AND UTILITIES107
8.3.1PUBLIC CLOUD HELPS ACCELERATE BUSINESS DECISIONS BY REFRESHING DATA WAREHOUSE STRATEGY107
TABLE 52ENERGY AND UTILITIES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)108
TABLE 53ENERGY AND UTILITIES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)108
8.4GOVERNMENT AND PUBLIC SECTOR108
8.4.1NEED TO RESOLVE SECURITY AND PRIVACY CONCERNS108
TABLE 54GOVERNMENT AND PUBLIC SECTOR: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)109
TABLE 55GOVERNMENT AND PUBLIC SECTOR: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)109
8.5TELECOMMUNICATIONS109
8.5.1FEAR OF VENDOR LOCK-IN TO BE PERVASIVE109
TABLE 56TELECOMMUNICATIONS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)110
TABLE 57TELECOMMUNICATIONS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)110
8.6IT AND ITES111
8.6.1INVEST IN NEW TECHNOLOGIES TO GAIN EFFICIENCY, INNOVATION, AND ATTRACT CONSUMERS111
TABLE 58IT AND ITES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)111
TABLE 59IT AND ITES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)111
8.7RETAIL AND CONSUMER GOODS112
8.7.1RETAILERS MOVE TO CLOUD TO CREATE NEW CUSTOMER EXPERIENCES112
TABLE 60RETAIL AND CONSUMER GOODS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)112
TABLE 61RETAIL AND CONSUMER GOODS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)112
8.8MANUFACTURING113
8.8.1ACCESSING MANUFACTURING DATA VIA CLOUD TO BE BETTER SERVICE THAN USING INTERNAL IT INFRASTRUCTURE113
TABLE 62MANUFACTURING: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)113
TABLE 63MANUFACTURING: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)113
8.9MEDIA AND ENTERTAINMENT114
8.9.1HYBRID AND/OR MULTI-CLOUD DEPLOYMENTS ALLOW WORKLOADS TO BE SHIFTED ACROSS PUBLIC AND PRIVATE INFRASTRUCTURES114
TABLE 64MEDIA AND ENTERTAINMENT: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)114
TABLE 65MEDIA AND ENTERTAINMENT: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)114
8.10HEALTHCARE AND LIFE SCIENCES115
8.10.1PATIENT DATA ACCESSED REMOTELY USING PUBLIC CLOUD115
TABLE 66HEALTHCARE AND LIFE SCIENCES: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)115
TABLE 67HEALTHCARE AND LIFE SCIENCES: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)115
8.11OTHER VERTICALS116
TABLE 68OTHER VERTICALS: PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)116
TABLE 69OTHER VERTICALS: PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)116
9PUBLIC CLOUD MARKET, BY REGION117
9.1INTRODUCTION118
FIGURE 32NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE BY 2027118
TABLE 70PUBLIC CLOUD MARKET, BY REGION, 2017–2021 (USD BILLION)118
TABLE 71PUBLIC CLOUD MARKET, BY REGION, 2022–2027 (USD BILLION)119
9.2NORTH AMERICA119
9.2.1NORTH AMERICA: PUBLIC CLOUD MARKET DRIVERS119
FIGURE 33NORTH AMERICA: MARKET SNAPSHOT120
TABLE 72NORTH AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)120
TABLE 73NORTH AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)121
TABLE 74NORTH AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)121
TABLE 75NORTH AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)121
TABLE 76NORTH AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)122
TABLE 77NORTH AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)122
TABLE 78NORTH AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION)123
TABLE 79NORTH AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION)123
9.2.2US123
9.2.2.1Presence of public cloud providers to drive market123
TABLE 80US: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)123
TABLE 81US: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)124
9.2.3CANADA124
9.2.3.1Government initiatives and security advancements to fuel adoption of public cloud services124
TABLE 82CANADA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)124
TABLE 83CANADA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)125
9.3EUROPE125
9.3.1EUROPE: PUBLIC CLOUD MARKET DRIVERS125
FIGURE 34EUROPE: MARKET SNAPSHOT126
TABLE 84EUROPE: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)126
TABLE 85EUROPE: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)127
TABLE 86EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)127
TABLE 87EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)127
TABLE 88EUROPE: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)127
TABLE 89EUROPE: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)128
TABLE 90EUROPE: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION)128
TABLE 91EUROPE: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION)129
9.3.2UK129
9.3.2.1Higher adoption rate of cloud technologies to boost market129
TABLE 92UK: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)129
TABLE 93UK: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)130
9.3.3GERMANY130
9.3.3.1SMES adopting public cloud for cost reduction to drive market130
TABLE 94GERMANY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)130
TABLE 95GERMANY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)130
9.3.4FRANCE131
9.3.4.1French government support for adoption of cloud technologies driving market131
TABLE 96FRANCE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)131
TABLE 97FRANCE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)131
9.3.5SPAIN132
9.3.5.1Need to solve vendor lock-in issue to boost market132
TABLE 98SPAIN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)132
TABLE 99SPAIN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)132
9.3.6ITALY133
9.3.6.1Need to accelerate digital transformation to drive market133
TABLE 100ITALY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)133
TABLE 101ITALY: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)133
9.3.7NETHERLANDS134
9.3.7.1High internet penetration to drive market134
TABLE 102NETHERLANDS: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)134
TABLE 103NETHERLANDS: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)134
9.3.8REST OF EUROPE135
TABLE 104REST OF EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)135
TABLE 105REST OF EUROPE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)135
9.4ASIA PACIFIC136
9.4.1ASIA PACIFIC: CLOUD COMPUTING MARKET DRIVERS136
FIGURE 35ASIA PACIFIC: REGIONAL SNAPSHOT137
TABLE 106ASIA PACIFIC: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)137
TABLE 107ASIA PACIFIC: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)138
TABLE 108ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)138
TABLE 109ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)138
TABLE 110ASIA PACIFIC: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)139
TABLE 111ASIA PACIFIC: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)139
TABLE 112ASIA PACIFIC: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION)140
TABLE 113ASIA PACIFIC: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION)140
9.4.2CHINA140
9.4.2.1Need to ensure data security in public cloud to drive market140
TABLE 114CHINA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)141
TABLE 115CHINA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)141
9.4.3JAPAN141
9.4.3.1High involvement of SMEs in cloud adoption to boost market141
TABLE 116JAPAN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)142
TABLE 117JAPAN: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)142
9.4.4AUSTRALIA142
9.4.4.1Continuous upgrades to companies’ IT infrastructure to drive market142
TABLE 118AUSTRALIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)143
TABLE 119AUSTRALIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)143
9.4.5SINGAPORE143
9.4.5.1Growing investments in new technologies to drive market143
TABLE 120SINGAPORE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)144
TABLE 121SINGAPORE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)144
9.4.6INDIA144
9.4.6.1Increasing access to internet to boost adoption of cloud services144
TABLE 122INDIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)144
TABLE 123INDIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)145
9.4.7SOUTH KOREA145
9.4.7.1Increasing number of vendors and attractive kick-start packages to drive market145
TABLE 124SOUTH KOREA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)145
TABLE 125SOUTH KOREA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)145
9.4.8REST OF ASIA PACIFIC146
TABLE 126REST OF ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)146
TABLE 127REST OF ASIA PACIFIC: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)146
9.5MIDDLE EAST AND AFRICA147
9.5.1MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET DRIVERS147
TABLE 128MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)147
TABLE 129MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)147
TABLE 130MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)148
TABLE 131MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)148
TABLE 132MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)148
TABLE 133MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)149
TABLE 134MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION)149
TABLE 135MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION)150
9.5.2KINGDOM OF SAUDI ARABIA150
9.5.2.1Lack of skilled local professionals to drive market150
TABLE 136KINGDOM OF SAUDI ARABIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)150
TABLE 137KINGDOM OF SAUDI ARABIA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)151
9.5.3UNITED ARAB EMIRATES151
9.5.3.1Rising digital transformation to boost market151
TABLE 138UAE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)151
TABLE 139UAE: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)151
9.5.4QATAR152
9.5.4.1Rising government investments and economic development to drive market152
TABLE 140QATAR: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)152
TABLE 141QATAR: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)153
9.5.5SOUTH AFRICA153
9.5.5.1High adoption of cloud services by startups due to low costs to drive market153
TABLE 142SOUTH AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)153
TABLE 143SOUTH AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)154
9.5.6REST OF MIDDLE EAST AND AFRICA154
TABLE 144REST OF MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)154
TABLE 145REST OF MIDDLE EAST AND AFRICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)155
9.6LATIN AMERICA155
9.6.1LATIN AMERICA: PUBLIC CLOUD MARKET DRIVERS155
TABLE 146LATIN AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2017–2021 (USD BILLION)156
TABLE 147LATIN AMERICA: PUBLIC CLOUD MARKET, BY SERVICE MODEL, 2022–2027 (USD BILLION)157
TABLE 148LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)157
TABLE 149LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)157
TABLE 150LATIN AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2017–2021 (USD BILLION)158
TABLE 151LATIN AMERICA: PUBLIC CLOUD MARKET, BY VERTICAL, 2022–2027 (USD BILLION)158
TABLE 152LATIN AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2017–2021 (USD BILLION)159
TABLE 153LATIN AMERICA: PUBLIC CLOUD MARKET, BY COUNTRY, 2022–2027 (USD BILLION)159
9.6.2BRAZIL159
9.6.2.1Growing digital transformation engagement to drive market159
TABLE 154BRAZIL: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)160
TABLE 155BRAZIL: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)160
9.6.3MEXICO160
9.6.3.1Major digital transformation in telecom industry to boost market160
TABLE 156MEXICO: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)161
TABLE 157MEXICO: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)162
9.6.4REST OF LATIN AMERICA162
TABLE 158REST OF LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD BILLION)163
TABLE 159REST OF LATIN AMERICA: PUBLIC CLOUD MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD BILLION)163
10COMPETITIVE LANDSCAPE164
10.1INTRODUCTION164
10.2MARKET EVALUATION FRAMEWORK164
FIGURE 36MARKET EVALUATION FRAMEWORK, 2019–2022164
10.3MARKET SHARE OF KEY VENDORS PUBLIC CLOUD MARKET IN 2022165
TABLE 160MARKET SHARE OF KEY VENDORS IN 2022165
10.4KEY PLAYER STRATEGIES/RIGHT TO WIN165
10.4.1OVERVIEW OF STRATEGIES BY KEY PUBLIC CLOUD VENDORS165
10.5MARKET SHARE OF TOP VENDORS169
FIGURE 37PUBLIC CLOUD MARKET: VENDOR SHARE ANALYSIS169
10.6HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS170
FIGURE 38HISTORICAL FIVE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2017–2021170
10.7COMPANY EVALUATION QUADRANT170
10.7.1STARS171
10.7.2EMERGING LEADERS171
10.7.3PERVASIVE PLAYERS171
10.7.4PARTICIPANTS171
FIGURE 39PUBLIC CLOUD MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021172
10.8COMPANY PRODUCT FOOTPRINT ANALYSIS173
10.8.1COMPETITIVE BENCHMARKING OF KEY PLAYERS173
TABLE 161COMPANY FOOTPRINT, BY SERVICE MODEL173
TABLE 162COMPANY FOOTPRINT, BY REGION173
TABLE 163OVERALL COMPANY FOOTPRINT174
10.9EVALUATION QUADRANT FOR STARTUPS/SMES174
10.9.1PROGRESSIVE COMPANIES174
10.9.2RESPONSIVE COMPANIES174
10.9.3DYNAMIC COMPANIES175
10.9.4STARTING BLOCKS175
FIGURE 40PUBLIC CLOUD MARKET: SME EVALUATION QUADRANT, 2021175
10.10SME/STARTUP PRODUCT FOOTPRINT ANALYSIS176
TABLE 164SME/STARTUP SERVICE MODEL FOOTPRINT176
TABLE 165SME/STARTUP REGION FOOTPRINT176
TABLE 166SME/STARTUP OVERALL FOOTPRINT177
10.10.1COMPETITIVE BENCHMARKING177
TABLE 167PUBLIC CLOUD MARKET: DETAILED LIST OF KEY STARTUP/SME177
10.11COMPETITIVE SCENARIO178
TABLE 168PUBLIC CLOUD MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2019–2022178
TABLE 169PUBLIC CLOUD MARKET: DEALS, 2019–2022187
11COMPANY PROFILES200
(Business overview, Services offered, Recent Developments, MNM view)*
11.1MAJOR PLAYERS200
11.1.1AWS200
TABLE 170AWS: BUSINESS OVERVIEW200
FIGURE 41AWS: COMPANY SNAPSHOT201
TABLE 171AWS: SERVICES OFFERED201
TABLE 172AWS: PRODUCT LAUNCHES AND ENHANCEMENTS203
TABLE 173AWS: DEALS205
11.1.2MICROSOFT208
TABLE 174MICROSOFT: BUSINESS OVERVIEW208
FIGURE 42MICROSOFT: COMPANY SNAPSHOT209
TABLE 175MICROSOFT: SERVICES OFFERED209
TABLE 176MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS210
TABLE 177MICROSOFT: DEALS211
11.1.3GOOGLE215
TABLE 178GOOGLE: BUSINESS OVERVIEW215
FIGURE 43GOOGLE: COMPANY SNAPSHOT216
TABLE 179GOOGLE: PRODUCTS/SERVICES OFFERED216
TABLE 180GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS217
TABLE 181GOOGLE: DEALS218
11.1.4SALESFORCE220
TABLE 182SALESFORCE: BUSINESS OVERVIEW220
FIGURE 44SALESFORCE: COMPANY SNAPSHOT221
TABLE 183SALESFORCE: SERVICES OFFERED221
TABLE 184SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS222
TABLE 185SALESFORCE: DEALS223
11.1.5ALIBABA CLOUD226
TABLE 186ALIBABA CLOUD: BUSINESS OVERVIEW226
FIGURE 45ALIBABA CLOUD: COMPANY SNAPSHOT227
TABLE 187ALIBABA CLOUD: SERVICES OFFERED227
TABLE 188ALIBABA CLOUD: PRODUCT LAUNCHES AND ENHANCEMENTS228
TABLE 189ALIBABA CLOUD: DEALS228
11.1.6ORACLE230
TABLE 190ORACLE: BUSINESS OVERVIEW230
FIGURE 46ORACLE: COMPANY SNAPSHOT231
TABLE 191ORACLE: SERVICES OFFERED231
TABLE 192ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS232
TABLE 193ORACLE: DEALS233
11.1.7IBM235
TABLE 194IBM: BUSINESS OVERVIEW235
FIGURE 47IBM: COMPANY SNAPSHOT236
TABLE 195IBM: PRODUCTS/SERVICES OFFERED237
TABLE 196IBM: PRODUCT LAUNCHES AND ENHANCEMENTS238
TABLE 197IBM: DEALS239
11.1.8SAP241
TABLE 198SAP: BUSINESS OVERVIEW241
FIGURE 48SAP: COMPANY SNAPSHOT242
TABLE 199SAP: SERVICES OFFERED243
TABLE 200SAP: SERVICE LAUNCHES AND BUSINESS EXPANSIONS243
TABLE 201SAP: DEALS244
11.1.9TENCENT247
TABLE 202TENCENT: BUSINESS OVERVIEW247
FIGURE 49TENCENT: COMPANY SNAPSHOT248
TABLE 203TENCENT: SERVICES OFFERED249
TABLE 204TENCENT: PRODUCT LAUNCHES AND ENHANCEMENTS249
TABLE 205TENCENT: DEALS250
11.1.10WORKDAY252
TABLE 206WORKDAY: BUSINESS OVERVIEW252
FIGURE 50WORKDAY: COMPANY SNAPSHOT253
TABLE 207WORKDAY: SERVICES OFFERED253
TABLE 208WORKDAY: PRODUCT LAUNCHES AND ENHANCEMENTS254
TABLE 209WORKDAY: DEALS254
11.2OTHER PLAYERS255
11.2.1FUJITSU255
11.2.2VMWARE256
11.2.3RACKSPACE257
11.2.4HPE258
11.2.5ADOBE259
11.2.6NEC260
11.2.7CISCO261
11.2.8DELL TECHNOLOGIES262
11.2.9OVH263
11.2.10HUAWEI264
11.2.11VERIZON265
11.2.12ORANGE GROUP266
11.2.13NETAPP267
11.3STARTUP/SME268
11.3.1DINCLOUD268
11.3.2VULTR269
11.3.3MEGAPORT270
11.3.4APPSCALE271
11.3.5ZYMR272
11.3.6GENESIS CLOUD273
11.3.7EKCO274
11.3.8TUDIP TECHNOLOGIES275
11.3.9OROCK TECHNOLOGIES276
11.3.10CLOUDFLEX277
*Details on Business overview, Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
12ADJACENT/RELATED MARKETS278
12.1INTRODUCTION278
12.1.1RELATED MARKET278
12.1.2LIMITATIONS278
12.2CLOUD COMPUTING MARKET278
TABLE 210CLOUD COMPUTING MARKET, BY VERTICAL, 2017–2021 (USD BILLION)279
TABLE 211CLOUD COMPUTING MARKET, BY VERTICAL, 2022–2027 (USD BILLION)279
12.3CLOUD STORAGE MARKET280
TABLE 212CLOUD STORAGE MARKET, BY REGION, 2018–2021 (USD MILLION)280
TABLE 213CLOUD STORAGE MARKET, BY REGION, 2022–2027 (USD MILLION)280
13APPENDIX281
13.1DISCUSSION GUIDE281
13.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL285
13.3CUSTOMIZATION OPTIONS287
13.4RELATED REPORTS287
13.5AUTHOR DETAILS288