AR and VR Display Market by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology, Display Technology (LCD, OLED, Micro-LED), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense) & Region - Global Forecast to 2028
AR and VR Display Market by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology, Display Technology (LCD, OLED, Micro-LED), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense) & Region - Global Forecast to 2028
Abstract
The AR and VR display market is projected to grow from USD 1.8 billion in 2023 to USD 8.2 billion by 2028; it is expected to grow at a CAGR of 35.6% from 2023 to 2028. Growing adoption of AR and VR HMDs in different industries, growing popularity of Metaverse, growing adoption of AR and VR devices in various applications, adoption of AR and VR devices in gaming industry, and increasing demand for OLED displays in AR and VR devices are key driving factors for the market.
“Growing popularity of Metaverse”
Metaverse is a virtual reality platform that is considered an extension of the physical world. It is a parallel virtual universe wherein digital avatars of users can practically do everything they do in real life using AR and VR devices. AR technology allows for the integration of virtual components into the real world, whereas VR incorporates 3D technology to develop graphics and designs in the platform.
Consumer applications to grow at a higher CAGR in the AR and VR display market during the forecast period
The growing use of HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. North America would lead the virtual reality market for consumer applications owing to the high demand for gadgets such as HMDs and projectors. However, the market for consumer applications in Asia Pacific is expected to grow at the highest CAGR owing to the increased adoption of VR HMDs for consumer applications in the region.
“Asia Pacific to grow at a fastest rate in the forecast period”
The AR and VR display market is expected to grow at a faster pace in the next few years, on account of surging consumer demand for AR and VR devices, mainly for gaming and industrial applications. The increased spending on the aerospace & defense sector in recent years by governments of Asian countries such as China, Japan, India, and South Korea is expected to spike the demand for AR and VR HMDs and EVFs. Further, VR and AR technologies have shown significant progress in Asia Pacific in recent years, and there exists a huge market potential for these technologies.
The growing number of consumer applications of AR and VR technologies, with increasing investments by countries such as Japan, India, and China, is also likely to boost the demand for regional AR and VR display-based HMDs. The increased use of HMDs in consumer verticals of Asia Pacific, owing to the easy availability of affordable AR and VR devices in the region, facilitates market growth.
Breakdown of profiles of primary participants:
•By Company: Tier 1 = 25%, Tier 2 = 40%, and Tier 3 = 35%
•By Designation: C-level Executives = 25% and Managers = 75%
•By Region: North America = 40%, Asia Pacific = 26%, Europe=23%, and RoW=11%
Major players profiled in this report:
The AR and VR display market is dominated by a few established players such as Samsung Electronics (South Korea), Sony (Japan), LG Display (South Korea), eMagin Corporation (US), Kopin Corporation (US), AU Optronics (Taiwan), Japan Display (Japan), Barco (Belgium), BOE Technology (China), and Syndiant (US).
Research coverage
This report offers detailed insights into the AR and VR display market based on technology, display technology, device type, application, and region.
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the AR and VR display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying the Report
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the AR and VR display market and provides them information on key market drivers, restraints, challenges, and opportunities.
Content
Table of Contents
1INTRODUCTION28
1.1STUDY OBJECTIVES28
1.2DEFINITION AND SCOPE29
1.2.1INCLUSIONS AND EXCLUSIONS29
1.3STUDY SCOPE29
1.3.1MARKETS COVERED29
FIGURE 1AR AND VR DISPLAY MARKET SEGMENTATION30
1.3.2REGIONAL SCOPE30
1.3.3YEARS CONSIDERED31
1.4CURRENCY31
1.5LIMITATIONS31
1.6MARKET STAKEHOLDERS32
1.7SUMMARY OF CHANGES32
2RESEARCH METHODOLOGY34
2.1RESEARCH DATA34
FIGURE 2AR AND VR DISPLAY MARKET: RESEARCH DESIGN34
2.1.1SECONDARY AND PRIMARY RESEARCH36
2.1.2SECONDARY DATA36
2.1.2.1Key data from secondary sources37
2.1.3PRIMARY DATA37
2.1.3.1Breakdown of primaries37
2.1.3.2Key industry insights38
2.1.3.3Key opinion leaders38
TABLE 1AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED38
2.2MARKET SIZE ESTIMATION39
2.2.1BOTTOM-UP APPROACH39
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH39
FIGURE 4DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET39
2.2.1.1Estimating market size through bottom-up approach (demand side)40
2.2.2TOP-DOWN APPROACH40
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH41
FIGURE 6SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2)41
FIGURE 7SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2)41
2.2.2.1Estimating market size through top-down approach (supply side)42
2.2.3GROWTH RATE ASSUMPTIONS42
2.3MARKET BREAKDOWN AND DATA TRIANGULATION42
FIGURE 8DATA TRIANGULATION43
2.4RESEARCH ASSUMPTIONS43
TABLE 2ASSUMPTIONS FOR RESEARCH STUDY43
2.5PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET44
TABLE 3PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET44
2.6RISK ASSESSMENT45
TABLE 4LIMITATIONS & ASSOCIATED RISKS45
3EXECUTIVE SUMMARY46
FIGURE 9AR AND VR DISPLAY MARKET SIZE, 2019–202846
3.1AR AND VR DISPLAY MARKET: RECESSION IMPACT47
FIGURE 10RECESSION IMPACT ON AR AND VR DISPLAY MARKET, 2019–2028 (USD MILLION)47
4PREMIUM INSIGHTS48
4.1ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN AR AND VR DISPLAY MARKET48
FIGURE 11ASIA PACIFIC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD48
4.2AR AND VR DISPLAY MARKET, BY TECHNOLOGY48
FIGURE 12VR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD48
4.3AR DISPLAY MARKET, BY APPLICATION49
FIGURE 13AUTOMOTIVE APPLICATION TO DOMINATE AR DISPLAY MARKET BY 202849
4.4VR DISPLAY MARKET, BY APPLICATION49
FIGURE 14CONSUMER APPLICATIONS TO LEAD VR DISPLAY MARKET BY 202849
4.5AR AND VR DISPLAY MARKET, BY DEVICE TYPE50
FIGURE 15AR HMD DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD50
4.6AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY50
FIGURE 16OLED DISPLAY TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET IN 202850
4.7AR AND VR DISPLAY MARKET, BY REGION51
FIGURE 17AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD51
5MARKET OVERVIEW52
5.1INTRODUCTION52
5.2MARKET DYNAMICS52
FIGURE 18DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES52
5.2.1DRIVERS53
5.2.1.1Growing adoption of AR and VR devices in various applications53
FIGURE 19AR AND VR MARKET, 2017–2025 (USD BILLION)54
5.2.1.2Increasing demand for OLED displays in AR and VR devices54
TABLE 5COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES55
TABLE 6DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES55
5.2.1.3Growing adoption of AR and VR HMDs in different industries56
5.2.1.4Adoption of AR and VR devices in gaming industry56
5.2.1.5Growing popularity of Metaverse57
5.2.2RESTRAINTS57
5.2.2.1Development of widescreen alternatives57
5.2.2.2Limited availability of relevant content58
5.2.2.3Health issues associated with excessive use of AR and VR devices58
5.2.3OPPORTUNITIES59
5.2.3.1Growing demand for AR and VR devices post-COVID-19 outbreak59
5.2.3.2Rising investments in AR and VR ecosystem60
TABLE 7NOTICEABLE INVESTMENTS IN AR AND VR MARKET60
5.2.3.3Rising technological advancements and growing use of microdisplays in AR and VR devices61
5.2.3.4Surging adoption of AR technology for enterprise applications61
5.2.4CHALLENGES62
5.2.4.1Display latency and limited field of view62
5.2.4.2Complex processes involved in manufacturing AR and VR displays63
5.2.4.3Developing user-friendly AR/VR systems63
5.3VALUE CHAIN ANALYSIS63
5.3.1VALUE CHAIN ANALYSIS: AR AND VR DISPLAY63
FIGURE 20VALUE CHAIN ANALYSIS: AR AND VR DISPLAY64
5.3.1.1Research & development64
5.3.1.2Manufacturing64
5.3.1.3Assembly, packaging, and integration64
5.3.1.4Material & equipment supply and distribution65
5.3.1.5Marketing and post-sales services65
5.4AR AND VR DISPLAY MARKET: ECOSYSTEM65
FIGURE 21DISPLAY ECOSYSTEM65
TABLE 8AR AND VR DISPLAY MARKET: ECOSYSTEM66
5.5TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS67
FIGURE 22REVENUE SHIFT IN AR AND VR DISPLAY MARKET67
5.6PORTER’S FIVE FORCES ANALYSIS67
FIGURE 23PORTER’S FIVE FORCES ANALYSIS68
TABLE 9PORTER’S FIVE FORCES ANALYSIS: AR AND VR DISPLAY MARKET68
5.6.1THREAT OF NEW ENTRANTS69
5.6.2THREAT OF SUBSTITUTES69
5.6.3BARGAINING POWER OF BUYERS69
5.6.4BARGAINING POWER OF SUPPLIERS70
5.6.5INTENSITY OF COMPETITIVE RIVALRY70
5.7KEY STAKEHOLDERS & BUYING CRITERIA71
5.7.1KEY STAKEHOLDERS IN BUYING PROCESS71
FIGURE 24INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS71
TABLE 10INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)71
5.7.2BUYING CRITERIA71
FIGURE 25KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS72
TABLE 11KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS72
5.8PATENT ANALYSIS72
TABLE 12NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS73
FIGURE 26TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS74
FIGURE 27NO. OF PATENTS GRANTED PER YEAR, 2012–202174
TABLE 13PATENTS PERTAINING TO AR AND VR DISPLAYS, 2020–202274
5.9KEY CONFERENCES & EVENTS, 2023–202477
TABLE 14AR AND VR DISPLAY MARKET: CONFERENCES & EVENTS, 2023–202477
5.10TARIFF AND REGULATORY LANDSCAPE78
5.10.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 15NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 16EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
TABLE 17ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
TABLE 18ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS80
5.10.2TARIFFS AND REGULATIONS80
5.10.2.1Tariffs80
5.10.2.2Standards80
5.10.2.3Regulations80
TABLE 19KEY REGULATIONS: DISPLAY PANELS81
5.11TRADE ANALYSIS83
5.11.1IMPORT SCENARIO83
TABLE 20IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)83
5.11.2EXPORT SCENARIO84
TABLE 21EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)84
5.12CASE STUDIES84
5.12.1INTRODUCTION84
5.12.2AR IN CORPORATE84
TABLE 22AR FOR TRAINING AND KNOWLEDGE SHARING84
5.12.3AR IN WAREHOUSE MANAGEMENT85
TABLE 23AR FOR BETTER WAREHOUSE MANAGEMENT85
5.12.4AR IN RETAIL85
TABLE 24AR FOR SHOPPING85
5.12.5VR IN MANUFACTURING85
TABLE 25VR FOR DESIGN AND PROTOTYPING85
TABLE 26VR FOR SAFETY AND QUALITY85
5.12.6VR IN CORPORATE86
TABLE 27VR FOR REAL-TIME EXPERIENCES AND TRAINING86
5.12.7AR IN MARKETING86
TABLE 28AR FOR MEDIA ATTENTION86
5.13TECHNOLOGY TRENDS86
5.13.1HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY86
5.13.2INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS87
5.13.3MICRODISPLAYS FOR VR87
5.13.4WEB AR87
TABLE 29USE CASE FOR WEB AR88
5.13.5MOBILE AUGMENTED REALITY (MAR)88
5.14PRICING ANALYSIS88
5.14.1AVERAGE SELLING PRICE TREND89
TABLE 30AVERAGE SELLING PRICE FOR AR AND VR DISPLAYS, BY DEVICE TYPE, (USD PER UNIT)89
FIGURE 28AR AND VR DISPLAY MARKET: AVERAGE PRICE OF DISPLAYS, BY DEVICE TYPES89
6AR AND VR DISPLAY MARKET, BY TECHNOLOGY90
6.1INTRODUCTION91
FIGURE 29AR AND VR DISPLAY MARKET, BY TECHNOLOGY91
FIGURE 30VR TECHNOLOGY TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD91
TABLE 31AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)92
TABLE 32AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)92
TABLE 33AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (MILLION UNITS)92
TABLE 34AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (MILLION UNITS)93
6.2AUGMENTED REALITY93
6.2.1MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET93
TABLE 35AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)94
TABLE 36AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)94
6.3VIRTUAL REALITY94
6.3.1NEW OLED DISPLAY TECHNOLOGY LIKELY TO BE WIDELY ADOPTED IN VR IN COMING YEARS94
TABLE 37VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)95
TABLE 38VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)95
7AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY96
7.1INTRODUCTION97
FIGURE 31AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY97
FIGURE 32OLED TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD98
TABLE 39AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)98
TABLE 40AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)98
7.2OLED99
7.2.1ADAPTIVE FREQUENCY AND LOW POWER CONSUMPTION TO INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS99
TABLE 41OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)99
TABLE 42OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)99
7.3LCD100
7.3.1TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICES TO SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES100
TABLE 43LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)100
TABLE 44LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)101
7.4OTHERS101
TABLE 45OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)102
TABLE 46OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)102
7.4.1MICRO-LED102
7.4.2LIQUID CRYSTAL ON SILICON (LCOS)103
7.4.3DIGITAL LIGHT PROCESSING (DLP)103
8AR AND VR DISPLAY MARKET, BY DEVICE TYPE104
8.1INTRODUCTION105
FIGURE 33AR AND VR DISPLAY MARKET, BY DEVICE TYPE105
FIGURE 34AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD106
TABLE 47AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)106
TABLE 48AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)106
8.2HEAD-MOUNTED DISPLAYS107
8.2.1AR HEAD-MOUNTED DISPLAYS107
8.2.1.1Use of AR HMDs for enterprise and healthcare applications to be major driving factor107
TABLE 49AR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)108
TABLE 50AR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)108
8.2.2VR HEAD-MOUNTED DISPLAYS108
8.2.2.1OLED technology fast replacing LCD in VR HMDs108
TABLE 51VR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)109
TABLE 52VR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)109
8.3AR HEAD-UP DISPLAYS110
8.3.1EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH110
TABLE 53AR HUD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)110
TABLE 54AR HUD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)111
8.4VR PROJECTORS111
8.4.1RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH111
TABLE 55VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)112
TABLE 56VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)112
9AR AND VR DISPLAY MARKET, BY APPLICATION113
9.1INTRODUCTION114
FIGURE 35ENTERPRISE APPLICATION TO HOLD LARGEST SHARE OF AR DISPLAY MARKET DURING FORECAST PERIOD114
TABLE 57AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)114
TABLE 58AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)115
FIGURE 36CONSUMER APPLICATION TO DOMINATE VR DISPLAY MARKET115
TABLE 59VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)116
TABLE 60VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)116
9.2AR DISPLAY APPLICATIONS117
FIGURE 37AR DISPLAY MARKET, BY APPLICATION117
9.2.1CONSUMER117
TABLE 61AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)118
TABLE 62AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)118
9.2.1.1Gaming119
9.2.1.1.1AR smartglass headsets create immersive experience in gaming119
9.2.1.2Sports & entertainment119
9.2.1.2.1AR HUDs extensively used in movies, sports, and theme parks119
9.2.2COMMERCIAL119
9.2.2.1AR HMDs widely used for commercial applications119
TABLE 63AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)120
TABLE 64AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)120
9.2.3ENTERPRISE (MANUFACTURING)120
9.2.3.1AR devices improve efficiency and accuracy in manufacturing industry120
TABLE 65AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)121
TABLE 66AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)121
9.2.4AUTOMOTIVE122
9.2.4.1AR HUDs and AR glasses extensively used in automobiles122
TABLE 67AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)122
TABLE 68AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)122
TABLE 69AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)123
TABLE 70AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)123
9.2.5HEALTHCARE123
9.2.5.1Can help reduce complexities in surgeries and other medical procedures123
TABLE 71AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)124
TABLE 72AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)124
9.2.6AEROSPACE & DEFENSE124
9.2.6.1AR HMDs and HUDs adopted by leading aircraft manufacturers such as Boeing and Airbus124
TABLE 73AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)125
TABLE 74AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)125
TABLE 75AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)125
TABLE 76AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)126
9.2.7ENERGY126
9.2.7.1Improving safety, maintenance & repair, training, and knowledge sharing – crucial energy applications of AR devices126
TABLE 77AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)126
TABLE 78AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)127
9.2.8OTHERS127
TABLE 79AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)127
TABLE 80AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)128
9.3VR DISPLAY APPLICATIONS128
FIGURE 38VR DISPLAY MARKET, BY APPLICATION129
9.3.1CONSUMER129
TABLE 81VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)130
TABLE 82VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)130
TABLE 83VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)130
TABLE 84VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)131
9.3.1.1Gaming131
9.3.1.1.1VR displays used in gaming to facilitate immersive gaming experience131
9.3.1.2Sports & entertainment132
9.3.1.2.1Can enhance audience experience and facilitate higher user engagement in sports & entertainment132
9.3.2COMMERCIAL132
9.3.2.1VR HMDs used in commercial applications such as advertising, marketing & retail, and fashion132
TABLE 85VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)132
TABLE 86VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)133
TABLE 87VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)133
TABLE 88VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)133
9.3.3ENTERPRISE (MANUFACTURING)134
9.3.3.1Used in manufacturing sector for personnel training, remodeling & redesigning, and industrial simulations134
TABLE 89VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)134
TABLE 90VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)134
TABLE 91VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)135
TABLE 92VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)135
9.3.4HEALTHCARE135
9.3.4.1Help in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning135
TABLE 93VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)136
TABLE 94VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)136
TABLE 95VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)136
TABLE 96VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)137
9.3.5AEROSPACE & DEFENSE137
9.3.5.1Used to create combat simulations and maneuvers in aerospace & defense applications137
TABLE 97VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)138
TABLE 98VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)138
TABLE 99VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)138
TABLE 100VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)139
9.3.6OTHERS139
TABLE 101VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)140
TABLE 102VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)140
TABLE 103VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)140
TABLE 104VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)141
10REGIONAL ANALYSIS142
10.1INTRODUCTION143
FIGURE 39AR AND VR DISPLAY MARKET, BY REGION143
FIGURE 40AR AND VR DISPLAY MARKET IN ASIA PACIFIC TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD143
TABLE 105AR AND VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)144
TABLE 106AR AND VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)144
TABLE 107AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)144
TABLE 108AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)144
TABLE 109VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)145
TABLE 110VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)145
10.2NORTH AMERICA145
FIGURE 41NORTH AMERICA: AR AND VR DISPLAY MARKET SNAPSHOT146
TABLE 111NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)146
TABLE 112NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)147
TABLE 113NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)147
TABLE 114NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)147
TABLE 115NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)147
TABLE 116NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)148
TABLE 117NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)148
TABLE 118NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)149
TABLE 119NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)149
TABLE 120NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)149
10.2.1US150
10.2.1.1Concentration of major AR HMD companies to drive market growth150
10.2.2CANADA150
10.2.2.1Increase in AR/VR device providers to fuel market growth150
10.2.3MEXICO150
10.2.3.1Increasing awareness regarding AR and VR devices to lead to steady market growth150
10.3EUROPE151
FIGURE 42EUROPE: AR AND VR DISPLAY MARKET SNAPSHOT152
TABLE 121EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)152
TABLE 122EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)153
TABLE 123EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)153
TABLE 124EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)153
TABLE 125EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)154
TABLE 126EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)154
TABLE 127EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)155
TABLE 128EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)155
TABLE 129EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)156
TABLE 130EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)156
10.3.1UK156
10.3.1.1Demand from gaming industry to boost market growth156
10.3.2GERMANY157
10.3.2.1Broad industrial base and established automobile industry to support growth157
10.3.3FRANCE157
10.3.3.1Aerospace & defense vertical to drive growth157
10.3.4REST OF EUROPE158
10.4ASIA PACIFIC158
FIGURE 43ASIA PACIFIC: AR AND VR DISPLAY MARKET SNAPSHOT159
TABLE 131ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)160
TABLE 132ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)160
TABLE 133ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)160
TABLE 134ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)161
TABLE 135ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)161
TABLE 136ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)161
TABLE 137ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)162
TABLE 138ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)162
TABLE 139ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)163
TABLE 140ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)163
10.4.1CHINA163
10.4.1.1Presence of established and emerging AR and VR device manufacturing companies to drive market163
10.4.2JAPAN164
10.4.2.1Demand from entertainment industry to fuel growth164
10.4.3SOUTH KOREA165
10.4.3.16G network technology to boost growth165
10.4.4TAIWAN165
10.4.4.1Increasing number of AR and VR startups to drive market165
10.4.5REST OF ASIA PACIFIC166
10.4.5.1India166
10.4.5.1.1Untapped opportunities and increasing number of AR and VR startups to drive market166
10.5ROW167
TABLE 141ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)167
TABLE 142ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)167
TABLE 143ROW: AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)168
TABLE 144ROW: AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)168
TABLE 145ROW: VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)168
TABLE 146ROW: VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)168
TABLE 147ROW: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)169
TABLE 148ROW: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)169
TABLE 149ROW: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)170
TABLE 150ROW: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)170
10.5.1MIDDLE EAST & AFRICA170
10.5.1.1Expanding healthcare and automotive industries to propel demand for AR VR display devices170
10.5.2SOUTH AMERICA171
10.5.2.1Growing gaming and entertainment verticals in Brazil to drive growth171
11COMPETITIVE LANDSCAPE172
11.1INTRODUCTION172
11.2STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN172
TABLE 151OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR AND VR DISPLAY MARKET172
11.2.1PRODUCT PORTFOLIO173
11.2.2REGIONAL FOCUS173
11.2.3MANUFACTURING FOOTPRINT173
11.2.4ORGANIC/INORGANIC GROWTH STRATEGIES173
11.3MARKET SHARE ANALYSIS, 2022173
TABLE 152AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION, 2022174
11.4FIVE-YEAR COMPANY REVENUE ANALYSIS174
FIGURE 44FIVE-YEAR PRODUCT REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS174
11.5COMPANY EVALUATION QUADRANT176
11.5.1STARS176
11.5.2EMERGING LEADERS176
11.5.3PERVASIVE PLAYERS176
11.5.4PARTICIPANTS176
FIGURE 45COMPANY EVALUATION QUADRANT: AR AND VR DISPLAY MARKET, 2022177
11.5.5COMPANY FOOTPRINT177
TABLE 153COMPANY APPLICATION FOOTPRINT177
TABLE 154COMPANY TECHNOLOGY FOOTPRINT178
TABLE 155COMPANY REGION FOOTPRINT179
TABLE 156COMPANY FOOTPRINT180
11.6COMPETITIVE BENCHMARKING182
TABLE 157AR AND VR DISPLAY MARKET: KEY STARTUPS/SMES182
11.7COMPETITIVE SCENARIOS AND TRENDS184
11.7.1AR AND VR DISPLAY MARKET: PRODUCT LAUNCHES, 2020–2022184
11.7.2AR AND VR DISPLAY MARKET: DEALS, 2020–2022185
12COMPANY PROFILES188
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1INTRODUCTION188
12.2KEY PLAYERS188
12.2.1SAMSUNG ELECTRONICS188
FIGURE 46SAMSUNG ELECTRONICS: COMPANY SNAPSHOT189
TABLE 158SAMSUNG ELECTRONICS: PRODUCT LAUNCHES190
TABLE 159SAMSUNG ELECTRONICS: DEALS191
TABLE 160SAMSUNG ELECTRONICS: OTHERS191
12.2.2LG DISPLAY193
FIGURE 47LG DISPLAY: COMPANY SNAPSHOT194
TABLE 161LG DISPLAY: PRODUCT LAUNCHES195
TABLE 162LG DISPLAY: DEALS195
TABLE 163LG DISPLAY: OTHERS195
12.2.3AU OPTRONICS (AUO)197
FIGURE 48AU OPTRONICS: COMPANY SNAPSHOT198
TABLE 164AU OPTRONICS: PRODUCT LAUNCHES199
TABLE 165AU OPTRONICS: DEALS199
12.2.4SONY201
FIGURE 49SONY: COMPANY SNAPSHOT202
TABLE 166SONY: PRODUCT LAUNCHES203
TABLE 167SONY: DEALS203
12.2.5EMAGIN CORPORATION205
FIGURE 50EMAGIN CORPORATION: COMPANY SNAPSHOT206
TABLE 168EMAGIN CORPORATION: PRODUCT LAUNCHES207
TABLE 169EMAGIN CORPORATION: DEALS207
TABLE 170EMAGIN CORPORATION: OTHERS208
12.2.6KOPIN CORPORATION209
FIGURE 51KOPIN CORPORATION: COMPANY SNAPSHOT210
TABLE 171KOPIN CORPORATION: PRODUCT LAUNCHES211
TABLE 172KOPIN CORPORATION: DEALS211
12.2.7JAPAN DISPLAY INC.214
FIGURE 52JAPAN DISPLAY INC: COMPANY SNAPSHOT215
TABLE 173JAPAN DISPLAY INC.: PRODUCT LAUNCHES216
TABLE 174JAPAN DISPLAY INC.: DEALS216
12.2.8BARCO217
FIGURE 53BARCO: COMPANY SNAPSHOT218
TABLE 175BARCO: PRODUCT LAUNCHES219
12.2.9BOE TECHNOLOGY220
FIGURE 54BOE TECHNOLOGY: COMPANY SNAPSHOT221
TABLE 176BOE TECHNOLOGY: PRODUCT LAUNCHES222
TABLE 177BOE TECHNOLOGY: DEALS223
12.2.10SYNDIANT224
TABLE 178SYNDIANT: PRODUCT LAUNCHES225
12.3OTHER PLAYERS226
12.3.1TIANMA MICROELECTRONICS226
12.3.2TRULY INTERNATIONAL227
12.3.3HIMAX TECHNOLOGIES228
12.3.4INNOLUX CORPORATION229
12.3.5SEIKO EPSON230
12.3.6HOLOEYE PHOTONICS231
12.3.7JASPER DISPLAY CORP. (JDC)232
12.3.8YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY233
12.3.9PANASONIC233
12.3.10UNIVERSAL DISPLAY CORPORATION234
12.3.11RAONTECH235
12.3.12EVERDISPLAY OPTRONICS235
12.3.13CREAL236
12.3.14PLESSEY237
12.3.15NEW VISION DISPLAY (NVD)238
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13APPENDIX239
13.1DISCUSSION GUIDE239
13.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL241
13.3CUSTOMIZATION OPTIONS243
13.4RELATED REPORTS243
13.5AUTHOR DETAILS244
“Growing popularity of Metaverse”
Metaverse is a virtual reality platform that is considered an extension of the physical world. It is a parallel virtual universe wherein digital avatars of users can practically do everything they do in real life using AR and VR devices. AR technology allows for the integration of virtual components into the real world, whereas VR incorporates 3D technology to develop graphics and designs in the platform.
Consumer applications to grow at a higher CAGR in the AR and VR display market during the forecast period
The growing use of HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts. The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. North America would lead the virtual reality market for consumer applications owing to the high demand for gadgets such as HMDs and projectors. However, the market for consumer applications in Asia Pacific is expected to grow at the highest CAGR owing to the increased adoption of VR HMDs for consumer applications in the region.
“Asia Pacific to grow at a fastest rate in the forecast period”
The AR and VR display market is expected to grow at a faster pace in the next few years, on account of surging consumer demand for AR and VR devices, mainly for gaming and industrial applications. The increased spending on the aerospace & defense sector in recent years by governments of Asian countries such as China, Japan, India, and South Korea is expected to spike the demand for AR and VR HMDs and EVFs. Further, VR and AR technologies have shown significant progress in Asia Pacific in recent years, and there exists a huge market potential for these technologies.
The growing number of consumer applications of AR and VR technologies, with increasing investments by countries such as Japan, India, and China, is also likely to boost the demand for regional AR and VR display-based HMDs. The increased use of HMDs in consumer verticals of Asia Pacific, owing to the easy availability of affordable AR and VR devices in the region, facilitates market growth.
Breakdown of profiles of primary participants:
•By Company: Tier 1 = 25%, Tier 2 = 40%, and Tier 3 = 35%
•By Designation: C-level Executives = 25% and Managers = 75%
•By Region: North America = 40%, Asia Pacific = 26%, Europe=23%, and RoW=11%
Major players profiled in this report:
The AR and VR display market is dominated by a few established players such as Samsung Electronics (South Korea), Sony (Japan), LG Display (South Korea), eMagin Corporation (US), Kopin Corporation (US), AU Optronics (Taiwan), Japan Display (Japan), Barco (Belgium), BOE Technology (China), and Syndiant (US).
Research coverage
This report offers detailed insights into the AR and VR display market based on technology, display technology, device type, application, and region.
The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the AR and VR display market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.
Key Benefits of Buying the Report
The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the AR and VR display market and provides them information on key market drivers, restraints, challenges, and opportunities.
1INTRODUCTION28
1.1STUDY OBJECTIVES28
1.2DEFINITION AND SCOPE29
1.2.1INCLUSIONS AND EXCLUSIONS29
1.3STUDY SCOPE29
1.3.1MARKETS COVERED29
FIGURE 1AR AND VR DISPLAY MARKET SEGMENTATION30
1.3.2REGIONAL SCOPE30
1.3.3YEARS CONSIDERED31
1.4CURRENCY31
1.5LIMITATIONS31
1.6MARKET STAKEHOLDERS32
1.7SUMMARY OF CHANGES32
2RESEARCH METHODOLOGY34
2.1RESEARCH DATA34
FIGURE 2AR AND VR DISPLAY MARKET: RESEARCH DESIGN34
2.1.1SECONDARY AND PRIMARY RESEARCH36
2.1.2SECONDARY DATA36
2.1.2.1Key data from secondary sources37
2.1.3PRIMARY DATA37
2.1.3.1Breakdown of primaries37
2.1.3.2Key industry insights38
2.1.3.3Key opinion leaders38
TABLE 1AR AND VR DISPLAY MARKET: KEY PLAYERS INTERVIEWED38
2.2MARKET SIZE ESTIMATION39
2.2.1BOTTOM-UP APPROACH39
FIGURE 3MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH39
FIGURE 4DEMAND-SIDE ANALYSIS: AR AND VR DISPLAY MARKET39
2.2.1.1Estimating market size through bottom-up approach (demand side)40
2.2.2TOP-DOWN APPROACH40
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH41
FIGURE 6SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (1/2)41
FIGURE 7SUPPLY-SIDE ANALYSIS: AR AND VR DISPLAY MARKET (2/2)41
2.2.2.1Estimating market size through top-down approach (supply side)42
2.2.3GROWTH RATE ASSUMPTIONS42
2.3MARKET BREAKDOWN AND DATA TRIANGULATION42
FIGURE 8DATA TRIANGULATION43
2.4RESEARCH ASSUMPTIONS43
TABLE 2ASSUMPTIONS FOR RESEARCH STUDY43
2.5PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET44
TABLE 3PARAMETERS CONSIDERED TO ANALYZE IMPACT OF RECESSION ON AR AND VR DISPLAY MARKET44
2.6RISK ASSESSMENT45
TABLE 4LIMITATIONS & ASSOCIATED RISKS45
3EXECUTIVE SUMMARY46
FIGURE 9AR AND VR DISPLAY MARKET SIZE, 2019–202846
3.1AR AND VR DISPLAY MARKET: RECESSION IMPACT47
FIGURE 10RECESSION IMPACT ON AR AND VR DISPLAY MARKET, 2019–2028 (USD MILLION)47
4PREMIUM INSIGHTS48
4.1ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN AR AND VR DISPLAY MARKET48
FIGURE 11ASIA PACIFIC TO DOMINATE AR AND VR DISPLAY MARKET DURING FORECAST PERIOD48
4.2AR AND VR DISPLAY MARKET, BY TECHNOLOGY48
FIGURE 12VR TECHNOLOGY TO ACCOUNT FOR LARGER MARKET SIZE DURING FORECAST PERIOD48
4.3AR DISPLAY MARKET, BY APPLICATION49
FIGURE 13AUTOMOTIVE APPLICATION TO DOMINATE AR DISPLAY MARKET BY 202849
4.4VR DISPLAY MARKET, BY APPLICATION49
FIGURE 14CONSUMER APPLICATIONS TO LEAD VR DISPLAY MARKET BY 202849
4.5AR AND VR DISPLAY MARKET, BY DEVICE TYPE50
FIGURE 15AR HMD DEVICES TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD50
4.6AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY50
FIGURE 16OLED DISPLAY TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET IN 202850
4.7AR AND VR DISPLAY MARKET, BY REGION51
FIGURE 17AR AND VR DISPLAY MARKET TO REGISTER HIGHEST CAGR IN ASIA PACIFIC DURING FORECAST PERIOD51
5MARKET OVERVIEW52
5.1INTRODUCTION52
5.2MARKET DYNAMICS52
FIGURE 18DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES52
5.2.1DRIVERS53
5.2.1.1Growing adoption of AR and VR devices in various applications53
FIGURE 19AR AND VR MARKET, 2017–2025 (USD BILLION)54
5.2.1.2Increasing demand for OLED displays in AR and VR devices54
TABLE 5COMPARISON OF DIFFERENT DISPLAY TECHNOLOGIES55
TABLE 6DISPLAY TECHNOLOGIES USED IN POPULAR AR AND VR DEVICES55
5.2.1.3Growing adoption of AR and VR HMDs in different industries56
5.2.1.4Adoption of AR and VR devices in gaming industry56
5.2.1.5Growing popularity of Metaverse57
5.2.2RESTRAINTS57
5.2.2.1Development of widescreen alternatives57
5.2.2.2Limited availability of relevant content58
5.2.2.3Health issues associated with excessive use of AR and VR devices58
5.2.3OPPORTUNITIES59
5.2.3.1Growing demand for AR and VR devices post-COVID-19 outbreak59
5.2.3.2Rising investments in AR and VR ecosystem60
TABLE 7NOTICEABLE INVESTMENTS IN AR AND VR MARKET60
5.2.3.3Rising technological advancements and growing use of microdisplays in AR and VR devices61
5.2.3.4Surging adoption of AR technology for enterprise applications61
5.2.4CHALLENGES62
5.2.4.1Display latency and limited field of view62
5.2.4.2Complex processes involved in manufacturing AR and VR displays63
5.2.4.3Developing user-friendly AR/VR systems63
5.3VALUE CHAIN ANALYSIS63
5.3.1VALUE CHAIN ANALYSIS: AR AND VR DISPLAY63
FIGURE 20VALUE CHAIN ANALYSIS: AR AND VR DISPLAY64
5.3.1.1Research & development64
5.3.1.2Manufacturing64
5.3.1.3Assembly, packaging, and integration64
5.3.1.4Material & equipment supply and distribution65
5.3.1.5Marketing and post-sales services65
5.4AR AND VR DISPLAY MARKET: ECOSYSTEM65
FIGURE 21DISPLAY ECOSYSTEM65
TABLE 8AR AND VR DISPLAY MARKET: ECOSYSTEM66
5.5TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS67
FIGURE 22REVENUE SHIFT IN AR AND VR DISPLAY MARKET67
5.6PORTER’S FIVE FORCES ANALYSIS67
FIGURE 23PORTER’S FIVE FORCES ANALYSIS68
TABLE 9PORTER’S FIVE FORCES ANALYSIS: AR AND VR DISPLAY MARKET68
5.6.1THREAT OF NEW ENTRANTS69
5.6.2THREAT OF SUBSTITUTES69
5.6.3BARGAINING POWER OF BUYERS69
5.6.4BARGAINING POWER OF SUPPLIERS70
5.6.5INTENSITY OF COMPETITIVE RIVALRY70
5.7KEY STAKEHOLDERS & BUYING CRITERIA71
5.7.1KEY STAKEHOLDERS IN BUYING PROCESS71
FIGURE 24INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS71
TABLE 10INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%)71
5.7.2BUYING CRITERIA71
FIGURE 25KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS72
TABLE 11KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS72
5.8PATENT ANALYSIS72
TABLE 12NUMBER OF PATENTS REGISTERED IN AR AND VR MARKET IN LAST 10 YEARS73
FIGURE 26TOP 10 COMPANIES WITH HIGHEST NO. OF PATENT APPLICATIONS IN LAST 10 YEARS74
FIGURE 27NO. OF PATENTS GRANTED PER YEAR, 2012–202174
TABLE 13PATENTS PERTAINING TO AR AND VR DISPLAYS, 2020–202274
5.9KEY CONFERENCES & EVENTS, 2023–202477
TABLE 14AR AND VR DISPLAY MARKET: CONFERENCES & EVENTS, 2023–202477
5.10TARIFF AND REGULATORY LANDSCAPE78
5.10.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 15NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS78
TABLE 16EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
TABLE 17ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS79
TABLE 18ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS80
5.10.2TARIFFS AND REGULATIONS80
5.10.2.1Tariffs80
5.10.2.2Standards80
5.10.2.3Regulations80
TABLE 19KEY REGULATIONS: DISPLAY PANELS81
5.11TRADE ANALYSIS83
5.11.1IMPORT SCENARIO83
TABLE 20IMPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)83
5.11.2EXPORT SCENARIO84
TABLE 21EXPORT DATA, BY COUNTRY, 2017–2021 (USD MILLION)84
5.12CASE STUDIES84
5.12.1INTRODUCTION84
5.12.2AR IN CORPORATE84
TABLE 22AR FOR TRAINING AND KNOWLEDGE SHARING84
5.12.3AR IN WAREHOUSE MANAGEMENT85
TABLE 23AR FOR BETTER WAREHOUSE MANAGEMENT85
5.12.4AR IN RETAIL85
TABLE 24AR FOR SHOPPING85
5.12.5VR IN MANUFACTURING85
TABLE 25VR FOR DESIGN AND PROTOTYPING85
TABLE 26VR FOR SAFETY AND QUALITY85
5.12.6VR IN CORPORATE86
TABLE 27VR FOR REAL-TIME EXPERIENCES AND TRAINING86
5.12.7AR IN MARKETING86
TABLE 28AR FOR MEDIA ATTENTION86
5.13TECHNOLOGY TRENDS86
5.13.1HIGH ADOPTION OF AR SMART GLASSES TO IMPROVE WORK EFFICIENCY86
5.13.2INCREASED DEMAND FOR AR FOR RUGGED DISPLAY APPLICATIONS87
5.13.3MICRODISPLAYS FOR VR87
5.13.4WEB AR87
TABLE 29USE CASE FOR WEB AR88
5.13.5MOBILE AUGMENTED REALITY (MAR)88
5.14PRICING ANALYSIS88
5.14.1AVERAGE SELLING PRICE TREND89
TABLE 30AVERAGE SELLING PRICE FOR AR AND VR DISPLAYS, BY DEVICE TYPE, (USD PER UNIT)89
FIGURE 28AR AND VR DISPLAY MARKET: AVERAGE PRICE OF DISPLAYS, BY DEVICE TYPES89
6AR AND VR DISPLAY MARKET, BY TECHNOLOGY90
6.1INTRODUCTION91
FIGURE 29AR AND VR DISPLAY MARKET, BY TECHNOLOGY91
FIGURE 30VR TECHNOLOGY TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD91
TABLE 31AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)92
TABLE 32AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)92
TABLE 33AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (MILLION UNITS)92
TABLE 34AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (MILLION UNITS)93
6.2AUGMENTED REALITY93
6.2.1MICRO-LED DISPLAY TECHNOLOGY TO LEAD AR DISPLAY MARKET93
TABLE 35AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)94
TABLE 36AR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)94
6.3VIRTUAL REALITY94
6.3.1NEW OLED DISPLAY TECHNOLOGY LIKELY TO BE WIDELY ADOPTED IN VR IN COMING YEARS94
TABLE 37VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)95
TABLE 38VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)95
7AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY96
7.1INTRODUCTION97
FIGURE 31AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY97
FIGURE 32OLED TECHNOLOGY TO HOLD MAJOR SHARE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD98
TABLE 39AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2019–2022 (USD MILLION)98
TABLE 40AR AND VR DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2023–2028 (USD MILLION)98
7.2OLED99
7.2.1ADAPTIVE FREQUENCY AND LOW POWER CONSUMPTION TO INCREASE DEMAND FOR OLED DISPLAYS IN VR HMDS99
TABLE 41OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)99
TABLE 42OLED: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)99
7.3LCD100
7.3.1TECHNOLOGICAL ADVANCEMENTS AND DECREASING PRICES TO SUPPORT DEMAND FOR LCD TECHNOLOGY-BASED AR/VR DEVICES100
TABLE 43LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)100
TABLE 44LCD: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)101
7.4OTHERS101
TABLE 45OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)102
TABLE 46OTHER DISPLAY TECHNOLOGIES: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)102
7.4.1MICRO-LED102
7.4.2LIQUID CRYSTAL ON SILICON (LCOS)103
7.4.3DIGITAL LIGHT PROCESSING (DLP)103
8AR AND VR DISPLAY MARKET, BY DEVICE TYPE104
8.1INTRODUCTION105
FIGURE 33AR AND VR DISPLAY MARKET, BY DEVICE TYPE105
FIGURE 34AR HEAD-MOUNTED DISPLAYS TO HOLD LARGEST SIZE OF AR AND VR DISPLAY MARKET DURING FORECAST PERIOD106
TABLE 47AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2019–2022 (USD MILLION)106
TABLE 48AR AND VR DISPLAY MARKET, BY DEVICE TYPE, 2023–2028 (USD MILLION)106
8.2HEAD-MOUNTED DISPLAYS107
8.2.1AR HEAD-MOUNTED DISPLAYS107
8.2.1.1Use of AR HMDs for enterprise and healthcare applications to be major driving factor107
TABLE 49AR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)108
TABLE 50AR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)108
8.2.2VR HEAD-MOUNTED DISPLAYS108
8.2.2.1OLED technology fast replacing LCD in VR HMDs108
TABLE 51VR HMD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)109
TABLE 52VR HMD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)109
8.3AR HEAD-UP DISPLAYS110
8.3.1EXTENSIVE USE OF AR HUDS IN AUTOMOTIVE APPLICATIONS TO DRIVE MARKET GROWTH110
TABLE 53AR HUD DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)110
TABLE 54AR HUD DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)111
8.4VR PROJECTORS111
8.4.1RISE IN DEMAND FOR VR PROJECTORS DUE TO VIRTUAL WORKING CULTURE TO SUPPORT MARKET GROWTH111
TABLE 55VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)112
TABLE 56VR PROJECTOR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)112
9AR AND VR DISPLAY MARKET, BY APPLICATION113
9.1INTRODUCTION114
FIGURE 35ENTERPRISE APPLICATION TO HOLD LARGEST SHARE OF AR DISPLAY MARKET DURING FORECAST PERIOD114
TABLE 57AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)114
TABLE 58AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)115
FIGURE 36CONSUMER APPLICATION TO DOMINATE VR DISPLAY MARKET115
TABLE 59VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)116
TABLE 60VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)116
9.2AR DISPLAY APPLICATIONS117
FIGURE 37AR DISPLAY MARKET, BY APPLICATION117
9.2.1CONSUMER117
TABLE 61AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)118
TABLE 62AR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)118
9.2.1.1Gaming119
9.2.1.1.1AR smartglass headsets create immersive experience in gaming119
9.2.1.2Sports & entertainment119
9.2.1.2.1AR HUDs extensively used in movies, sports, and theme parks119
9.2.2COMMERCIAL119
9.2.2.1AR HMDs widely used for commercial applications119
TABLE 63AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)120
TABLE 64AR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)120
9.2.3ENTERPRISE (MANUFACTURING)120
9.2.3.1AR devices improve efficiency and accuracy in manufacturing industry120
TABLE 65AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)121
TABLE 66AR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)121
9.2.4AUTOMOTIVE122
9.2.4.1AR HUDs and AR glasses extensively used in automobiles122
TABLE 67AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)122
TABLE 68AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)122
TABLE 69AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)123
TABLE 70AR DISPLAY MARKET FOR AUTOMOTIVE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)123
9.2.5HEALTHCARE123
9.2.5.1Can help reduce complexities in surgeries and other medical procedures123
TABLE 71AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)124
TABLE 72AR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)124
9.2.6AEROSPACE & DEFENSE124
9.2.6.1AR HMDs and HUDs adopted by leading aircraft manufacturers such as Boeing and Airbus124
TABLE 73AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)125
TABLE 74AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)125
TABLE 75AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)125
TABLE 76AR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)126
9.2.7ENERGY126
9.2.7.1Improving safety, maintenance & repair, training, and knowledge sharing – crucial energy applications of AR devices126
TABLE 77AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)126
TABLE 78AR DISPLAY MARKET FOR ENERGY APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)127
9.2.8OTHERS127
TABLE 79AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)127
TABLE 80AR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)128
9.3VR DISPLAY APPLICATIONS128
FIGURE 38VR DISPLAY MARKET, BY APPLICATION129
9.3.1CONSUMER129
TABLE 81VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)130
TABLE 82VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)130
TABLE 83VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)130
TABLE 84VR DISPLAY MARKET FOR CONSUMER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)131
9.3.1.1Gaming131
9.3.1.1.1VR displays used in gaming to facilitate immersive gaming experience131
9.3.1.2Sports & entertainment132
9.3.1.2.1Can enhance audience experience and facilitate higher user engagement in sports & entertainment132
9.3.2COMMERCIAL132
9.3.2.1VR HMDs used in commercial applications such as advertising, marketing & retail, and fashion132
TABLE 85VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)132
TABLE 86VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)133
TABLE 87VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)133
TABLE 88VR DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)133
9.3.3ENTERPRISE (MANUFACTURING)134
9.3.3.1Used in manufacturing sector for personnel training, remodeling & redesigning, and industrial simulations134
TABLE 89VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)134
TABLE 90VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)134
TABLE 91VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)135
TABLE 92VR DISPLAY MARKET FOR ENTERPRISE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)135
9.3.4HEALTHCARE135
9.3.4.1Help in pain management, exposure therapy, stroke rehabilitation, education, and surgical planning135
TABLE 93VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)136
TABLE 94VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)136
TABLE 95VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)136
TABLE 96VR DISPLAY MARKET FOR HEALTHCARE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)137
9.3.5AEROSPACE & DEFENSE137
9.3.5.1Used to create combat simulations and maneuvers in aerospace & defense applications137
TABLE 97VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)138
TABLE 98VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)138
TABLE 99VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)138
TABLE 100VR DISPLAY MARKET FOR AEROSPACE & DEFENSE APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)139
9.3.6OTHERS139
TABLE 101VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2019–2022 (USD MILLION)140
TABLE 102VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY DEVICE TYPE, 2023–2028 (USD MILLION)140
TABLE 103VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2022 (USD MILLION)140
TABLE 104VR DISPLAY MARKET FOR OTHER APPLICATIONS, BY REGION, 2023–2028 (USD MILLION)141
10REGIONAL ANALYSIS142
10.1INTRODUCTION143
FIGURE 39AR AND VR DISPLAY MARKET, BY REGION143
FIGURE 40AR AND VR DISPLAY MARKET IN ASIA PACIFIC TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD143
TABLE 105AR AND VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)144
TABLE 106AR AND VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)144
TABLE 107AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)144
TABLE 108AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)144
TABLE 109VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)145
TABLE 110VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)145
10.2NORTH AMERICA145
FIGURE 41NORTH AMERICA: AR AND VR DISPLAY MARKET SNAPSHOT146
TABLE 111NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)146
TABLE 112NORTH AMERICA: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)147
TABLE 113NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)147
TABLE 114NORTH AMERICA: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)147
TABLE 115NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)147
TABLE 116NORTH AMERICA: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)148
TABLE 117NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)148
TABLE 118NORTH AMERICA: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)149
TABLE 119NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)149
TABLE 120NORTH AMERICA: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)149
10.2.1US150
10.2.1.1Concentration of major AR HMD companies to drive market growth150
10.2.2CANADA150
10.2.2.1Increase in AR/VR device providers to fuel market growth150
10.2.3MEXICO150
10.2.3.1Increasing awareness regarding AR and VR devices to lead to steady market growth150
10.3EUROPE151
FIGURE 42EUROPE: AR AND VR DISPLAY MARKET SNAPSHOT152
TABLE 121EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)152
TABLE 122EUROPE: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)153
TABLE 123EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)153
TABLE 124EUROPE: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)153
TABLE 125EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)154
TABLE 126EUROPE: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)154
TABLE 127EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)155
TABLE 128EUROPE: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)155
TABLE 129EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)156
TABLE 130EUROPE: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)156
10.3.1UK156
10.3.1.1Demand from gaming industry to boost market growth156
10.3.2GERMANY157
10.3.2.1Broad industrial base and established automobile industry to support growth157
10.3.3FRANCE157
10.3.3.1Aerospace & defense vertical to drive growth157
10.3.4REST OF EUROPE158
10.4ASIA PACIFIC158
FIGURE 43ASIA PACIFIC: AR AND VR DISPLAY MARKET SNAPSHOT159
TABLE 131ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)160
TABLE 132ASIA PACIFIC: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)160
TABLE 133ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)160
TABLE 134ASIA PACIFIC: AR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)161
TABLE 135ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2019–2022 (USD MILLION)161
TABLE 136ASIA PACIFIC: VR DISPLAY MARKET, BY COUNTRY, 2023–2028 (USD MILLION)161
TABLE 137ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)162
TABLE 138ASIA PACIFIC: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)162
TABLE 139ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)163
TABLE 140ASIA PACIFIC: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)163
10.4.1CHINA163
10.4.1.1Presence of established and emerging AR and VR device manufacturing companies to drive market163
10.4.2JAPAN164
10.4.2.1Demand from entertainment industry to fuel growth164
10.4.3SOUTH KOREA165
10.4.3.16G network technology to boost growth165
10.4.4TAIWAN165
10.4.4.1Increasing number of AR and VR startups to drive market165
10.4.5REST OF ASIA PACIFIC166
10.4.5.1India166
10.4.5.1.1Untapped opportunities and increasing number of AR and VR startups to drive market166
10.5ROW167
TABLE 141ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2019–2022 (USD MILLION)167
TABLE 142ROW: AR AND VR DISPLAY MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)167
TABLE 143ROW: AR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)168
TABLE 144ROW: AR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)168
TABLE 145ROW: VR DISPLAY MARKET, BY REGION, 2019–2022 (USD MILLION)168
TABLE 146ROW: VR DISPLAY MARKET, BY REGION, 2023–2028 (USD MILLION)168
TABLE 147ROW: AR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)169
TABLE 148ROW: AR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)169
TABLE 149ROW: VR DISPLAY MARKET, BY APPLICATION, 2019–2022 (USD MILLION)170
TABLE 150ROW: VR DISPLAY MARKET, BY APPLICATION, 2023–2028 (USD MILLION)170
10.5.1MIDDLE EAST & AFRICA170
10.5.1.1Expanding healthcare and automotive industries to propel demand for AR VR display devices170
10.5.2SOUTH AMERICA171
10.5.2.1Growing gaming and entertainment verticals in Brazil to drive growth171
11COMPETITIVE LANDSCAPE172
11.1INTRODUCTION172
11.2STRATEGIES ADOPTED BY KEY PLAYERS/RIGHT TO WIN172
TABLE 151OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR AND VR DISPLAY MARKET172
11.2.1PRODUCT PORTFOLIO173
11.2.2REGIONAL FOCUS173
11.2.3MANUFACTURING FOOTPRINT173
11.2.4ORGANIC/INORGANIC GROWTH STRATEGIES173
11.3MARKET SHARE ANALYSIS, 2022173
TABLE 152AR AND VR DISPLAY MARKET: DEGREE OF COMPETITION, 2022174
11.4FIVE-YEAR COMPANY REVENUE ANALYSIS174
FIGURE 44FIVE-YEAR PRODUCT REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS174
11.5COMPANY EVALUATION QUADRANT176
11.5.1STARS176
11.5.2EMERGING LEADERS176
11.5.3PERVASIVE PLAYERS176
11.5.4PARTICIPANTS176
FIGURE 45COMPANY EVALUATION QUADRANT: AR AND VR DISPLAY MARKET, 2022177
11.5.5COMPANY FOOTPRINT177
TABLE 153COMPANY APPLICATION FOOTPRINT177
TABLE 154COMPANY TECHNOLOGY FOOTPRINT178
TABLE 155COMPANY REGION FOOTPRINT179
TABLE 156COMPANY FOOTPRINT180
11.6COMPETITIVE BENCHMARKING182
TABLE 157AR AND VR DISPLAY MARKET: KEY STARTUPS/SMES182
11.7COMPETITIVE SCENARIOS AND TRENDS184
11.7.1AR AND VR DISPLAY MARKET: PRODUCT LAUNCHES, 2020–2022184
11.7.2AR AND VR DISPLAY MARKET: DEALS, 2020–2022185
12COMPANY PROFILES188
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
12.1INTRODUCTION188
12.2KEY PLAYERS188
12.2.1SAMSUNG ELECTRONICS188
FIGURE 46SAMSUNG ELECTRONICS: COMPANY SNAPSHOT189
TABLE 158SAMSUNG ELECTRONICS: PRODUCT LAUNCHES190
TABLE 159SAMSUNG ELECTRONICS: DEALS191
TABLE 160SAMSUNG ELECTRONICS: OTHERS191
12.2.2LG DISPLAY193
FIGURE 47LG DISPLAY: COMPANY SNAPSHOT194
TABLE 161LG DISPLAY: PRODUCT LAUNCHES195
TABLE 162LG DISPLAY: DEALS195
TABLE 163LG DISPLAY: OTHERS195
12.2.3AU OPTRONICS (AUO)197
FIGURE 48AU OPTRONICS: COMPANY SNAPSHOT198
TABLE 164AU OPTRONICS: PRODUCT LAUNCHES199
TABLE 165AU OPTRONICS: DEALS199
12.2.4SONY201
FIGURE 49SONY: COMPANY SNAPSHOT202
TABLE 166SONY: PRODUCT LAUNCHES203
TABLE 167SONY: DEALS203
12.2.5EMAGIN CORPORATION205
FIGURE 50EMAGIN CORPORATION: COMPANY SNAPSHOT206
TABLE 168EMAGIN CORPORATION: PRODUCT LAUNCHES207
TABLE 169EMAGIN CORPORATION: DEALS207
TABLE 170EMAGIN CORPORATION: OTHERS208
12.2.6KOPIN CORPORATION209
FIGURE 51KOPIN CORPORATION: COMPANY SNAPSHOT210
TABLE 171KOPIN CORPORATION: PRODUCT LAUNCHES211
TABLE 172KOPIN CORPORATION: DEALS211
12.2.7JAPAN DISPLAY INC.214
FIGURE 52JAPAN DISPLAY INC: COMPANY SNAPSHOT215
TABLE 173JAPAN DISPLAY INC.: PRODUCT LAUNCHES216
TABLE 174JAPAN DISPLAY INC.: DEALS216
12.2.8BARCO217
FIGURE 53BARCO: COMPANY SNAPSHOT218
TABLE 175BARCO: PRODUCT LAUNCHES219
12.2.9BOE TECHNOLOGY220
FIGURE 54BOE TECHNOLOGY: COMPANY SNAPSHOT221
TABLE 176BOE TECHNOLOGY: PRODUCT LAUNCHES222
TABLE 177BOE TECHNOLOGY: DEALS223
12.2.10SYNDIANT224
TABLE 178SYNDIANT: PRODUCT LAUNCHES225
12.3OTHER PLAYERS226
12.3.1TIANMA MICROELECTRONICS226
12.3.2TRULY INTERNATIONAL227
12.3.3HIMAX TECHNOLOGIES228
12.3.4INNOLUX CORPORATION229
12.3.5SEIKO EPSON230
12.3.6HOLOEYE PHOTONICS231
12.3.7JASPER DISPLAY CORP. (JDC)232
12.3.8YUNNAN OLIGHTEK OPTO-ELECTRONIC TECHNOLOGY233
12.3.9PANASONIC233
12.3.10UNIVERSAL DISPLAY CORPORATION234
12.3.11RAONTECH235
12.3.12EVERDISPLAY OPTRONICS235
12.3.13CREAL236
12.3.14PLESSEY237
12.3.15NEW VISION DISPLAY (NVD)238
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
13APPENDIX239
13.1DISCUSSION GUIDE239
13.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL241
13.3CUSTOMIZATION OPTIONS243
13.4RELATED REPORTS243
13.5AUTHOR DETAILS244
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