Air Care in Hong Kong, China

Abstract
Demand for air care marginally increased in 2022, driven by home seclusion in the first half of the year following the fifth wave of COVID-19, which hit Hong Kong in January. Greater time spent at home ensured strong demand for popular formats liquid air fresheners, spray/aerosol air fresheners and other air care, with a wider range of new products launched by both established and new players. As families were primarily operating from home, they looked to increase their quality of life in their...

Euromonitor International's Air Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Hong Kong, China
February 2023

List Of Contents And Tables

AIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for air care in 2022 supported by home seclusion and new product launches
Sales of car air fresheners continue to fall due to limited mobility and competition from other products
PROSPECTS AND OPPORTUNITIES
Local brands expected to gain stronger penetration of air care in the coming years
Retail e-commerce set to gain further growth momentum as distribution channel
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 4 NBO Company Shares of Air Care: % Value 2018-2022
Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources