Air Care in Taiwan

Abstract
Air care maintained slow and steady volume growth in 2022, due to demand during the period working from home. After the second major outbreak of COVID-19 started in May 2022, many Taiwanese people worked from home until the end of Q2, or even into Q3. Longer time spent at home inevitably led consumers to purchase more air care products in order to enhance their quality of life. Meanwhile, current value growth was higher than in 2021, and also higher than the volume growth rate, due to more new p...

Euromonitor International's Air Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Air Care in Taiwan
February 2023

List Of Contents And Tables

AIR CARE IN TAIWAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Air care sees faster value growth in 2022 due to interest aroused by new product launches and more time spent at home
Liquid air fresheners maintains its momentum in 2022
Air care products are not regarded as daily essentials, preventing stronger growth
PROSPECTS AND OPPORTUNITIES
Air care expected to maintain a slight increasing trend over the forecast period
Local brands will continue to account for the majority of sales in air care
E-commerce set to gain traction over the forecast period
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2017-2022
Table 2 Sales of Air Care by Category: % Value Growth 2017-2022
Table 3 Sales of Air Care by Fragrance: Value Ranking 2020-2022
Table 4 NBO Company Shares of Air Care: % Value 2018-2022
Table 5 LBN Brand Shares of Air Care: % Value 2019-2022
Table 6 Forecast Sales of Air Care by Category: Value 2022-2027
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME CARE IN TAIWAN
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources