Energy Drinks in China

Abstract
Energy drinks is set to maintain high growth in both off-trade volume and current value terms in 2022, with growth rates exceeding those of most other soft drinks categories. Consumers’ increasing ability to differentiate between functional and standard soft drinks is one significant factor helping to maintain the positive performance of energy drinks. In particular, energy drinks containing taurine and caffeine have emerged as the most popular drinks. On-trade volume growth of energy drinks is...

Euromonitor International's Energy Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Energy Drinks in China
February 2023

List Of Contents And Tables

ENERGY DRINKS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Off-trade volume sales of energy drinks maintain high growth in 2022
Reduced sugar energy drinks could expand the potential of energy drinks
Red Bull and Eastroc Super Drink present resilience
PROSPECTS AND OPPORTUNITIES
Product innovation in energy drinks likely to focus on herbal and plant ingredients
E-gaming will expand the consumption occasions for energy drinks
Energy drinks expected to target younger consumers over the forecast period
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
SOFT DRINKS IN CHINA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 46 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in China
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources