Personal Care Appliances in Australia

Abstract
Personal care appliances experienced a boost to demand during pandemic-related lockdowns in Australia, as consumers turned to self-grooming and pampering while beauty salons and barbers were closed. However, as the restrictions were lifted and life returned to some level of normalcy in 2022, the demand for these appliances began to cool. This was mainly driven by the largest category of hair care appliances, which recorded a double-digit retail volume decline, as Australians returned to hairdres...

Euromonitor International's Personal Care Appliances in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Personal Care Appliances in Australia
February 2023

List Of Contents And Tables

PERSONAL CARE APPLIANCES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Double-digit current value growth but declining demand, driven by hair care appliances
Premiumisation trend helps to boost value sales
Remington retains overall leadership in 2022
PROSPECTS AND OPPORTUNITIES
Premiumisation will continue to drive value growth within hair care appliances
Demand for electric facial cleansers set to further expand
A smarter future for oral care appliances
CATEGORY DATA
Table 1 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 2 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 3 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Body Shavers by Format: % Volume 2017-2022
Table 6 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 7 NBO Company Shares of Personal Care Appliances 2018-2022
Table 8 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 9 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 10 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 11 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 12 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 13 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 15 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
MARKET DATA
Table 18 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 19 Sales of Consumer Appliances by Category: Value 2017-2022
Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 21 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 26 Sales of Small Appliances by Category: Volume 2017-2022
Table 27 Sales of Small Appliances by Category: Value 2017-2022
Table 28 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 30 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 31 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 32 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 33 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 34 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 35 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 37 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources