Polishes in Hong Kong, China

Abstract
Demand for shoe polish has been gradually declining in Hong Kong due to the emergence of casualisation trends, driven in particular by younger generations which typically favour sneakers that do not need polishing compared to formal leather footwear. The emergence of the pandemic in 2020 significantly reduced demand due to the move to remote working and learning. However, since then, sales have stabilised to record much lower retail volume declines, with 2022’s demand for shoe polish supported b...

Euromonitor International's Polishes in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Polishes in Hong Kong, China
February 2023

List Of Contents And Tables

POLISHES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite further declines for shoe polish in 2022, demand from certain consumer groups remains relevant
Sales of furniture and floor polish supported by prolonged home seclusion
PROSPECTS AND OPPORTUNITIES
Polishes predicted to experience slower retail volume declines over the forecast period
Dominance of SC Johnson makes it difficult for other players to compete
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2017-2022
Table 2 Sales of Polishes by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Polishes: % Value 2018-2022
Table 4 LBN Brand Shares of Polishes: % Value 2019-2022
Table 5 Forecast Sales of Polishes by Category: Value 2022-2027
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
HOME CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources