Dishwashing in Costa Rica

Abstract
In light of high inflation in 2022, consumers in Costa Rica strove to make savings when purchasing dishwashing products. Price-wars were widespread as brands vied for shoppers. Leading player Axion enjoys a good reputation for products that eliminate grease, but Costa Ricans began to base purchasing decisions on price rather than brand or image. This meant that many consumers simply bought the most favourably-priced product they could find while shopping. As such, players became more focused on...

Euromonitor International's Dishwashing in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Dishwashing in Costa Rica
February 2023

List Of Contents And Tables

DISHWASHING IN COSTA RICA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers seek out low-cost options as brand loyalty diminishes, while automatic dishwashing sees growth curbed by low possession rates
Consumer concern for skin care prevents greater shift to low-cost options in hand dishwashing
Liquid formats gain ground among price-sensitive consumers though demand remains driven by higher earners
PROSPECTS AND OPPORTUNITIES
Hand dishwashing to drive overall growth
Scent to be seat of innovation over the forecast period, with focus on eco-friendly products set to rise
Both smaller and larger packs to gain ground as price becomes paramount
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2017-2022
Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2017-2022
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2017-2022
Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Care: % Value 2018-2022
Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 14 Distribution of Home Care by Format: % Value 2017-2022
Table 15 Distribution of Home Care by Format and Category: % Value 2022
Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources