Full-Service Restaurants in Morocco

Abstract
Full-service restaurants remain under pressure in 2022, despite the lifting of COVID-19 restrictions. These operators rely heavily on consumer experience and ambience, which is difficult to translate over digital channels or home consumption. Therefore, recovery for full-service restaurants is taking longer than seen in limited-service restaurants, who have been able to more efficiently tap into the growing digital side of the consumer food service industry, and who do not need to rely on ambien...

Euromonitor International's Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Type, Independent Full-Service Restaurants.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Full-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Full-Service Restaurants in Morocco
February 2023

List Of Contents And Tables

FULL-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Full-service restaurants slower to recover as they do not adapt as well to online sales and home delivery
Full-service restaurants suffer from Casablanca cockroach scandal
Lack of investment for full-service restaurants due to better investment opportunities in limited-service outlets and café chains
PROSPECTS AND OPPORTUNITIES
Challenges remain for full-service restaurants, due to time constraints, economic scenarios, and hygiene scandals
Fast food outlets set to pose growing competition over the forecast period
Ongoing recovery in tourism will attract visitors to high-quality full-service establishments
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2017-2022
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-2022
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2018-2022
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2022
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2022-2027
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2022-2027
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources