Limited-Service Restaurants in Morocco

Abstract
Baskin-Robbins (Inspire Brands Inc), the large global chain of ice cream speciality shops, opened its first-ever restaurant in Casablanca. After the pandemic, Morocco was labelled by many as the new business hub in the region and it is starting to attract new international brands, thanks to its stability and the security in the region. Casablanca is seen as a strong city for the opening of new start-ups in the MENA region, positioned as a leading financial and economic hub. Also ranked as the fo...

Euromonitor International's Limited-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Chained Limited-Service Restaurants, Independent Limited-Service Restaurants, Limited-Service Restaurants by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Limited-Service Restaurants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Limited-Service Restaurants in Morocco
February 2023

List Of Contents And Tables

LIMITED-SERVICE RESTAURANTS IN MOROCCO
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baskin-Robbins opens its first-ever restaurant in the desirable city of Casablanca
Strong US-Moroccan links attract American Fatburger & Buffalo’s Express to open in Marrakesh
Dunkin’ joins the expansion trend, with its first Moroccan restaurant in Rabat City
PROSPECTS AND OPPORTUNITIES
Ice cream player Baskin-Robbins set to continue its expansion plans
Global giants McDonald’s and Burger King will maintain their status
Delivery apps will maintain their popularity, albeit with low usage outside of the large cities
CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022
Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions 2017-2022
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-2022
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-2022
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2017-2022
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2018-2022
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2022
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2022-2027
Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2022-2027
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2022-2027
Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2022-2027
Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2022-2027
CONSUMER FOODSERVICE IN MOROCCO
EXECUTIVE SUMMARY
Consumer foodservice in 2022: The big picture
2022 key trends
Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2017-2022
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2017-2022
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2022
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2017-2022
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2017-2022
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2017-2022
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2022
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2017-2022
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2017-2022
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2018-2022
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2022
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2022
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2022-2027
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources