Surface Care in the Philippines

Abstract
Demand continued to stabilise in 2022 after the highs of 2020 when consumers rushed to stock up on surface care products to protect themselves against COVID-19. Nonetheless, surface care continued to enjoy steady growth in retail volume terms in 2022 despite COVID-19 fears subsiding, with people still looking to make sure that they thoroughly disinfected and sanitized their homes. Multi-purpose cleaners was the most dynamic category in 2022 in retail volume terms with wealthier households becomi...

Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Surface Care in the Philippines
February 2023

List Of Contents And Tables

SURFACE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cleaning continue to support rise in surface care products
Bleach being used as alternative surface care cleaner
Multinational brands continue to lead
PROSPECTS AND OPPORTUNITIES
Disinfection will remain an important consideration even as COVID-19 fears subside
Multi-purpose cleaners see growing appeal among time-pressed urbanites
E-commerce to support purchases
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Surface Care: % Value 2018-2022
Table 4 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 5 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
HOME CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2017-2022
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2017-2022
Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
Table 10 NBO Company Shares of Home Care: % Value 2018-2022
Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 13 Distribution of Home Care by Format: % Value 2017-2022
Table 14 Distribution of Home Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources