Social Media Management Market by Component (Solutions, Services), Deployment Mode, Organization Size, Application (Competitive Intelligence, Sales and Marketing Management), Vertical (BFSI, Retail and Consumer Goods) & Region - Global Forecast to 2027

Abstract
The social media management market is projected to grow from USD 17.5 billion in 2022 to USD 51.8 billion by 2027, at a compound annual growth rate (CAGR) of 24.2% during the forecast period. The social media management market is expected to reap significant gains during the forecast period, driven by the increasing affinity of organizations towards social media marketing. Few other factors accelerating the market growth include increasing uptake of social media analytics platforms for gathering customer intelligence, growing need to devise new business strategies through search engine marketing, reducing turn-around times for customer query resolution through social media channels, and enterprises looking for new target markets through social media outreach.

The major market players, such as Adobe, IBM, Google, Oracle, Salesforce, Sprout Social, Hootsuite have adopted numerous growth strategies, which include acquisitions, new product launches, product enhancements, and business expansions, to enhance their market shares.

By component, Professional Services to register for largest market size during forecast period

Professional services in the social media management market include implementation, consulting, training, and support provided by social media management vendors, professionals, or experts. Vendors offer a broad range of services with the help of innovative technologies, tools, and strategies to meet organizations' enhanced productivity and social media management needs.

They also offer business requirement assessment and customized implementation and assist with the deployment of social media management solutions via industry-defined best practices. These services are normally given as an add-on after the purchase of the solutions. Some companies do not have the expertise to manage the infrastructure successfully. Hence, they outsource it to third parties who could provide such services. These services are integral to deploying a solution, including support, handling, and maintenance.

By organization size, Large Enterprises to register higher CAGR during forecast period

In the social media management market study, organizations with revenue less than USD 10 million are referred to as Small Enterprises. These organizations contribute a significant share of the global social media management market. Their revenue share is expected to grow rapidly during the forecast period. Small Enterprises serve niche markets; with their limited resources, they continue to struggle to reach a global audience and expand their customer base.

Social media provides an effective solution for small enterprises and enables them to reach a global audience easily and cost-effectively. It leads to high demand for social media management solutions in the small enterprises segment. Moreover, the rising number of Small Enterprises, especially in the high growth markets such as Asia Pacific and the Middle East, is leading to the high growth of the small enterprises segment.

Europe, Middle East & Africa to witness highest CAGR during the forecast period

The Middle East and Africa have been going through phenomenal technological advancements over the years. Vendors like Oracle, IBM, and SAS have already started providing social media management solutions in this region. Moreover, stabilized economies, trade increases, and population growth are creating high-growth opportunities for social media management solutions, including analytics in this region. Moreover, demographic trends, social challenges, and rapid urbanization in the Middle East and Africa create huge pressure on existing general infrastructure, resulting in an increased demand for new infrastructure. In addition, a heavy penetration of social media and smartphones among the target audiences serves as a basis for the development of a digital sector and fuels the adoption of social media management tools in the Middle East. Design and development of cost-effective and secured Solutions with cloud deployment options would enhance the market growth in the SME segment in Africa.

Europe, the Middle East, and Africa follow North America in terms of the social media management market share. A sound set of regulations governing marketing initiatives exists in Europe, the Middle East, and Africa. When it comes to promotions on social media platforms, the regulations are less clear and apply mostly at the country level. Several nations, including the UK, Germany, Switzerland, and France, are incorporating social media management tools into their existing BI portfolio, thus delivering quick and actionable insights to drive economic growth. Increasing focus on cloud deployments, increased automation, and data processing platforms drive organizations to drain valuable insights from social media data.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.

By Company: Tier I: 62%, Tier II: 23%, and Tier III: 15%
By Designation: C-Level Executives: 38%, D-Level Executives: 30%, and Managers: 32%
By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, and Rest of the World: 5%

The report includes the study of key players offering social media management solutions. It profiles major vendors in the social media management market. The major players in the social media management market include Adobe (US), IBM (US), Google (US), Oracle (US), Salesforce (US), Sprout Social (US), Hootsuite (Canada), Meltwater (US), Sprinklr (US), Digimind (France), HubSpot (US), Qualtrics (US), Khoros (US), Cision (US), Zoho (India), Netbase (US), Talkwalker (Luxembourg), Buffer (US), Agorapulse (France), Sendible (UK), MavSocial (US), Emplifi (US), Synthesio (US), Eclincher (US), CreatorIQ (US), Slate Teams (US), Hunter Digital (US), AlchemyWorx (US), KAWO (China), Make Your Mark Digital (US), The Cirqle (Netherlands), Affable.ai (US), Loomly (US), Altorise (India), Socinova (India), and Promo Republic (US).

Research coverage
The research study for the social media management market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred social media management providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Content
Table of Contents

1INTRODUCTION39
1.1STUDY OBJECTIVES39
1.2MARKET DEFINITION39
1.2.1INCLUSIONS AND EXCLUSIONS40
1.3MARKET SCOPE40
1.3.1MARKET SEGMENTATION41
1.3.2REGIONAL SCOPE41
1.3.3YEARS CONSIDERED42
1.4CURRENCY CONSIDERED42
1.5STAKEHOLDERS42
1.6SUMMARY OF CHANGES43
2RESEARCH METHODOLOGY44
2.1RESEARCH DATA44
FIGURE 1SOCIAL MEDIA MANAGEMENT MARKET: RESEARCH DESIGN44
2.1.1SECONDARY DATA45
2.1.2PRIMARY DATA45
2.1.2.1Primary interviews45
2.1.2.2Breakup of primary sources46
2.1.2.3Key industry insights46
2.2MARKET BREAKUP AND DATA TRIANGULATION47
FIGURE 2DATA TRIANGULATION47
2.3MARKET SIZE ESTIMATION48
FIGURE 3SOCIAL MEDIA MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES48
2.3.1TOP-DOWN APPROACH48
2.3.2BOTTOM-UP APPROACH49
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY-SIDE): REVENUE GENERATED BY OFFERING SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES49
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES50
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE GENERATED BY OFFERING ALL SOCIAL MEDIA MANAGEMENT SOLUTIONS/SERVICES51
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SOCIAL MEDIA MANAGEMENT THROUGH OVERALL SOCIAL MEDIA MANAGEMENT SPENDING51
2.4MARKET FORECAST52
TABLE 1FACTOR ANALYSIS52
2.5ASSUMPTIONS53
2.6LIMITATIONS55
2.7IMPACT OF RECESSION ON SOCIAL MEDIA MANAGEMENT MARKET55
3EXECUTIVE SUMMARY56
TABLE 2SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2018–2021 (USD MILLION, Y-O-Y %)58
TABLE 3SOCIAL MEDIA MANAGEMENT MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y %)58
FIGURE 8SOLUTIONS SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 202258
FIGURE 9SOCIAL MEDIA MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 202259
FIGURE 10PROFESSIONAL SERVICES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 202259
FIGURE 11TRAINING AND SUPPORT SERVICES SEGMENT TO LEAD SOCIAL MEDIA MANAGEMENT MARKET IN 202259
FIGURE 12SALES AND MARKETING SEGMENT TO HOLD LARGEST MARKET SHARE IN 202260
FIGURE 13LARGE ENTERPRISES SEGMENT TO DOMINATE SOCIAL MEDIA MANAGEMENT MARKET IN 202260
FIGURE 14ON-PREMISES SEGMENT TO HOLD LARGER MARKET SHARE IN 202261
FIGURE 15HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR IN 202261
FIGURE 16NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 202262
4PREMIUM INSIGHTS63
4.1ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOCIAL MEDIA MANAGEMENT MARKET63
FIGURE 17GROWING NEED TO IMPROVE ROI AND OVERALL SOCIAL MEDIA STRATEGY63
4.2OVERVIEW OF RECESSION IMPACT ON GLOBAL SOCIAL MEDIA MANAGEMENT MARKET64
FIGURE 18SOCIAL MEDIA MANAGEMENT MARKET TO WITNESS DECLINE IN Y-O-Y GROWTH IN 202264
4.3SOCIAL MEDIA MANAGEMENT MARKET, BY TOP THREE APPLICATIONS64
FIGURE 19RISK MANAGEMENT AND FRAUD DETECTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD64
4.4NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT AND TOP THREE VERTICALS65
FIGURE 20SOLUTIONS AND BFSI SEGMENTS TO HOLD LARGEST SHARES OF NORTH AMERICAN SOCIAL MEDIA MANAGEMENT MARKET IN 202265
4.5SOCIAL MEDIA MANAGEMENT MARKET, BY REGION65
FIGURE 21NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 202265
5MARKET OVERVIEW AND INDUSTRY TRENDS66
5.1INTRODUCTION66
5.2MARKET DYNAMICS66
FIGURE 22SOCIAL MEDIA MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES67
5.2.1DRIVERS67
5.2.1.1Increasing focus on competitive intelligence67
5.2.1.2Growing need for search RoI for social media strategy68
5.2.1.3Enhancement of customer experience with social media management68
5.2.1.4Increase in user engagement with social media using smartphones68
FIGURE 23REGION-WISE SOCIAL MEDIA PENETRATION69
5.2.2RESTRAINTS70
5.2.2.1Regulatory and compliance constraints70
5.2.2.2Lack of common standards and laws70
5.2.2.3Complexities in workflow management70
5.2.3OPPORTUNITIES71
5.2.3.1Voluminous data generation through social media platforms71
FIGURE 24TOTAL NUMBER OF SOCIAL MEDIA USERS WORLDWIDE, 2017–2020 (BILLION)71
5.2.3.2Increase in cloud adoption72
5.2.3.3High adoption of social media management solutions among small and medium-sized enterprises (SMEs)72
5.2.4CHALLENGES72
5.2.4.1Lack of standard measures for social media management platforms72
5.2.4.2Lack of single solution to manage unstructured data73
5.3SOCIAL MEDIA MANAGEMENT: EVOLUTION73
FIGURE 25EVOLUTION OF SOCIAL MEDIA MANAGEMENT MARKET73
5.4ECOSYSTEM ANALYSIS74
FIGURE 26SOCIAL MEDIA MANAGEMENT MARKET: ECOSYSTEM ANALYSIS74
5.5CASE STUDY ANALYSIS76
5.5.1CASE STUDY 1: MET POLICE LEVERAGES SPRINKLR TO MEET GROWING DEMAND FOR SERVICES ON SOCIAL CHANNELS76
5.5.2CASE STUDY 2: OCBC STREAMLINED CUSTOMER SERVICE AND ENGAGED CUSTOMERS USING HOOTSUITE TOOL76
5.5.3CASE STUDY 3: MOMENTIVE DEPLOYED HUBSPOT CRM TO IMPROVE AND SIMPLIFY MARKETING PROCESSES77
5.5.4CASE STUDY 4: KHOROS SUPPORTED TV 2’S SOCIAL MEDIA AWARENESS CAMPAIGN BY ENCOURAGING POSITIVE SOCIAL MEDIA DISCOURSE78
5.5.5CASE STUDY 5: SPRINKLR AND LINKEDIN ENABLED HIGHLY SCALABLE AND SEAMLESS CAMPAIGN MANAGEMENT EXPERIENCE79
5.5.6CASE STUDY 6: AIRFLUENCERS UNLEASHED INFLUENCER MARKETING WITH HELP OF ORACLE80
5.5.7CASE STUDY 7: LENOVO CREATED HOLISTIC SOCIAL MEDIA STRATEGY WITH SPRINKLR ADVOCACY80
5.5.8CASE STUDY 8: ZOO ZURICH USED SOCIAL TO PROACTIVELY ENGAGE IN CONVERSATIONS WITH VISITORS81
5.5.9CASE STUDY 9: OLIVE AND MILO TURNED TO SENDIBLE TO MANAGE THEIR GROWING CLIENT LIST82
5.5.10CASE STUDY 10: SHELL CHOSE SPRINKLR’S INDUSTRY-LEADING UNIFIED CUSTOMER EXPERIENCE MANAGEMENT (UNIFIED-CXM) PLATFORM TO UNIFY SILOED TEAMS, PROCESSES, AND TOOLS82
5.5.11CASE STUDY 11: SAGE RESTAURANT GROUP USED SENDIBLE TO PORTRAY BRAND IMAGE OF EVERY RESTAURANT ACCURATELY83
5.5.12CASE STUDY 12: PHILIPS IMPLEMENTED SPRINKLR MODERN ADVERTISING TO WORK WITH 100 AGENCY PARTNERS GLOBALLY84
5.5.13CASE STUDY 13: EURPAC INCREASED ITS SOCIAL MEDIA FOLLOWERS BY 47% USING HOOTSUITE PUBLISHER84
5.6SUPPLY CHAIN ANALYSIS85
FIGURE 27SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS85
TABLE 4SOCIAL MEDIA MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS86
5.7REGULATORY ANALYSIS87
5.7.1GENERAL DATA PROTECTION REGULATION87
5.7.2HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT88
5.7.3PAYMENT CARD INDUSTRY DATA SECURITY STANDARD (PCI DSS)88
5.7.4GRAMM-LEACH-BLILEY ACT (GLBA)88
5.8PATENT ANALYSIS88
5.8.1METHODOLOGY88
5.8.2DOCUMENT TYPE89
TABLE 5PATENTS FILED, 2019–202289
5.8.3INNOVATIONS AND PATENT APPLICATIONS89
FIGURE 28ANNUAL NUMBER OF PATENTS GRANTED, 2019–202289
5.8.4TOP APPLICANTS89
FIGURE 29TOP 10 PATENT APPLICANTS, 2019–202290
5.9KEY CONFERENCES AND EVENTS, 2023–202490
TABLE 6SOCIAL MEDIA MANAGEMENT MARKET: DETAILED LIST OF CONFERENCES AND EVENTS90
5.10TECHNOLOGY ANALYSIS91
5.10.1SOCIAL MEDIA MANAGEMENT AND ARTIFICIAL INTELLIGENCE (AI)91
5.10.2SOCIAL MEDIA MANAGEMENT AND MACHINE LEARNING (ML)91
5.10.3SOCIAL MEDIA MANAGEMENT AND BIG DATA92
5.10.4SOCIAL MEDIA MANAGEMENT AND AUGMENTED REALITY (AR)92
5.10.5SOCIAL MEDIA MANAGEMENT AND BLOCKCHAIN92
5.10.6SOCIAL MEDIA MANAGEMENT AND INTERNET OF THINGS (IOT)92
5.11PRICING ANALYSIS93
TABLE 7AVERAGE SELLING PRICING ANALYSIS, 202293
5.12PORTER’S FIVE FORCES ANALYSIS95
TABLE 8IMPACT OF EACH FORCE ON SOCIAL MEDIA MANAGEMENT MARKET95
FIGURE 30SOCIAL MEDIA MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS96
5.12.1THREAT OF NEW ENTRANTS96
5.12.2THREAT OF SUBSTITUTES97
5.12.3BARGAINING POWER OF SUPPLIERS97
5.12.4BARGAINING POWER OF BUYERS97
5.12.5INTENSITY OF COMPETITIVE RIVALRY98
5.13KEY STAKEHOLDERS AND BUYING CRITERIA98
5.13.1KEY STAKEHOLDERS IN BUYING PROCESS98
FIGURE 31INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS98
TABLE 9INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS98
5.13.2BUYING CRITERIA99
FIGURE 32KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS99
TABLE 10KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS99
5.14TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF SOCIAL MEDIA MANAGEMENT MARKET100
FIGURE 33SOCIAL MEDIA MANAGEMENT MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS100
6SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT101
6.1INTRODUCTION102
6.1.1COMPONENT: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS102
FIGURE 34SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD103
TABLE 11SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)103
TABLE 12SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)103
6.2SOLUTIONS104
TABLE 13SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)104
TABLE 14SOLUTIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)105
6.2.1SOCIAL MEDIA MARKETING105
6.2.1.1Social media marketing targets audiences through social media channels and engages them effectively105
6.2.1.1.1Social Ad technology and selling105
6.2.1.1.2Social advocacy105
TABLE 15SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)106
TABLE 16SOCIAL MEDIA MARKETING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)106
6.2.2SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS106
6.2.2.1Social media listening, monitoring, and analytics impact success of organizations106
6.2.2.1.1Social media listening and monitoring106
6.2.2.1.2Social media analytics107
TABLE 17SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)107
TABLE 18SOCIAL MEDIA LISTENING, MONITORING, AND ANALYTICS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)107
6.2.3SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT107
6.2.3.1Social media asset and content management enables companies to optimize social media content effectively107
TABLE 19SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)108
TABLE 20SOCIAL MEDIA ASSET AND CONTENT MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)108
6.2.4SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT108
6.2.4.1Risk and compliance management incorporates integrity and security of content published on social media108
TABLE 21SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)109
TABLE 22SOCIAL MEDIA RISK AND COMPLIANCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)109
6.3SERVICES109
FIGURE 35MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD110
TABLE 23SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2018–2021 (USD MILLION)110
TABLE 24SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICES, 2022–2027 (USD MILLION)110
TABLE 25SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)110
TABLE 26SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)111
6.3.1PROFESSIONAL SERVICES111
FIGURE 36TRAINING AND SUPPORT SERVICES SUB-SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD111
TABLE 27SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)112
TABLE 28SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)112
TABLE 29PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)112
TABLE 30PROFESSIONAL SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)112
6.3.1.1Implementation and consulting services113
6.3.1.1.1Implementation and consulting services provide enhanced strategic outlook113
TABLE 31IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)113
TABLE 32IMPLEMENTATION AND CONSULTING SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)113
6.3.1.2Training and support services114
6.3.1.2.1Training and support services enable customers to use social management solutions optimally114
TABLE 33TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)114
TABLE 34TRAINING AND SUPPORT SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)114
6.3.2MANAGED SERVICES115
TABLE 35MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)115
TABLE 36MANAGED SERVICES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)115
7SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE116
7.1INTRODUCTION117
7.1.1DEPLOYMENT MODE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS117
FIGURE 37CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD117
TABLE 37SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)118
TABLE 38SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)118
7.2ON-PREMISES118
7.2.1ON-PREMISES DEPLOYMENT MODE CATERS TO BUSINESS NEEDS OF ORGANIZATIONS118
TABLE 39ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)119
TABLE 40ON-PREMISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)119
7.3CLOUD120
7.3.1CLOUD-BASED SOLUTIONS PREFERRED BY SMALL AND MEDIUM-SIZED ENTERPRISES ATTRIBUTED TO LOW COSTS120
TABLE 41CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)120
TABLE 42CLOUD: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)120
8SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE121
8.1INTRODUCTION122
8.1.1ORGANIZATION SIZE: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS122
FIGURE 38LARGE ENTERPRISES SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD123
TABLE 43SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)123
TABLE 44SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)123
8.2SMALL ENTERPRISES124
8.2.1SOCIAL MEDIA ENABLES SMALL ENTERPRISES TO REACH GLOBAL AUDIENCES EASILY AND COST-EFFECTIVELY124
TABLE 45SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)124
TABLE 46SMALL ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)124
8.3MEDIUM-SIZED ENTERPRISES125
8.3.1MEDIUM-SIZED ENTERPRISES INVEST IN SOCIAL MEDIA ADVERTISING AND MARKETING TO PROMOTE PRODUCTS AND SERVICES WITH RISING NEED FOR SOCIAL MARKETING125
TABLE 47MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)125
TABLE 48MEDIUM-SIZED ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)125
8.4LARGE ENTERPRISES126
8.4.1DEMAND FOR SOCIAL MEDIA MANAGEMENT TOOLS IN LARGE ENTERPRISES TO RISE DUE TO AFFORDABILITY AND HIGH ECONOMIES OF SCALE126
TABLE 49LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)126
TABLE 50LARGE ENTERPRISES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)126
9SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION127
9.1INTRODUCTION128
9.1.1APPLICATION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS128
FIGURE 39COMPETITIVE INTELLIGENCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD129
TABLE 51SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)129
TABLE 52SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)129
9.2SALES AND MARKETING MANAGEMENT130
9.2.1SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE SALES TEAMS TO UNDERSTAND TARGETED AUDIENCE130
TABLE 53SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)130
TABLE 54SALES AND MARKETING MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)131
9.3CUSTOMER EXPERIENCE MANAGEMENT131
9.3.1SOCIAL MEDIA MANAGEMENT SOLUTIONS ENABLE COMPANIES TO IMPROVE CUSTOMER EXPERIENCE131
TABLE 55CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)131
TABLE 56CUSTOMER EXPERIENCE MANAGEMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)132
9.3.2SOCIAL CARE AND MESSAGING132
9.3.3CUSTOMER DATA PLATFORM132
9.4COMPETITIVE INTELLIGENCE132
9.4.1COMPETITIVE INTELLIGENCE ENABLES BUSINESSES TO UNDERSTAND MARKET TRENDS AND QUICKLY ADAPT TO CHANGING MARKET CIRCUMSTANCES132
TABLE 57COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)133
TABLE 58COMPETITIVE INTELLIGENCE: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)133
9.5RISK MANAGEMENT AND FRAUD DETECTION134
9.5.1RISK MANAGEMENT AND FRAUD DETECTION MINIMIZE RISKS ASSOCIATED WITH USING SOCIAL MEDIA134
TABLE 59RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)134
TABLE 60RISK MANAGEMENT AND FRAUD DETECTION: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)135
9.6OTHERS135
TABLE 61OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)135
TABLE 62OTHER APPLICATIONS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)136
10SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL137
10.1INTRODUCTION138
10.1.1VERTICAL: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS138
10.1.2SOCIAL MEDIA MANAGEMENT: ENTERPRISE USE CASES139
FIGURE 40TRAVEL AND HOSPITALITY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD140
TABLE 63SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)140
TABLE 64SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)141
10.2BFSI141
10.2.1BFSI SECTOR UNDERGOING DIGITAL TRANSFORMATION141
TABLE 65BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)142
TABLE 66BFSI: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)142
10.3RETAIL & CONSUMER GOODS142
10.3.1SOCIAL MEDIA ANALYTICS HELPS ATTAIN RETAIL-SPECIFIC GOALS142
TABLE 67RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)143
TABLE 68RETAIL & CONSUMER GOODS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)143
10.4GOVERNMENT & PUBLIC SECTOR143
10.4.1SOCIAL MEDIA HELPS IMPROVE REAL-TIME INTERACTIONS WITH CITIZENS, UNDERSTAND TRENDS, AND MODIFY DECISION-MAKING PATTERNS143
TABLE 69GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)144
TABLE 70GOVERNMENT & PUBLIC SECTOR: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)144
10.5HEALTHCARE & LIFE SCIENCES145
10.5.1SOCIAL MEDIA DATA HELPS CONTROL EFFECTIVENESS OF PUBLIC HEALTH MONITORING AND REDUCE LATENCY145
TABLE 71HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)145
TABLE 72HEALTHCARE & LIFE SCIENCES: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)145
10.6IT & TELECOM146
10.6.1IT AND TELECOM COMPANIES IMPROVED QUALITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING SOCIAL MEDIA MANAGEMENT SOLUTIONS146
TABLE 73IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)146
TABLE 74IT & TELECOM: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)146
10.7MEDIA & ENTERTAINMENT147
10.7.1INTEGRATION OF SOCIAL MEDIA MANAGEMENT TOOLS HELPS MEDIA AND ENTERTAINMENT COMPANIES ATTRACT AND RETAIN CONSUMERS147
TABLE 75MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)147
TABLE 76MEDIA & ENTERTAINMENT: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)148
10.8MANUFACTURING148
10.8.1SOCIAL MEDIA MANAGEMENT SOLUTIONS HELP MANUFACTURING UNITS MAKE MAXIMUM USE OF SOCIAL MEDIA DATA148
TABLE 77MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)148
TABLE 78MANUFACTURING: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)149
10.9TRAVEL & HOSPITALITY149
10.9.1SOCIAL MEDIA MANAGEMENT TOOLS IDENTIFY NEW PROSPECTS AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS149
TABLE 79TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)149
TABLE 80TRAVEL & HOSPITALITY: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)150
10.10OTHERS150
TABLE 81OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)151
TABLE 82OTHER VERTICALS: SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)151
11SOCIAL MEDIA MANAGEMENT MARKET, BY REGION152
11.1INTRODUCTION153
11.1.1REGION: SOCIAL MEDIA MANAGEMENT MARKET DRIVERS153
FIGURE 41ASIA PACIFIC SOCIAL MEDIA MANAGEMENT MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD153
FIGURE 42CHINA TO REGISTER HIGHEST CAGR IN SOCIAL MEDIA MANAGEMENT MARKET DURING FORECAST PERIOD154
TABLE 83SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION)154
TABLE 84SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION)154
11.2NORTH AMERICA155
11.2.1NORTH AMERICA: RECESSION IMPACT155
FIGURE 43NORTH AMERICA: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET156
TABLE 85NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)156
TABLE 86NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)157
TABLE 87NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION)157
TABLE 88NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION)157
TABLE 89NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)157
TABLE 90NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)158
TABLE 91NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)158
TABLE 92NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)158
TABLE 93NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)158
TABLE 94NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)159
TABLE 95NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)159
TABLE 96NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)159
TABLE 97NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)160
TABLE 98NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)160
TABLE 99NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION)161
TABLE 100NORTH AMERICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION)161
11.2.2US161
11.2.2.1Rapid adoption of social media management tools and sustained business growth for market players161
TABLE 101US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)161
TABLE 102US: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)162
11.2.3CANADA162
11.2.3.1Growing adoption of social media management solutions by enterprises162
TABLE 103CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)162
TABLE 104CANADA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)162
11.3EUROPE, MIDDLE EAST, AND AFRICA163
11.3.1EUROPE, MIDDLE EAST, AND AFRICA: RECESSION IMPACT163
TABLE 105EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)164
TABLE 106EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)164
TABLE 107EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION)164
TABLE 108EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION)165
TABLE 109EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)165
TABLE 110EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)165
TABLE 111EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)165
TABLE 112EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)166
TABLE 113EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)166
TABLE 114EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)166
TABLE 115EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)166
TABLE 116EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)167
TABLE 117EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)167
TABLE 118EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)168
TABLE 119EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION)168
TABLE 120EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION)169
11.3.2GERMANY169
11.3.2.1Growing use of internet and social media platforms169
TABLE 121GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)169
TABLE 122GERMANY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)170
11.3.3UK & IRELAND170
11.3.3.1Rising use of social media platforms to inform, educate, and influence users170
TABLE 123UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)170
TABLE 124UK & IRELAND: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)170
11.3.4FRANCE171
11.3.4.1Increasing adoption of social media management solutions to understand customer sentiments171
TABLE 125FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)171
TABLE 126FRANCE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)171
11.3.5SPAIN172
11.3.5.1Rising use of social media to promote businesses and stay in touch with customers172
TABLE 127SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)172
TABLE 128SPAIN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)172
11.3.6SAUDI ARABIA173
11.3.6.1Presence of large digital-savvy consumer base173
TABLE 129SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)173
TABLE 130SAUDI ARABIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)173
11.3.7ITALY174
11.3.7.1Growing adoption of AI technology in social media among retail, media and entertainment, and BFSI verticals174
TABLE 131ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)174
TABLE 132ITALY: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)175
11.3.8REST OF EUROPE, MIDDLE EAST, AND AFRICA175
TABLE 133REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)175
TABLE 134REST OF EUROPE, MIDDLE EAST, AND AFRICA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)175
11.4ASIA PACIFIC176
11.4.1ASIA PACIFIC: RECESSION IMPACT176
FIGURE 44ASIA PACIFIC: SNAPSHOT OF SOCIAL MEDIA MANAGEMENT MARKET177
TABLE 135ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)177
TABLE 136ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)178
TABLE 137ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2018–2021 (USD MILLION)178
TABLE 138ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY SERVICE, 2022–2027 (USD MILLION)178
TABLE 139ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2018–2021 (USD MILLION)178
TABLE 140ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2022–2027 (USD MILLION)179
TABLE 141ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)179
TABLE 142ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)179
TABLE 143ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)179
TABLE 144ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)180
TABLE 145ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION)180
TABLE 146ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION)180
TABLE 147ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION)181
TABLE 148ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION)181
TABLE 149ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2018–2021 (USD MILLION)182
TABLE 150ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COUNTRY, 2022–2027 (USD MILLION)182
11.4.2CHINA182
11.4.2.1Growing adoption of social media management software and associated services by companies to enhance customer experience182
TABLE 151CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)183
TABLE 152CHINA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)183
11.4.3JAPAN183
11.4.3.1Increasing use of social media management solutions by enterprises to expand brand reach183
TABLE 153JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)184
TABLE 154JAPAN: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)184
11.4.4ANZ184
11.4.4.1Rising investments by mid-sized businesses in social media advertising and video content184
TABLE 155ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)185
TABLE 156ANZ: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)185
11.4.5INDIA185
11.4.5.1Increasing focus on digitalization185
TABLE 157INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)186
TABLE 158INDIA: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)186
11.4.6SINGAPORE186
11.4.6.1Adoption of various growth strategies by social media management vendors to expand customer base186
TABLE 159SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)187
TABLE 160SINGAPORE: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)187
11.4.7REST OF ASIA PACIFIC187
TABLE 161REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION)187
TABLE 162REST OF ASIA PACIFIC: SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION)187