Tissue and Hygiene in Guatemala

Abstract
Guatemalans have been impacted by high inflation in 2022, creating real difficulties among low- and mid-income families, many of whom are struggling to manage their monthly or weekly household budgets. In a country with high poverty rates such as Guatemala, inflation is presenting serious challenges for families to maintain access to essential products and services. In many areas of tissue and hygiene, volume sales are under pressure whilst many consumers are switching to private label or econom...

Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Guatemala
March 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN GUATEMALA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Tampons shows strong performance despite shortage
Players commit to innovation in sanitary protection
Efforts to improve menstrual education and tackle menstrual poverty gather momentum
PROSPECTS AND OPPORTUNITIES
Growing adult female population to support category growth
Low levels of education and access to sanitary products provide room for growth
Growing competition from multi-Latin American companies
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economy diaper brands enjoy fastest growth
Huggies continues to lead the category
Active charity donates diapers to families living in poverty
PROSPECTS AND OPPORTUNITIES
Diapers face healthy growth supported by birth rate
Huggies to remain the leading brand
Economy brands will continue to gain traction
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Adult incontinence sales gain momentum post-pandemic
Reusable underwear launched for light incontinence
Social media enables informal sellers to expand
PROSPECTS AND OPPORTUNITIES
Market expected to remain with a steady volume growth
Informal sellers expected to gain further growth
Light incontinence to remain a small, yet dynamic category
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Baby wipes lead the overall wipes category
Facial cleansing wipes growing in popularity
Intimate hygiene wipes remains undeveloped
PROSPECTS AND OPPORTUNITIES
Steady development expected in wipes
Huggies’ value share likely to be eroded as new brands emerge
Modern channel will prevail as primary retail choice for wipes
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2017-2022
Table 38 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 40 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 41 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers embrace paper towels as hygiene habits prevail
Economy brands and private labels are pivotal to development
Single toilet paper rolls a must item on traditional channel inventory
PROSPECTS AND OPPORTUNITIES
Polarising trend in toilet paper supports overall need for affordable products
Private labels should help to boost appeal of napkins
Facial tissues expected to have low performance
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2017-2022
Table 44 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 45 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 46 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 47 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Pandemic recovery aids sales growth in 2022
Kimberly-Clark Professional continues leading away-from-home category
Reduction of waste and hygiene are key claims in away-from-home
PROSPECTS AND OPPORTUNITIES
Positive growth ahead for away-from-home
Product efficiency and sanitizing will continue as top priorities
Papelera Internacional expected to grow share in AFH
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027