Tissue and Hygiene in Lithuania

Abstract
Sales of tissue and hygiene products recovered to usual patterns in 2022 after some turmoil caused by the COVID-19 pandemic. The major products, such as toilet paper, diapers and sanitary protection are in demand on a constant basis and thus fairly resistant to major economic trends. Price inflation is the major concern in 2022. Whilst the majority of tissue and hygiene products saw prices begin to climb in 2021, the year 2022 saw prices soar. There were growing problems with sourcing raw materi...

Euromonitor International's Tissue and Hygiene in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Lithuania
March 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN LITHUANIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail volumes remain robust amid price inflation
Competition intensifies among existing players
Sanitary protection needs to support active lifestyles
PROSPECTS AND OPPORTUNITIES
Manufacturers will explore different strategies to counter inflationary pressures
Natural and sustainable features will attract consumers
Tampons and pantyliners to gain popularity
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slowing birth rate and price inflation curbs volume sales
Smaller brands and private label take on Pampers and Huggies
Convenience drives further growth in disposable pants
PROSPECTS AND OPPORTUNITIES
Stagnant performance expected as inflationary pressure remain
Disposable pants are primary growth area
Private label to gain popularity
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Legislative changes to Rx impact retail category sales
Incontinence products are becoming thinner
Tena from Essity AB dominates adult retail incontinence
PROSPECTS AND OPPORTUNITIES
Ageing population to support long-term growth
Major brands will retain their lead
Education is key to attract more consumers towards adult incontinence products
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Higher Rx quotas benefit the category
Light incontinence largely omitted from Rx
Stable prices prevail in 2022
PROSPECTS AND OPPORTUNITIES
Current reimbursement system set to act as a barrier to growth
Rx price review inevitable in forecast period
Number of patients seeking Rx aid set to rise
CATEGORY DATA
Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand patterns normalise for home and personal wipes post-pandemic
Procter & Gamble grows lead as Bambo shakes up wipes landscape
Anti-bacterial wipes lose appeal
PROSPECTS AND OPPORTUNITIES
Stagnant growth ahead in baby wipes as birth rate limits demand
Economic pressures will put consumer emphasis on price
Home care to drive category growth
CATEGORY DATA
Table 41 Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 43 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 44 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 45 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Price inflation drive demand for discounts and promotions
Business as usual for retail tissue
Return of seasonal colds and flus drive strong performance in facial tissues
PROSPECTS AND OPPORTUNITIES
Stable growth ahead as demand subsides
Boxed facial tissues show strong growth potential
Private label competition to expand
CATEGORY DATA
Table 47 Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 50 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 51 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN LITHUANIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Away-from-home is back to business
Jumbo toilet paper in high demand
Horeca supports AFH napkins category
PROSPECTS AND OPPORTUNITIES
Economic uncertainty will limit growth opportunities
Toilet paper and paper towels most in demand
Price will remain top of mind in cost-centric culture
CATEGORY DATA
Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027