Tissue and Hygiene in Spain

Abstract
While retail sales of tissue and hygiene registered dynamic growth in current value terms in 2022 this was largely driven by high inflation. Spain was heavily impacted by the cost-of-living crisis, rising inflation and the dramatic increase in commodity prices in 2022, with this being driven by Russia's invasion of Ukraine and the lingering impact of the COVID-19 pandemic. All these factors combined have served to drive value growth but have contributed to a decline in volume sales for many prod...

Euromonitor International's Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Tissue and Hygiene in Spain
March 2023

List Of Contents And Tables

TISSUE AND HYGIENE IN SPAIN
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sharp increase in prices benefits private label in 2022
Slim/thin/ultra-thin towels with wings
Some users of tampons switching to menstrual cups
PROSPECTS AND OPPORTUNITIES
Sales should benefit from tax reductions designed to reduce “menstrual poverty”
Organic cotton products are expected to gain shelf space in retail channel
Brands and retailers look for new ways to appeal to young women
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume sales continue to decline due to falling birth rate, while rampant inflation drives value growth
Private label and discounters see healthy performances while premium products push for more shelf space
E-commerce continue growing but a slower pace than during COVID-19
PROSPECTS AND OPPORTUNITIES
Declining birth rate represents a huge barrier to growth for nappies/diapers/pants
It is expected a switch towards disposable pants in the future
E-commerce still full of potential
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Retail adult incontinence one of the few bright spots in a difficult year for tissue and hygiene sales
Private label on the rise thanks to strong value proposition and wide offer
Manufacturers target younger users as the stigma of incontinence is addressed
PROSPECTS AND OPPORTUNITIES
Leak proof apparel is expected to gain more shelf space, but new innovations to limit incontinence could undermine growth
E-commerce is expected to keep growing as a way to make shopping more discreet
Consumers expected to increasingly switch from diapers to pants when it comes to retail adult incontinence
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rx/reimbursement adult incontinence sees healthy growth as these products retain the support of Spain’s public health system
The category continues to grow as it expands is consumer base
PROSPECTS AND OPPORTUNITIES
RX/ Reimbursement Adult Incontinence category expected to continue growing in the future
Ongoing investment in innovation likely to expand the range of products available for reimbursement
CATEGORY DATA
Table 57 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 59 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 60 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers continue to turn to wipes despite rising prices
Facial cleansing wipes on the path to recovery as consumers return to more active lives outside the home
Mercadona extends its leadership but competition varies between the different categories
PROSPECTS AND OPPORTUNITIES
Consumers likely to demand a more natural and ‘greener’ approach
Further growth is expected for cosmetic and intimate wipes, but decrease for baby and deodorant wipes
Discounters and health and beauty specialists expected to increase their distribution share over the forecast period
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2017-2022
Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Private label the big winner as prices soar in retail tissue
Paper tableware continues to lose appeal
Paper towels and facial tissues the standout categories in retail tissue in 2022
PROSPECTS AND OPPORTUNITIES
Demand for eco-friendly retail tissue products expected to have a big influence on the category over the forecast period
Paper towels and facial tissues still have room for growth and development
E-commerce
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2017-2022
Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAIN
KEY DATA FINDINGS
2022 DEVELOPMENTS
AFH tissue experiences steady volume growth in 2022 despite price hikes
Sales of AFH napkins continue their recovery, while AFH tablecloths are off the menu
Business/ Industry channel recuperates and HORECA drives the growth for the category
PROSPECTS AND OPPORTUNITIES
AFH paper towels and AFH wipers look set for strong growth over the forecast period
AFH tissue products will increasingly focus on more environmentally-friendly options
AFH hygiene and AFH wipers are expected to experience a more positive performance
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027