Global Point of Sale Materials (PoSM) Market Report and Forecast 2023-2028
Global Point of Sale Materials (PoSM) Market Report and Forecast 2023-2028
Abstract
Global Point of Sale Materials (PoSM) Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the global point of sale materials (PoSM) market attained a value of USD 33.26 billion in 2022. Aided by the by the increasing adoption of digital PoSM and the expansion of retail businesses worldwide, the market is projected to further grow at a CAGR of 5.4% between 2023 and 2028, reaching a value of USD 45.80 billion by 2028.
Point of Sale Materials (PoSM) refers to the materials used in retail stores, supermarkets, and other sales outlets to promote and display products. These materials include signage, banners, shelf talkers, wobblers, and promotional displays, among others. PoSM serves as a vital tool for driving customer attention towards specific products and offers, thereby increasing sales and enhancing brand visibility. The growth of the global point of sale materials (PoSM) market can be attributed to several factors, including the rapid expansion of retail chains worldwide, increasing competition among brands, and a growing emphasis on in-store marketing strategies. Additionally, technological advancements and the integration of digital displays and interactive elements in PoSM are expected to further fuel market growth.
The increasing adoption of omnichannel retail strategies and the growing importance of in-store marketing in driving consumer purchase decisions are key factors propelling the growth of the global point of sale materials (PoSM) market. Furthermore, the integration of digital technology in PoSM, such as digital signage, interactive kiosks, and augmented reality displays, is expected to create new growth opportunities for the market. Sustainability and environmental concerns are also driving the demand for eco-friendly PoSM materials. Market players are increasingly focusing on developing recyclable and biodegradable PoSM solutions to cater to the evolving preferences of their clients. The expansion of the e-commerce industry is another factor that has also influenced the growth of the global point of sale materials (PoSM) market. As brick-and-mortar retailers face increased competition from online retailers, the adoption of effective in-store marketing strategies becomes crucial for driving foot traffic and ensuring customer retention.
The growing retail industry and increased competition among brands have led to the adoption of innovative PoSM solutions. Key players in the point of sale materials (PoSM) market are focusing on enhancing their product portfolios and offering customised solutions to cater to the diverse requirements of their clients. Moreover, strategic partnerships, acquisitions, and mergers are being undertaken by market players to strengthen their market position.
The market can be segmented based on type, end use, and region.
Market Breakup by Type:
•Soft PoSM
•Hard PoSM
Market Breakup by End Use:
•FMCG
•Food and Beverage
•Retail
•Pharmaceutical
•Others
Market Breakup by Region:
•North America
•Europe
•Asia Pacific
•Latin America
•Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the PoSM companies. Some of the major key players explored in the report by Expert Market Research are as follows:
•HH Global
•Exceptional 3D, Inc.
•Simpson Group
•RTC Industries, Inc.
•Trion Industries, Inc.
•Priority, Inc.
•Drukkerij VAN AS B.V.
•Amitoje India
•Others
Content
Table of Contents
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Covid-19 Impact and Assessments on Market
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2022)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2023-2028)
8.4 Global Point of Sale Materials (PoSM) Market by Type
8.4.1 Soft PoSM
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Hard PoSM
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Point of Sale Materials (PoSM) Market by End Use
8.5.1 FMCG
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Food and Beverage
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Retail
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Pharmaceutical
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Point of Sale Materials (PoSM) Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Spain
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 ASEAN
9.3.3.4 India
9.3.3.5 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Turkey
9.5.3.2 Saudi Arabia
9.5.3.3 South Africa
9.5.3.4 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Procurement Best Practices
11.1 Sourcing Models
11.2 Pros and Cons
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 HH Global
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Exceptional 3D, Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Simpson Group
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 RTC Industries, Inc.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Trion Industries, Inc
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Priority, Inc.
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Drukkerij VAN AS B.V.
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 Amitoje India
12.2.8.1 Company Overview
12.2.8.2 Product Portfolio
12.2.8.3 Demographic Reach and Achievements
12.2.8.4 Certifications
12.2.9 Others
13 Industry Events and Development
Market Outlook
According to the report by Expert Market Research (EMR), the global point of sale materials (PoSM) market attained a value of USD 33.26 billion in 2022. Aided by the by the increasing adoption of digital PoSM and the expansion of retail businesses worldwide, the market is projected to further grow at a CAGR of 5.4% between 2023 and 2028, reaching a value of USD 45.80 billion by 2028.
Point of Sale Materials (PoSM) refers to the materials used in retail stores, supermarkets, and other sales outlets to promote and display products. These materials include signage, banners, shelf talkers, wobblers, and promotional displays, among others. PoSM serves as a vital tool for driving customer attention towards specific products and offers, thereby increasing sales and enhancing brand visibility. The growth of the global point of sale materials (PoSM) market can be attributed to several factors, including the rapid expansion of retail chains worldwide, increasing competition among brands, and a growing emphasis on in-store marketing strategies. Additionally, technological advancements and the integration of digital displays and interactive elements in PoSM are expected to further fuel market growth.
The increasing adoption of omnichannel retail strategies and the growing importance of in-store marketing in driving consumer purchase decisions are key factors propelling the growth of the global point of sale materials (PoSM) market. Furthermore, the integration of digital technology in PoSM, such as digital signage, interactive kiosks, and augmented reality displays, is expected to create new growth opportunities for the market. Sustainability and environmental concerns are also driving the demand for eco-friendly PoSM materials. Market players are increasingly focusing on developing recyclable and biodegradable PoSM solutions to cater to the evolving preferences of their clients. The expansion of the e-commerce industry is another factor that has also influenced the growth of the global point of sale materials (PoSM) market. As brick-and-mortar retailers face increased competition from online retailers, the adoption of effective in-store marketing strategies becomes crucial for driving foot traffic and ensuring customer retention.
The growing retail industry and increased competition among brands have led to the adoption of innovative PoSM solutions. Key players in the point of sale materials (PoSM) market are focusing on enhancing their product portfolios and offering customised solutions to cater to the diverse requirements of their clients. Moreover, strategic partnerships, acquisitions, and mergers are being undertaken by market players to strengthen their market position.
The market can be segmented based on type, end use, and region.
Market Breakup by Type:
•Soft PoSM
•Hard PoSM
Market Breakup by End Use:
•FMCG
•Food and Beverage
•Retail
•Pharmaceutical
•Others
Market Breakup by Region:
•North America
•Europe
•Asia Pacific
•Latin America
•Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the PoSM companies. Some of the major key players explored in the report by Expert Market Research are as follows:
•HH Global
•Exceptional 3D, Inc.
•Simpson Group
•RTC Industries, Inc.
•Trion Industries, Inc.
•Priority, Inc.
•Drukkerij VAN AS B.V.
•Amitoje India
•Others
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Covid-19 Impact and Assessments on Market
8 Global Point of Sale Materials (PoSM) Market Overview
8.1 Key Industry Highlights
8.2 Global Point of Sale Materials (PoSM) Historical Market (2018-2022)
8.3 Global Point of Sale Materials (PoSM) Market Forecast (2023-2028)
8.4 Global Point of Sale Materials (PoSM) Market by Type
8.4.1 Soft PoSM
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Hard PoSM
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Point of Sale Materials (PoSM) Market by End Use
8.5.1 FMCG
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Food and Beverage
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Retail
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Pharmaceutical
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Others
8.6 Global Point of Sale Materials (PoSM) Market by Region
8.6.1 Market Share
8.6.1.1 North America
8.6.1.2 Europe
8.6.1.3 Asia Pacific
8.6.1.4 Latin America
8.6.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Spain
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 ASEAN
9.3.3.4 India
9.3.3.5 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Turkey
9.5.3.2 Saudi Arabia
9.5.3.3 South Africa
9.5.3.4 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Procurement Best Practices
11.1 Sourcing Models
11.2 Pros and Cons
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 HH Global
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Exceptional 3D, Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Simpson Group
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 RTC Industries, Inc.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Trion Industries, Inc
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Priority, Inc.
12.2.6.1 Company Overview
12.2.6.2 Product Portfolio
12.2.6.3 Demographic Reach and Achievements
12.2.6.4 Certifications
12.2.7 Drukkerij VAN AS B.V.
12.2.7.1 Company Overview
12.2.7.2 Product Portfolio
12.2.7.3 Demographic Reach and Achievements
12.2.7.4 Certifications
12.2.8 Amitoje India
12.2.8.1 Company Overview
12.2.8.2 Product Portfolio
12.2.8.3 Demographic Reach and Achievements
12.2.8.4 Certifications
12.2.9 Others
13 Industry Events and Development
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