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Australia Media Market Summary, Competitive Analysis and Forecast to 2027

Australia Media Market Summary, Competitive Analysis and Forecast to 2027

Summary

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Australian media industry had total revenues of $18.5 billion in 2021, representing a compound annual growth rate (CAGR) of -1.2% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $12.8 billion, equivalent to 69% of the industry's overall value.
- Increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Australian market up by 38% in 2021.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to Buy

- What was the size of the Australia media market by value in 2022?
- What will be the size of the Australia media market in 2027?
- What factors are affecting the strength of competition in the Australia media market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. WPP plc
8.2. Banco ABC Brasil SA
8.3. Nine Entertainment Co Holdings Ltd
8.4. Omnicom Group, Inc.
8.5. Sing Tao News Corp Ltd
8.6. The Walt Disney Company
8.7. AT&T Inc
8.8. Sing Tao News Corp Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: Australia media industry value: $ billion, 2017-22(e)
Table 2: Australia media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Australia media industry category segmentation: $ billion, 2017-2022
Table 4: Australia media industry geography segmentation: $ billion, 2022(e)
Table 5: Australia media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Banco ABC Brasil SA: key facts
Table 11: Banco ABC Brasil SA: Annual Financial Ratios
Table 12: Banco ABC Brasil SA: Key Employees
Table 13: Banco ABC Brasil SA: Key Employees Continued
Table 14: Nine Entertainment Co Holdings Ltd: key facts
Table 15: Nine Entertainment Co Holdings Ltd: Annual Financial Ratios
Table 16: Nine Entertainment Co Holdings Ltd: Key Employees
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: Annual Financial Ratios
Table 19: Omnicom Group, Inc.: Key Employees
Table 20: Omnicom Group, Inc.: Key Employees Continued
Table 21: Sing Tao News Corp Ltd: key facts
Table 22: Sing Tao News Corp Ltd: Annual Financial Ratios
Table 23: Sing Tao News Corp Ltd: Key Employees
Table 24: The Walt Disney Company: key facts
Table 25: The Walt Disney Company: Annual Financial Ratios
Table 26: The Walt Disney Company: Key Employees
Table 27: The Walt Disney Company: Key Employees Continued
Table 28: AT&T Inc: key facts
Table 29: AT&T Inc: Annual Financial Ratios
Table 30: AT&T Inc: Key Employees
Table 31: AT&T Inc: Key Employees Continued
Table 32: Sing Tao News Corp Ltd: key facts
Table 33: Sing Tao News Corp Ltd: Annual Financial Ratios
Table 34: Sing Tao News Corp Ltd: Key Employees
Table 35: Australia size of population (million), 2018–22
Table 36: Australia gdp (constant 2005 prices, $ billion), 2018–22
Table 37: Australia gdp (current prices, $ billion), 2018–22
Table 38: Australia inflation, 2018–22
Table 39: Australia consumer price index (absolute), 2018–22
Table 40: Australia exchange rate, 2017–21

List of Figures
Figure 1: Australia media industry value: $ billion, 2017-22(e)
Figure 2: Australia media industry category segmentation: $ billion, 2017-2022
Figure 3: Australia media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Australia media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Australia, 2022
Figure 6: Drivers of buyer power in the media industry in Australia, 2022
Figure 7: Drivers of supplier power in the media industry in Australia, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2022

Report Title: Australia Media Market Summary, Competitive Analysis and Forecast to 2027


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