NLP in Education Market by Offering (Solutions and Services), Model Type (Rule-based, Statistical, and Hybrid), Application (Sentiment Analysis & Data Extraction, Intelligent Tutoring & Langauge Learning), End User and Region - Global Forecast to 2028

Abstract
MarketsandMarkets forecasts the global NLP in education market size is projected to grow from USD 99 million in 2023 to USD 228 million by 2028, at a Compound Annual Growth Rate (CAGR) of 18.1%. With the advent of predictive analytics and machine language, organizations can amplify their outcomes with predictive models based on customer data, such as purchasing patterns, support feedback, and social media sentiment. Enterprises across the globe are deploying NLP in education solutions with predictive analytic capabilities for multiple use cases, such as sentiment analysis, email spam detection, and text mining.

Image-based NLP solutions segment to grow at highest CAGR during forecast period

Based on solutions, the NLP in education market is further subsegmented into text-based NLP solutions, audio-based, image-based, and video-based. Among these subsegments, the image-based NLP solutions sub-segment is expected to grow at the highest CAGR during the forecast period. This growth is attributed to the rise in demand for optical character recognition (OCR) tools, image captioning tools, and image recognition tools in the education industry. Image-based NLP solutions have the potential to significantly enhance the learning experience for students and improve the efficiency and effectiveness of education delivery.

Hybrid NLP model to grow at highest CAGR during forecast period.

Based on model type, the NLP in education market is classified into Rule-based, Statistical, and Hybrid. Among these, the hybrid NLP model is expected to grow at the highest growth rate during 2023–2028. The use of a hybrid NLP model can help improve the quality of education, increase student engagement, and reduce teachers’ workload, leading to a more efficient and effective education system. Major advantages of the hybrid NLP model are improved student engagement, personalized learning, automated grading and feedback, language translation, and improved accessibility.

North America to record highest market share

North America is home to advanced economies like the US and Canada. These nations were among the first to use Al. The United States and Canada are ranked fourth and sixth globally for government Al preparation in Oxford’s 2019 Government Artificial Intelligence Readiness Index, making North America a very competitive Al region. Al has been designated as a national policy priority in both nations. Companies in this region have used AI, ML, and deep learning technology as part of ongoing business processes to remain ahead of the competition, particularly in the US. Al-based technologies in customer support, whether used or not, provide firms that primarily provide call center services with a considerable cash gain.

Breakdown of primaries
The study contains insights from various industry experts, ranging from solution vendors to Tier 1 companies.

The break-up of the primaries is as follows:
•By Company Type: Tier 1 – 55%, Tier 2 – 20%, and Tier 3 – 25%
•By Designation: C-level – 32%, Directors – 30%, and Others – 38%
•By Region: North America – 40, Europe – 15%, Asia Pacific – 35%, Middle East & Africa – 5%, and Latin America – 5%

This research study outlines the market potential, market dynamics, and major vendors operating in the NLP in education market. Key and innovative vendors in the NLP in education market include IBM (US), Microsoft (US), Google (US), AWS (US), SAS Institute (US), Inbenta (US), Baidu (China), Welocalize (US), Yellow.ai (US), NICE (US), ABBYY (US), Automated Insights (US), Width.ai (US), Revolve.ai (Islamabad), Primer.ai (US), Carnegie Learning (US), Gecko (US), Ivy.ai (US), Attivio (US), Conversica (US), Avaamo (US), Aylien (Ireland), Haptik (India), Gupshup (US), Sensforth.ai (US), Chivox (China), and Cognii (US). These vendors have adopted many organic as well as inorganic growth strategies, such as product launches, partnerships, and collaborations, to expand their offerings and market shares in the NLP in education market.

Research Coverage
The market study covers the NLP in education market across different segments. It aims at estimating the market size and the growth potential across different segments based on component, approach type, processing type, end-user, and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global NLP in education market and its subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
•Analysis of key drivers (rising demand for efficient language learning, greater urge for predictive analytics to reduce risks and identify growth opportunities, and evolution of AI), restraints (limited data availability and risks associated with data breaches and sensitive information leakage), opportunities (increase in adoption of learning analytics and surge in the development of big data technology for actionable business intelligence), and challenges (increasing requirement for customization and regulatory and privacy concerns over data security) influencing the growth of the NLP in education market.
•Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product & service launches in the NLP in education market.
•Market Development: Comprehensive information about lucrative markets – the report analyses the NLP in education market across varied regions.
•Market Diversification: Exhaustive information about products & services, untapped geographies, recent developments, and investments in the NLP in education market.
•Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), Google (US), AWS (US), SAS Institute (US), Inbenta (US), Baidu (China), Welocalize (US), Yellow.ai (US), NICE (US), ABBYY (US), Automated Insights (US), Width.ai (US), Revolve.ai (Islamabad), Primer.ai (US), Carnegie Learning (US), Gecko (US), Ivy.ai (US), Attivio (US), Conversica (US), Avaamo (US), Aylien (Ireland), Haptik (India), Gupshup (US), Sensforth.ai (US), Chivox (China), and Cognii (US).

Content
Table of Contents

1INTRODUCTION28
1.1STUDY OBJECTIVES28
1.2MARKET DEFINITION28
1.2.1INCLUSIONS AND EXCLUSIONS29
1.3STUDY SCOPE30
1.3.1MARKETS COVERED30
FIGURE 1NLP IN EDUCATION MARKET SEGMENTATION30
1.3.2GEOGRAPHIC SCOPE31
FIGURE 2NLP IN EDUCATION MARKET: GEOGRAPHIC SCOPE31
1.3.3YEARS CONSIDERED31
1.4CURRENCY CONSIDERED32
TABLE 1USD EXCHANGE RATES, 2019–202232
1.5STAKEHOLDERS32
2RESEARCH METHODOLOGY33
2.1RESEARCH DATA33
FIGURE 3NLP IN EDUCATION MARKET: RESEARCH DESIGN33
2.1.1SECONDARY DATA34
2.1.1.1Secondary sources34
2.1.2PRIMARY DATA35
2.1.2.1Primary interviews with experts35
2.1.2.2List of key primary interview participants35
2.1.2.3Breakdown of primary profiles36
2.1.2.4Primary sources36
2.1.2.5Key industry insights37
2.2MARKET SIZE ESTIMATION37
FIGURE 4MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) - REVENUE FROM SOLUTIONS/SERVICES37
2.2.1BOTTOM-UP APPROACH38
FIGURE 5BOTTOM-UP APPROACH38
FIGURE 6MARKET SIZE ESTIMATION USING BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE FROM SOLUTIONS/SERVICES38
2.2.2TOP-DOWN APPROACH39
FIGURE 7TOP-DOWN APPROACH39
2.2.3NLP IN EDUCATION MARKET ESTIMATION: DEMAND-SIDE ANALYSIS40
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS40
 
2.3DATA TRIANGULATION41
FIGURE 9DATA TRIANGULATION41
2.4FACTOR ANALYSIS42
TABLE 2FACTOR ANALYSIS42
2.5ASSUMPTIONS43
2.6LIMITATIONS43
2.7NLP IN EDUCATION MARKET: RECESSION IMPACT44
3EXECUTIVE SUMMARY45
FIGURE 10NLP IN EDUCATION MARKET SIZE, 2021–202846
FIGURE 11KEY MARKET GROWTH SEGMENTS, 202347
FIGURE 12ASIA PACIFIC TO GROW AT HIGHEST CAGR FROM 2023 TO 202848
4PREMIUM INSIGHTS50
4.1ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN NLP IN EDUCATION MARKET50
FIGURE 13INCREASED ADOPTION OF LEARNING ANALYTICS TO FOSTER MARKET GROWTH50
4.2NORTH AMERICA: NLP IN EDUCATION MARKET, BY COMPONENT AND COUNTRY50
FIGURE 14SOLUTIONS SEGMENT AND US TO LEAD NORTH AMERICAN NLP IN EDUCATION MARKET IN 202350
4.3ASIA PACIFIC: NLP IN EDUCATION MARKET, BY COMPONENT AND TOP THREE COUNTRIES51
FIGURE 15SOLUTIONS SEGMENT AND CHINA TO LEAD ASIA PACIFIC NLP IN EDUCATION MARKET IN 202351
4.4NLP IN EDUCATION MARKET: MAJOR COUNTRIES51
FIGURE 16JAPAN TO BE FASTEST-GROWING NLP IN EDUCATION MARKET DURING FORECAST PERIOD51
5MARKET OVERVIEW AND INDUSTRY TRENDS52
5.1MARKET OVERVIEW52
5.2MARKET DYNAMICS52
FIGURE 17NLP IN EDUCATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES52
5.2.1DRIVERS53
5.2.1.1Rising demand for efficient language learning53
5.2.1.2Increasing adoption of predictive analytics to provide targeted support to students at risks53
5.2.1.3Evolution of AI and deep learning53
5.2.2RESTRAINTS54
5.2.2.1Limited availability of educational data impacts efficiency of NLP models54
5.2.2.2Risks associated with data breaches and sensitive information leakage54
5.2.3OPPORTUNITIES54
5.2.3.1Growing adoption of NLP to assess student performance54
5.2.3.2Soaring demand for personalized learning54
5.2.3.3Significant R&D activities by market vendors55
5.2.4CHALLENGES55
5.2.4.1Developing customized NLP solutions55
5.2.4.2Regulatory and privacy concerns over data security56
5.3INDUSTRY TRENDS56
5.3.1CASE STUDY ANALYSIS56
5.3.1.1Case study 1: NLP legal clause rewriter built by Width.ai improves clause clarity56
5.3.1.2Case study 2: Observe.ai built NLP-based learning program for Fortune 500 education company57
5.3.2SUPPLY CHAIN ANALYSIS57
FIGURE 18NLP IN EDUCATION MARKET: SUPPLY CHAIN ANALYSIS57
5.3.3REGULATORY LANDSCAPE58
5.3.3.1General Data Protection Regulation58
5.3.3.2Personal Information Protection and Electronic Documents Act58
5.3.3.3Cloud Security Alliance Security Trust Assurance and Risk58
5.3.3.4California Consumer Privacy Act58
5.3.4PATENT ANALYSIS59
TABLE 3TOP TWENTY PATENTS OWNERS IN US, 2012–202259
FIGURE 19NUMBER OF PATENTS GRANTED WORLDWIDE, 2013–202260
FIGURE 20TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS60
5.3.5KEY CONFERENCES & EVENTS, 202361
TABLE 4DETAILED LIST OF CONFERENCES & EVENTS, 202361
5.3.6PRICING ANALYSIS61
TABLE 5AVERAGE SELLING PRICE RANGES OF SUBSCRIPTION-BASED/PAY-AS-YOU-GO NLP SERVICES62
5.3.7PORTER’S FIVE FORCES ANALYSIS62
TABLE 6IMPACT OF EACH FORCE ON NLP IN EDUCATION MARKET62
FIGURE 21NLP IN EDUCATION MARKET: PORTER’S FIVE FORCES ANALYSIS63
5.3.7.1Threat of new entrants63
5.3.7.2Threat of substitutes63
5.3.7.3Bargaining power of buyers64
5.3.7.4Bargaining power of suppliers64
5.3.7.5Intensity of competitive rivalry64
5.3.8KEY STAKEHOLDERS & BUYING CRITERIA64
FIGURE 22INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS64
TABLE 7INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS65
5.3.8.1Buying criteria65
FIGURE 23KEY BUYING CRITERIA FOR TOP THREE END USERS65
TABLE 8KEY BUYING CRITERIA FOR TOP THREE END USERS65
5.3.9TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS66
5.3.10ECOSYSTEM ANALYSIS66
TABLE 9NLP IN EDUCATION MARKET: ECOSYSTEM66
5.3.11ETHICS AND IMPLICATIONS OF NLP IN EDUCATION68
5.3.11.1Bias and fairness68
5.3.11.2Privacy and security68
5.3.11.3Intellectual property68
5.3.11.4Accountability and responsibility69
5.3.11.5Societal and economic impact69
5.3.12BRIEF HISTORY OF NLP TECHNOLOGY70
5.3.13IMPACT OF NICHE, ADJACENT TECHNOLOGIES ON NLP IN EDUCATION MARKET71
5.3.13.1Artificial intelligence71
5.3.13.2Internet of Things (IoT)71
5.3.13.3Augmented reality (AR)/Virtual reality (VR)71
5.3.13.4Cloud71
5.3.13.5Cybersecurity72
5.3.14TECHNOLOGY ROADMAP FOR NLP IN EDUCATION72
5.3.14.1Short-term roadmap (2023–2025)72
5.3.14.2Mid-term roadmap (2026–2028)72
5.3.14.3Long-term roadmap (2029–2030)72
5.3.15NLP IN EDUCATION SOFTWARE APPLICATIONS AND USE CASES73
5.3.16BEST PRACTICES IN NLP IN EDUCATION MARKET73
5.3.17CURRENT AND EMERGING BUSINESS MODELS74
5.3.17.1Software as a Service (SaaS) model74
5.3.17.2Consulting services model74
5.3.17.3Revenue sharing model74
5.3.17.4Pay-per-use model74
6NLP IN EDUCATION MARKET, BY OFFERING75
6.1INTRODUCTION76
6.1.1OFFERING: NLP IN EDUCATION MARKET DRIVERS76
FIGURE 24SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD76
TABLE 10NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)77
TABLE 11NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)77
6.2SOLUTIONS77
FIGURE 25TEXT-BASED NLP SOLUTION SUBSEGMENT TO COMMAND LARGEST MARKET SHARE IN 202377
TABLE 12NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION)78
TABLE 13NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION)78
TABLE 14SOLUTIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)78
TABLE 15SOLUTIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)79
6.2.1TEXT-BASED NLP SOLUTION79
TABLE 16TEXT-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)79
TABLE 17TEXT-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)80
6.2.1.1Language translation tools80
6.2.1.1.1Translate documents, websites, audio and video content in real time80
6.2.1.2Text-to-speech converters80
6.2.1.2.1Enable conversion of written or text-based content into spoken words80
6.2.1.3Sentiment analysis tools80
6.2.1.3.1Analyze sentiment of text-based content80
6.2.1.4Plagiarism checkers81
6.2.1.4.1Detect instances of plagiarism in written work81
6.2.2AUDIO-BASED NLP SOLUTION81
TABLE 18AUDIO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)81
TABLE 19AUDIO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)81
6.2.2.1Speech recognition tools82
6.2.2.1.1Transcribe spoken words into digital text format82
6.2.2.2Voice-to-text converters82
6.2.2.2.1Transcribe speech into written text82
6.2.2.3Audio transcription tools82
6.2.2.3.1Transcribe audio recordings into written text format82
6.2.3IMAGE-BASED NLP SOLUTION82
TABLE 20IMAGE-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)82
TABLE 21IMAGE-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)83
6.2.3.1Optical character recognition tools83
6.2.3.1.1Recognize human-written or printed text83
6.2.3.2Image captioning tools83
6.2.3.2.1Generate brief description for images83
6.2.3.3Image recognition tools83
6.2.3.3.1Identify and classify different objects or patterns within images83
6.2.4VIDEO-BASED NLP SOLUTION84
TABLE 22VIDEO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)84
TABLE 23VIDEO-BASED NLP SOLUTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)84
6.2.4.1Video captioning tools84
6.2.4.1.1Create captions or subtitles for videos84
6.2.4.2Video transcription tools85
6.2.4.2.1Transcribe speech in videos into written text85
6.2.4.3Video summarization tools85
6.2.4.3.1Automatically summarize videos into texts85
6.3SERVICES85
FIGURE 26MANAGED SERVICES SEGMENT EXPECTED TO GROW AT HIGHER CAGR DURING 2023–202885
TABLE 24NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)86
TABLE 25NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)86
TABLE 26SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)86
TABLE 27SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)86
6.3.1PROFESSIONAL SERVICES87
FIGURE 27TRAINING, SUPPORT, AND MAINTENANCE SERVICES EXPECTED TO REGISTER HIGHEST CAGR DURING 2023–202887
TABLE 28SERVICES: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)87
TABLE 29SERVICES: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)88
TABLE 30PROFESSIONAL SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)88
TABLE 31PROFESSIONAL SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)88
6.3.1.1Consulting89
6.3.1.1.1Assist in understanding customer needs89
TABLE 32CONSULTING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)89
TABLE 33CONSULTING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)89
6.3.1.2Integration and implementation90
6.3.1.2.1Ensure effective integration of all installed systems90
TABLE 34INTEGRATION AND IMPLEMENTATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)90
TABLE 35INTEGRATION AND IMPLEMENTATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)90
6.3.1.3Training, support, and maintenance91
6.3.1.3.1Help in product upgrades and functional impairments91
TABLE 36TRAINING, SUPPORT, AND MAINTENANCE: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)91
TABLE 37TRAINING, SUPPORT, AND MAINTENANCE: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)91
6.3.2MANAGED SERVICES92
6.3.2.1Assist in managing and supporting IT infrastructure of NLP providers92
TABLE 38MANAGED SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)92
TABLE 39MANAGED SERVICES: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)92
7NLP IN EDUCATION MARKET, BY MODEL TYPE93
7.1INTRODUCTION94
7.1.1MODEL TYPE: NLP IN EDUCATION MARKET DRIVERS94
FIGURE 28HYBRID NLP SEGMENT EXPECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD94
TABLE 40NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)94
TABLE 41NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)95
7.2STATISTICAL NLP95
7.2.1SUITABLE APPROACH TO GENERATE RESULTS WITH LARGE DATASETS95
TABLE 42STATISTICAL NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)96
TABLE 43STATISTICAL NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)96
7.3HYBRID NLP96
7.3.1IDEAL IN ABSENCE OF PROPER DATASETS96
TABLE 44HYBRID NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)97
TABLE 45HYBRID NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)97
7.4RULE-BASED NLP98
7.4.1WIDELY USED FOR TOKENIZATION98
TABLE 46RULE-BASED NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)98
TABLE 47RULE-BASED NLP: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)99
8NLP IN EDUCATION MARKET, BY END USER100
8.1INTRODUCTION101
8.1.1END USER: NLP IN EDUCATION MARKET DRIVERS101
FIGURE 29ACADEMIC USER SEGMENT TO ACCOUNT FOR LARGER SHARE OF NLP IN EDUCATION MARKET IN 2023101
TABLE 48NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)102
TABLE 49NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)102
8.2ACADEMIC USER102
FIGURE 30HIGHER EDUCATION SUBSEGMENT TO CAPTURE LARGER SHARE OF MARKET IN 2023103
TABLE 50NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)103
TABLE 51NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)103
TABLE 52ACADEMIC USER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)104
TABLE 53ACADEMIC USER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)104
8.2.1HIGHER EDUCATION104
8.2.1.1NLP solutions used to identify areas that need improvement104
TABLE 54HIGHER EDUCATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)105
TABLE 55HIGHER EDUCATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)106
8.2.2K12106
8.2.2.1Governments worldwide encouraging adoption of NLP solutions to improve quality of education at K12 level106
TABLE 56K12: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)107
TABLE 57K12: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)107
8.3EDTECH PROVIDER107
TABLE 58EDTECH PROVIDER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)108
TABLE 59EDTECH PROVIDER: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)108
8.3.1LEARNING MANAGEMENT SYSTEM PROVIDERS109
8.3.1.1Improve learning services through NLP-based offerings109
8.3.2VIRTUAL CLASSROOM PROVIDERS109
8.3.2.1Use NLP to offer customized learning materials109
8.3.3E-LEARNING PLATFORM PROVIDERS110
8.3.3.1Create and curate content in multiple languages with NLP110
8.3.4LEARNING CONTENT PROVIDERS110
8.3.4.1Use NLP for content analysis and personalization110
8.3.5MOBILE LEARNING PROVIDERS111
8.3.5.1Use NLP to develop more engaging, personalized, and accessible mobile learning platforms111
8.3.6SKILL DEVELOPMENT PLATFORM PROVIDERS111
8.3.6.1Improve efficiency and effectiveness of learning platforms with NLP111
9NLP IN EDUCATION MARKET, BY APPLICATION113
9.1INTRODUCTION114
9.1.1APPLICATION: NLP IN EDUCATION MARKET DRIVERS114
FIGURE 31SENTIMENT ANALYSIS & DATA EXTRACTION SEGMENT TO LEAD MARKET IN 2023114
TABLE 60NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION)115
TABLE 61NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)115
9.2SENTIMENT ANALYSIS & DATA EXTRACTION115
TABLE 62SENTIMENT ANALYSIS & DATA EXTRACTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)116
TABLE 63SENTIMENT ANALYSIS & DATA EXTRACTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)116
9.2.1STUDENT BEHAVIOR AND FEEDBACK ANALYSIS116
9.2.1.1Need to determine overall emotional tone of content116
9.2.2SOCIAL MEDIA ANALYSIS117
9.2.2.1Need to leverage social media data to enhance educational experience for students117
9.2.3COURSE MATERIAL ANALYSIS117
9.2.3.1Helps identify areas of potential confusion or difficulty for students117
9.2.4ADMISSIONS SUPPORT & ANALYSIS117
9.2.4.1Assist in identifying promising candidates117
9.2.5STUDENT PERFORMANCE ANALYSIS118
9.2.5.1Data extraction helps analyze student performance data118
9.2.6RESEARCH ANALYSIS118
9.2.6.1Used to analyze research articles, papers, and publications118
9.3CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION118
TABLE 64CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)118
TABLE 65CONTENT MANAGEMENT & AUTOMATIC SUMMARIZATION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)119
9.3.1TEXTBOOK SUMMARIZATION119
9.3.1.1Helps to identify key concepts and summarize content of textbooks or study materials119
9.3.2LECTURE SUMMARIZATION119
9.3.2.1Helps educators identify areas of weakness and improve teaching methods119
9.3.3RESEARCH PAPER SUMMARIZATION120
9.3.3.1Helps extract relevant information from lengthy research papers120
9.3.4CONTENT/ESSAY SUMMARIZATION120
9.3.4.1Helps teachers assess content of multiple essays120
9.3.5TEXT MINING120
9.3.5.1Helps mine relevant information from large sets of educational content120
9.3.6QUESTION ANSWERING120
9.3.6.1Aids students to get answers to questions in real time120
9.3.7MACHINE TRANSLATION121
9.3.7.1Makes educational content accessible to students worldwide121
9.4INTELLIGENT TUTORING & LANGUAGE LEARNING121
TABLE 66INTELLIGENT TUTORING & LANGUAGE LEARNING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)121
TABLE 67INTELLIGENT TUTORING & LANGUAGE LEARNING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)122
9.4.1ADAPTIVE LEARNING122
9.4.1.1Helps analyze learners' performance on tasks122
9.4.2DIALOGUE-BASED TUTORING122
9.4.2.1Supports natural language interactions between learners and systems122
9.4.3INTELLIGENT WRITING ASSISTANCE123
9.4.3.1Helps learners improve writing skills123
9.4.4LANGUAGE MODELING123
9.4.4.1Assists teachers in creating customized learning materials123
9.4.5LANGUAGE ASSESSMENT123
9.4.5.1Used to evaluate language proficiency levels of learners123
9.4.6PERSONALIZED LEARNING123
9.4.6.1Analyzes student data to identify strengths and weaknesses123
9.5RISK & THREAT DETECTION124
TABLE 68RISK & THREAT DETECTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)124
TABLE 69RISK & THREAT DETECTION: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)124
9.5.1STUDENT SAFETY125
9.5.1.1Helps identify potential threats to student safety125
9.5.2CYBERSECURITY125
9.5.2.1Used to detect potential cyber threats in educational institutions125
9.5.3CAMPUS SECURITY125
9.5.3.1Helps detect unusual behavior or suspicious activities on campuses125
9.5.4ADMISSIONS FRAUD DETECTION125
9.5.4.1Helps detect fraud in admission process125
9.6CORPORATE TRAINING126
TABLE 70CORPORATE TRAINING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)126
TABLE 71CORPORATE TRAINING: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)126
9.6.1LANGUAGE TRAINING FOR INTERNATIONAL BUSINESS127
9.6.1.1Creates customized language training programs for international business professionals127
9.6.2SOFT SKILLS TRAINING127
9.6.2.1Helps students improve communication, writing, and presentation skills127
9.6.3COMPLIANCE TRAINING127
9.6.3.1Compliance training made more engaging and effective with NLP127
9.6.4CUSTOMER SERVICE TRAINING128
9.6.4.1NLP-based training programs help employees improve communication skills128
9.7OTHER APPLICATIONS128
TABLE 72OTHER APPLICATIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)129
TABLE 73OTHER APPLICATIONS: NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)129
10NLP IN EDUCATION MARKET, BY REGION130
10.1INTRODUCTION131
FIGURE 32NORTH AMERICA EXPECTED TO ACCOUNT FOR LARGEST SIZE OF NLP IN EDUCATION MARKET IN 2023131
FIGURE 33ASIA PACIFIC NLP IN EDUCATION MARKET EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD131
TABLE 74NLP IN EDUCATION MARKET SIZE, BY REGION, 2018–2022 (USD MILLION)132
TABLE 75NLP IN EDUCATION MARKET SIZE, BY REGION, 2023–2028 (USD MILLION)132
10.2NORTH AMERICA132
10.2.1RECESSION IMPACT ON NLP IN EDUCATION MARKET IN NORTH AMERICA133
10.2.2NORTH AMERICA: NLP IN EDUCATION MARKET DRIVERS133
FIGURE 34NORTH AMERICA: NLP IN EDUCATION MARKET SNAPSHOT134
TABLE 76NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)134
TABLE 77NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)135
TABLE 78NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION)135
TABLE 79NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION)135
TABLE 80NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)136
TABLE 81NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)136
TABLE 82NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)136
TABLE 83NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)136
TABLE 84NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)137
TABLE 85NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)137
TABLE 86NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)137
TABLE 87NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)137
TABLE 88NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)138
TABLE 89NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)138
TABLE 90NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION)138
TABLE 91NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)139
TABLE 92NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION)139
TABLE 93NORTH AMERICA: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION)139
10.2.3US140
10.2.3.1Presence of key NLP vendors to drive market140
TABLE 94US: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)140
TABLE 95US: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)140
TABLE 96US: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)140
TABLE 97US: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)141
TABLE 98US: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)141
TABLE 99US: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)141
TABLE 100US: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)141
TABLE 101US: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)142
TABLE 102US: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)142
TABLE 103US: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)142
10.2.4CANADA142
10.2.4.1Competitive AI research capabilities to enhance market growth142
TABLE 104CANADA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)143
TABLE 105CANADA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)143
TABLE 106CANADA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)143
TABLE 107CANADA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)143
TABLE 108CANADA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)144
TABLE 109CANADA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)144
TABLE 110CANADA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)144
TABLE 111CANADA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)144
TABLE 112CANADA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)145
TABLE 113CANADA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)145
10.3EUROPE145
10.3.1RECESSION IMPACT ON NLP IN EDUCATION MARKET IN EUROPE145
10.3.2EUROPE: NLP IN EDUCATION MARKET DRIVERS146
TABLE 114EUROPE: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)146
TABLE 115EUROPE: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)146
TABLE 116EUROPE: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION)146
TABLE 117EUROPE: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION)147
TABLE 118EUROPE: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)147
TABLE 119EUROPE: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)147
TABLE 120EUROPE: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)147
TABLE 121EUROPE: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)148
TABLE 122EUROPE: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)148
TABLE 123EUROPE: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)148
TABLE 124EUROPE: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)148
TABLE 125EUROPE: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)149
TABLE 126EUROPE: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)149
TABLE 127EUROPE: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)149
TABLE 128EUROPE: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION)149
TABLE 129EUROPE: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)150
TABLE 130EUROPE: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION)150
TABLE 131EUROPE: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION)150
10.3.3UK151
10.3.3.1Strong focus on NLP implementation to accelerate market growth151
TABLE 132UK: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)151
TABLE 133UK: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)151
TABLE 134UK: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)151
TABLE 135UK: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)152
TABLE 136UK: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)152
TABLE 137UK: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)152
TABLE 138UK: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)152
TABLE 139UK: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)153
TABLE 140UK: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)153
TABLE 141UK: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)153
10.3.4GERMANY153
10.3.4.1Government investments in digital education initiatives to promote market growth153
10.3.5FRANCE154
10.3.5.1High-potential client base to play strong role in NLP technology adoption154
10.3.6ITALY154
10.3.6.1NLP adoption by universities and other educational institutions to catalyze market growth154
10.3.7SPAIN154
10.3.7.1Government’s National AI strategy to favor market growth154
10.3.8REST OF EUROPE155
10.4ASIA PACIFIC155
10.4.1RECESSION IMPACT ON NLP IN EDUCATION MARKET IN ASIA PACIFIC155
10.4.2ASIA PACIFIC: NLP IN EDUCATION MARKET DRIVERS155
FIGURE 35ASIA PACIFIC: NLP IN EDUCATION MARKET SNAPSHOT156
TABLE 142ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)156
TABLE 143ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)157
TABLE 144ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2018–2022 (USD MILLION)157
TABLE 145ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SOLUTION, 2023–2028 (USD MILLION)157
TABLE 146ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)157
TABLE 147ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)158
TABLE 148ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2018–2022 (USD MILLION)158
TABLE 149ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION)158
TABLE 150ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)158
TABLE 151ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)159
TABLE 152ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)159
TABLE 153ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)159
TABLE 154ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)159
TABLE 155ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)160
TABLE 156ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2018–2022 (USD MILLION)160
TABLE 157ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY APPLICATION, 2023–2028 (USD MILLION)160
TABLE 158ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2018–2022 (USD MILLION)161
TABLE 159ASIA PACIFIC: NLP IN EDUCATION MARKET SIZE, BY COUNTRY, 2023–2028 (USD MILLION)161
10.4.3CHINA162
10.4.3.1Development of chatbots, virtual assistants, and smart devices to boost NLP penetration162
TABLE 160CHINA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2018–2022 (USD MILLION)162
TABLE 161CHINA: NLP IN EDUCATION MARKET SIZE, BY OFFERING, 2023–2028 (USD MILLION)162
TABLE 162CHINA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2018–2022 (USD MILLION)162
TABLE 163CHINA: NLP IN EDUCATION MARKET SIZE, BY SERVICE, 2023–2028 (USD MILLION)163
TABLE 164CHINA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2018–2022 (USD MILLION)163
TABLE 165CHINA: NLP IN EDUCATION MARKET SIZE, BY MODEL TYPE, 2023–2028 (USD MILLION)163
TABLE 166CHINA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2018–2022 (USD MILLION)163
TABLE 167CHINA: NLP IN EDUCATION MARKET SIZE, BY END USER, 2023–2028 (USD MILLION)164
TABLE 168CHINA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2018–2022 (USD MILLION)164
TABLE 169CHINA: NLP IN EDUCATION MARKET SIZE, BY ACADEMIC USER, 2023–2028 (USD MILLION)164
10.4.4INDIA164
10.4.4.1National Translation Mission to foster market growth164
10.4.5JAPAN165
10.4.5.1Rapid development of AI to drive market165
10.4.6SOUTH KOREA165
10.4.6.1Use of NLP-powered speech recognition technology to evaluate pronunciation and fluency of students to fuel market growth165
10.4.7SINGAPORE165
10.4.7.1Adoption of NLP to personalize learning experiences to augment market growth165
10.4.8AUSTRALIA & NEW ZEALAND166
10.4.8.1Growing interest in NLP implementation in education sector to bolster market growth166
10.4.9REST OF ASIA PACIFIC166