Gummy Supplements Market by Type (Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies), Starch Ingredient (Supplements With Starch, Starchless Systems), Distribution Channel, End User, Functionality & Region - Global Forecast to 2028

Abstract
The global gummy supplements market is projected to reach USD 48.5 USD Billion by 2028 from USD 24.6 Billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. Gummy supplements are marketed as providing specific health benefits, such as boosting immune function or promoting healthy hair and skin. Gummy supplements are now widely available at drugstores, supermarkets, and online retailers, making them more accessible to consumers.

Gummy supplements are a convenient way to consume vitamins and minerals, especially for people who have difficulty swallowing pills. Gummy supplements come in a variety of flavors, making them more appealing to people who don't like the taste of traditional supplements. Companies have been heavily marketing gummy supplements as an easy way to get essential nutrients.

“By type, Vitamin Gummies is projected in high demand during the forecast period.”

Vitamin gummies are often more palatable than traditional vitamin supplements, which can have a bitter or unpleasant taste. The sweet and fruity flavor of gummies makes them more appealing to children and adults. Vitamin gummies are easy to take and can be consumed on-the-go without the need for water or food. This convenience makes them a popular choice for busy people who want to ensure they get their daily dose of vitamins.

Vitamin gummies have been heavily marketed as a tasty way to supplement in diet with essential vitamins. The colorful packaging and advertising campaigns have contributed to the popularity of gummies as a supplement. Some people believe that gummies are more effective than traditional supplements because they taste good and are easier to take.

Moreover, the gummy vitamin market is expanding rapidly as a result of the rising number of undernourished people. According to FAO, the number of undernourished people rose to 828 million in 2021. The population that is undernourished does not get the essential nutrients and food needed for growth. The gummy vitamins can be utilized as a nutritional source to meet the demand for nourishment and provide the undernourished population with health advantages.

Thus, the rise in number of undernourished people is likely to drive the market for gummy vitamins. Overall, the combination of taste, convenience, marketing, rise in number of undernourished people and perception of effectiveness has made vitamin gummies a highly demanding supplement.

“By Distribution Channel, Online Retail Stores is widely used due to convenience and competitive pricing.”

Online retail stores provide a convenient way for consumers to purchase gummy supplements from the comfort of their homes. Consumers are able to easily browse through a wide range of products, compare prices, and read reviews without having to physically visit a store. Online retail stores often offer a greater variety of gummy supplements compared to general stores.

This is because online retailers source products from multiple suppliers and manufacturers, providing consumers with a wider selection to choose from. Many online retailers offer customization options for gummy supplements, such as personalized vitamin packs or subscription services. This allows consumers to tailor their supplement intake to their specific needs and preferences. Online retailers are often able to offer competitive pricing due to lower overhead costs than general stores. This makes gummy supplements more affordable for consumers.

“By Region, US is driving the market in North America in gummy supplements due to increasing demand of vitamins and supplements.”

The gummy supplement market in the US is driven by increasing consumer demand for more convenient ways to take vitamins and supplements as more consumers are looking for ways to support their overall health and well-being. Some of the key factors driving the growth of the gummy supplement market in the US include the increasing popularity of gummy supplements among children and young adults, the rising awareness about the health benefits of dietary supplements, and the availability of a wide range of gummy supplement products across various distribution channels such as online stores, supermarkets, and health food stores.

The growing awareness among consumers about the importance of maintaining a healthy lifestyle, the aging of the US population, and the increasing prevalence of chronic diseases is driving the gummy supplements market in US. In addition, consumers are becoming more proactive in managing their health, and are looking for natural and holistic ways to support their overall wellness.

Break-up of Primaries:
By Value Chain Side: Tier 1-45%, Tier 2-33% and Tier 3-22%
By Designation: C-level-45%, D-level – 33%, and Others- 22%
By Region: Europe - 30%, Asia Pacific – 30%, North America - 15% and RoW-25%

Leading players profiled in this report:
•GSK plc (UK)
•Church & Dwight Co., Inc (US)
•Unilever (Uk)
•Nestle (Switzerland)
•Amway (US)
•Otsuka Holding (Japan)
•The Clorox Company (US)
•Haleon Group of Companies (UK)

Research Coverage:
The report segments the gummy supplements market on the basis on product type, distribution channel, end user, and region. In terms of insights, this report has focused on various levels of analyses—the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the global gummy supplements, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, and agreements. new product launches, mergers and acquisitions, and recent developments associated with the gummy supplements market. Competitive analysis of upcoming startups in the gummy supplements market ecosystem is covered in this report.

Content
Table of Contents

1INTRODUCTION37
1.1STUDY OBJECTIVES37
1.2MARKET DEFINITION38
1.3STUDY SCOPE38
FIGURE 1MARKET SEGMENTATION38
1.3.1REGIONS COVERED39
FIGURE 2REGIONAL SEGMENTATION39
1.4YEARS CONSIDERED39
FIGURE 3YEARS CONSIDERED39
1.5CURRENCY CONSIDERED40
TABLE 1USD EXCHANGE RATES CONSIDERED, 2019–202240
1.6UNIT CONSIDERED40
1.7STAKEHOLDERS41
1.8RECESSION IMPACT41
2RESEARCH METHODOLOGY42
2.1RESEARCH DATA42
FIGURE 4GUMMY SUPPLEMENTS MARKET: RESEARCH DESIGN42
2.1.1SECONDARY DATA43
2.1.1.1Key data from secondary sources43
FIGURE 5KEY DATA FROM SECONDARY SOURCES43
2.1.2PRIMARY DATA44
2.1.2.1Primary interviews with experts44
2.1.2.2Key industry insights44
FIGURE 6KEY INDUSTRY INSIGHTS44
2.1.2.3Breakdown of primary interviews45
FIGURE 7BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION45
2.1.2.4Primary sources46
FIGURE 8PRIMARY SOURCES46
2.2MARKET SIZE ESTIMATION46
2.2.1GUMMY SUPPLEMENTS MARKET SIZE ESTIMATION: SUPPLY SIDE47
FIGURE 9SUPPLY-SIDE ANALYSIS47
2.2.2GUMMY SUPPLEMENTS MARKET SIZE ESTIMATION: DEMAND SIDE48
FIGURE 10DEMAND-SIDE ANALYSIS48
2.2.3GUMMY SUPPLEMENTS MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH48
FIGURE 11GUMMY SUPPLEMENTS MARKET SHARE ESTIMATION: BOTTOM-UP APPROACH49
2.2.4GUMMY SUPPLEMENTS MARKET SIZE ESTIMATION : TOP-DOWN APPROACH49
FIGURE 12GUMMY SUPPLEMENTS MARKET SHARE ESTIMATION: TOP-DOWN APPROACH49
2.3DATA TRIANGULATION50
FIGURE 13DATA TRIANGULATION METHODOLOGY50
2.4RESEARCH ASSUMPTIONS51
FIGURE 14ASSUMPTIONS51
2.5LIMITATIONS51
FIGURE 15STUDY LIMITATIONS AND RISK ASSESSMENT51
2.6RECESSION IMPACT ANALYSIS52
FIGURE 16RECESSION INDICATORS AND THEIR IMPACT ON GUMMY SUPPLEMENTS MARKET53
FIGURE 17GUMMY SUPPLEMENTS MARKET: PREVIOUS FORECAST VS. RECESSION FORECAST54
3EXECUTIVE SUMMARY55
TABLE 2GUMMY SUPPLEMENTS MARKET SNAPSHOT, 2023 VS. 202856
FIGURE 18GUMMY SUPPLEMENTS MARKET SIZE, BY TYPE, 2023 VS. 2028 (USD MILLION)57
FIGURE 19GUMMY SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION)58
FIGURE 20GUMMY SUPPLEMENTS MARKET SIZE, BY END USER, 2023 VS. 2028 (USD MILLION)59
FIGURE 21GUMMY SUPPLEMENTS MARKET SHARE AND GROWTH RATE, BY REGION, 202260
4PREMIUM INSIGHTS61
4.1BRIEF OVERVIEW OF GUMMY SUPPLEMENTS MARKET61
FIGURE 22GROWING PREFERENCE FOR NATURAL AND ORGANIC INGREDIENTS TO DRIVE MARKET61
4.2NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER AND COUNTRY62
FIGURE 23ADULTS ACCOUNTED FOR LARGEST SHARE IN 202262
4.3GUMMY SUPPLEMENTS MARKET: REGIONAL SUBMARKETS62
FIGURE 24US HELD LARGEST SHARE IN GUMMY SUPPLEMENTS MARKET, 202262
4.4GUMMY SUPPLEMENTS MARKET, BY TYPE AND REGION63
FIGURE 25NORTH AMERICA TO DOMINATE GUMMY SUPPLEMENTS MARKET ACROSS ALL TYPES, 2023 VS. 202863
4.5GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL AND REGION64
FIGURE 26HYPERMARKETS & SUPERMARKETS TO DOMINATE GUMMY SUPPLEMENTS MARKET ACROSS ALL DISTRIBUTION CHANNELS, 2023 VS. 202864
4.6GUMMY SUPPLEMENTS MARKET, BY END USER, 2023 VS. 202865
FIGURE 27ADULTS SEGMENT TO ACCOUNT FOR LARGEST SHARE BY 202865
5MARKET OVERVIEW66
5.1INTRODUCTION66
5.2MARKET DYNAMICS67
FIGURE 28GUMMY SUPPLEMENTS MARKET DYNAMICS67
5.2.1DRIVERS67
5.2.1.1Rising rate of vitamin-deficiency diseases and undernutrition67
5.2.1.2Soaring burden of metabolic diseases68
5.2.1.3Increasing rates of infertility69
5.2.1.4Growing consumer interest in beauty and wellness69
5.2.1.5Increase in product innovations70
5.2.2RESTRAINTS70
5.2.2.1High cost of gummy supplements70
5.2.2.2High sugar content in gummy supplements70
5.2.3OPPORTUNITIES71
5.2.3.1Rising health awareness among consumers and demand for plant-based products71
5.2.3.2Increase in aging population71
FIGURE 29RISING AGING POPULATION WORLDWIDE72
5.2.4CHALLENGES72
5.2.4.1Risks associated with overconsumption of gummy supplements72
5.2.4.2Formulation challenges of gummy supplements73
6INDUSTRY TRENDS74
6.1INTRODUCTION74
6.2TRENDS IMPACTING CUSTOMERS’ BUSINESSES74
FIGURE 30REVENUE SHIFT FOR GUMMY SUPPLEMENTS MARKET75
6.3VALUE CHAIN ANALYSIS75
6.3.1RESEARCH & PRODUCT DEVELOPMENT76
6.3.2RAW MATERIAL SOURCING76
6.3.3PRODUCTION AND PROCESSING76
6.3.4QUALITY AND SAFETY CONTROLLERS76
6.3.5MARKETING & DISTRIBUTION76
6.3.6END USERS77
FIGURE 31VALUE CHAIN ANALYSIS OF GUMMY SUPPLEMENTS MARKET: MANUFACTURING AND QUALITY & SAFETY CONTROLLERS TO BE KEY CONTRIBUTORS77
6.4TRADE DATA: GUMMY SUPPLEMENTS MARKET77
6.4.1IMPORT ANALYSIS: PROVITAMINS AND VITAMINS78
TABLE 3TOP IMPORTERS OF PROVITAMINS AND VITAMINS, 202278
6.4.2EXPORT ANALYSIS: PROVITAMINS AND VITAMINS78
TABLE 4TOP EXPORTERS OF PROVITAMINS AND VITAMINS, 2022 (USD THOUSAND)78
6.5MARKET MAPPING AND ECOSYSTEM OF GUMMY SUPPLEMENTS79
6.5.1DEMAND SIDE79
6.5.2SUPPLY SIDE79
FIGURE 32GUMMY SUPPLEMENTS MARKET MAP79
TABLE 5GUMMY SUPPLEMENTS MARKET: SUPPLY CHAIN (ECOSYSTEM)80
6.6PRICING ANALYSIS81
TABLE 6AVERAGE SELLING PRICE (ASP) OF GUMMY SUPPLEMENTS, BY TYPE, 2019–2023 (USD/KG)81
TABLE 7AVERAGE SELLING PRICE (ASP) OF GUMMY SUPPLEMENTS, BY REGION, 2019–2023 (USD/KG)81
TABLE 8AVERAGE SELLING PRICE (ASP) OF GUMMY SUPPLEMENTS, BY KEY PLAYER, 2023, (USD/UNIT)82
6.7PORTER’S FIVE FORCES ANALYSIS84
TABLE 9GUMMY SUPPLEMENTS MARKET: PORTER’S FIVE FORCES ANALYSIS84
6.7.1INTENSITY OF COMPETITIVE RIVALRY84
6.7.2BARGAINING POWER OF SUPPLIERS84
6.7.3BARGAINING POWER OF BUYERS85
6.7.4THREAT OF SUBSTITUTES85
6.7.5THREAT OF NEW ENTRANTS85
6.8TECHNOLOGY ANALYSIS85
6.9CASE STUDY87
TABLE 10PECTIN IMPROVED PRODUCTION LINE FOR PLANT-BASED CONSUMER HEALTH PRODUCTS87
6.10PATENT ANALYSIS88
FIGURE 33NUMBER OF PATENTS GRANTED BETWEEN 2019 AND 202388
TABLE 11PATENTS PERTAINING TO GUMMY SUPPLEMENTS, 2019–202389
6.11TARIFF AND REGULATORY LANDSCAPE90
TABLE 12NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS90
TABLE 13EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS91
TABLE 14ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS91
TABLE 15SOUTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS92
TABLE 16DEFINITIONS AND REGULATIONS FOR DIETARY SUPPLEMENTS GLOBALLY92
6.11.1NORTH AMERICA93
6.11.1.1Canada93
6.11.1.2US94
6.11.1.3Mexico95
6.11.2EUROPEAN UNION (EU)95
6.11.2.1France96
6.11.2.2Spain96
6.11.3ASIA PACIFIC97
6.11.3.1Japan97
6.11.3.2China97
6.11.3.3India97
6.11.3.4Australia & New Zealand98
6.11.4REST OF THE WORLD (ROW)98
6.11.4.1Brazil98
6.11.4.2Argentina98
6.11.4.3Israel98
6.12KEY STAKEHOLDERS AND BUYING CRITERIA98
6.12.1KEY STAKEHOLDERS IN BUYING PROCESS99
FIGURE 34INFLUENCE OF STAKEHOLDERS ON BUYING FOR KEY TYPES99
TABLE 17INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY TYPES99
6.12.2BUYING CRITERIA100
FIGURE 35KEY BUYING CRITERIA FOR TOP TYPES100
TABLE 18KEY BUYING CRITERIA FOR GUMMY SUPPLEMENT TYPES100
6.13KEY CONFERENCES & EVENTS IN 2023–2024101
TABLE 19KEY CONFERENCES & EVENTS IN GUMMY SUPPLEMENTS MARKET, 2023–2024101
7GUMMY SUPPLEMENTS MARKET, BY TYPE102
7.1INTRODUCTION103
FIGURE 36GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION)103
TABLE 20GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)103
TABLE 21GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)104
TABLE 22GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (KT)104
TABLE 23GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT)104
7.2VITAMIN GUMMIES105
7.2.1RISING INSTANCES OF VITAMIN DEFICIENCIES TO DRIVE SEGMENT105
TABLE 24VITAMIN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)106
TABLE 25VITAMIN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)106
TABLE 26VITAMIN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)106
TABLE 27VITAMIN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)107
7.3OMEGA FATTY ACID GUMMIES107
7.3.1SOARING CASES OF CVD AND BENEFITS OF OMEGA-3 FATTY ACIDS TO FOSTER SEGMENT’S GROWTH107
TABLE 28OMEGA FATTY ACID GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)108
TABLE 29OMEGA FATTY ACID GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)108
TABLE 30OMEGA FATTY ACID GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)108
TABLE 31OMEGA FATTY ACID GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)109
7.4COLLAGEN GUMMIES109
7.4.1INCREASED INTEREST IN SKIN CARE AMONG CONSUMERS TO BOOST MARKET109
TABLE 32COLLAGEN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)110
TABLE 33COLLAGEN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)110
TABLE 34COLLAGEN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)111
TABLE 35COLLAGEN GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)111
7.5CBD GUMMIES111
7.5.1RISING CASES OF INSOMNIA COUPLED WITH STRESS AND ANXIETY TO CONTRIBUTE TO MARKET GROWTH111
TABLE 36CBD GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)112
TABLE 37CBD GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)112
TABLE 38CBD GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)113
TABLE 39CBD GUMMIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)113
7.6OTHER TYPES113
7.6.1HEALTH-PROMOTING PROPERTIES TO AUGMENT SEGMENT’S GROWTH113
TABLE 40OTHER TYPES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)114
TABLE 41OTHER TYPES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)114
TABLE 42OTHER TYPES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)114
TABLE 43OTHER TYPES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)115
8GUMMY SUPPLEMENTS MARKET, BY STARCH INGREDIENT116
8.1INTRODUCTION117
8.2SUPPLEMENTS WITH STARCH117
8.2.1RISING DEMAND FOR FUNCTIONAL PRODUCTS TO MEET NUTRITIONAL REQUIREMENTS117
8.3STARCHLESS SYSTEMS117
8.3.1COST-EFFECTIVENESS AND REDUCED PRODUCTION TIME OF STARCHLESS SYSTEMS TO FOSTER MARKET GROWTH117
9GUMMY SUPPLEMENTS MARKET, BY FUNCTIONALITY118
9.1INTRODUCTION119
9.2IMMUNITY119
9.2.1RISING AWARENESS ABOUT IMPROVING IMMUNITY TO DRIVE MARKET119
9.3SKIN, HAIR, AND NAILS119
9.3.1INCREASED SKIN AND HAIR DAMAGE OWING TO ENVIRONMENTAL FACTORS TO DRIVE MARKET119
9.4FERTILITY120
9.4.1INCREASING RATES OF INFERTILITY WORLDWIDE TO FUEL MARKET GROWTH120
9.5BONE HEALTH121
9.5.1RISING CASES OF OSTEOPOROSIS TO PROPEL MARKET GROWTH121
9.6OTHER FUNCTIONALITIES121
9.6.1INCREASING RATES OF OBESITY TO AUGMENT SEGMENT GROWTH121
10GUMMY SUPPLEMENTS MARKET, BY END USER122
10.1INTRODUCTION123
FIGURE 37GUMMY SUPPLEMENTS MARKET, BY END USER, 2023 VS. 2028 (USD MILLION)123
TABLE 44GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)123
TABLE 45GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)124
10.2KIDS124
10.2.1HIGH NUTRIENT DEMAND FOR KIDS TO AUGMENT GROWTH OF GUMMY SUPPLEMENTS124
TABLE 46KIDS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)124
TABLE 47KIDS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)125
10.3ADULTS125
10.3.1RISING RATES OF NUTRIENT DEFICIENCY IN ADULTS TO INCREASE USAGE OF GUMMY SUPPLEMENTS125
TABLE 48ADULTS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)125
TABLE 49ADULTS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)126
10.4GERIATRICS126
10.4.1SWALLOWING DIFFICULTIES AND NUTRITIONAL DEFICIENCIES TO INCREASE DEMAND FOR GUMMY SUPPLEMENTS126
TABLE 50GERIATRICS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)126
TABLE 51GERIATRICS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)127
11GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL128
11.1INTRODUCTION129
FIGURE 38GUMMY SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION)129
TABLE 52GUMMY SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)130
TABLE 53GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)130
11.2HYPERMARKETS & SUPERMARKETS130
11.2.1PREFERRED PURCHASING DESTINATION AND AVAILABILITY OF VARIANTS TO DRIVE GROWTH130
TABLE 54HYPERMARKETS & SUPERMARKETS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)131
TABLE 55HYPERMARKETS & SUPERMARKETS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)131
11.3PHARMACIES & DRUGSTORES131
11.3.1WIDE PRESENCE AND AROUND-THE-CLOCK SERVICES TO DRIVE GROWTH131
TABLE 56DRUG STORES/PHARMACIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)132
TABLE 57DRUG STORES/PHARMACIES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)132
11.4CONVENIENCE STORES132
11.4.1PREFERENCE TOWARD SPECIALIZED HEALTHCARE PRODUCTS TO FUEL GROWTH132
TABLE 58CONVENIENCE STORES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)133
TABLE 59CONVENIENCE STORES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)133
11.5ONLINE RETAIL STORES133
11.5.1PREFERENCE FOR BUYING HEALTH-RELATED PRODUCTS THROUGH ONLINE STORES TO DRIVE MARKET133
TABLE 60ONLINE RETAIL STORES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)134
TABLE 61ONLINE RETAIL STORES: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)134
11.6OTHER DISTRIBUTION CHANNELS134
TABLE 62OTHER DISTRIBUTION CHANNELS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)135
TABLE 63OTHER DISTRIBUTION CHANNELS: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)135
12GUMMY SUPPLEMENTS MARKET, BY REGION136
12.1INTRODUCTION137
FIGURE 39CHINA TO RECORD FASTEST GROWTH DURING FORECAST PERIOD (IN TERMS OF VALUE)138
TABLE 64GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)138
TABLE 65GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)138
TABLE 66GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)139
TABLE 67GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)139
12.2NORTH AMERICA139
FIGURE 40NORTH AMERICA: GUMMY SUPPLEMENTS MARKET SNAPSHOT140
12.2.1NORTH AMERICA: RECESSION IMPACT ANALYSIS140
FIGURE 41NORTH AMERICAN GUMMY SUPPLEMENTS MARKET: RECESSION IMPACT ANALYSIS141
TABLE 68NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)142
TABLE 69NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)142
TABLE 70NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (KT)142
TABLE 71NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (KT)142
TABLE 72NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)143
TABLE 73NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)143
TABLE 74NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (KT)143
TABLE 75NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT)144
TABLE 76NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)144
TABLE 77NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)144
TABLE 78NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)145
TABLE 79NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)145
12.2.2US145
12.2.2.1Presence of key players and various health trends to boost market145
TABLE 80US: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)146
TABLE 81US: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)146
TABLE 82US: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)147
TABLE 83US: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)147
12.2.3CANADA147
12.2.3.1Convenience, taste, and health benefits of gummy supplements to drive market147
TABLE 84CANADA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)148
TABLE 85CANADA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)148
TABLE 86CANADA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)148
TABLE 87CANADA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)149
12.2.4MEXICO149
12.2.4.1Rising health-conscious and vegan population to drive gummy supplements market in Mexico149
TABLE 88MEXICO: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)149
TABLE 89MEXICO: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)150
TABLE 90MEXICO: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)150
TABLE 91MEXICO: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)150
12.3EUROPE151
12.3.1EUROPE: RECESSION IMPACT ANALYSIS151
TABLE 92EUROPE: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)152
TABLE 93EUROPE: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)152
TABLE 94EUROPE: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (KT)152
TABLE 95EUROPE: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (KT)153
TABLE 96EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)153
TABLE 97EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)153
TABLE 98EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (KT)154
TABLE 99EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT)154
TABLE 100EUROPE: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)154
TABLE 101EUROPE: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)155
TABLE 102EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)155
TABLE 103EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)155
12.3.2GERMANY156
12.3.2.1Growing interest in health & wellness to drive gummy supplements market156
TABLE 104GERMANY: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)156
TABLE 105GERMANY: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)157
TABLE 106GERMANY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)157
TABLE 107GERMANY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)157
12.3.3UK158
12.3.3.1Rising prevalence of diseases to drive gummy supplements market158
TABLE 108UK: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)158
TABLE 109UK: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)159
TABLE 110UK: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)159
TABLE 111UK: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)159
12.3.4FRANCE159
12.3.4.1High healthcare costs and increased demand for dietary supplements to drive market159
TABLE 112FRANCE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)160
TABLE 113FRANCE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)160
TABLE 114FRANCE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)160
TABLE 115FRANCE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)161
12.3.5SPAIN161
12.3.5.1Adoption of healthy lifestyles to drive market161
TABLE 116SPAIN: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)161
TABLE 117SPAIN: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)162
TABLE 118SPAIN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)162
TABLE 119SPAIN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)162
12.3.6ITALY162
12.3.6.1Strong e-commerce system and geriatric population to drive market162
TABLE 120ITALY: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)163
TABLE 121ITALY: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)163
TABLE 122ITALY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)164
TABLE 123ITALY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)164
12.3.7NETHERLANDS164
12.3.7.1Rising awareness about health benefits of gummy supplements to drive market164
TABLE 124NETHERLANDS: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)165
TABLE 125NETHERLANDS: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)165
TABLE 126NETHERLANDS: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)165
TABLE 127NETHERLANDS: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)166
12.3.8REST OF EUROPE166
12.3.8.1Changes in consumer lifestyles, convenience, and health benefits to drive growth166
TABLE 128REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)167
TABLE 129REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)167
TABLE 130REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)167
TABLE 131REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)168
12.4ASIA PACIFIC168
12.4.1ASIA PACIFIC: RECESSION IMPACT169
FIGURE 42ASIA PACIFIC GUMMY SUPPLEMENTS MARKET: RECESSION IMPACT ANALYSIS170
TABLE 132ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (USD MILLION)170
TABLE 133ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)171
TABLE 134ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2019–2022 (KT)171
TABLE 135ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (KT)171
TABLE 136ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)172
TABLE 137ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)172
TABLE 138ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (KT)172
TABLE 139ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT)173
TABLE 140ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)173
TABLE 141ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)173
TABLE 142ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)174
TABLE 143ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)174
12.4.2CHINA174
12.4.2.1Large population and increase in prevalence of diseases to drive gummy supplements market growth174
TABLE 144CHINA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)175
TABLE 145CHINA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)175
TABLE 146CHINA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)176
TABLE 147CHINA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)176
12.4.3JAPAN176
12.4.3.1Rising awareness and shift in preferences toward dietary supplements to drive market176
TABLE 148JAPAN: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)177
TABLE 149JAPAN: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)177
TABLE 150JAPAN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)177
TABLE 151JAPAN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)178
12.4.4INDIA178
12.4.4.1Vitamin deficiency among consumers to drive market178
TABLE 152INDIA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)179
TABLE 153INDIA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)179
TABLE 154INDIA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)179
TABLE 155INDIA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)180
12.4.5SOUTH KOREA180
12.4.5.1Increase in health consciousness and attractive marketing campaigns to drive market180
TABLE 156SOUTH KOREA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)180
TABLE 157SOUTH KOREA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)181
TABLE 158SOUTH KOREA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)181
TABLE 159SOUTH KOREA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)181
12.4.6AUSTRALIA & NEW ZEALAND182
12.4.6.1High demand for dietary supplements, particularly in new formats, to drive market growth182
TABLE 160AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)183
TABLE 161AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)183
TABLE 162AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)183
TABLE 163AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)184
12.4.7REST OF ASIA PACIFIC184
TABLE 164REST OF ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)185
TABLE 165REST OF ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)185
TABLE 166REST OF ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)185
TABLE 167REST OF ASIA PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)186
12.5REST OF THE WORLD (ROW)186
12.5.1ROW: RECESSION IMPACT187
TABLE 168ROW: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (USD MILLION)187
TABLE 169ROW: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION)187
TABLE 170ROW: GUMMY SUPPLEMENTS MARKET, BY REGION, 2019–2022 (KT)187
TABLE 171ROW: GUMMY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT)188
TABLE 172ROW: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)188
TABLE 173ROW: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)188
TABLE 174ROW: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (KT)189
TABLE 175ROW: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT)189
TABLE 176ROW: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2019–2022 (USD MILLION)189
TABLE 177ROW: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)190
TABLE 178ROW: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)190
TABLE 179ROW: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)190
12.5.2SOUTH AMERICA191
12.5.2.1Wide availability of raw materials and awareness of health benefits to drive market191
TABLE 180SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)192
TABLE 181SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)192
TABLE 182SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)192
TABLE 183SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)193
12.5.3MIDDLE EAST193
12.5.3.1Rising disposable incomes and healthcare costs to drive market193
TABLE 184MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)194
TABLE 185MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)194
TABLE 186MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)194
TABLE 187MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)195
12.5.4AFRICA195
12.5.4.1Increase in vitamin deficiency and consumer awareness about health supplements to fuel market growth195
TABLE 188AFRICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2019–2022 (USD MILLION)196
TABLE 189AFRICA: GUMMY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION)196
TABLE 190AFRICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2019–2022 (USD MILLION)196
TABLE 191AFRICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2023–2028 (USD MILLION)197
13COMPETITIVE LANDSCAPE198
13.1OVERVIEW198
13.2REVENUE ANALYSIS OF KEY PLAYERS199
FIGURE 43REVENUE ANALYSIS OF KEY MARKET PLAYERS, 2020–2022 (USD MILLION)199
13.3MARKET SHARE ANALYSIS199
TABLE 192GUMMY SUPPLEMENTS MARKET: DEGREE OF COMPETITION200
13.4KEY STRATEGIES ADOPTED BY TOP FIVE PLAYERS201
13.5COMPANY EVALUATION QUADRANT (KEY PLAYERS)202
13.5.1STARS202
13.5.2EMERGING LEADERS202
13.5.3PERVASIVE PLAYERS203
13.5.4EMERGING COMPANIES203
FIGURE 44GUMMY SUPPLEMENTS MARKET: COMPETITIVE LEADERSHIP MAPPING, 2023204
13.5.5PRODUCT FOOTPRINT205
TABLE 193KEY PLAYER FOOTPRINT, BY TYPE205
TABLE 194KEY PLAYER FOOTPRINT, BY END USER206
TABLE 195KEY PLAYER FOOTPRINT, BY FUNCTIONALITY207
TABLE 196KEY PLAYER FOOTPRINT, BY REGION208
TABLE 197OVERALL KEY PLAYER FOOTPRINT209
13.6GUMMY SUPPLEMENTS MARKET: START-UP/SME EVALUATION QUADRANT209
13.6.1PROGRESSIVE COMPANIES209
13.6.2RESPONSIVE COMPANIES209
13.6.3DYNAMIC COMPANIES210
13.6.4STARTING BLOCKS210
FIGURE 45GUMMY SUPPLEMENTS MARKET: COMPETITIVE LEADERSHIP MAPPING FOR START-UPS, 2023210
13.6.5COMPETITIVE BENCHMARKING211
TABLE 198GUMMY SUPPLEMENTS MARKET: DETAILED LIST OF KEY START-UPS/SMES211
TABLE 199START-UP/SME FOOTPRINT, BY TYPE212
13.7COMPETITIVE SCENARIO213
13.7.1PRODUCT LAUNCHES213
TABLE 200GUMMY SUPPLEMENTS MARKET: PRODUCT LAUNCHES, JANUARY 2019–APRIL 2023213
13.7.2DEALS216
TABLE 201GUMMY SUPPLEMENTS MARKET: DEALS, OCTOBER 2019–JANUARY 2023216
13.7.3OTHER DEVELOPMENTS218
TABLE 202GUMMY SUPPLEMENTS MARKET: OTHER DEVELOPMENTS, 2019–2023218