Fragrances in Japan

Abstract
In 2022, fragrances in Japan experienced strong growth due to greater opportunities to spend time outside of the home, including socialising, in addition to the continuing trend since the pandemic for consumers to enjoy fragrances for their own relaxation and indulgence. In the past, many Japanese consumers tended to prefer scent-free products and were traditionally more interested in deodorants than in fragrances, triggered by the negative mindset of being perceived by others as smelling unplea...

Euromonitor International's Fragrances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Fragrances in Japan
May 2023

List Of Contents And Tables

FRAGRANCES IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premium segment continues to drive rebound of fragrances in 2022
Emerging concepts and stores as local consumers search for novelty
Salon de Parfum event proves successful for department store Isetan Mitsukoshi
PROSPECTS AND OPPORTUNITIES
Fragrances to be increasingly perceived as part of self-care routines
Personalisation trend set to gain greater momentum over forecast period
Scently offers unique analysis of consumer preferences
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2017-2022
Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources