Sports Drinks in Australia

Abstract
Sports drinks was one of the soft drinks categories that was strongly impacted by the pandemic-induced mobility restrictions. Many of the traditional consumption occasions involve on-the-go consumption, after workouts at the gym or at public fitness events, such as marathons or fun runs, or with organised sports. The closure of gyms during home seclusion periods eliminated a dedicated channel of sports drink consumption. As these on-the-go consumption occasions have returned gradually in Austral...

Euromonitor International's Sports Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Reduced Sugar Sports Drinks, Regular Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Sports Drinks in Australia
May 2023

List Of Contents And Tables

SPORTS DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of physical activities, gym visits and sporting events driving consumption of sports drinks
Sports drinks perceived as sugary drinks, resulting in lower penetration among health-conscious Australians
Powerade and Gatorade continue to dominate sports drinks in Australia
PROSPECTS AND OPPORTUNITIES
Rise of functional soft drinks increases competition for sports drinks
Reduced-sugar sports drinks emerging slowly despite new product launches
Spending pressures tempering growth
CATEGORY DATA
Table 1 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 2 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
SOFT DRINKS IN AUSTRALIA
EXECUTIVE SUMMARY
Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
Fountain sales in Australia
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources