Indian Sanitary Napkin Market Report and Forecast 2023-2028
Indian Sanitary Napkin Market Report and Forecast 2023-2028
Abstract
Indian Sanitary Napkin Market Report and Forecast 2023-2028
Market Outlook
According to the report by Expert Market Research (EMR), the Indian sanitary napkin market reached a value of approximately INR 8,704.9 crore in 2022. Aided by the increasing awareness about menstrual hygiene and the growing availability of affordable sanitary napkins, the market is projected to further grow at a CAGR of 16.9% between 2023 and 2028 to reach a value of around INR 22,481.2 crore by 2028.
Sanitary napkins, also known as pads or menstrual pads, are absorbent items worn by women while menstruating, recovering from vaginal surgery, post-birth bleeding, or any other situation where it is necessary to absorb a flow of blood from the vagina. They play a crucial role in promoting menstrual hygiene, preventing infection, and reducing the social stigma associated with menstruation.
The increasing awareness about menstrual hygiene is a significant factor propelling the Indian sanitary napkin market growth. As more women and girls become informed about the importance of menstrual hygiene and the health risks associated with poor menstrual hygiene practices, the demand for sanitary napkins is increasing. This awareness is largely the result of numerous government initiatives, non-governmental organisations (NGOs) campaigns, and the efforts of several sanitary napkin companies to promote menstrual hygiene.
Furthermore, the availability of affordable sanitary napkins in the Indian market, driven by governmental initiatives and the entry of several new market players, has made these products more accessible to a wider consumer base. The Indian sanitary napkin market expansion is also facilitated by the innovative product offerings by manufacturers. Many companies are launching new products with added benefits such as wings for better fitting, extra absorbent cores, and herbal or organic napkins to cater to the evolving consumer preferences.
Moreover, the advent of biodegradable and organic sanitary napkins is expected to contribute significantly to the future growth of the Indian sanitary napkin market. Consumers are increasingly looking for eco-friendly substitutes due to the rising awareness about the negative effects of disposable sanitary napkins on the environment. Thus, a number of are creating and producing environmentally friendly and sustainably produced sanitary napkins as a result of this change in consumer choice.
In addition, the implementation of menstruation-related education in schools also contributes to encouraging the usage of sanitary napkins. Educating young girls about menstruation and menstrual hygiene has led to early adoption and normalised the conversation around menstruation, further propelling the Indian sanitary napkin market growth.
Market Segmentation
The market can be divided based on product, distribution channel, and region.
Market Breakup by Product
•Disposable Menstrual Pads
•Biodegradable Menstrual Pads
Market Breakup by Distribution Channel
•Supermarkets and Hypermarkets
•Pharmacies
•Convenience Stores
•Online
•Others
Market Breakup by Region
•North India
•East and Central India
•West India
•South India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Indian sanitary napkin companies. Some of the major key players explored in the report by Expert Market Research are as follows:
•The Procter & Gamble Company
•Johnson and Johnson
•Lagom Labs Private Limited
•Soothe Healthcare Private Limited
•Redcliffe Hygiene Private Limited
•BellaPremier Happy HygieneCare Pvt. Ltd.
•Saathi Eco Innovations India Private Limited
•Unicharm Corporation
•Urban Essentials India Pvt Ltd
•Others
About Us
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Content
Table of Contents
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sanitary Napkin Market Overview
8.1 Key Industry Highlights
8.2 Global Sanitary Napkin Historical Market (2018-2022)
8.3 Global Sanitary Napkin Market Forecast (2023-2028)
8.4 Global Sanitary Napkin Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Sanitary Napkin Market Overview
9.1 Key Industry Highlights
9.2 India Sanitary Napkin Historical Market (2018-2022)
9.3 India Sanitary Napkin Market Forecast (2023-2028)
10 India Sanitary Napkin Market by Product
10.1 Disposable Menstrual Pads
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Biodegradable Menstrual Pads
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
11 India Sanitary Napkin Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Pharmacies
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 Convenience Stores
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 Online
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Others
12 India Sanitary Napkin Market by Region
12.1 North India
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 East and Central India
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 West India
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 South India
12.4.1 Market Share
12.4.2 Historical Trend (2018-2022)
12.4.3 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Government Policies
16 Cost Analysis
17 Product Landscape
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Johnson and Johnson
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Lagom Labs Private Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Soothe Healthcare Private Limited
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Redcliffe Hygiene Private Limited
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 BellaPremier Happy HygieneCare Pvt. Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Saathi Eco Innovations India Private Limited
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Unicharm Corporation
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Urban Essentials India Pvt Ltd
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
16 Key Trends and Developments in the Market
Market Outlook
According to the report by Expert Market Research (EMR), the Indian sanitary napkin market reached a value of approximately INR 8,704.9 crore in 2022. Aided by the increasing awareness about menstrual hygiene and the growing availability of affordable sanitary napkins, the market is projected to further grow at a CAGR of 16.9% between 2023 and 2028 to reach a value of around INR 22,481.2 crore by 2028.
Sanitary napkins, also known as pads or menstrual pads, are absorbent items worn by women while menstruating, recovering from vaginal surgery, post-birth bleeding, or any other situation where it is necessary to absorb a flow of blood from the vagina. They play a crucial role in promoting menstrual hygiene, preventing infection, and reducing the social stigma associated with menstruation.
The increasing awareness about menstrual hygiene is a significant factor propelling the Indian sanitary napkin market growth. As more women and girls become informed about the importance of menstrual hygiene and the health risks associated with poor menstrual hygiene practices, the demand for sanitary napkins is increasing. This awareness is largely the result of numerous government initiatives, non-governmental organisations (NGOs) campaigns, and the efforts of several sanitary napkin companies to promote menstrual hygiene.
Furthermore, the availability of affordable sanitary napkins in the Indian market, driven by governmental initiatives and the entry of several new market players, has made these products more accessible to a wider consumer base. The Indian sanitary napkin market expansion is also facilitated by the innovative product offerings by manufacturers. Many companies are launching new products with added benefits such as wings for better fitting, extra absorbent cores, and herbal or organic napkins to cater to the evolving consumer preferences.
Moreover, the advent of biodegradable and organic sanitary napkins is expected to contribute significantly to the future growth of the Indian sanitary napkin market. Consumers are increasingly looking for eco-friendly substitutes due to the rising awareness about the negative effects of disposable sanitary napkins on the environment. Thus, a number of are creating and producing environmentally friendly and sustainably produced sanitary napkins as a result of this change in consumer choice.
In addition, the implementation of menstruation-related education in schools also contributes to encouraging the usage of sanitary napkins. Educating young girls about menstruation and menstrual hygiene has led to early adoption and normalised the conversation around menstruation, further propelling the Indian sanitary napkin market growth.
Market Segmentation
The market can be divided based on product, distribution channel, and region.
Market Breakup by Product
•Disposable Menstrual Pads
•Biodegradable Menstrual Pads
Market Breakup by Distribution Channel
•Supermarkets and Hypermarkets
•Pharmacies
•Convenience Stores
•Online
•Others
Market Breakup by Region
•North India
•East and Central India
•West India
•South India
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Indian sanitary napkin companies. Some of the major key players explored in the report by Expert Market Research are as follows:
•The Procter & Gamble Company
•Johnson and Johnson
•Lagom Labs Private Limited
•Soothe Healthcare Private Limited
•Redcliffe Hygiene Private Limited
•BellaPremier Happy HygieneCare Pvt. Ltd.
•Saathi Eco Innovations India Private Limited
•Unicharm Corporation
•Urban Essentials India Pvt Ltd
•Others
About Us
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.
Our high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in our market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sanitary Napkin Market Overview
8.1 Key Industry Highlights
8.2 Global Sanitary Napkin Historical Market (2018-2022)
8.3 Global Sanitary Napkin Market Forecast (2023-2028)
8.4 Global Sanitary Napkin Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 India Sanitary Napkin Market Overview
9.1 Key Industry Highlights
9.2 India Sanitary Napkin Historical Market (2018-2022)
9.3 India Sanitary Napkin Market Forecast (2023-2028)
10 India Sanitary Napkin Market by Product
10.1 Disposable Menstrual Pads
10.1.1 Market Share
10.1.2 Historical Trend (2018-2022)
10.1.3 Forecast Trend (2023-2028)
10.2 Biodegradable Menstrual Pads
10.2.1 Market Share
10.2.2 Historical Trend (2018-2022)
10.2.3 Forecast Trend (2023-2028)
11 India Sanitary Napkin Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Share
11.1.2 Historical Trend (2018-2022)
11.1.3 Forecast Trend (2023-2028)
11.2 Pharmacies
11.2.1 Market Share
11.2.2 Historical Trend (2018-2022)
11.2.3 Forecast Trend (2023-2028)
11.3 Convenience Stores
11.3.1 Market Share
11.3.2 Historical Trend (2018-2022)
11.3.3 Forecast Trend (2023-2028)
11.4 Online
11.4.1 Market Share
11.4.2 Historical Trend (2018-2022)
11.4.3 Forecast Trend (2023-2028)
11.5 Others
12 India Sanitary Napkin Market by Region
12.1 North India
12.1.1 Market Share
12.1.2 Historical Trend (2018-2022)
12.1.3 Forecast Trend (2023-2028)
12.2 East and Central India
12.2.1 Market Share
12.2.2 Historical Trend (2018-2022)
12.2.3 Forecast Trend (2023-2028)
12.3 West India
12.3.1 Market Share
12.3.2 Historical Trend (2018-2022)
12.3.3 Forecast Trend (2023-2028)
12.4 South India
12.4.1 Market Share
12.4.2 Historical Trend (2018-2022)
12.4.3 Forecast Trend (2023-2028)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Government Policies
16 Cost Analysis
17 Product Landscape
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 The Procter & Gamble Company
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Johnson and Johnson
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Lagom Labs Private Limited
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Soothe Healthcare Private Limited
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Redcliffe Hygiene Private Limited
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 BellaPremier Happy HygieneCare Pvt. Ltd.
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Saathi Eco Innovations India Private Limited
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Unicharm Corporation
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Urban Essentials India Pvt Ltd
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Others
16 Key Trends and Developments in the Market
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