
Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028
- July 31, 2023
- MarketsandMarkets
- 208
Connected Toys Market by Application (Education, Entertainment), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop), Distribution Channel, Technology and Region - Global Forecast to 2028
Abstract
The connected toys market size is projected to grow from USD 9.3 billion in 2023 to USD 24.1 billion by 2028, at a CAGR of 20.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. The growing middle class, rising disposable incomes, a decrease in the number of children per family, and increased interest in premium toys with high quality. Also, the need to enhance children’s skills is one of the key factors driving demand for connected toys and children’s products. Connected toys provide interactive and engaging play experiences that stimulate a child's imagination, creativity, and cognitive development. It also often involves activities that develop fine motor skills, spatial awareness, and hand-eye coordination.
“By technology, Wi-Fi segment to account for a larger market size during the forecast period.”
The Wi-Fi segment in the connected toys market is driven by enhanced connectivity, access to cloud-based content, remote control, and monitoring, social play capabilities, firmware updates, data collection for personalization, easy setup and integration, seamless user experience, and future-proofing capabilities. Wi-Fi connectivity empowers connected toys with advanced features, personalized experiences, and seamless interactions, contributing to the increasing popularity and adoption of Wi-Fi-enabled connected toys among children and parents alike.
“By application, the Entertainment segment to grow at the highest CAGR during the forecast period.”
Connected toys find application in entertainment through interactive storytelling, virtual playgrounds, gaming experiences, music and dance, character interaction, collectible games, multiplayer play, creative expression, entertaining learning, and role-playing. The segment will drive the integration of AR and VR technologies, the appeal of licensed characters and brands, gamification elements, and a diverse app ecosystem.
“Asia Pacific to register the highest growth rate during the forecast period.”
Based on region Asia Pacific is expected to register the highest CAGR during the forecast period. The connected toys market in the Asia Pacific region is driven by factors such as rapid urbanization and rising disposable income, a growing tech-savvy population, improving digital infrastructure, the emphasis on education, expanding middle-class demographics, the popularity of licensed characters, parental convenience, and safety concerns, government support, rising awareness of child development, and competitive innovation.
Breakdown of primaries
The study contains various industry experts' insights, from solution vendors to Tier 1 companies.
The break-up of the primaries is as follows:
•By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%
•By Designation: C-level – 9%, D-level – 18%, and Others – 73%
•By Region: North America – 55%, Europe – 9%, Asia Pacific – 36%
The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their footprint in Connected Toys.
Research Coverage
The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
•It comprehensively segments the connected toys market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
•It would help stakeholders understand the market’s pulse and provide information on the key market drivers, restraints, challenges, and opportunities.
•It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.
The report provides insights on the following pointers:
Analysis of key drivers (Shift toward two-working-parent households giving rise to the need for monitoring and tracking toy devices, Inclination of children toward more interactive and self-engaging toys, Connected toys raising the issue for privacy concerns, restraints (connected toys raising the issue for privacy concerns) opportunities (increasing awareness of internet and technology, R&D spending on robots and toys) challenges (negative effects on children's cognitive development) influencing the growth of the connected toys. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in connected toys. Market Development: Comprehensive information about lucrative markets – the report analyses the connected toys market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the connected toys market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), PlayShifu (India)
Content
Table of Contents
1INTRODUCTION32
1.1STUDY OBJECTIVES32
1.2MARKET DEFINITION32
1.3STUDY SCOPE33
1.3.1MARKETS COVERED33
FIGURE 1CONNECTED TOYS MARKET SEGMENTATION33
1.3.2GEOGRAPHIC SCOPE33
FIGURE 2CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE33
1.3.3INCLUSIONS AND EXCLUSIONS34
1.3.4YEARS CONSIDERED34
1.4CURRENCY CONSIDERED34
TABLE 1USD EXCHANGE RATES, 2020–202235
1.5LIMITATIONS35
1.6SUMMARY OF CHANGES35
1.7STAKEHOLDERS36
1.8RECESSION IMPACT36
2RESEARCH METHODOLOGY37
2.1RESEARCH DATA37
FIGURE 3CONNECTED TOYS MARKET: RESEARCH DESIGN38
2.1.1SECONDARY DATA39
2.1.1.1Secondary sources39
2.1.2PRIMARY DATA40
2.1.2.1Primary interviews with experts40
2.1.2.2List of key primary interview participants40
2.1.2.3Breakdown of primary interviews40
2.1.2.4Primary sources41
2.1.2.5Key industry insights41
2.2MARKET SIZE ESTIMATION42
2.2.1BOTTOM-UP APPROACH42
FIGURE 4BOTTOM-UP APPROACH42
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM CONNECTED TOYS MARKET43
2.2.2TOP-DOWN APPROACH43
FIGURE 6TOP-DOWN APPROACH44
2.2.3CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS44
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS44
2.2.4CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS45
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS45
2.3MARKET BREAKDOWN AND DATA TRIANGULATION46
FIGURE 9DATA TRIANGULATION46
2.4RESEARCH ASSUMPTIONS47
2.4.1FACTOR ASSESSMENT47
TABLE 2FACTOR ASSESSMENT: CONNECTED TOYS MARKET47
3EXECUTIVE SUMMARY48
FIGURE 10CONNECTED TOYS MARKET, 2023-2028 (USD MILLION)49
FIGURE 11CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023 VS. 2028 (USD MILLION)49
FIGURE 12CONNECTED TOYS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION)49
FIGURE 13CONNECTED TOYS MARKET, BY AGE GROUP, 2023 VS. 2028 (USD MILLION)50
FIGURE 14CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION)50
FIGURE 15CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION)50
FIGURE 16CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION)51
4PREMIUM INSIGHTS52
4.1CONNECTED TOYS MARKET OVERVIEW52
FIGURE 17INTERACTIVE DEVICES TO DRIVE MARKET GROWTH52
4.2NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND
TECHNOLOGY (2023)53
FIGURE 18NORTH AMERICA: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202353
4.3ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023)53
FIGURE 19ASIA PACIFIC: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202353
4.4EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023)54
FIGURE 20EUROPE: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202354
4.5GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET54
FIGURE 21ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING
FORECAST PERIOD54
5MARKET OVERVIEW AND INDUSTRY TRENDS55
5.1INTRODUCTION55
5.2MARKET DYNAMICS55
FIGURE 22DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET55
5.2.1DRIVERS56
5.2.1.1Rise in double-income households' need for monitoring and tracking toy devices56
5.2.1.2Inclination of children toward more interactive and self-engaging toys56
5.2.2RESTRAINTS57
5.2.2.1Connected toys raising issue for privacy concerns57
5.2.3OPPORTUNITIES57
5.2.3.1Increasing awareness of internet and technology57
5.2.3.2Increasing R&D spending on robots and toys57
5.2.4CHALLENGES58
5.2.4.1Negative effects on children's cognitive development58
5.2.4.2Heightened risks with constant connectivity58
5.3CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS59
FIGURE 23CONNECTED TOYS MARKET: SUPPLY CHAIN59
5.4ECOSYSTEM60
FIGURE 24CONNECTED TOYS MARKET: ECOSYSTEM60
TABLE 3CONNECTED TOYS MARKET: ECOSYSTEM60
5.5PRICING MODEL OF CONNECTED TOYS MARKET PLAYERS61
TABLE 4PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–202261
5.6TECHNOLOGY ANALYSIS62
5.6.1INTRODUCTION62
5.6.2ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING62
5.6.3AUGMENTED/VIRTUAL REALITY62
5.7CASE STUDY ANALYSIS63
5.7.1CASE STUDY 1: SPHERO ROBOTS CREATED ENHANCED EXPERIENCE IN LEARNING COMPUTER SCIENCE63
5.7.2CASE STUDY 2: NTUC LHUB TRAINED THEIR LEARNERS WITH UBTECH'S K12 MODEL63
5.7.3CASE STUDY 3: INDUCED PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS64
5.8PATENT ANALYSIS65
5.8.1METHODOLOGY65
5.8.2DOCUMENT TYPES OF PATENTS65
TABLE 5PATENTS FILED, 2019–202265
5.8.3INNOVATION AND PATENT APPLICATIONS65
FIGURE 25TOTAL NUMBER OF PATENTS GRANTED IN 2019–202265
5.8.3.1Top applicants66
FIGURE 26TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–202266
TABLE 6US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–202266
TABLE 7LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–202267
5.9REVENUE SHIFT IN CONNECTED TOYS MARKET67
FIGURE 27REVENUE IMPACT ON CONNECTED TOYS MARKET67
5.10PORTER'S FIVE FORCES ANALYSIS68
TABLE 8CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL68
5.10.1THREAT OF NEW ENTRANTS68
5.10.2THREAT OF SUBSTITUTES68
5.10.3BARGAINING POWER OF BUYERS68
5.10.4BARGAINING POWER OF SUPPLIERS68
5.10.5INTENSITY OF COMPETITIVE RIVALRY69
5.11REGULATORY LANDSCAPE69
5.11.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 9NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 10EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 11ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS70
TABLE 12MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS70
TABLE 13LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS71
5.11.1.1North America71
5.11.1.1.1US71
5.11.1.1.2Canada71
5.11.1.2Europe72
5.11.1.3Asia Pacific72
5.11.1.3.1China72
5.11.1.3.2India72
5.11.1.3.3Australia72
5.11.1.3.4Japan72
5.11.1.4Middle East & Africa72
5.11.1.4.1Middle East73
5.11.1.4.2South Africa74
5.11.1.5Latin America75
5.11.1.5.1Brazil75
5.11.1.5.2Mexico75
5.12KEY STAKEHOLDERS & BUYING CRITERIA75
5.12.1KEY STAKEHOLDERS IN BUYING PROCESS75
FIGURE 28INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS75
TABLE 14INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS76
5.12.2BUYING CRITERIA76
FIGURE 29KEY BUYING CRITERIA76
TABLE 15KEY BUYING CRITERIA OF TOP THREE VERTICALS76
5.13KEY CONFERENCES & EVENTS IN 202377
TABLE 16CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS77
6CONNECTED TOYS MARKET, BY APPLICATION78
6.1INTRODUCTION79
6.1.1APPLICATION: CONNECTED TOYS MARKET DRIVERS79
FIGURE 30ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD79
TABLE 17CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)80
TABLE 18CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)80
6.2EDUCATION80
6.2.1GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE80
TABLE 19EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)81
TABLE 20EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)81
6.3ENTERTAINMENT81
6.3.1CONNECTED TOYS TO HELP DISCOVER INTEREST WITH REDUCED SCREEN TIME81
TABLE 21ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)82
TABLE 22ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)82
6.4OTHER APPLICATIONS82
TABLE 23OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)83
TABLE 24OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)83
7CONNECTED TOYS MARKET, BY AGE GROUP84
7.1INTRODUCTION85
7.1.1AGE GROUP: CONNECTED TOYS MARKET DRIVERS85
FIGURE 319–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD85
TABLE 25CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)86
TABLE 26CONNECTED TOYS MARKET, BY COMPONENT, 2023–2028 (USD MILLION)86
7.21–5 YEARS86
7.2.1NEED TO ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS86
TABLE 271-5: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)87
TABLE 281-5: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)87
7.36–8 YEARS87
7.3.1NEED TO ENHANCE CREATIVITY AND CODING SKILLS AMONG 6-8-YEAR-OLDS87
TABLE 296-8: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)88
TABLE 306-8: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)88
7.49–12 YEARS88
7.4.1NEED TO ENCOURAGE AND HONE CREATIVE THINKING AMONG 9–12-YEAR-OLDS88
TABLE 319-12: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)89
TABLE 329-12: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)89
7.5TEENAGERS89
7.5.1NEED TO ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS AMONG TEENAGERS89
TABLE 33TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)90
TABLE 34TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)90
8CONNECTED TOYS MARKET, BY INTERFACING DEVICE91
8.1INTRODUCTION92
8.1.1INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS92
FIGURE 32SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD92
TABLE 35CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2018–2022 (USD MILLION)93
TABLE 36CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2023–2028 (USD MILLION)93
8.2SMARTPHONE/TABLET93
8.2.1NEED FOR ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES IN SMARTPHONE/TABLET TO DRIVE GROWTH OF CONNECTED TOYS93
TABLE 37SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)94
TABLE 38SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)94
8.3PC/LAPTOP94
8.3.1NEED TO ENHANCE DAILY LEARNING EXERCISES FOR KIDS94
TABLE 39PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)95
TABLE 40PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)95
9CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL96
9.1INTRODUCTION97
9.1.1DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS97
FIGURE 33ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD97
TABLE 41CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)97
TABLE 42CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)98
9.2ONLINE98
9.2.1ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYERS/MARKET DEMANDS98
TABLE 43ONLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)98
TABLE 44ONLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)99
9.3OFFLINE99
9.3.1OFFLINE DEPARTMENTAL DISTRIBUTION TO CONTRIBUTE TO HUGE PROFITS99
TABLE 45OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)99
TABLE 46OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)100
10CONNECTED TOYS MARKET, BY TECHNOLOGY101
10.1INTRODUCTION102
10.1.1TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS102
FIGURE 34OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD102
TABLE 47CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)103
TABLE 48CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)103
10.2WI-FI103
10.2.1NEED TO FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS103
TABLE 49WI-FI: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)104
TABLE 50WI-FI: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)104
10.3BLUETOOTH104
10.3.1BLUETOOTH-ENABLED TOYS TO MONITOR AND CONTROL CHILDREN’S ACTIVITIES104
TABLE 51BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)105
TABLE 52BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)105
10.4OTHER TECHNOLOGIES105
TABLE 53OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)106
TABLE 54OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)106
11CONNECTED TOYS MARKET, BY REGION107
11.1INTRODUCTION108
FIGURE 35CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2023)108
FIGURE 36CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION)108
TABLE 55CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)109
TABLE 56CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)109
11.2NORTH AMERICA109
FIGURE 37NORTH AMERICA: MARKET SNAPSHOT110
TABLE 57NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)110
TABLE 58NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)111
TABLE 59NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)111
TABLE 60NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)111
TABLE 61NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)111
TABLE 62NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)112
TABLE 63NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)112
TABLE 64NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)112
TABLE 65NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)113
TABLE 66NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)113
TABLE 67NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)113
TABLE 68NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)113
11.2.1US114
11.2.1.1Significant growth of smart homes in US to drive market114
11.2.2CANADA114
11.2.2.1Improving kids’ learning activities at home to drive demand for connected toys114
TABLE 69CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)114
TABLE 70CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)114
TABLE 71CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)115
TABLE 72CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)115
TABLE 73CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)115
TABLE 74CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)115
TABLE 75CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)116
TABLE 76CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)116
TABLE 77CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)116
TABLE 78CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)116
11.3EUROPE117
TABLE 79EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)117
TABLE 80EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)117
TABLE 81EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)117
TABLE 82EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)118
TABLE 83EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)118
TABLE 84EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)118
TABLE 85EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)118
TABLE 86EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)119
TABLE 87EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)119
TABLE 88EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)119
TABLE 89EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)119
TABLE 90EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)120
11.3.1UK120
11.3.1.1Launch of significant frameworks for development of connected toys and adoption of emerging technologies in UK to propel market120
TABLE 91UK: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)120
TABLE 92UK: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)120
TABLE 93UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)121
TABLE 94UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)121
TABLE 95UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)121
TABLE 96UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)121
TABLE 97UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)122
TABLE 98UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)122
TABLE 99UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)122
TABLE 100UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)122
11.3.2GERMANY123
11.3.2.1Need to accelerate smart learning at home to drive demand for connected toys123
11.3.3FRANCE123
11.3.3.1Rising need to develop secure learning products for kids at home to drive market123
11.3.4REST OF EUROPE123
11.4ASIA PACIFIC123
TABLE 101ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)124
TABLE 102ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)124
TABLE 103ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)124
TABLE 104ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)124
TABLE 105ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)125
TABLE 106ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)125
TABLE 107ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)125
TABLE 108ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)125
TABLE 109ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)126
TABLE 110ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)126
TABLE 111ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)126
TABLE 112ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)126
11.4.1CHINA127
11.4.1.1Rising adoption of internet-connected toys in China to drive market127
11.4.2INDIA127
11.4.2.1Increasing investments to accelerate technological deployment in India to drive demand for connected toys127
TABLE 113INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)127
TABLE 114INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)127
TABLE 115INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)128
TABLE 116INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)128
TABLE 117INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)128
TABLE 118INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)128
TABLE 119INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)129
TABLE 120INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)129
TABLE 121INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)129
TABLE 122INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)129
11.4.3JAPAN130
11.4.3.1Compulsory coding in primary schools to drive market130
11.4.4REST OF ASIA PACIFIC130
11.5MIDDLE EAST & AFRICA130
TABLE 123MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)130
TABLE 124MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)131
TABLE 125MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)131
TABLE 126MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)131
TABLE 127MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)131
TABLE 128MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)132
TABLE 129MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)132
TABLE 130MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)132
TABLE 131MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)133
TABLE 132MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)133
TABLE 133MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)133
TABLE 134MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)133
11.5.1MIDDLE EAST134
11.5.1.1Increasing investment in technology to achieve digital vision 2030 to drive demand for connected toys134
TABLE 135MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)134
TABLE 136MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)134
TABLE 137MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)135
TABLE 138MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)135
TABLE 139MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)135
TABLE 140MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)135
TABLE 141MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)136
TABLE 142MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)136
TABLE 143MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)136
TABLE 144MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)136
11.5.2AFRICA137
11.5.2.1Increasing demand for digitalized products in education industry to drive market137
11.5.3REST OF MIDDLE EAST & AFRICA137
11.6LATIN AMERICA137
TABLE 145LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)137
TABLE 146LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)138
TABLE 147LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)138
TABLE 148LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)138
TABLE 149LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)138
TABLE 150LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)139
TABLE 151LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)139
TABLE 152LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)139
TABLE 153LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)139
TABLE 154LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)140
TABLE 155LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)140
TABLE 156LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)140
11.6.1BRAZIL140
11.6.1.1Rising need to strengthen education system in Brazil to drive market140
TABLE 157BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)141
TABLE 158BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)141
TABLE 159BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)141
TABLE 160BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)141
TABLE 161BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)142
TABLE 162BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)142
TABLE 163BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)142
TABLE 164BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)142
TABLE 165BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)143
TABLE 166BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)143
11.6.2MEXICO143
11.6.2.1Increasing number of internet users in Mexico to drive demand for connected toys143
11.6.3REST OF LATIN AMERICA143
12COMPETITIVE LANDSCAPE144
12.1OVERVIEW144
12.2STRATEGIES ADOPTED BY KEY PLAYERS144
TABLE 167OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN CONNECTED TOYS MARKET144
12.3MARKET SHARE ANALYSIS OF TOP PLAYERS145
TABLE 168CONNECTED TOYS MARKET: DEGREE OF COMPETITION145
12.4HISTORICAL REVENUE ANALYSIS146
FIGURE 38HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2020–2021 (USD MILLION)146
12.5COMPETITIVE BENCHMARKING146
TABLE 169PRODUCT FOOTPRINT WEIGHTAGE146
TABLE 170CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS147
TABLE 171CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES147
TABLE 172CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES148
TABLE 173CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES, BY REGION149
TABLE 174CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS150
12.6MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2023150
FIGURE 39MARKET RANKING OF KEY PLAYERS, 2023150
12.7COMPANY EVALUATION MATRIX, 2022151
12.7.1STARS151
12.7.2EMERGING LEADERS151
12.7.3PERVASIVE PLAYERS151
12.7.4PARTICIPANTS151
FIGURE 40CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2023152
12.8COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2022153
12.8.1PROGRESSIVE COMPANIES153
12.8.2RESPONSIVE COMPANIES153
12.8.3DYNAMIC COMPANIES153
12.8.4STARTING BLOCKS153
FIGURE 41CONNECTED TOYS MARKET (STARTUPS): COMPANY EVALUATION MATRIX, 2023154
12.9COMPETITIVE SCENARIO155
12.9.1PRODUCT LAUNCHES155
TABLE 175PRODUCT LAUNCHES, JANUARY 2019–JULY 2023155
12.9.2DEALS158
TABLE 176DEALS, JANUARY 2019–JULY 2023158
13COMPANY PROFILES160
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)*
13.1MAJOR PLAYERS160
13.1.1MATTEL160
TABLE 177MATTEL: BUSINESS OVERVIEW160
FIGURE 42MATTEL: COMPANY SNAPSHOT161
TABLE 178MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED161
TABLE 179MATTEL: PRODUCT LAUNCHES/ENHANCEMENTS162
TABLE 180MATTEL: DEALS162
13.1.2HASBRO164
TABLE 181HASBRO: BUSINESS OVERVIEW164
FIGURE 43HASBRO: COMPANY SNAPSHOT165
TABLE 182HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED165
TABLE 183HASBRO: PRODUCT LAUNCHES/ENHANCEMENTS166
TABLE 184HASBRO: DEALS167
13.1.3LEGO168
TABLE 185LEGO: BUSINESS OVERVIEW168
FIGURE 44LEGO: COMPANY SNAPSHOT168
TABLE 186LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED169
TABLE 187LEGO: PRODUCT LAUNCHES/ENHANCEMENTS169
TABLE 188LEGO: DEALS170
13.1.4SONY171
TABLE 189SONY: BUSINESS OVERVIEW171
FIGURE 45SONY: COMPANY SNAPSHOT172
TABLE 190SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED172
TABLE 191SONY: PRODUCT LAUNCHES/ENHANCEMENTS173
TABLE 192SONY: DEALS174
13.1.5VTECH175
TABLE 193VTECH: BUSINESS OVERVIEW175
FIGURE 46VTECH: COMPANY SNAPSHOT176
TABLE 194VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED176
TABLE 195VTECH: PRODUCT LAUNCHES/ENHANCEMENTS177
TABLE 196VTECH: DEALS177
13.1.6UBTECH179
TABLE 197UBTECH: BUSINESS OVERVIEW179
TABLE 198UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED179
13.1.7DJI181
TABLE 199DJI: BUSINESS OVERVIEW181
TABLE 200DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED181
TABLE 201DJI: PRODUCT LAUNCHES/ENHANCEMENTS182
TABLE 202DJI: DEALS182
13.1.8IROBOT183
TABLE 203IROBOT: BUSINESS OVERVIEW183
FIGURE 47IROBOT: COMPANY SNAPSHOT184
TABLE 204IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED184
TABLE 205IROBOT: PRODUCT LAUNCHES/ENHANCEMENTS185
TABLE 206IROBOT: DEALS185
13.2STARTUP/SME PLAYERS186
13.2.1SPHERO186
TABLE 207SPHERO: BUSINESS OVERVIEW186
TABLE 208SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED186
TABLE 209SPHERO: PRODUCT LAUNCHES/ENHANCEMENTS187
TABLE 210SPHERO: DEALS188
13.2.2DIGITAL DREAM LABS189
13.2.3PILLAR190
13.2.4WONDER WORKSHOP191
13.2.5TOSY192
13.2.6WORKINMAN INTERACTIVE193
13.2.7WOWWEE194
13.2.8KEYI TECH195
13.2.9MIKO196
13.2.10MAKEBLOCK197
13.2.11SMART TEDDY198
13.2.12INTELINO198
13.2.13FISCHERTECHNIK199
13.2.14POTENSIC200
13.2.15MAINBOT200
13.2.16RYOBI201
13.2.17PLAYSHIFU202
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
14ADJACENT/RELATED MARKETS203
14.1SMART LEARNING MARKET203
14.1.1MARKET OVERVIEW203
14.1.2SMART LEARNING MARKET, BY COMPONENT203
TABLE 211SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION)204
TABLE 212SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION)204
14.1.3HARDWARE204
TABLE 213SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION)205
TABLE 214SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION)205
14.1.4SOFTWARE205
TABLE 215SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION)206
TABLE 216SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION)206
14.1.5SMART LEARNING MARKET, BY SERVICE206
TABLE 217SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION)206
TABLE 218SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION)207
14.1.6SMART LEARNING MARKET, BY LEARNING TYPE207
14.1.6.1Introduction207
TABLE 219SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION)207
TABLE 220SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION)207
14.1.7SMART LEARNING MARKET, BY END USER208
14.1.7.1Introduction208
TABLE 221SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION)208
TABLE 222SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION)208
14.1.8SMART LEARNING MARKET, BY REGION209
14.1.8.1Introduction209
TABLE 223SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION)209
TABLE 224SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION)209
15APPENDIX210
15.1DISCUSSION GUIDE210
15.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL213
15.3CUSTOMIZATION OPTIONS215
15.4RELATED REPORTS215
15.5AUTHOR DETAILS216
“By technology, Wi-Fi segment to account for a larger market size during the forecast period.”
The Wi-Fi segment in the connected toys market is driven by enhanced connectivity, access to cloud-based content, remote control, and monitoring, social play capabilities, firmware updates, data collection for personalization, easy setup and integration, seamless user experience, and future-proofing capabilities. Wi-Fi connectivity empowers connected toys with advanced features, personalized experiences, and seamless interactions, contributing to the increasing popularity and adoption of Wi-Fi-enabled connected toys among children and parents alike.
“By application, the Entertainment segment to grow at the highest CAGR during the forecast period.”
Connected toys find application in entertainment through interactive storytelling, virtual playgrounds, gaming experiences, music and dance, character interaction, collectible games, multiplayer play, creative expression, entertaining learning, and role-playing. The segment will drive the integration of AR and VR technologies, the appeal of licensed characters and brands, gamification elements, and a diverse app ecosystem.
“Asia Pacific to register the highest growth rate during the forecast period.”
Based on region Asia Pacific is expected to register the highest CAGR during the forecast period. The connected toys market in the Asia Pacific region is driven by factors such as rapid urbanization and rising disposable income, a growing tech-savvy population, improving digital infrastructure, the emphasis on education, expanding middle-class demographics, the popularity of licensed characters, parental convenience, and safety concerns, government support, rising awareness of child development, and competitive innovation.
Breakdown of primaries
The study contains various industry experts' insights, from solution vendors to Tier 1 companies.
The break-up of the primaries is as follows:
•By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%
•By Designation: C-level – 9%, D-level – 18%, and Others – 73%
•By Region: North America – 55%, Europe – 9%, Asia Pacific – 36%
The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and enhancements, and acquisitions to expand their footprint in Connected Toys.
Research Coverage
The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Reasons to Buy the Report
The report would help the market leaders and new entrants in the following ways:
•It comprehensively segments the connected toys market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
•It would help stakeholders understand the market’s pulse and provide information on the key market drivers, restraints, challenges, and opportunities.
•It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.
The report provides insights on the following pointers:
Analysis of key drivers (Shift toward two-working-parent households giving rise to the need for monitoring and tracking toy devices, Inclination of children toward more interactive and self-engaging toys, Connected toys raising the issue for privacy concerns, restraints (connected toys raising the issue for privacy concerns) opportunities (increasing awareness of internet and technology, R&D spending on robots and toys) challenges (negative effects on children's cognitive development) influencing the growth of the connected toys. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in connected toys. Market Development: Comprehensive information about lucrative markets – the report analyses the connected toys market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the connected toys market. Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), PlayShifu (India)
1INTRODUCTION32
1.1STUDY OBJECTIVES32
1.2MARKET DEFINITION32
1.3STUDY SCOPE33
1.3.1MARKETS COVERED33
FIGURE 1CONNECTED TOYS MARKET SEGMENTATION33
1.3.2GEOGRAPHIC SCOPE33
FIGURE 2CONNECTED TOYS MARKET: GEOGRAPHIC SCOPE33
1.3.3INCLUSIONS AND EXCLUSIONS34
1.3.4YEARS CONSIDERED34
1.4CURRENCY CONSIDERED34
TABLE 1USD EXCHANGE RATES, 2020–202235
1.5LIMITATIONS35
1.6SUMMARY OF CHANGES35
1.7STAKEHOLDERS36
1.8RECESSION IMPACT36
2RESEARCH METHODOLOGY37
2.1RESEARCH DATA37
FIGURE 3CONNECTED TOYS MARKET: RESEARCH DESIGN38
2.1.1SECONDARY DATA39
2.1.1.1Secondary sources39
2.1.2PRIMARY DATA40
2.1.2.1Primary interviews with experts40
2.1.2.2List of key primary interview participants40
2.1.2.3Breakdown of primary interviews40
2.1.2.4Primary sources41
2.1.2.5Key industry insights41
2.2MARKET SIZE ESTIMATION42
2.2.1BOTTOM-UP APPROACH42
FIGURE 4BOTTOM-UP APPROACH42
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE FROM CONNECTED TOYS MARKET43
2.2.2TOP-DOWN APPROACH43
FIGURE 6TOP-DOWN APPROACH44
2.2.3CONNECTED TOYS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS44
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS44
2.2.4CONNECTED TOYS MARKET ESTIMATION: SUPPLY-SIDE ANALYSIS45
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS45
2.3MARKET BREAKDOWN AND DATA TRIANGULATION46
FIGURE 9DATA TRIANGULATION46
2.4RESEARCH ASSUMPTIONS47
2.4.1FACTOR ASSESSMENT47
TABLE 2FACTOR ASSESSMENT: CONNECTED TOYS MARKET47
3EXECUTIVE SUMMARY48
FIGURE 10CONNECTED TOYS MARKET, 2023-2028 (USD MILLION)49
FIGURE 11CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023 VS. 2028 (USD MILLION)49
FIGURE 12CONNECTED TOYS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION)49
FIGURE 13CONNECTED TOYS MARKET, BY AGE GROUP, 2023 VS. 2028 (USD MILLION)50
FIGURE 14CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION)50
FIGURE 15CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION)50
FIGURE 16CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION)51
4PREMIUM INSIGHTS52
4.1CONNECTED TOYS MARKET OVERVIEW52
FIGURE 17INTERACTIVE DEVICES TO DRIVE MARKET GROWTH52
4.2NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION AND
TECHNOLOGY (2023)53
FIGURE 18NORTH AMERICA: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202353
4.3ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023)53
FIGURE 19ASIA PACIFIC: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202353
4.4EUROPE: CONNECTED TOYS MARKET, BY APPLICATION AND TECHNOLOGY (2023)54
FIGURE 20EUROPE: EDUCATION AND WI-FI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 202354
4.5GEOGRAPHICAL SNAPSHOT OF CONNECTED TOYS MARKET54
FIGURE 21ASIA PACIFIC EXPECTED TO ACHIEVE FASTEST GROWTH DURING
FORECAST PERIOD54
5MARKET OVERVIEW AND INDUSTRY TRENDS55
5.1INTRODUCTION55
5.2MARKET DYNAMICS55
FIGURE 22DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
CONNECTED TOYS MARKET55
5.2.1DRIVERS56
5.2.1.1Rise in double-income households' need for monitoring and tracking toy devices56
5.2.1.2Inclination of children toward more interactive and self-engaging toys56
5.2.2RESTRAINTS57
5.2.2.1Connected toys raising issue for privacy concerns57
5.2.3OPPORTUNITIES57
5.2.3.1Increasing awareness of internet and technology57
5.2.3.2Increasing R&D spending on robots and toys57
5.2.4CHALLENGES58
5.2.4.1Negative effects on children's cognitive development58
5.2.4.2Heightened risks with constant connectivity58
5.3CONNECTED TOYS MARKET: SUPPLY CHAIN ANALYSIS59
FIGURE 23CONNECTED TOYS MARKET: SUPPLY CHAIN59
5.4ECOSYSTEM60
FIGURE 24CONNECTED TOYS MARKET: ECOSYSTEM60
TABLE 3CONNECTED TOYS MARKET: ECOSYSTEM60
5.5PRICING MODEL OF CONNECTED TOYS MARKET PLAYERS61
TABLE 4PRICING MODELS AND INDICATIVE PRICE POINTS, 2021–202261
5.6TECHNOLOGY ANALYSIS62
5.6.1INTRODUCTION62
5.6.2ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING62
5.6.3AUGMENTED/VIRTUAL REALITY62
5.7CASE STUDY ANALYSIS63
5.7.1CASE STUDY 1: SPHERO ROBOTS CREATED ENHANCED EXPERIENCE IN LEARNING COMPUTER SCIENCE63
5.7.2CASE STUDY 2: NTUC LHUB TRAINED THEIR LEARNERS WITH UBTECH'S K12 MODEL63
5.7.3CASE STUDY 3: INDUCED PROBLEM-SOLVING ABILITIES IN CHILDREN WITH SPHERO'S LITTLEBITS64
5.8PATENT ANALYSIS65
5.8.1METHODOLOGY65
5.8.2DOCUMENT TYPES OF PATENTS65
TABLE 5PATENTS FILED, 2019–202265
5.8.3INNOVATION AND PATENT APPLICATIONS65
FIGURE 25TOTAL NUMBER OF PATENTS GRANTED IN 2019–202265
5.8.3.1Top applicants66
FIGURE 26TOP TEN COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–202266
TABLE 6US: TOP TEN PATENT OWNERS IN CONNECTED TOYS MARKET, 2019–202266
TABLE 7LIST OF PATENTS IN CONNECTED TOYS MARKET, 2020–202267
5.9REVENUE SHIFT IN CONNECTED TOYS MARKET67
FIGURE 27REVENUE IMPACT ON CONNECTED TOYS MARKET67
5.10PORTER'S FIVE FORCES ANALYSIS68
TABLE 8CONNECTED TOYS MARKET: PORTER'S FIVE FORCES MODEL68
5.10.1THREAT OF NEW ENTRANTS68
5.10.2THREAT OF SUBSTITUTES68
5.10.3BARGAINING POWER OF BUYERS68
5.10.4BARGAINING POWER OF SUPPLIERS68
5.10.5INTENSITY OF COMPETITIVE RIVALRY69
5.11REGULATORY LANDSCAPE69
5.11.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 9NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 10EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS69
TABLE 11ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS70
TABLE 12MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS70
TABLE 13LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS71
5.11.1.1North America71
5.11.1.1.1US71
5.11.1.1.2Canada71
5.11.1.2Europe72
5.11.1.3Asia Pacific72
5.11.1.3.1China72
5.11.1.3.2India72
5.11.1.3.3Australia72
5.11.1.3.4Japan72
5.11.1.4Middle East & Africa72
5.11.1.4.1Middle East73
5.11.1.4.2South Africa74
5.11.1.5Latin America75
5.11.1.5.1Brazil75
5.11.1.5.2Mexico75
5.12KEY STAKEHOLDERS & BUYING CRITERIA75
5.12.1KEY STAKEHOLDERS IN BUYING PROCESS75
FIGURE 28INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS75
TABLE 14INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS76
5.12.2BUYING CRITERIA76
FIGURE 29KEY BUYING CRITERIA76
TABLE 15KEY BUYING CRITERIA OF TOP THREE VERTICALS76
5.13KEY CONFERENCES & EVENTS IN 202377
TABLE 16CONNECTED TOYS MARKET: DETAILED LIST OF CONFERENCES & EVENTS77
6CONNECTED TOYS MARKET, BY APPLICATION78
6.1INTRODUCTION79
6.1.1APPLICATION: CONNECTED TOYS MARKET DRIVERS79
FIGURE 30ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD79
TABLE 17CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)80
TABLE 18CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)80
6.2EDUCATION80
6.2.1GENERATING INTEREST TO MAKE LEARNING FUN AND INTERACTIVE80
TABLE 19EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)81
TABLE 20EDUCATION: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)81
6.3ENTERTAINMENT81
6.3.1CONNECTED TOYS TO HELP DISCOVER INTEREST WITH REDUCED SCREEN TIME81
TABLE 21ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)82
TABLE 22ENTERTAINMENT: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)82
6.4OTHER APPLICATIONS82
TABLE 23OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)83
TABLE 24OTHER APPLICATIONS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)83
7CONNECTED TOYS MARKET, BY AGE GROUP84
7.1INTRODUCTION85
7.1.1AGE GROUP: CONNECTED TOYS MARKET DRIVERS85
FIGURE 319–12 YEARS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD85
TABLE 25CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)86
TABLE 26CONNECTED TOYS MARKET, BY COMPONENT, 2023–2028 (USD MILLION)86
7.21–5 YEARS86
7.2.1NEED TO ENHANCE CURIOSITY OF KIDS TO LEARN, EXPLORE, AND DISCOVER NEW TOYS86
TABLE 271-5: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)87
TABLE 281-5: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)87
7.36–8 YEARS87
7.3.1NEED TO ENHANCE CREATIVITY AND CODING SKILLS AMONG 6-8-YEAR-OLDS87
TABLE 296-8: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)88
TABLE 306-8: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)88
7.49–12 YEARS88
7.4.1NEED TO ENCOURAGE AND HONE CREATIVE THINKING AMONG 9–12-YEAR-OLDS88
TABLE 319-12: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)89
TABLE 329-12: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)89
7.5TEENAGERS89
7.5.1NEED TO ENCOURAGE TEAMWORK AND DEVELOP PROBLEM-SOLVING SKILLS AMONG TEENAGERS89
TABLE 33TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)90
TABLE 34TEENAGERS: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)90
8CONNECTED TOYS MARKET, BY INTERFACING DEVICE91
8.1INTRODUCTION92
8.1.1INTERFACING DEVICE: CONNECTED TOYS MARKET DRIVERS92
FIGURE 32SMARTPHONE/TABLET SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD92
TABLE 35CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2018–2022 (USD MILLION)93
TABLE 36CONNECTED TOYS MARKET, BY INTERACTING DEVICE, 2023–2028 (USD MILLION)93
8.2SMARTPHONE/TABLET93
8.2.1NEED FOR ENHANCED NETWORK INFRASTRUCTURE AND SENSOR-BASED TECHNOLOGIES IN SMARTPHONE/TABLET TO DRIVE GROWTH OF CONNECTED TOYS93
TABLE 37SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)94
TABLE 38SMARTPHONE/TABLET: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)94
8.3PC/LAPTOP94
8.3.1NEED TO ENHANCE DAILY LEARNING EXERCISES FOR KIDS94
TABLE 39PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)95
TABLE 40PC/LAPTOP: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)95
9CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL96
9.1INTRODUCTION97
9.1.1DISTRIBUTION CHANNEL: CONNECTED TOYS MARKET DRIVERS97
FIGURE 33ONLINE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD97
TABLE 41CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)97
TABLE 42CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)98
9.2ONLINE98
9.2.1ONLINE DISTRIBUTION TO CREATE FASTER RESPONSE TO BUYERS/MARKET DEMANDS98
TABLE 43ONLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)98
TABLE 44ONLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)99
9.3OFFLINE99
9.3.1OFFLINE DEPARTMENTAL DISTRIBUTION TO CONTRIBUTE TO HUGE PROFITS99
TABLE 45OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)99
TABLE 46OFFLINE: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)100
10CONNECTED TOYS MARKET, BY TECHNOLOGY101
10.1INTRODUCTION102
10.1.1TECHNOLOGY: CONNECTED TOYS MARKET DRIVERS102
FIGURE 34OTHER TECHNOLOGIES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD102
TABLE 47CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)103
TABLE 48CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)103
10.2WI-FI103
10.2.1NEED TO FACILITATE COMMUNICATION AMONG PARENTS, CHILDREN, AND TEACHERS103
TABLE 49WI-FI: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)104
TABLE 50WI-FI: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)104
10.3BLUETOOTH104
10.3.1BLUETOOTH-ENABLED TOYS TO MONITOR AND CONTROL CHILDREN’S ACTIVITIES104
TABLE 51BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)105
TABLE 52BLUETOOTH: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)105
10.4OTHER TECHNOLOGIES105
TABLE 53OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)106
TABLE 54OTHER TECHNOLOGIES: CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)106
11CONNECTED TOYS MARKET, BY REGION107
11.1INTRODUCTION108
FIGURE 35CONNECTED TOYS MARKET: REGIONAL SNAPSHOT (2023)108
FIGURE 36CONNECTED TOYS MARKET, BY REGION, 2023 VS. 2028 (USD MILLION)108
TABLE 55CONNECTED TOYS MARKET, BY REGION, 2018–2022 (USD MILLION)109
TABLE 56CONNECTED TOYS MARKET, BY REGION, 2023–2028 (USD MILLION)109
11.2NORTH AMERICA109
FIGURE 37NORTH AMERICA: MARKET SNAPSHOT110
TABLE 57NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)110
TABLE 58NORTH AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)111
TABLE 59NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)111
TABLE 60NORTH AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)111
TABLE 61NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)111
TABLE 62NORTH AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)112
TABLE 63NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)112
TABLE 64NORTH AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)112
TABLE 65NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)113
TABLE 66NORTH AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)113
TABLE 67NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)113
TABLE 68NORTH AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)113
11.2.1US114
11.2.1.1Significant growth of smart homes in US to drive market114
11.2.2CANADA114
11.2.2.1Improving kids’ learning activities at home to drive demand for connected toys114
TABLE 69CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)114
TABLE 70CANADA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)114
TABLE 71CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)115
TABLE 72CANADA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)115
TABLE 73CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)115
TABLE 74CANADA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)115
TABLE 75CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)116
TABLE 76CANADA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)116
TABLE 77CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)116
TABLE 78CANADA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)116
11.3EUROPE117
TABLE 79EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)117
TABLE 80EUROPE: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)117
TABLE 81EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)117
TABLE 82EUROPE: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)118
TABLE 83EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)118
TABLE 84EUROPE: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)118
TABLE 85EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)118
TABLE 86EUROPE: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)119
TABLE 87EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)119
TABLE 88EUROPE: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)119
TABLE 89EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)119
TABLE 90EUROPE: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)120
11.3.1UK120
11.3.1.1Launch of significant frameworks for development of connected toys and adoption of emerging technologies in UK to propel market120
TABLE 91UK: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)120
TABLE 92UK: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)120
TABLE 93UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)121
TABLE 94UK: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)121
TABLE 95UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)121
TABLE 96UK: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)121
TABLE 97UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)122
TABLE 98UK: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)122
TABLE 99UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)122
TABLE 100UK: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)122
11.3.2GERMANY123
11.3.2.1Need to accelerate smart learning at home to drive demand for connected toys123
11.3.3FRANCE123
11.3.3.1Rising need to develop secure learning products for kids at home to drive market123
11.3.4REST OF EUROPE123
11.4ASIA PACIFIC123
TABLE 101ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)124
TABLE 102ASIA PACIFIC: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)124
TABLE 103ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)124
TABLE 104ASIA PACIFIC: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)124
TABLE 105ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)125
TABLE 106ASIA PACIFIC: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)125
TABLE 107ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)125
TABLE 108ASIA PACIFIC: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)125
TABLE 109ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)126
TABLE 110ASIA PACIFIC: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)126
TABLE 111ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)126
TABLE 112ASIA PACIFIC: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)126
11.4.1CHINA127
11.4.1.1Rising adoption of internet-connected toys in China to drive market127
11.4.2INDIA127
11.4.2.1Increasing investments to accelerate technological deployment in India to drive demand for connected toys127
TABLE 113INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)127
TABLE 114INDIA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)127
TABLE 115INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)128
TABLE 116INDIA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)128
TABLE 117INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)128
TABLE 118INDIA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)128
TABLE 119INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)129
TABLE 120INDIA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)129
TABLE 121INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)129
TABLE 122INDIA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)129
11.4.3JAPAN130
11.4.3.1Compulsory coding in primary schools to drive market130
11.4.4REST OF ASIA PACIFIC130
11.5MIDDLE EAST & AFRICA130
TABLE 123MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)130
TABLE 124MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)131
TABLE 125MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)131
TABLE 126MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)131
TABLE 127MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)131
TABLE 128MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)132
TABLE 129MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)132
TABLE 130MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)132
TABLE 131MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)133
TABLE 132MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)133
TABLE 133MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)133
TABLE 134MIDDLE EAST & AFRICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)133
11.5.1MIDDLE EAST134
11.5.1.1Increasing investment in technology to achieve digital vision 2030 to drive demand for connected toys134
TABLE 135MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)134
TABLE 136MIDDLE EAST: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)134
TABLE 137MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)135
TABLE 138MIDDLE EAST: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)135
TABLE 139MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)135
TABLE 140MIDDLE EAST: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)135
TABLE 141MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)136
TABLE 142MIDDLE EAST: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)136
TABLE 143MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)136
TABLE 144MIDDLE EAST: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)136
11.5.2AFRICA137
11.5.2.1Increasing demand for digitalized products in education industry to drive market137
11.5.3REST OF MIDDLE EAST & AFRICA137
11.6LATIN AMERICA137
TABLE 145LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)137
TABLE 146LATIN AMERICA: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)138
TABLE 147LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)138
TABLE 148LATIN AMERICA: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)138
TABLE 149LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)138
TABLE 150LATIN AMERICA: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)139
TABLE 151LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)139
TABLE 152LATIN AMERICA: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)139
TABLE 153LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)139
TABLE 154LATIN AMERICA: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)140
TABLE 155LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2018–2022 (USD MILLION)140
TABLE 156LATIN AMERICA: CONNECTED TOYS MARKET, BY COUNTRY, 2023–2028 (USD MILLION)140
11.6.1BRAZIL140
11.6.1.1Rising need to strengthen education system in Brazil to drive market140
TABLE 157BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2018–2022 (USD MILLION)141
TABLE 158BRAZIL: CONNECTED TOYS MARKET, BY APPLICATION, 2023–2028 (USD MILLION)141
TABLE 159BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2018–2022 (USD MILLION)141
TABLE 160BRAZIL: CONNECTED TOYS MARKET, BY INTERFACING DEVICE, 2023–2028 (USD MILLION)141
TABLE 161BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2018–2022 (USD MILLION)142
TABLE 162BRAZIL: CONNECTED TOYS MARKET, BY AGE GROUP, 2023–2028 (USD MILLION)142
TABLE 163BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)142
TABLE 164BRAZIL: CONNECTED TOYS MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)142
TABLE 165BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION)143
TABLE 166BRAZIL: CONNECTED TOYS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION)143
11.6.2MEXICO143
11.6.2.1Increasing number of internet users in Mexico to drive demand for connected toys143
11.6.3REST OF LATIN AMERICA143
12COMPETITIVE LANDSCAPE144
12.1OVERVIEW144
12.2STRATEGIES ADOPTED BY KEY PLAYERS144
TABLE 167OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN CONNECTED TOYS MARKET144
12.3MARKET SHARE ANALYSIS OF TOP PLAYERS145
TABLE 168CONNECTED TOYS MARKET: DEGREE OF COMPETITION145
12.4HISTORICAL REVENUE ANALYSIS146
FIGURE 38HISTORICAL THREE-YEAR REVENUE ANALYSIS OF LEADING PLAYERS, 2020–2021 (USD MILLION)146
12.5COMPETITIVE BENCHMARKING146
TABLE 169PRODUCT FOOTPRINT WEIGHTAGE146
TABLE 170CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS147
TABLE 171CONNECTED TOYS MARKET: DETAILED LIST OF KEY STARTUP/SMES147
TABLE 172CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES148
TABLE 173CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUP/SMES, BY REGION149
TABLE 174CONNECTED TOYS MARKET: COMPETITIVE BENCHMARKING OF MAJOR PLAYERS150
12.6MARKET RANKING OF KEY PLAYERS IN CONNECTED TOYS MARKET, 2023150
FIGURE 39MARKET RANKING OF KEY PLAYERS, 2023150
12.7COMPANY EVALUATION MATRIX, 2022151
12.7.1STARS151
12.7.2EMERGING LEADERS151
12.7.3PERVASIVE PLAYERS151
12.7.4PARTICIPANTS151
FIGURE 40CONNECTED TOYS MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2023152
12.8COMPANY EVALUATION MATRIX FOR STARTUPS/SMES, 2022153
12.8.1PROGRESSIVE COMPANIES153
12.8.2RESPONSIVE COMPANIES153
12.8.3DYNAMIC COMPANIES153
12.8.4STARTING BLOCKS153
FIGURE 41CONNECTED TOYS MARKET (STARTUPS): COMPANY EVALUATION MATRIX, 2023154
12.9COMPETITIVE SCENARIO155
12.9.1PRODUCT LAUNCHES155
TABLE 175PRODUCT LAUNCHES, JANUARY 2019–JULY 2023155
12.9.2DEALS158
TABLE 176DEALS, JANUARY 2019–JULY 2023158
13COMPANY PROFILES160
(Business overview, Products/Solutions/Services offered, Recent Developments, MNM view)*
13.1MAJOR PLAYERS160
13.1.1MATTEL160
TABLE 177MATTEL: BUSINESS OVERVIEW160
FIGURE 42MATTEL: COMPANY SNAPSHOT161
TABLE 178MATTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED161
TABLE 179MATTEL: PRODUCT LAUNCHES/ENHANCEMENTS162
TABLE 180MATTEL: DEALS162
13.1.2HASBRO164
TABLE 181HASBRO: BUSINESS OVERVIEW164
FIGURE 43HASBRO: COMPANY SNAPSHOT165
TABLE 182HASBRO: PRODUCTS/SOLUTIONS/SERVICES OFFERED165
TABLE 183HASBRO: PRODUCT LAUNCHES/ENHANCEMENTS166
TABLE 184HASBRO: DEALS167
13.1.3LEGO168
TABLE 185LEGO: BUSINESS OVERVIEW168
FIGURE 44LEGO: COMPANY SNAPSHOT168
TABLE 186LEGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED169
TABLE 187LEGO: PRODUCT LAUNCHES/ENHANCEMENTS169
TABLE 188LEGO: DEALS170
13.1.4SONY171
TABLE 189SONY: BUSINESS OVERVIEW171
FIGURE 45SONY: COMPANY SNAPSHOT172
TABLE 190SONY: PRODUCTS/SOLUTIONS/SERVICES OFFERED172
TABLE 191SONY: PRODUCT LAUNCHES/ENHANCEMENTS173
TABLE 192SONY: DEALS174
13.1.5VTECH175
TABLE 193VTECH: BUSINESS OVERVIEW175
FIGURE 46VTECH: COMPANY SNAPSHOT176
TABLE 194VTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED176
TABLE 195VTECH: PRODUCT LAUNCHES/ENHANCEMENTS177
TABLE 196VTECH: DEALS177
13.1.6UBTECH179
TABLE 197UBTECH: BUSINESS OVERVIEW179
TABLE 198UBTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED179
13.1.7DJI181
TABLE 199DJI: BUSINESS OVERVIEW181
TABLE 200DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED181
TABLE 201DJI: PRODUCT LAUNCHES/ENHANCEMENTS182
TABLE 202DJI: DEALS182
13.1.8IROBOT183
TABLE 203IROBOT: BUSINESS OVERVIEW183
FIGURE 47IROBOT: COMPANY SNAPSHOT184
TABLE 204IROBOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED184
TABLE 205IROBOT: PRODUCT LAUNCHES/ENHANCEMENTS185
TABLE 206IROBOT: DEALS185
13.2STARTUP/SME PLAYERS186
13.2.1SPHERO186
TABLE 207SPHERO: BUSINESS OVERVIEW186
TABLE 208SPHERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED186
TABLE 209SPHERO: PRODUCT LAUNCHES/ENHANCEMENTS187
TABLE 210SPHERO: DEALS188
13.2.2DIGITAL DREAM LABS189
13.2.3PILLAR190
13.2.4WONDER WORKSHOP191
13.2.5TOSY192
13.2.6WORKINMAN INTERACTIVE193
13.2.7WOWWEE194
13.2.8KEYI TECH195
13.2.9MIKO196
13.2.10MAKEBLOCK197
13.2.11SMART TEDDY198
13.2.12INTELINO198
13.2.13FISCHERTECHNIK199
13.2.14POTENSIC200
13.2.15MAINBOT200
13.2.16RYOBI201
13.2.17PLAYSHIFU202
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MNM view might not be captured in case of unlisted companies.
14ADJACENT/RELATED MARKETS203
14.1SMART LEARNING MARKET203
14.1.1MARKET OVERVIEW203
14.1.2SMART LEARNING MARKET, BY COMPONENT203
TABLE 211SMART LEARNING MARKET, BY COMPONENT, 2017–2020 (USD MILLION)204
TABLE 212SMART LEARNING MARKET, BY COMPONENT, 2021–2026 (USD MILLION)204
14.1.3HARDWARE204
TABLE 213SMART LEARNING MARKET, BY HARDWARE, 2017–2020 (USD MILLION)205
TABLE 214SMART LEARNING MARKET, BY HARDWARE, 2021–2026 (USD MILLION)205
14.1.4SOFTWARE205
TABLE 215SMART LEARNING MARKET, BY SOFTWARE, 2017–2020 (USD MILLION)206
TABLE 216SMART LEARNING MARKET, BY SOFTWARE, 2021–2026 (USD MILLION)206
14.1.5SMART LEARNING MARKET, BY SERVICE206
TABLE 217SMART LEARNING MARKET, BY SERVICE, 2017–2020 (USD MILLION)206
TABLE 218SMART LEARNING MARKET, BY SERVICE, 2021–2026 (USD MILLION)207
14.1.6SMART LEARNING MARKET, BY LEARNING TYPE207
14.1.6.1Introduction207
TABLE 219SMART LEARNING MARKET, BY LEARNING TYPE, 2017–2020 (USD MILLION)207
TABLE 220SMART LEARNING MARKET, BY LEARNING TYPE, 2021–2026 (USD MILLION)207
14.1.7SMART LEARNING MARKET, BY END USER208
14.1.7.1Introduction208
TABLE 221SMART LEARNING MARKET, BY END USER, 2017–2020 (USD MILLION)208
TABLE 222SMART LEARNING MARKET, BY END USER, 2021–2026 (USD MILLION)208
14.1.8SMART LEARNING MARKET, BY REGION209
14.1.8.1Introduction209
TABLE 223SMART LEARNING MARKET, BY REGION, 2017–2020 (USD MILLION)209
TABLE 224SMART LEARNING MARKET, BY REGION, 2021–2026 (USD MILLION)209
15APPENDIX210
15.1DISCUSSION GUIDE210
15.2KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL213
15.3CUSTOMIZATION OPTIONS215
15.4RELATED REPORTS215
15.5AUTHOR DETAILS216
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