Europe Toy Market Outlook, 2025

Abstract
Europe is one of the major pillars in the global toy market landscape which played a significant role in shaping the toy market globally. The Europe toy market was worth USD 22.19 Billion in 2014. After studying the trends and patterns in the European toy market, Bonafide Research forecasts that the market size of the European toy market in 2025 would be more than USD 30 Billion.
In the research titled-Europe Toy market Outlook 2025, Bonafide Research attempts to elaborately explain the current and emerging scenarios in the European toy market with sufficient data backing. The research has been done for major European markets such as Germany, France, UK, Italy, Spain, and Russia. The research has been segmented based on toys for age group 0-8 years, 9-15 years, and above 15 years category. The toy products have been broadly categorized into action figures, arts and crafts, building sets, dolls, games/puzzles, infant/toddler toys youth electronics, outdoor toys and sports, plush toys, vehicle toys, and explorative toys.
There are almost 5000 toy companies in Europe’s toy sectors according to Toy Industries of Europe combine both small and medium-sized enterprises and large companies. Out of all the companies in the European toy market, about 99% of all companies are Small and Medium enterprises. This high fragmentation in the market is playing a key role in driving the entire industry in Europe. These small and medium-sized enterprises are particularly located in rural Europe. Even though Europe is home to some of the best-known and most successful toy companies in the world, a large and substantial proportion of manufacturing currently takes place in China. However, even though the core manufacturing is outsourced to China, research and development, design, testing, and marketing are primarily carried in Europe. The toy market in Europe is also highly seasonal. Consumers make a majority of the purchases during Christmas. Seasonality is more marked in southern European countries. The toys are a “catch of the eye” products where the consumer behavior marks that the parents and kids almost buy toys instantaneously in physical stores and touching, holding, and feeling the toys forms an important part of the toy buying experience in the stores. The Covid-19 pandemic caused vast economic destruction all over the world and Europe was one of the major hit economies. Europe has a strong community culture where a lot of people go out and meet at pubs and cafes and play games and therefore toys also have strong demand from adults especially for board games and party games. Due to isolation measures and containment measures imposed by the respective Governments of the region, people spend a lot of time at home. The loss of going out and social time has forced people to spend more time with their families and friends and the demand for toys has been adjusted accordingly. One crucial pattern that poses challenges for the toy market in the region is the falling birth rate. For some countries like Italy, the current birth rates are well below the required level of birth rate, the toy industry would find it difficult to achieve volume targets in the regional markets. Also due to the economic crisis posed by the unprecedented Covid-19, uncertainty is shadowing the toy market. The consumer's sentiment for the short-term period is expected to be low and its effects on the toy market will check the sustainability measures of the toy companies. Some major companies operating in the region are The LEGO Group, Hasbro, Mattel Inc., Clementoni, Goliath games, Ravensburger, etc.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Europe Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. Germany Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. UK Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. France Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
4.6. Italy Toys Market Outlook
4.6.1. Market Size by Value
4.6.2. Market Share
4.6.2.1. By Age Group
4.6.2.2. By Product
4.6.2.3. By Sales Channel
4.7. Spain Toys Market Outlook
4.7.1. Market Size by Value
4.7.2. Market Share
4.7.2.1. By Age Group
4.7.2.2. By Product
4.7.2.3. By Sales Channel
4.8. Russia Toys Market Outlook
4.8.1. Market Size by Value
4.8.2. Market Share
4.8.2.1. By Age Group
4.8.2.2. By Product
4.8.2.3. By Sales Channel
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Educational and Interactive Toys
6.2. Toys Inspired by Fictional Characters and Cults.
6.3. Gender Neutral Toys and Toys Challenging Stereotypes.
7. Company Profiles
7.1.1. Bandai Namco Entertainment Inc.
7.1.2. Dream International
7.1.3. Hasbro
7.1.4. Jakks Pacific, Inc.
7.1.5. LEGO Group
7.1.6. Mattel Inc.
7.1.7. Playmobil
7.1.8. Ravensburger
7.1.9. Vtech
7.1.10. Clementoni
7.1.11. Goliath Games
7.1.12. Kids II, Inc.
7.1.13. KNEX Industries
8. Strategic Recommendations
9. Disclaimer

List Of Table
Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4: Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: Europe Toys Market Share by Product (2014, 2019 & 2025F)
Table 7: Europe Toys Market Growth By Product (2014, 2019 & 2025F)
Table 8: Europe Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 9: Europe Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: Germany Toys Market Share by Product (2014, 2019 & 2025F)
Table 11: Germany Toys Market Growth by Product (2014, 2019 & 2025F)
Table 12: GermanToys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 13: UK Toys Market Share by Product (2014, 2019 & 2025F)
Table 14: UK Toys Market Growth by Product (2014, 2019 & 2025F)
Table 15: UK Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 16: France Market Share by Product (2014, 2019 & 2025F)
Table 17: France Toys Market Growth by Product (2014, 2019 & 2025F)
Table 18: France Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 19: Italy Toys Market Share by Product (2014, 2019 & 2025F)
Table 20: Italy Toys Market Growth by Product (2014, 2019 & 2025F)
Table 21: Italy Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 22: Spain Toys Market Share by Product (2014, 2019 & 2025F)
Table 23: Spain Toys Market Growth by Product (2014, 2019 & 2025F)
Table 24: Spain Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 25: Russia Market Share by Product (2014, 2019 & 2025F)
Table 26: Russia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 27: Russia Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 28: Key Facts of Bandai Namco Entertainment
Table 29: Key Facts of Dream International
Table 30: Key Facts of Hasbro
Table 31: Key Facts of Jakks Pacific Inc.
Table 32: Key Facts of LEGO Group
Table 33: Key Facts of Mattel Inc.
Table 34: Key Facts of Playmobil
Table 35: Key Facts of Ravensburger
Table 36: Key Facts of Vtech
Table 37: Key Facts of Clementoni
Table 38: Key Facts of Goliath Games
Table 39: Key Facts of Kids II, Inc
Table 40: Key Facts of KNEX Industries