Asia Pacific Toy Market Outlook, 2025

Abstract
The Asia and Pacific region is home to 4.3 Billion people accounting for almost 60% of the world population. With rising population and income levels in the region, Asia Pacific provides the sheer volume to the Global Toy Market. In 2014, the Asia and Pacific toy market was valued at USD 22.90 Billion and was the second-biggest share in the global market following North America. During the period between 2014 and 2019, the toy market grew at a CAGR of 10.35% to become the biggest toy market regionally in 2019.
In this report, titled Asia and Pacific Toy Market Outlook 2025, Bonafide Research aims at providing the competitive landscape and industry insights of the toy market in the Asia Pacific region and its relevance in the global platform.
The Asia and Pacific toy market has been studied in the context of major markets in the region including China, Japan, India, and Australia. Crucial aspects of the markets such as categorization based on age, product, and sales & distribution channels have been discussed to present the scenario of the toy market in the region. The major toy categories considered in the study report are action figures, arts and crafts, building sets, dolls, games/puzzles, infant/toddler toys, youth electronics, outdoor & sports toys, plush, vehicles, and explorative and other toys.
The Asian and Pacific market is majorly driven by 2 major economies which are China and Japan. China also happens to be the world’s largest exporter of toys. However, about 1/3rd of the Asia Pacific toy market revenue is generated by smaller countries other than China, Japan, India, and Australia. This also reflects the extent of influence and unstructured markets in developing markets play in the regional toy landscape. Some of the biggest exporters of toys in the Asian Pacific markets include Hong Kong and Taiwan. Asia Pacific region is also home to some of the fastest-growing economies of the world. With the constantly expanding middle class, the consumers in the middle class strata are shifting to higher living standards. This in turn is increasing the expenditure that households make on toys. This also pushes the demand for licensed and branded products from top toy majors. The rise in the licensed toy category is also fuelled by easier access to internet and media content in the region. The internet penetration in the region is about 62% and is expected to grow at a higher rate due to the competitive telecom industry in the region. However, even though the internet penetration is strongly is also expected to create new channels for marketing and communication for the toy companies, and will find a new avenue to reach their potential customers via social media and other platforms. Along with the internet, the online sales channels for the toy industry are also expected to expand but offline retailing via physical stores and outlets will continue to play a crucial role in driving sales for the market. However, the region also faces challenges as it also is a major contributor to counterfeit toys. Consumers who are looking for cheaper options for toys sustain the market and such toys are highly demanded due to the products' elastic demand and price sensitivity. The major companies operating in the Asia Pacific region are LEGO, Mattel Inc., Bandai Namco, Hasbro, Jakks Pacific, Toy Quest.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Asia Pacific Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. China Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. Japan Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. India Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
4.6. Australia Toys Market Outlook
4.6.1. Market Size by Value
4.6.2. Market Share
4.6.2.1. By Age Group
4.6.2.2. By Product
4.6.2.3. By Sales Channel
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Educational and Interactive Toys
6.2. Toys Inspired by Fictional Characters and Cults.
6.3. Gender Neutral Toys and Toys Challenging Stereotypes.
7. Company Profiles
7.1.1. Bandai Namco Entertainment Inc.
7.1.2. Dream International
7.1.3. Hasbro
7.1.4. Jakks Pacific, Inc.
7.1.5. LEGO Group
7.1.6. Mattel Inc.
7.1.7. Playmobil
7.1.8. Ravensburger
7.1.9. Vtech
7.1.10. Clementoni
7.1.11. Goliath Games
7.1.12. Kids II, Inc.
7.1.13. KNEX Industries
8. Strategic Recommendations
9. Disclaimer

List Of Table
Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4: Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: Asia Pacific Toy Market Share By Product (2014, 2019 & 2025F)
Table 7:: Asia Pacific Toys Market Growth By Product (2014, 2019 & 2025F)
Table 8: Asia Pacific Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 9: Asia Pacific Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: China Toy Market Share By Product (2014, 2019 & 2025F)
Table 11: China Toys Market Growth by Product (2014, 2019 & 2025F)
Table 12: China Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 13: Japan Toy Market Share By Product (2014, 2019 & 2025F)
Table 14: Japan Toys Market Share By Product (2014, 2019 & 2025F)
Table 15: Japan Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 16: India Toy Market Share By Product (2014, 2019 & 2025F)
Table 17: India Toys Market Growth By Product (2014, 2019 & 2025F)
Table 18: India Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 19: Australia Toy Market Share By Product (2014, 2019 & 2025F)
Table 20: Australia Toys Market Growth By Product (2014, 2019 & 2025F)
Table 21: Australia Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 22: Key Facts of Bandai Namco Entertainment
Table 23: Key Facts of Dream International
Table 24: Key Facts of Hasbro
Table 25: Key Facts of Jakks Pacific Inc.
Table 26: Key Facts of LEGO Group
Table 27: Key Facts of Mattel Inc.
Table 28: Key Facts of Playmobil
Table 29: Key Facts of Ravensburger
Table 30: Key Facts of Vtech
Table 31: Key Facts of Clementoni
Table 32: Key Facts of Goliath Games
Table 33: Key Facts of Kids II, Inc
Table 34: Key Facts of KNEX Industries