Middle East and Africa Toy Market Outlook, 2025

Abstract
The Middle East and Africa are one of the fastest-growing toy markets in the world, very closely following Asia and Pacific markets. In 2014, the toy market of the Middle East and Africa was valued at USD 4.71 Billion and grew to USD 7.65 Billion in 2019. Going into 2025, Bonafide Research is optimistic about the trends and patterns in the toy market of the Middle East and Africa and has forecasted the market value of the region’s toy market to be hovering around USD 10 Billion.
In the research titled the Middle East and Africa Toy Market Outlook 2025, the toy market of the Middle East and Africa has been segmented based on age categories to which the toys cater, on the basis of product lines and the basis of sales channels. The age categorization is done for 0-8-year-old, 9-15-year-old, and above 15-year-old. The product lines for the toy market include – action figures, arts and crafts, building sets, dolls, games and puzzles, infant/ toddler/ preschool toys, youth electronics, outdoor and sports toys, plush toys, miniature vehicles replicas, and explorative toys.
The Middle East and African economy is rich in natural resources and accounts for a large share of world petroleum and exports and enjoys a reasonable standard of living. With increasing per capita income, there has been an increase in the household disposable income with the consumers in the region which, in turn, is shooting the sales for toys. Due to an improving economic and political environment, the economic conditions at the grassroots level in the Middle East and Africa are also improving, creating space and opportunities for the toy market to increase its depth. There is a great share and opportunity for the traditional toys and games is also expected to grow in the region. The demand for licensed products is also expected to grow in the Middle East and Africa Toy market due to increased access to media and content online. There has been an improvement in the internet penetration in the region which creates an opportunity for the companies to utilize new marketing channels. Rapid urbanization and growth in the number of high-income households in the Middle East especially have further driven the demand for licensed and branded toys in the region. Saudi Arabia is the leading market in the Middle Eastern and African toy market with UAE, and South Africa is equally competitive. Qatar shares the least out of all the major economies in the Middle East and Africa but is however the fastest growing toy market in the region. The smaller markets combined form the majority of the market share in the region. However, rising household income, and improving the standard of living, bolstered by improving political and economic stability make the Middle East and Africa a lucrative avenue for investments in its Toy Market.
However, the Covid-19 as well as volatility in the oil prices has led to some damage in the Middle East and African economy. The revised GDP projections for the coming year 2021, and 2020 suggest that the Middle East and African region may not recover from the pandemic-triggered economic slowdown. However, the structure of the toy market is expected to develop steadily as the economy moves out of the slump and will be poised to show growth in the future.

Content
TABLE OF CONTENT

1. Executive Summary
2. Report Methodology
3. Global Toys Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Age Group
3.2.2. By Product
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Middle East & Africa Toys Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Age Group
4.2.2. By Product
4.2.3. By Sales Channel
4.2.4. By Country
4.3. Saudi Arabia Toys Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share
4.3.2.1. By Age Group
4.3.2.2. By Product
4.3.2.3. By Sales Channel
4.4. UAE Toys Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share
4.4.2.1. By Age Group
4.4.2.2. By Product
4.4.2.3. By Sales Channel
4.5. Qatar Toys Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share
4.5.2.1. By Age Group
4.5.2.2. By Product
4.5.2.3. By Sales Channel
4.6. South Africa Toys Market Outlook
4.6.1. Market Size by Value
4.6.1.1. By Age Group
4.6.1.2. By Product
4.6.1.3. By Sales Channel
5. Market Dynamics
5.1. Key Drivers
5.2. Key Challenges
6. Market Trends and Developments
6.1. Educational and Interactive Toys
6.2. Toys Inspired by Fictional Characters and Cults.
6.3. Gender Neutral Toys and Toys Challenging Stereotypes.
7. Company Profiles
7.1.1. Bandai Namco Entertainment Inc.
7.1.2. Dream International
7.1.3. Hasbro
7.1.4. Jakks Pacific, Inc.
7.1.5. LEGO Group
7.1.6. Mattel Inc.
7.1.7. Playmobil
7.1.8. Ravensburger
7.1.9. Vtech
7.1.10. Clementoni
7.1.11. Goliath Games
7.1.12. Kids II, Inc.
7.1.13. KNEX Industries
8. Strategic Recommendations
9. Disclaimer

List Of Table
Table 1: Global Toys Market Share By Product (2014, 2019 & 2025F)
Table 2: Global Toys Market Growth By Product (2014, 2019 & 2025F)
Table 3: Global Toys Market Share By Sales Channel (2014, 2019 & 2025F)
Table 4: Global Toys Market Share by Region (2014, 2019 & 2025F)
Table 5: Global Toys Market Share by Country (2014, 2019 & 2025F)
Table 6: Middle East and Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 7: Middle East and Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 8: Middle East and Africa Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 9: Middle East & Africa Toys Market Share by Country (2014, 2019 & 2025F)
Table 10: Saudi Arabia Toys Market Share by Product (2014, 2019 & 2025F)
Table 11: Saudi Arabia Toys Market Growth by Product (2014, 2019 & 2025F)
Table 12: Saudi Arabia Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 13: UAE Toys Market Share by Product (2014, 2019 & 2025F)
Table 14: UAE Toys Market Growth by Product (2014, 2019 & 2025F)
Table 15: UAE Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 16: Qatar Toys Market Share by Product (2014, 2019 & 2025F)
Table 17: Qatar Toys Market Growth by Product (2014, 2019 & 2025F)
Table 18: Qatar Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 19: South Africa Toys Market Share by Product (2014, 2019 & 2025F)
Table 20: South Africa Toys Market Growth by Product (2014, 2019 & 2025F)
Table 21: South Africa Toys Market Share by Sales Channel (2014, 2019 & 2025F)
Table 22: Key Facts of Bandai Namco Entertainment
Table 23: Key Facts of Dream International
Table 24: Key Facts of Hasbro
Table 25: Key Facts of Jakks Pacific Inc.
Table 26: Key Facts of LEGO Group
Table 27: Key Facts of Mattel Inc.
Table 28: Key Facts of Playmobil
Table 29: Key Facts of Ravensburger
Table 30: Key Facts of Vtech
Table 31: Key Facts of Clementoni
Table 32: Key Facts of Goliath Games
Table 33: Key Facts of Kids II, Inc
Table 34: Key Facts of KNEX Industries