Europe Wet Pet Food Market to 2027 - Regional Analysis and Forecasts by Product (Dog Food, Cat Food, Others); Packaging Type (Canned, Pouches, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialized Pet Shops, Online, Others), and Country

Abstract
The wet pet food market in Europe was worth US$ 5,789.9 million in 2018 and is expected to reach US$ 9,684.1 million by 2027; it is estimated to grow at a CAGR of 5.9% during 2019–2027.

Pet food is composed of a high percentage of water, ranging from 75% to 85%, along with other dry ingredients that provide necessary nutrients such as proteins, vitamins, and minerals. The wet pet food is increasingly being preferred by pet owners as it helps boost energy, build muscle strength with lean body mass, and stimulate overall growth of animals. Moreover, these foods are considered as an ideal option for pets who cannot chew properly due to missing teeth, improper jaw adjustment, or other related pet concerns. Although the demand for wet pet food is dependent upon the health of the pet and the choice of pet owners, it is increasing across the globe with the rise in focus of producers on the premiumization of their products.

Wet pet food is easily available at different retail stores such as supermarkets and hypermarkets; specialized pet shops; and online stores. Online buying of wet pet foods is gaining popularity in countries such as Germany, France, Italy, and the UK. Increased use of mobile phones, computers, and laptops has led to the growth of digital channels. Pet owners in the European countries are adopting the idea of online shopping as it saves time, money, and efforts compared to other distribution channels.

The European wet pet food market has been segmented on the basis of product into dog food, cat food, and others. The dog food segment holds the largest share of the market, while the market for cat food is estimated to grow at the highest CAGR during the forecast period. The growing inclination of consumers toward the adoption of dogs as a companion for families is projected to propel the growth of the market. The increasing trend toward humanization of dogs is stimulating the sales of premium dog food products. Several leaders such as Mars Incorporated, Monge SPA, and Nestle Purina are adopting various strategies for improving their market position. For instance, in 2017, PEDIGREE, one of the leading dog food brands of Mars Incorporated, relaunched its advanced dog food range as “PEDIGREE PRO.” This launch is in line with the brand’s vision to cater to the needs of every dog breed, throughout various stages of their lives.

The European wet pet food market is sub-segmented into the UK, France, Italy, Germany, Russia, and Rest of Europe. The UK holds the largest share in the Europe wet pet food market, while France is expected to register the highest CAGR in it during the forecast period. With rising pet population in France, the demand for wet pet food has substantially gone up. In addition to increasing consumer focus towards the humanization of pets, a rise in the pet population in the region has generated a greater demand for wet pet food.

Players present in the wet pet food market in Europe are De Haan Petfood, FirstMate Pet Foods, Little BigPaw, Mars, Incorporated, Monge SPA, Petguard Holdings, LLC, Hill's Pet Nutrition, Inc., Nestlé Purina Petcare, and Butcher's Pet Care, among others.

The overall European wet pet food market size has been derived in accordance to both primary and secondary sources. To begin the research process, comprehensive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specialized in the European wet pet food market.

Content
TABLE OF CONTENTS
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Wet Pet Food Market – By Product
1.3.2 Europe Wet Pet Food Market – By Packaging Type
1.3.3 Europe Wet Pet Food Market – By Distribution Channel
1.3.4 Europe Wet Pet Food Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Wet Pet Food Market Landscape
4.1 Market Overview
4.2 PEST Analysis – Europe
4.3 Expert Opinions
5. Wet Pet Food Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing preference of pet owners toward buying superior pet food products
5.1.2 Rising e-commerce sales in developed countries
5.2 Key Market Restraints
5.2.1 Stringent government regulations related to pet food
5.3 Key Market Opportunities
5.3.1 New product development
5.4 Future Trends
5.4.1 Growing customization of wet pet food by pet owners
5.5 Impact Analysis of Drivers And Restraints
6. Wet Pet Food – Europe Market Analysis
6.1 Europe Wet Pet Food Market Overview
6.2 Europe Wet Pet Food Market Forecast and Analysis
6.3 Market Positioning – Key Market Players
7. Europe Wet Pet Food Market Analysis – By Product
7.1 Overview
7.2 Wet Pet Food Market Breakdown, By Product, 2018 & 2027
7.3 Dog Food
7.3.1 Wet Dog Food Market, Revenue Forecast to 2027 (US$ Mn)
7.4 Cat Food
7.4.1 Wet Cat Food Market, Revenue Forecast to 2027 (US$ Mn)
7.5 Other Pets
7.5.1 Other Pets: Wet Pet Food Market, Revenue Forecast to 2027 (US$ Mn)
8. Wet Pet Food Market Analysis – By Packaging Type
8.1 Overview
8.2 Wet Pet Food Market Breakdown, by Packaging Type, 2018 & 2027
8.3 Cans
8.3.1 Wet Pet Food in Cans Market, Revenue Forecast to 2027 (US$ Mn)
8.4 Pouches
8.4.1 Wet Pet Food in Pouches Market, Revenue Forecast to 2027 (US$ Mn)
8.5 Others
8.5.1 Wet Pet Food in Others Market, Revenue Forecast to 2027 (US$ Mn)
9. Wet Pet Food Market Analysis – By Distribution Channel
9.1 Overview
9.2 Wet Pet Food Market Breakdown, by Distribution Channel, 2018 & 2027
9.3 Supermarkets and Hypermarkets
9.3.1 Wet Pet Food Market, Revenue via Supermarkets and Hypermarkets – Forecasts to 2027 (US$ Mn)
9.4 Specialized Pet Shops
9.4.1 Wet Pet Food Market, Revenue via Specialized Pet Shops – Forecasts to 2027 (US$ Mn)
9.5 Online Stores
9.5.1 Wet Pet Food Market, Revenue via Online Stores – Forecasts to 2027 (US$ Mn)
9.6 Others
9.6.1 Wet Pet Food Market, Revenue via Other Retailers – Forecasts to 2027 (US$ Mn)
10. Wet Pet Food Market – Country Analysis
10.1 Overview
10.1.1 Europe Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2 Europe Wet Pet Food Market Breakdown, by Country
10.1.2.1 Germany Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.1.1 Germany Wet Pet Food Market Breakdown, by Product
10.1.2.1.2 Germany Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.1.3 Germany Wet Pet Food Market Breakdown, by Distribution Channel
10.1.2.2 France Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.2.1 France Wet Pet Food Market Breakdown, by Product
10.1.2.2.2 France Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.2.3 France Wet Pet Food Market Breakdown, by Distribution Channel
10.1.2.3 Italy Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.3.1 Italy Wet Pet Food Market Breakdown, by Product
10.1.2.3.2 Italy Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.3.3 Italy Wet Pet Food Market Breakdown, by Distribution Channel
10.1.2.4 UK Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.4.1 UK Wet Pet Food Market Breakdown, by Product
10.1.2.4.2 UK Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.4.3 UK Wet Pet Food Market Breakdown, by Distribution Channel
10.1.2.5 Russia Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.5.1 Russia Wet Pet Food Market Breakdown, by Product
10.1.2.5.2 Russia Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.5.3 Russia Wet Pet Food Market Breakdown, by Distribution Channel
10.1.2.6 Rest of Europe Wet Pet Food Market Revenue and Forecast to 2027 (US$ Mn)
10.1.2.6.1 Rest of Europe Wet Pet Food Market Breakdown, by Product
10.1.2.6.2 Rest of Europe Wet Pet Food Market Breakdown, by Packaging Type
10.1.2.6.3 Rest Of Europe Wet Pet Food Market Breakdown, by Distribution Channel
11. Industry Landscape
11.1 Product news
11.2 Merger and Acquisition
12. Company Profiles
12.1 De Haan Petfood
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 FirstMate Pet Foods.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.3 Little BigPaw
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.4 Mars, Incorporated
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.5 Monge SPA
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Petguard Holdings, LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.7 Hill's Pet Nutrition, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Nestlé Purina PetCare
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.9 Butcher's Pet Care
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
13. Appendix
13.1 About the Insight Partners
13.2 Glossary


LIST OF TABLES
Table 1. Europe Wet Pet Food Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Germany Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 3. Germany Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 4. Germany Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 5. France Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 6. France Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 7. France Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 8. Italy Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 9. Italy Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 10. Italy Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 11. UK Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 12. UK Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 13. UK Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 14. Russia Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 15. Russia Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 16. Russia Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 17. Rest of Europe Wet Pet Food Market Revenue And Forecasts To 2027 – By Product (US$ Mn)
Table 18. Rest of Europe Wet Pet Food Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 19. Rest Of Europe Wet Pet Food Market Revenue And Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 20. Glossary of Terms, Wet Pet Food Market


LIST OF FIGURES
Figure 1. Europe Wet Pet Food Market Segmentations
Figure 2. Europe Wet Pet Food Market Segmentation – By Country
Figure 3. Wet Pet Food Market Overview
Figure 4. Dog Wet Pet Food Held Larger Share of Wet Pet Food Market in 2018
Figure 5. Wet Pet Food Market, by Country, Value and CAGR
Figure 6. Wet Pet Food Industry Landscape
Figure 7. Europe PEST Analysis
Figure 8. Expert Opinion
Figure 9. Wet Pet Food Market Impact Analysis of Driver And Restraints
Figure 10. Europe Wet Pet Food Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 11. Wet Pet Food Market Breakdown, by Product, 2018 & 2027 (%)
Figure 12. Wet Dog Food Market, Revenue Forecast to 2027 (US$ Mn)
Figure 13. Wet Cat Food Market, Revenue Forecast to 2027 (US$ Mn)
Figure 14. Other Pets: Wet Pet Food Market, Revenue Forecast to 2027 (US$ Mn)
Figure 15. Wet Pet Food Market Breakdown, by Packaging Type, 2018 & 2027 (%)
Figure 16. Wet Pet Food in Cans Market, Revenue Forecast to 2027 (US$ Mn)
Figure 17. Wet Pet Food in Pouches Market, Revenue Forecast to 2027 (US$ Mn)
Figure 18. Wet Pet Food in Others Market, Revenue Forecast to 2027 (US$ Mn)
Figure 19. Wet Pet Food Market Breakdown, by Distribution Channel, 2018 & 2027 (%)
Figure 20. Wet Pet Food Market, Revenue via Supermarkets and Hypermarkets – Forecasts to 2027 (US$ Mn)
Figure 21. Wet Pet Food Market, Revenue via Specialized Pet Shops – Forecasts to 2027 (US$ Mn)
Figure 22. Wet Pet Food Market, Revenue via Online Stores – Forecasts to 2027 (US$ Mn)
Figure 23. Wet Pet Food Market, Revenue via Other Retailers – Forecasts to 2027 (US$ Mn)
Figure 24. Europe Wet Pet Food Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 25. Europe Wet Pet Food Market Breakdown, by Country, 2018 & 2027(%)
Figure 26. Germany Wet Pet Food Market Forecasts To 2027 (US$ Mn)
Figure 27. France Wet Pet Food Market Forecasts To 2027 (US$ Mn)
Figure 28. Italy Wet Pet Food Market Forecasts To 2027 (US$ Mn)
Figure 29. UK Wet Pet Food Market Forecasts To 2027 (US$ Mn)
Figure 30. Russia Wet Pet Food Market Forecasts To 2027 (US$ Mn)
Figure 31. Rest of Europe Wet Pet Food Market Forecasts To 2027 (US$ Mn)