South America Ceiling Fans Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Standard and Decorative), Fan Size (Small, Medium, and Large), and End-User (Residential, Commercial, and Industrial)
South America Ceiling Fans Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Standard and Decorative), Fan Size (Small, Medium, and Large), and End-User (Residential, Commercial, and Industrial)
Abstract
The ceiling fans market in SAM is expected to grow from US$ 967.77 million in 2019 to US$ 1,471.67 million by 2027; it is estimated to grow at a CAGR of 5.5% from 2020 to 2027. The increasing demand for energy-efficient fans is used in various end-user applications, ranging from ceiling fans for domestic use to multiple blade fans of varying sizes and dynamic airflow that are used in different industrial cooling equipment and efficient airflow. For instance, the modern generation BLDC fans are the best ceiling fans on the market right now. BLDC ceiling fans stand for Brushless direct current ceiling fans. They are reliable, cost-effective, long-term, high-performance, and smart. They do not have brushes in the engine; instead, they place magnets for the motor's synchronized operation. The motor is powered by direct current via an inverter or a switching power supply, making it efficient. Most BLDC ceiling fans have a 5-star rating of 25-40 watts of energy, which is about 40-70 percent lower than regular old fans. Also, BLDC fans do not require the installation of an additional regulator that saves 200-500 rupees upstream. Instead, they are wirelessly controlled with the help of remote air conditioners. Some of these fans come with remote control, which makes it easier for you to manage them. Additionally, huge consumer demand for technologically advanced consumer durables is a major factor driving the SAM ceiling fans market.
Based on fan size, the small segment is expected to be fastest growing for SAM ceiling fans market during forecast period.The small ceiling fans with a blade diameter of fewer than 29 inches are designed for the smallest areas of the house, such as small bedrooms, narrow hallways, mudrooms, and small porches. A small ceiling fan is suitable for rooms that are small, i.e., for spaces that are less than or less than 75 sq ft. These fans can cool small rooms, office spaces, and other such small personal spaces efficiently. The lack of air ventilation in urban congested rooms and workplaces is expected to encourage the use of small fans. Generally, typical small ceiling fans have a blade span of 24'' to 36'', which makes them suitable for kitchens, hallways, walk-in closets, study rooms, etc. They are lightweight and user-friendly. In addition, the small size of these ceiling fans is supposed to facilitate the use of the kitchen appliances, where they are positioned right on the countertop by facing the direction of the cooks to improve the air circulation in the kitchen.
SAM is severely affected by the COVID-19 pandemic. In SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries, such as Ecuador, Peru, Chile, and Argentina. Governments in SAM are taking several initiatives to protect people and control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region would face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners. The sharp decline in the sales of the consumer goods industry in the region due to lockdown measures is expected to directly impact the growth of the ceiling fans market in this region. Further, the sharp decline in other business activities, such as commercial and industrial sectors, is expected to directly affect the growth rate of the ceiling fans market in this region for the next three to four quarters.
The overall SAM ceiling fans market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM ceiling fans market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM ceiling fans market. Crompton Greaves Consumer Electricals Limited, Havells India Ltd., Hunter Fan Company, Minka Lighting Inc., Panasonic Corporation, are among the key players operating in the SAM ceiling fans market.
Content
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. SAM Ceiling Fans Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.2.1 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Ceiling Fans Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Huge Consumer Demand for Technologically Advanced Consumer Durables
5.1.2 Premium Quality Decorative Items Demand Soaring
5.2 Market Restraint
5.2.1 Substitute Options Available
5.3 Market Trends
5.3.1 Escalating Demand for Energy Saving Fans
5.4 Impact Analysis of Drivers and Restraints
6. Ceiling Fans Market – SAM Analysis
6.1 SAM Ceiling Fans Market Overview
6.2 SAM Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
7. SAM Ceiling Fans Market Analysis – By Product
7.1 Overview
7.2 SAM Ceiling Fans Market, By Product (2019 and 2027)
7.3 Standard
7.3.1 Overview
7.3.1.1 Standard: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
7.4 Decorative
7.4.1 Overview
7.4.1.1 Decorative: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8. SAM Ceiling Fans Market Analysis – By Fan Size
8.1 Overview
8.2 SAM Ceiling Fans Market, By Fan Size (2019 and 2027)
8.3 Small
8.3.1 Overview
8.3.1.1 Small: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8.4 Medium
8.4.1 Overview
8.4.1.1 Medium: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8.5 Large
8.5.1 Overview
8.5.1.1 Large: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9. SAM Ceiling Fans Market Analysis – By End- User
9.1 Overview
9.2 SAM Ceiling Fans Market, By End- User (2019 and 2027)
9.3 Residential
9.3.1 Overview
9.3.1.1 Residential: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9.4 Commercial
9.4.1 Overview
9.4.1.1 Commercial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9.5 Industrial
9.5.1 Overview
9.5.1.1 Industrial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
10. SAM Ceiling Fans Market – Country Analysis
10.1 Overview
10.1.1 SAM: Ceiling Fans Market, by Key Country
10.1.1.1 Brazil: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Brazil: Ceiling Fans Market, by Product
10.1.1.1.2 Brazil: Ceiling Fans Market, by Fan Size
10.1.1.1.3 Brazil: Ceiling Fans Market, by End-User
10.1.1.2 Argentina: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Argentina: Ceiling Fans Market, by Product
10.1.1.2.2 Argentina: Ceiling Fans Market, by Fan Size
10.1.1.2.3 Argentina: Ceiling Fans Market, by End-User
10.1.1.3 Rest of SAM: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Rest of SAM: Ceiling Fans Market, by Product
10.1.1.3.2 Rest of SAM: Ceiling Fans Market, by Fan Size
10.1.1.3.3 Rest of SAM: Ceiling Fans Market, by End-User
11. Impact of COVID-19 Pandemic on SAM Ceiling Fans Market
11.1 SAM: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Merger and Acquisition
12.2 New Development
13. Company Profiles
13.1 Minka Lighting Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.2 Crompton Greaves Consumer Electricals Limited
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.3 Havells India Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Hunter Fan Company
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Panasonic Corporation
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products And Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
Table 1. SAM Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Table 2. Brazil Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 3. Brazil Ceiling Fans Market, by Fan Size– Revenue and Forecast to 2027 (USD Million)
Table 4. Brazil Ceiling Fans Market, by End-User– Revenue and Forecast to 2027 (USD Million)
Table 5. Argentina Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 6. Argentina Ceiling Fans Market, by Fan Size – Revenue and Forecast to 2027 (USD Million)
Table 7. Argentina Ceiling Fans Market, by End-User – Revenue and Forecast to 2027 (USD Million)
Table 8. Rest of SAM Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 9. Rest of SAM Ceiling Fans Market, by Fan Size – Revenue and Forecast to 2027 (USD Million)
Table 10. Rest of SAM Ceiling Fans Market, by End-User – Revenue and Forecast to 2027 (USD Million)
Table 11. List of Abbreviation
Figure 1. SAM Ceiling Fans Market Segmentation
Figure 2. SAM Ceiling Fans Market Segmentation – By Country
Figure 3. SAM Ceiling Fans Market Overview
Figure 4. Residential Segment Held Largest Share of SAM Ceiling Fans Market
Figure 5. Brazil Held Largest Share of SAM Ceiling Fans Market
Figure 6. Ecosystem Analysis
Figure 7. SAM Ceiling Fans Market Impact Analysis of Driver and Restraints
Figure 8. SAM: Ceiling Fans Market – Revenue and Forecast to 2027 (US$ Million)
Figure 9. SAM Ceiling Fans Market Revenue Share, by Product (2019 and 2027)
Figure 10. SAM Standard: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 11. SAM Decorative: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 12. SAM Ceiling Fans Market Revenue Share, by Fan Size (2019 and 2027)
Figure 13. SAM Small: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14. SAM Medium: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 15. SAM Large: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16. SAM Ceiling Fans Market Revenue Share, by End- User (2019 and 2027)
Figure 17. SAM Residential: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18. SAM Commercial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19. SAM Industrial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20. SAM: Ceiling Fans Market, by Key Country - Revenue 2019 (US$ Million)
Figure 21. SAM: Ceiling Fans Market Revenue Share, by Key Country (2019 and 2027)
Figure 22. Brazil: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 23. Argentina: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 24. Rest of SAM: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in SAM Country Markets
Based on fan size, the small segment is expected to be fastest growing for SAM ceiling fans market during forecast period.The small ceiling fans with a blade diameter of fewer than 29 inches are designed for the smallest areas of the house, such as small bedrooms, narrow hallways, mudrooms, and small porches. A small ceiling fan is suitable for rooms that are small, i.e., for spaces that are less than or less than 75 sq ft. These fans can cool small rooms, office spaces, and other such small personal spaces efficiently. The lack of air ventilation in urban congested rooms and workplaces is expected to encourage the use of small fans. Generally, typical small ceiling fans have a blade span of 24'' to 36'', which makes them suitable for kitchens, hallways, walk-in closets, study rooms, etc. They are lightweight and user-friendly. In addition, the small size of these ceiling fans is supposed to facilitate the use of the kitchen appliances, where they are positioned right on the countertop by facing the direction of the cooks to improve the air circulation in the kitchen.
SAM is severely affected by the COVID-19 pandemic. In SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries, such as Ecuador, Peru, Chile, and Argentina. Governments in SAM are taking several initiatives to protect people and control COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region would face lower export revenues, both from the drop in commodity prices and reduction in export volumes, especially to major trading partners. The sharp decline in the sales of the consumer goods industry in the region due to lockdown measures is expected to directly impact the growth of the ceiling fans market in this region. Further, the sharp decline in other business activities, such as commercial and industrial sectors, is expected to directly affect the growth rate of the ceiling fans market in this region for the next three to four quarters.
The overall SAM ceiling fans market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM ceiling fans market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM ceiling fans market. Crompton Greaves Consumer Electricals Limited, Havells India Ltd., Hunter Fan Company, Minka Lighting Inc., Panasonic Corporation, are among the key players operating in the SAM ceiling fans market.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. SAM Ceiling Fans Market Landscape
4.1 Market Overview
4.2 SAM PEST Analysis
4.2.1 SAM PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. SAM Ceiling Fans Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Huge Consumer Demand for Technologically Advanced Consumer Durables
5.1.2 Premium Quality Decorative Items Demand Soaring
5.2 Market Restraint
5.2.1 Substitute Options Available
5.3 Market Trends
5.3.1 Escalating Demand for Energy Saving Fans
5.4 Impact Analysis of Drivers and Restraints
6. Ceiling Fans Market – SAM Analysis
6.1 SAM Ceiling Fans Market Overview
6.2 SAM Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
7. SAM Ceiling Fans Market Analysis – By Product
7.1 Overview
7.2 SAM Ceiling Fans Market, By Product (2019 and 2027)
7.3 Standard
7.3.1 Overview
7.3.1.1 Standard: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
7.4 Decorative
7.4.1 Overview
7.4.1.1 Decorative: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8. SAM Ceiling Fans Market Analysis – By Fan Size
8.1 Overview
8.2 SAM Ceiling Fans Market, By Fan Size (2019 and 2027)
8.3 Small
8.3.1 Overview
8.3.1.1 Small: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8.4 Medium
8.4.1 Overview
8.4.1.1 Medium: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
8.5 Large
8.5.1 Overview
8.5.1.1 Large: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9. SAM Ceiling Fans Market Analysis – By End- User
9.1 Overview
9.2 SAM Ceiling Fans Market, By End- User (2019 and 2027)
9.3 Residential
9.3.1 Overview
9.3.1.1 Residential: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9.4 Commercial
9.4.1 Overview
9.4.1.1 Commercial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
9.5 Industrial
9.5.1 Overview
9.5.1.1 Industrial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
10. SAM Ceiling Fans Market – Country Analysis
10.1 Overview
10.1.1 SAM: Ceiling Fans Market, by Key Country
10.1.1.1 Brazil: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Brazil: Ceiling Fans Market, by Product
10.1.1.1.2 Brazil: Ceiling Fans Market, by Fan Size
10.1.1.1.3 Brazil: Ceiling Fans Market, by End-User
10.1.1.2 Argentina: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 Argentina: Ceiling Fans Market, by Product
10.1.1.2.2 Argentina: Ceiling Fans Market, by Fan Size
10.1.1.2.3 Argentina: Ceiling Fans Market, by End-User
10.1.1.3 Rest of SAM: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 Rest of SAM: Ceiling Fans Market, by Product
10.1.1.3.2 Rest of SAM: Ceiling Fans Market, by Fan Size
10.1.1.3.3 Rest of SAM: Ceiling Fans Market, by End-User
11. Impact of COVID-19 Pandemic on SAM Ceiling Fans Market
11.1 SAM: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Merger and Acquisition
12.2 New Development
13. Company Profiles
13.1 Minka Lighting Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.2 Crompton Greaves Consumer Electricals Limited
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.3 Havells India Ltd.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Hunter Fan Company
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Panasonic Corporation
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products And Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
Table 1. SAM Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Table 2. Brazil Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 3. Brazil Ceiling Fans Market, by Fan Size– Revenue and Forecast to 2027 (USD Million)
Table 4. Brazil Ceiling Fans Market, by End-User– Revenue and Forecast to 2027 (USD Million)
Table 5. Argentina Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 6. Argentina Ceiling Fans Market, by Fan Size – Revenue and Forecast to 2027 (USD Million)
Table 7. Argentina Ceiling Fans Market, by End-User – Revenue and Forecast to 2027 (USD Million)
Table 8. Rest of SAM Ceiling Fans Market, by Product– Revenue and Forecast to 2027 (USD Million)
Table 9. Rest of SAM Ceiling Fans Market, by Fan Size – Revenue and Forecast to 2027 (USD Million)
Table 10. Rest of SAM Ceiling Fans Market, by End-User – Revenue and Forecast to 2027 (USD Million)
Table 11. List of Abbreviation
Figure 1. SAM Ceiling Fans Market Segmentation
Figure 2. SAM Ceiling Fans Market Segmentation – By Country
Figure 3. SAM Ceiling Fans Market Overview
Figure 4. Residential Segment Held Largest Share of SAM Ceiling Fans Market
Figure 5. Brazil Held Largest Share of SAM Ceiling Fans Market
Figure 6. Ecosystem Analysis
Figure 7. SAM Ceiling Fans Market Impact Analysis of Driver and Restraints
Figure 8. SAM: Ceiling Fans Market – Revenue and Forecast to 2027 (US$ Million)
Figure 9. SAM Ceiling Fans Market Revenue Share, by Product (2019 and 2027)
Figure 10. SAM Standard: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 11. SAM Decorative: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 12. SAM Ceiling Fans Market Revenue Share, by Fan Size (2019 and 2027)
Figure 13. SAM Small: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 14. SAM Medium: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 15. SAM Large: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 16. SAM Ceiling Fans Market Revenue Share, by End- User (2019 and 2027)
Figure 17. SAM Residential: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 18. SAM Commercial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 19. SAM Industrial: Ceiling Fans Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 20. SAM: Ceiling Fans Market, by Key Country - Revenue 2019 (US$ Million)
Figure 21. SAM: Ceiling Fans Market Revenue Share, by Key Country (2019 and 2027)
Figure 22. Brazil: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 23. Argentina: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 24. Rest of SAM: Ceiling Fans Market –Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in SAM Country Markets
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