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Abstract
The report titled "India Breakfast And Cereal Market By Value, By Segment ( Ready To Eat, Hot Cereals ), By Type( Cornflakes, Muesli, Oats ),By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and PepsiCo Quaker etc ), By Region ( South, East, North, West ), By Tier, By City, Outlook ( Trends & Forecast ), 2025" give complete analysis of breakfast and cereal market of India. No day starts without breakfast and heaving a healthy and rich with nutrient breakfast makes the day even healthier. The breakfast cereal market consists of two types of cereals viz. hot cereals and ready to eat cold cereals. Ready to eat (RTE) cereals, which are also called as cold cereals; include corn flakes, choco flakes, wheat flakes and muesli whereas hot cereals are mostly oats, rolled oats, oat bran and porridge. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. With the changing lifestyle that makes it difficult to dedicate some time to cook, consumers largely prefer ready-to-eat cereals and thus the category holds majority of market share in the global as well as Indian industry. Globally, there is a trend of positive changes in nutrient composition of RTE cereals by marketers. This report will help to determine the market of different types breakfast and cereal its performance over the year, Market trends and challenges also the detailed analysis of top performing companies.
Breakfast and cereal market has worldwide presence North America being the biggest market holding the highest share in global market. Asia pacific and the rest of world which includes South America and African countries are considered as the fastest growing nation despite being the smaller market as compare to North America and Europe. Cereals have always held their share of the Indian breakfast platter. The breakfast cereal market of India is growing at almost 18% CAGR in the last five years this is because of the healthy changes that consumers are bringing into their life style. Ready to eat cereals have the highest market value as compare to Hot cereals. There is a steady growth in the number of households adopting new breakfast categories which has increased the penetration of packaged cereals in the country. Children’s are easily adapting to the new morning regime of breakfast cereals. Flavoured and non flavoured category of meals also plays and important part as when we categorise them on the age basis consumption. In the case of small kids the flavoured meals are mostly preferred so as to provide them with nutritious meal and in the case of adult the penetration of non-flavour meal is increasing. Breakfast as a family meal has by and large ceased to exist in metro India. The single-serve packs priced at Rs 10 in tier-I and tier-II towns have helped recruit new consumers into the nutritious ready-to-eat breakfast cereals market. There is an indication based on the historical acceptance of ready to eat breakfast that its expected growth in coming years is going to be positive. There is a growing acceptance of cereals is the fact that in addition to its primary focus on tier I and tier II towns, manufacturers are now expanding their footprint to tier III cities as well. Households are in a better financial position to spend on packaged goods. The trend is accelerating because of both socio-economic factors and lifestyle reasons. Also the arrivals of organized and modern retailformats are contributing to the growth. As for the price sensitivity factor, Rs 5 and Rs 10 packs will do the trick. These packs will see robust growth and will help in increasing the penetration. Moreover, innovation would continue to play a significant role in growing the market.
Major companies
The major companies in the overall market are Kellog's India PVT LTD, Pepsico India Holdings private limited, Bagrrys India lTD, Marico Limited, GlaxoSmithKline consumer.
Considered in this report
Geography: India & Global
Base Year: FY 2018-19
Estimated Year: FY 2019-20
Forecast Year: FY 2024-25
Objective of the report
• To give detailed overview of Indian breakfast and cereal market
• To provide market size and the forecast of Indian breakfast and cereal market
• Analysis and forecast of Indian cornflakes market
• Analysis and forecast of Indian muesli market
• Analysis and forecast of Indian oats market
• Profile of leading players in the market
Scope of the report
• Global Breakfast Cereal Market Outlook
• Global Breakfast Cereal Market size with value and forecast
• Global Ready-To-Eat (RTE) Breakfast Cereal Market
• Global Hot Breakfast Cereal Market
• Global Breakfast Cereal Market Share by company
• Global Breakfast Cereal Market Share by region
• Global Breakfast Cereal Market Share by category
• Global Breakfast Cereal Market Share by sales channel
• India Breakfast Cereal Market Outlook
• India Breakfast Cereal Market size by value and forecast
• India Breakfast Cereal Market share by company
• India Breakfast Cereal Market share by region
• India Breakfast Cereal Market share by category
• India Breakfast Cereal Market share by Plain V/S Flavoured
• India Breakfast Cereal Market share by product type
• India Breakfast Cereal Market share by tire
• India Breakfast Cereal Market share by city
• India Cornflakes Market size by value and forecast
• Cornflakes Market Share By Type
• Cornflakes Market Product Price Variant
• India Muesli market outlook by value and forecast
• Muesli market Share By Type
• Muesli market Price Product Variant
• India Oats Market by value and forecast
• Oats Market Share By Type
• Oats Market Price Product Variant
• India Breakfast Cereal Market import and export analysis
• Company Profile
Approach of the report
The information contained in the report "India Breakfast And Cereal Market By Value, By Segment ( Ready To Eat, Hot Cereals ), By Type( Cornflakes, Muesli, Oats ),By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and PepsiCo Quaker etc ), By Region ( South, East, North, West ), By Tier, By City, Outlook ( Trends & Forecast ), 2025" are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: Breakfast, Cereals, Cornflakes, Muesli, Oats, Global, India, Ready to eat, Hot cereals, North America, Europe, Asia Pacific, Kellog's, Pepsico, Bagrrys Marico, GlaxoSmithKline, Nestle, Patanjali, Mohan Meakin.
Content
Table of content
1. Executive Summary
2. Methodology
3. India Demographics
4. Global Breakfast Cereal Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Ready-To-Eat (RTE) Breakfast Cereal Market
4.1.3. Hot Breakfast Cereal Market
4.1.4. North America Breakfast Cereal Market
4.1.5. Europe Breakfast Cereal Market
4.1.6. Asia-Pacific Breakfast Cereal Market
4.1.7. ROW Breakfast Cereal Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Category
4.2.4. By Sales Channel
5. India Breakfast Cereal Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Company
5.2.2. By Region
5.2.3. By Category
5.2.4. By Plain V/S Flavoured
5.2.5. By Product Type
5.2.6. By tire
5.2.7. By City
5.3. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
5.3.1. Market Size By Value By Product Type
5.3.2. Market share By Consumer (Adult-Children)
5.4. India Hot Breakfast Cereal Market Outlook
5.4.1. Market Size By Product Type
5.4.2. Market Share By Consumer (Adult/Children)
6. Cornflakes Market Outlook
6.1. Market Size By Value
6.2. Market Share By Type
6.3. Market Share By Company
6.4. Product Price Variant
7. India Muesli market outlook
7.1. Market Size By Value
7.2. Market Share By Type
7.3. Market Share By Company
7.4. Price Product Variant
8. India Oats Market Outlook
8.1. Market Size By Value
8.2. Market Share By Type
8.3. Market Share By Company
8.4. Price Product Variant
9. India Economic Snapshot
10. Policy & Regulatory Landscape
11. Trade Dynamics
11.1. Import
11.2. Export
12. Channel Partner Analysis
13. India Breakfast Cereal Market Dynamics
13.1. Key Drivers
13.2. Key Challenges
14. Market Trends & Developments
14.1. xxxx xxxx xxxx xxx xxxx xxxx xxxx
14.2. xxxx xxxx xxxx xxx xxxx xxxx xxxx
14.3. xxxx xxxx xxxx xxx xxxx xxxx xxxx
14.4. xxxx xxxx xxxx xxx xxxx xxxx xxxx
14.5. xxxx xxxx xxxx xxx xxxx xxxx xxxx
15. Competitive Landscape
15.1. Porter's Five Forces
15.2. Company Profiles
15.2.1. Kellogg India Pvt. Ltd.
15.2.2. PepsiCo India Holdings Pvt. Ltd.
15.2.3. Bagrrys India Limited
15.2.4. Marico Limited
15.2.5. GlaxoSmithKline Consumer Healthcare Ltd.
15.2.6. Nestle India Limited
15.2.7. Patanjali Ayurved Limited
15.2.8. Mohan Meakin Limited
15.2.9. Panjon limited
15.2.10.Future Consumer Enterprise Ltd.
16. Strategic Recommendations
17. Disclaimer
List of Figures
Figure-1: Global Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-2: Global Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-3: Global Ready-To-Eat Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-4: Global Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-5: Global Hot Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-6: Global Hot Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-7: North America Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-8: North America Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-9: Europe Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-10: Europe Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-11: Asia-Pacific Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-12: Asia-Pacific Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-13: ROW Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-14: ROW Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-15: Global Breakfast Cereal Market Share – By Company 2019
Figure-16: Global Breakfast Cereal Market Share – By Region 2019
Figure-17: Global Breakfast Cereal Market Share – By Category 2019
Figure-18: Global Breakfast Cereal Market Share – By Sales Channel 2019
Figure-19: India Breakfast Cereal Market Size – By Value 2014-2019 (INR Crore)
Figure-20: India Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure-21: India Breakfast Cereal Market Share – By Company 2019
Figure-22: India Breakfast Cereal Market Share – By Region 2019
Figure-23: India Breakfast Cereal Market Share – By Category 2019
Figure-24: Global Breakfast Cereal Market Share – Plain V/S Flavoured 2019
Figure-25: India Breakfast Cereal Market Share – By Product Type 2019
Figure-26: Global Breakfast Cereal Market Share – By Tire Channel 2019
Figure-27: Global Breakfast Cereal Market Share – By City 2019
Figure-28: India Ready-To-Eat Breakfast Cereal Market Size – By Value By product Type 2014-2019(INR Crore)
Figure-29: India Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value By Product type 2020F-2025F (INR Crore)
Figure-30: India Ready-To-Eat Breakfast Cereal Market Share – By Age 2019
Figure-31: India Hot Breakfast Cereal Market Size – By Value By Product 2014-2019 (INR Crore)
Figure-32: India Hot Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure-33: India Cornflakes Market Size – By Value 2014-2025F (INR Crore)
Figure-34: India Cornflakes Market Share – By Type 2019
Figure-35: India Cornflakes Market Share – By Company 2019
Figure-36: India Muesli Market Size – By Value 2014-2025F (INR Crore)
Figure-37: India Muesli Market Share – By Type 2019
Figure-38: India Muesli Market Share – By Company 2019
Figure-39: India Oats Market Size – By Value 2014-2025F (INR Crore)
Figure-40: India Oats Market Share – By Oat Type 2019
Figure-41: India Oats Market Share – By Company 2019
Figure-42: Distribution Channel followed by breakfast cereal manufacturers in India
Figure-43: Share of Different Sales Channel in India Breakfast Cereal Market - 2019
Figure-44: Porter's Five Forces Meter of Indian Breakfast Cereal Market
List of tables
Table-1: Pricing Analysis of Various Cornflakes Brands in India 2019 (Price/500gram)
Table-2: Pricing Analysis of Various Muesli Brands in India 2019 (Price/500gram)
Table-3: Pricing Analysis of Various Oat Brands in India 2019 (Price/500gram)
Table-4: India Economic Profile – 2015 to 2018
Table-5: Import Duty Structure for Cornflakes & Oats in India 2018-19
Table-6: Import of Cornflakes in India – Value & Volume 2013-14 to 2018-19
Table-7: Import of Oats in India – Value & Volume 2013-14 to 2018-19
Table-8: Countries exporting Cornflakes & Oats to India 2018-19
Table-9: Export of Cornflakes from India – Value & Volume 2013-14 to 2018-19
Table-10: Export of Oats from India – Value & Volume 2013-14 to 2018-19
Table-11: Countries Importing Cornflakes & Oats From India 2018-19
Table-12: Key Facts of Kellogg India Pvt. Ltd.
Table-13: Key Facts of PepsiCo India Holdings Pvt. Ltd.
Table-14: Key Facts of Bagrrys India Limited
Table-15: Key Facts of Marico Limited
Table-16: Key Facts of GlaxoSmithKline Consumer Healthcare Ltd.
Table-17: Key Facts of Nestle India Limited
Table-18: Key Facts of Patanjali Ayurved Limited
Table-19: Key Facts of Mohan Meakin Limited
Table-20: Key Facts of Panjom Limited
Table-21: Key Facts of Future Consumer Enterprise Ltd.
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