India Breakfast And Cereal Market By Value, By Type ( Cornflakes, Muesli, Oats ), By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and Marico etc ), By Region ( South, East, North, West ), By Tier, By City, Overview, 2020-2025

Abstract
The report titled "India Breakfast And Cereal Market By Value, By Type ( Cornflakes, Muesli, Oats ), By Taste ( Plain, Flavoured ), By Company ( Kellogg Co, General Mills, and Marico etc ), By Region ( South, East, North, West ), By Tier, By City, Overview, 2020-2025" give and in-depth detail of breakfast cereal market of India which contains the value analysis and the forecasted performance of the market. With changing lifestyles, increased income brackets, and growing globalization, the eating habits of the Indian consumers are changing as well. Not only are people getting busier, but the need to ease their lifestyle, even by small changes such as eating processed/packaged food and ready-to-eat meals, has risen over the past few years. Normally Indian breakfast consumption used to be hot cooked food which was used to be time consuming and as per the present scenario with the families getting smaller and peoples getting busier the inclusion of packed cereal breakfast meal has been beneficial in terms of health as well as less time consuming. The breakfast cereal market consists of two types of cereals viz. hot cereals and ready to eat cold cereals. Ready to eat (RTE) cereals, which are also called as cold cereals; include corn flakes, choco flakes, wheat flakes and muesli whereas hot cereals are mostly oats, rolled oats, oat bran and porridge. All hot cereals require some amount of preparation before they are consumed. On the other hand, RTE cereals require no preparation time and can be served for consumption directly out of the packaging. The influence of ‘western’ lifestyles and eating trends has played a useful role in opening the gateway for experimenting with different tastes and changeable eating preferences.

The breakfast and the cereal market of India has been on the upward growth trend over the years with demand being of the cornflakes, muesli and oats being constantly increasing. South India has been the dominating the market as the oats have higher consumer range in this region. South Indians are hard core rice eaters and oats offer them an option to replace rice, atleast in one of their meals. From the overall market the tire 1 cities are considered to be the premium buyers and the competition increases with the tire 2 cities because of its large consumer base and growing awareness. Oats and cornflakes market in India have shown very tough competition over the year where. The hot cereal market which consist of oats meal have been the fastest growing in breakfast cereal market which have grown at a healthy CAGR of around 24% in the last five year. Indians, with their liking for piping hot breakfast, found that cornflakes turn soggy the moment warm milk was added. Manufacturers realized the need of the situation and started stepping into the hot breakfast segment with their oats brand. Now, oats have access to more breakfast tables as it is preferred with warm milk, just what Indians wanted. Other than oats; porridge, oat bran and wheat bran also contribute to the hot cereals category. The overall hot cereal market is categorised in three sub parts that is plain oats, flavoured/masala oats and others where porridge, oat bran and wheat bran are considered in other section. Plain oats has the upper hand in this market but the flavoured/masala oats have been growing at much faster rate. Flavoured oat segment was created by Marico about years back, with its Saffola masala oats. Marico introduced Saffola salty oats with local flavors such as masala, curry and pepper, masala and coriander, pepper and spice, peppy tomato and veggie twist, all of which have been very successful.

Approach of the report:

This report consists of combine approach of primary as well as secondary research. Initially secondary research was used in order to get the understanding of the market and listing out the companies that are present into the market. The secondary research consist of third party sources such as press release, annual report of companies, analysing the government generated reports and databases. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to breakfast and cereal industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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Keywords: Breakfast, Cereals, Cornflakes, Muesli, Oats, Global, India, Ready to eat, Hot cereals, North America, Europe, Asia Pacific, Kellog's, Pepsico, Bagrrys Marico, GlaxoSmithKline

Content
Table of content
1. Executive Summary
2. Methodology
3. India Demographics
4. Global Breakfast Cereal Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Ready-To-Eat (RTE) Breakfast Cereal Market
4.1.3. Hot Breakfast Cereal Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Category
4.2.4. By Sales Channel
5. India Breakfast Cereal Market Outlook
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Company
5.2.2. By Region
5.2.3. By Category
5.2.4. By Plain V/S Flavoured
5.2.5. By Product Type
5.2.6. By tire
5.2.7. By City
5.3. Cornflakes Market Outlook
5.3.1. Market Size By Value
5.3.2. Market Share By Type
5.3.3. Product Price Variant
5.4. India Muesli market outlook
5.4.1. Market Size By Value
5.4.2. Market Share By Type
5.4.3. Price Product Variant
5.5. India Oats Market Outlook
5.5.1. Market Size By Value
5.5.2. Market Share By Type
5.5.3. Price Product Variant
6. India Economic Snapshot
7. Trade Dynamics
7.1. Import
7.2. Export
8. Company Profile
8.1. Kellogg India Pvt. Ltd.
8.2. PepsiCo India Holdings Pvt. Ltd.
8.3. Bagrrys India Limited
8.4. Marico Limited
8.5. GlaxoSmithKline Consumer Healthcare Ltd.
9. Disclaimer

List of Figures
Figure-1: Global Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-2: Global Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-3: Global Ready-To-Eat Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-4: Global Ready-To-Eat Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-5: Global Hot Breakfast Cereal Market Size – By Value 2014-2019 (USD Billion)
Figure-6: Global Hot Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (USD Billion)
Figure-7: Global Breakfast Cereal Market Share – By Company 2019
Figure-8: Global Breakfast Cereal Market Share – By Region 2019
Figure-9: Global Breakfast Cereal Market Share – By Category 2019
Figure-10: Global Breakfast Cereal Market Share – By Sales Channel 2019
Figure-11: India Breakfast Cereal Market Size – By Value 2014-2019 (INR Crore)
Figure-12: India Breakfast Cereal Market Size Forecast – By Value 2020F-2025F (INR Crore)
Figure-13: India Breakfast Cereal Market Share – By Company 2019
Figure-14: India Breakfast Cereal Market Share – By Region 2019
Figure-15: India Breakfast Cereal Market Share – By Category 2019
Figure-16: Global Breakfast Cereal Market Share – Plain V/S Flavoured 2019
Figure-17: India Breakfast Cereal Market Share – By Product Type 2019
Figure-18: Global Breakfast Cereal Market Share – By Tire Channel 2019
Figure-19: Global Breakfast Cereal Market Share – By City 2019
Figure-20: India Cornflakes Market Size – By Value 2014-2025F (INR Crore)
Figure-21: India Cornflakes Market Share – By Type 2019
Figure-22: India Muesli Market Size – By Value 2014-2025F (INR Crore)
Figure-23: India Muesli Market Share – By Type 2019
Figure-24: India Oats Market Size – By Value 2014-2025F (INR Crore)
Figure-25: India Oats Market Share – By Oat Type 2019

List of tables
Table-1: Pricing Analysis of Various Cornflakes Brands in India 2019 (Price/500gram)
Table-2: Pricing Analysis of Various Muesli Brands in India 2019 (Price/500gram)
Table-3: Pricing Analysis of Various Oat Brands in India 2019 (Price/500gram)
Table-4: India Economic Profile – 2015 to 2018
Table-5: Import Duty Structure for Cornflakes & Oats in India 2018-19
Table-6: Import of Cornflakes in India – Value & Volume 2013-14 to 2018-19
Table-7: Import of Oats in India – Value & Volume 2013-14 to 2018-19
Table-8: Countries exporting Cornflakes & Oats to India 2018-19
Table-9: Export of Cornflakes from India – Value & Volume 2013-14 to 2018-19
Table-10: Export of Oats from India – Value & Volume 2013-14 to 2018-19
Table-11: Countries Importing Cornflakes & Oats From India 2018-19
Table-12: Key Facts of Kellogg India Pvt. Ltd.
Table-13: Key Facts of PepsiCo India Holdings Pvt. Ltd.
Table-14: Key Facts of Bagrrys India Limited
Table-15: Key Facts of Marico Limited
Table-16: Key Facts of GlaxoSmithKline Consumer Healthcare Ltd.