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India Feminine Hygiene Market Outlook, 2026

India Feminine Hygiene Market Outlook, 2026

An increase in Female Literacy and awareness leads to a surge in the market of India Feminine Hygiene market. India Feminine hygiene market report gives a complete analysis of four major types of Menstrual Products which are penetrated in India and their usage and consumption in Rural and Urban areas of India. According to Bonafide Research report title name “India Feminine Hygiene Outlook, 2026” the Feminine hygiene market of India has already crossed more than INR 6000 Crore in the current fiscal year. Nearly a quarter of girls in India, the world's most populous nation, drop out of education when they begin menstruating. For others, period poverty simply means lacking the money for tampons, pads or menstrual cups, or medication for cramps.

India's Feminine market accounts for Sanitary napkin Market, Pantyliners Market, tampons market, and Menstrual cup Market. Each market has two segmentation rural and urban. . Among all the three products, sanitary napkins or sanitary pads are widely used due to awareness and easy availability. Overall penetration of sanitary napkin market has been around 26% in Rural and urban areas of India. Sanitary protection has clocked slightly stronger growth in the recent period in comparison with what was recorded in the past years. The awareness about sanitary napkins is increasing and getting a remarkable place in menstruation Hygiene products. Sanitary napkins mainly are of three types Disposable, Reusable, and Biodegradable(made of natural fibers). To promote more sanitary napkins government has exempted GST from sanitary napkins. Many start-ups since the last 3 to 4 years came up with the idea of biodegradable pads for women to make the environment friendly and women disease-free.

Awareness about literacy to skin infection women is now more concerned about their health and hygiene as cases regarding vaginal infection cancer are increasing. So companies are marketing their products based on women's health as the main priority. Menstrual Cup is an eco-friendly alternative to tampons or sanitary napkins derived from medical-grade silicone. The rise of the women workforce coupled with the female gender representing has driven the market growth. In addition, the products can prevent leakage of menstrual fluids with no reported adverse effects.

The national lockdown due to the global pandemic of Covid 19 had severely impacted the market. In the initial phase of the lockdown, production came to a standstill, and the supply chain was disrupted. As a result, there was a shortage of feminine hygiene products at medical stores and on e-commerce sites. Women belonging to low-income groups had reduced purchasing power because of the economic impact of the pandemic. Consequently, several women took to traditional unhygienic practices. Thus, the market, both in terms of demand and supply, experienced loss during the initial phase of the pandemic.

Covered in the report:
• India Sanitary napkin
• Rural Sanitary napkin
• Urban Sanitary napkin
• India Pantyliners
• India Tampon
CONSIDERED IN THE REPORT
• Geography: India
• Base year: 2019-20
• Historical year: 2014-15
• Forecasted year: 2025-26

This report would help you answer the following questions:
1. What is the market size and forecast of the India Feminine Hygiene Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the India Feminine Hygiene Market during the forecast period?
3. Which region outstands in the India Feminine Hygiene Market?
4. Which are the segments to invest in over the forecast period in the India Feminine Hygiene Market?
5. What is the competitive strategic window for opportunities in the India Feminine Hygiene Market?
6. What are the technology trends and regulatory frameworks in the India Feminine Hygiene Market?
7. What are the major company in the India Feminine Hygiene Market?
Table of Contents

1. Report Methodology
2. Executive Summary
3. Global Feminine Hygiene Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Product
3.2.2. By Type
3.2.3. By Sales Channel
3.2.4. By Region
3.2.5. By Country
3.2.6. By Company
4. Total Women, Menstruating Women And Its Penetration (Overall Vs Rural Vs Urban)
5. India Feminine Hygiene Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.2. Market Share
5.2.1. By Product
5.2.2. By Company
5.2.3. By Demographic
5.2.4. By Sales Channel
5.2.5. By Region
5.2.6. By Type
6. India Sanitary Napkin Market Outlook
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Urban Vs Rural Market
6.2. Market Size By Volume
6.2.1. Overall Market
6.2.2. Urban Vs Rural Market
6.3. Market Share
6.3.1. By Company
6.3.2. By Demographic (Rural Vs. Urban)
6.3.3. By Age Group
6.3.4. By Sales Channel
6.3.5. By Region
6.3.6. By Type
6.4. Market Insights Of Sanitary Napkin Market Of Age Below 24 Years
6.4.1. Total Women, Menstruating Women And Its Penetration
6.4.2. Asp, Total Usage Per Cycle And Volume Contribution
6.5. Market Insights Of Sanitary Napkin Market Of Age From 24-35 Years
6.5.1. Total Women, Menstruating Women And Its Penetration
6.5.2. Asp, Total Usage Per Cycle And Volume Contribution
6.6. Market Insights Of Sanitary Napkin Market Of Age Above 35 Years
6.6.1. Total Women, Menstruating Women And Its Penetration
6.6.2. Asp, Total Usage Per Cycle And Volume Contribution
6.7. Product, Variant & Pricing Analysis
6.7.1. Product Variant Information
6.7.2. Asp Of Overall Vs. Rural Vs. Urban Market
7. India Pantyliners Market Outlook
7.1. Market Size By Value
7.1.1. Overall Market
7.2. Market Share
7.2.1. By Company
7.2.2. By Demographic
7.2.3. By Sales Channel
7.2.4. By Region
7.3. Product Variant Information
8. India Tampon Market
8.1. Market Size By Value
8.1.1. Overall Market
8.2. Market Share
8.2.1. By Company
8.2.2. By Demographic (Rural Vs. Urban)
8.2.3. By Sales Channel
8.2.4. By Region
8.3. Product Variant Information
9. India Menstrual Cup Market
9.1. Market Size By Value
9.1.1. Overall Market
9.2. Market Share
9.2.1. By Company
9.2.2. By Demographic (Rural Vs. Urban)
9.2.3. By Sales Channel
9.2.4. By Region
9.2.5. By Type
9.3. Product Variant Information
10. India Economic Profile
11. Raw Material Analysis & Manufacturing Process
12. Pest Analysis
13. Trade Dynamics
13.1. Import
13.2. Export
14. Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. Start Ups Are Booming The Indian Market
15.2. Banana Fibre Sanitary Pads Are On Track
15.3. Low Penetration Level Of Hygiene Products Has Created Opportunities
15.4. Major Sales Are Driven By Ngos
15.5. Demand For Eco-Friendly Feminine Products
15.6. Innovative Feminine Hygiene
15.7. Organic Tampons
15. Competitive Landscape
15.1. Porter's Five Forces
15.2. Company Profiles
15.2.1. Procter & Gamble Hygiene And Health Care Ltd (Whisper)
15.2.2. Johnson & Johnson Private Limited (Stayfree, Carefree)
15.2.3. Unicharm India Pvt. Ltd. (Sofy)
15.2.4. Kimberly-Clark Lever Ltd.
15.2.5. Soothe Healthcare Private Limited
15.2.6. Bella Premier Happy Hygiene Care Pvt. Ltd. (Bella)
15.2.7. Saral Design Solutions Pvt. Ltd (Active)
15.2.8. Aakar Innovations Pvt Ltd (Anandi)
15.2.9. Mediaceso Pvt Ltd (She Cups)
15.2.10. Redcliff Hygiene Pvt Ltd (Peesafe)
15.2.11. Redroom Technology Pvt Ltd (Sanfe)
15.2.12. Sirona Hygiene Pvt Ltd
15.2.13. Saathi Eco Innovations India Pvt Ltd
15.2.14. Glenmark Pharmaceuticals Ltd
15.3. Company Overviews.
15.3.1. K.A. Enterprises (Wahey)
15.3.2. Wet And Dry Personal Care Pvt. Ltd. (Everteen)
15.3.3. Natracare
15.3.4. Eco Femme
15.3.5. Jayaashree Industries
15.3.6. Rohit Surfantants Private Limited
15.3.7 Mankind Pharma Ltd
15.3.8 Emami Ltd.
16. Strategic Recommendations
17. Disclaimer

LIST OF FIGURES
Figure 1: Global Feminine Hygiene Size – By Value 2015 to 2026F (In USD Billion)
Figure 2: Global Feminine Hygiene Share – By Type (2015, 2020 & 2026F)
Figure 3: Global Feminine Hygiene Share By Company (2019)
Figure-4: India Overall penetration of Sanitary Napkin 2014-15 to 2025-26
Figure-5: India Feminine Hygiene Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-6: India Feminine Hygiene Market Forecast – By Value 2020-21F to 2025-26F (In Crores)
Figure-7: India Feminine Hygiene Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure 8: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure 9: India Feminine Hygiene Market Share – By Region 2019-20 & 2025-26F
Figure-10: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-11: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-12: India Sanitary Napkin Market – By Value, Urban vs Rural 2014-15 to 2019-20 (In Crores)
Figure-13: India Sanitary Napkin Market Forecast – By Value- Urban vs Rural 2020-21F to 2025-26F (In Crores)
Figure-14: India Sanitary Napkin Market – By Volume 2014-15 to 2019-20 (In thousands units)
Figure-15: India Sanitary Napkin Market Forecast– By Value 2020-21F to 2025-26F (In thousands units)
Figure-16: India Sanitary Napkin Market – By Value 2014-15 to 2019-20 (In thousands units)
Figure-17: India Sanitary Napkin Market Forecast – By Value 2020-21F to 2022-23F (In thousands units)
Figure-18: India Sanitary Napkin Market Share – By Demographic By Value 2019-20 & 2025-26F
Figure-19: India Sanitary Napkin Market Share – By Demographic By Volume 2019-20 & 2025-26F
Figure-20: India Sanitary Napkin Market Share – By Age Group By Value 2019-20 & 2025-26F
Figure 21: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 22: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-23: India ASP of Sanitary Napkin- Overall vs. Rural vs. Urban 2014-15 to 2025-26
Figure-24: India Pantyliners Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-25: India Pantyliners Market Forecast– By Value 2020-21F to 2025-26F (In Crores)
Figure-26: India Pantyliner Market Share – By Company By Value 2019-20
Figure 27: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-28: India Tampon Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-29: India Tampon Market Forecast– By Value 2020-21 to 2025-26F (In Crores)
Figure-30: India Tampons Market Share – By Company By Value 2019-20
Figure 31: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure-32: India Menstrual Cup Market – By Value 2014-15 to 2019-20 (In Crores)
Figure-33: India Menstrual Cup Market – By Value 2020-21 to 2025-26 (In Crores)
Figure-34: India Menstrual Cup Market Share – By Company By Value 2019-20
Figure 35: India Sanitary Napkin Market Share – By Region 2019-20 & 2025-26F
Figure 36: India Menstrual Cup Market Share – By Region 2019-20 & 2025-26F

LIST OF TABLE
Table 1: Global Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 2: Global Feminine Hygiene Share By Sales Channel (2015, 2020 & 2026F)
Table 3: Global Feminine Hygiene Share by Region (2015, 2020 & 2026F)
Table 4: Global Feminine Hygiene Share by Country (2015, 2020 & 2026F)
Table-5: Total Female Population in India in 2015 & 2026
Table-6: Total Menstruating Female Population in India in 2015 & 2026
Table 7: India Feminine Hygiene Share By Product (2015, 2020 & 2026F)
Table 8: India Feminine Hygiene Market Share By Company , 2019-20
Table 9: India Feminine Hygiene Share By Sales Channel (2020 & 2026F)
Table 10: India Sanitary Napkin Share By Company , 2019-20
Table 11: India Sanitary Napkin Market Share By Sales Channel (2020 & 2026F)
Table-12: Total Women & Menstruating Women of age below 24 years in India from2015 to 2026 (In thousands)
Table-13: Sanitary Napkin Penetration of Menstruating Women of age below 24 years in India
Table- 14: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age below 24 years in India
Table-15: Total Women & Menstruating Women of age From 24 to 35 years in India from 2015 to 2025 (In thousands)
Table-16: Sanitary Napkin Penetration of Menstruating Women of age From 24 to 35 years in India
Table-17: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age From 24 to 35 years in India
Table-18: Total Women & Menstruating Women of age above 35 years in India from 2015 to 2023 (In thousands)
Table-19: Sanitary Napkin Penetration of Menstruating Women of age above 35 years in India
Table-20: Sanitary Napkin ASP, Total Usage per Cycle and Volume Contribution of Menstruating Women of age above 35 years in India
Table-21: Product & Price Variant of Sanitary Napkin in India in 2019-20
Table 22: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table-23: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table-24: Product & Price Variant of Pantylinersin India in 2019-20
Table 25: India Pantyliner Market Share By Demographic By Value 2019-20 & 2025-26F
Table-26: India Panyliner Market share By Sales Channel 2019-20 & 2025-26F
Table-27: Product & Price Variant of Tampons in India in 2019-20
Table 28: India Market Share By Demographic By Value 2019-20 & 2025-26F
Table-29: India Menstrual Cup Market share By Sales Channel 2019-20 & 2025-26F
Table-30: Product & Price Variant of Menstrual cups in India in 2019-20
Table 31: India Economic Profile – 2015 to 2018
Table-32: HS Code for Sanitary napkins in India 2017
Table-33: Import Duty Structure for Sanitary Napkins & Tampons in India 209-2020
Table-34: Import of sanitary napkin in India- By Value & By Volume 2014-15 to 2019-2020
Table-35: Import of sanitary napkin in India- By Country By Volume share 2018-19 (In thousand kgs and By Value)
Table-36: Import of Tampon in India- By Value & By Volume 2014-15 to 2019-2020
Table-37: Import of Tampon in India- By Country By Volume and By Value for 2018-19
Table-38: Export of sanitary napkin in India- By Value & By Volume 2014-15 to 2019-20
Table-39: Export of sanitary napkin in India- By Country By Volume share 2018-19 (In thousand kgs)
Table-40: Export of Tampon in India- By Value & By Volume 2014-15 to 2019-20
Table-41: Export of Tampon in India- By Country By Volume share 2018-19 (In thousand kgs)
Table-42: Key Facts of Procter & Gamble Hygiene and Health Care Ltd
Table-43: Key Facts of Johnson & Johnson Private Ltd
Table-44: Key Facts of Unicharm India Pvt. Ltd
Table-45: Key Facts of Kimberly-Clark Lever Ltd
Table-46: Key Facts of Soothe Healthcare Private Limited
Table-47: Key Facts of Bella Premier Happy Hygiene Care Pvt. Ltd.
Table-48: Key Facts of Saral Design Solutions Pvt. Ltd.
Table-49: Key Facts of Aakar Innovation Pvt. Ltd.
Table-50: Key Facts of Mediaceso Pvt Ltd.
Table-51: Key Facts of Redcliff Hygiene Pvt Ltd.
Table-52: Key Facts of Redroom Technology Pvt Ltd.
Table-53: Key Facts of Sirona Hygiene Pvt Ltd.
Table-54: Key Facts of Saathi Eco Innovation Pvt Ltd.
Table-55: Key Facts of Glenmark Pharmaceuticals Ltd.

Report Title: India Feminine Hygiene Market Outlook, 2026


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